Thursday, July 23Digital Marketing Journals

Tag: Research

Path to Purchase Research: Decoding Your Customers’ Buying Journey
26Dec By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, OmniChannel Marketing, robot chat

Path to Purchase Research: Decoding Your Customers’ Buying Journey

You’ve got traffic. You’ve got products. But do you really know what your customers are thinking as they move from “maybe” to “add to cart”?  For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans.  And it’s a must! Why? Because people aren’t just hopping on your site and making a purchase. 81% of shoppers research online before making a purchase. If you’re not tuned into what they’re doing during that research phase, you’re leaving money on the table. Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey.  To get you started on your own research, we’re diving into exactly how to uncover those insights, use them t...
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Google Local Search Research Paper On Business Type Extraction
12Jun By Roger MonttiNo Comments
googe optimize, google optimization, Google Patents & Research Papers, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Local Search Research Paper On Business Type Extraction

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes specific relevance factors and confirms that the system has been successfully in use for a year. What makes this research paper especially notable is that one of the authors is Marc Najork, a distinguished research scientist at Google who is associated with many milestones in information retrieval, natural language processing, and artificial intelligence. The purpose of this system is to make it easier for users to find local businesses that provide the services they are looking for. The paper was published in 2024 (according to the Internet Archive) and is dated 2023. The research paper expla...
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User Research is Storytelling
17Jul By byNo Comments
building website, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

User Research is Storytelling

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX). Now, I realize that there’s an element of theater to UX—I hadn’t really considered it before, but user research is storytelling. And to get the most out of user research, you need to tell a good story where you bring stakeholders—the product team and decision makers—along and get them interested in learning more. Article Continues Below Think of your favorite movie...
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Local SEO Keyword Research Doggie Door: How and Why to Search Google Maps Reviews by Keyword
23Nov By PhilNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO Keyword Research Doggie Door: How and Why to Search Google Maps Reviews by Keyword

Like my post? Please share! Here’s the doggie door, which I’ll explain more in a minute: 1. Go to the Google Maps tab OR open up the Google Maps app and pull up any business. You must go either to maps.google.com or open the app, because this won’t work anywhere else, like in the Google Business Profile “dashboard,” in the Chrome app, etc. 2. Click on the “reviews” tab, as though you’re a customer who wants to browse them.  (Of course, I’m assuming that the business has reviews.) 3. Click on the magnifying glass icon, type any word or brief phrase into the search bar that pops up, and check out the list of all reviews containing that word or phrase.  The word or phrase will show up in bold lettering. Here’s where the keyword-search feature is in the Google Maps app: Handy, isn’t it? No...
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The 5 Types of Social Media and Pros & Cons of Each (Research)
16May By pbump@hubspot.com (Pamela Bump)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media marketing, Social Media Strategy

The 5 Types of Social Media and Pros & Cons of Each (Research)

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. (more…)
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How Video Consumption is Changing in 2023 [New Research]
3Apr By pbump@hubspot.com (Pamela Bump)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, video marketing

How Video Consumption is Changing in 2023 [New Research]

Video is more important to consumers now than ever before. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started. While video isn't going anywhere, it's constantly expanding, changing, and evolving to fit consumer preferences and new platforms — marketers must keep up. Here, we'll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. Online Video Consumption Statistics Marketers Should Know How Video Consumption is Changing in 20231. Consumers increasingly rely on marketing videos from brands.2. Escapism is the name of the game.3. Consumers lean into their passions.4. Production quality is becoming more...
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STOP Ignoring This Free Keyword Research Tool For Local SEO
21Jan By Darren ShawNo Comments
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools, Whitespark Weekly

STOP Ignoring This Free Keyword Research Tool For Local SEO

Very few businesses take advantage of the Searches Breakdown feature in the Performance section of their Google Business Profile, which is a shame because this tool is incredibly valuable and FREE. So, I decided to make this video outlining all the reasons why this feature is useful, and the best ways to use it for improving your local SEO. At the end, I share an awesome hack to make everything easier. Video Transcript Hey, there’s a free and awesome keyword research tool for local, but many businesses and SEOs are completely ignoring this. It’s the “Searches breakdown” feature in the Google Business Profile’s performance section. How to find this data So, if you click on the Performance section of your GBP and scroll down, you can see all of these keywords that your Google Bus...
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The 5 Types of Keyword Research
22Mar By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The 5 Types of Keyword Research

If you want your business website to rank highly on search engines, you’ll need to pick specific keywords to focus on. These keywords should be phrases that your ideal customers use to look for information and services in your industry. One question we often get is, “How do you find the right keywords?” There are several ways to do keyword research. Here are the five types of keyword research you can’t afford to overlook. Once you’ve found the right keywords, you’re well on your way to optimizing your website. Let’s get started! 1. The Google AdWords Keyword Tool If you want to find high-quality, high-volume keywords, why not go to the source? Over 92% of searches happen on Google, so that’s a great place to look for keywords. Google’s keyword planner is free and was originally created to...
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How to Research Your Competitor’s Ads on 4 Social Platforms : Social Media Examiner
4Nov By Lisa D. JenkinsNo Comments
facebook, Facebook Ads, How To, instagram, Instagram Ads, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing, twitter, Twitter Ads

How to Research Your Competitor’s Ads on 4 Social Platforms : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
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How to Sell UX Research with Two Simple Questions – A List Apart
28Oct By byNo Comments
building website, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

How to Sell UX Research with Two Simple Questions – A List Apart

Do you find yourself designing screens with only a vague idea of how the things on the screen relate to the things elsewhere in the system? Do you leave stakeholder meetings with unclear directives that often seem to contradict previous conversations? You know a better understanding of user needs would help the team get clear on what you are actually trying to accomplish, but time and budget for research is tight. When it comes to asking for more direct contact with your users, you might feel like poor Oliver Twist, timidly asking, “Please, sir, I want some more.”  Article Continues Below Here’s the trick. You need to get stakeholders themselves to identify high-risk assumptions and hidden complexity, so that they become just as motivated as you to get answers from users. Basical...
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New Academy Course: How to Master Local Keyword Research
2Sep By Kate Herbert-SmithNo Comments
Blog, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

New Academy Course: How to Master Local Keyword Research

Keyword research is one of the most important activities in SEO—the bread and butter of digital marketing—and should therefor should be up there at the top of your list of priorities when it comes to any digital marketing work.  For the beginners out there, keyword research is the process of finding the words and phrases that customers and potential customers use to find information and solutions to their problems. Essentially, every time somebody searches the internet, they are using keywords.  This means that thorough keyword research is a prerequisite for building an effective local SEO and content strategy. If you don’t know the types of terms people are searching for, how are you going to plan and write content that attracts and converts customers? Even if you’re familiar with keyword...
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Chatbot personality traits and their effect on user satisfaction amongst Gen Z: A research and hotel case study | by Gabriëlle Rasmioen | Aug, 2021
29Aug By Gabriëlle RasmioenNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, customer-service, hotel-marketing, robot chat

Chatbot personality traits and their effect on user satisfaction amongst Gen Z: A research and hotel case study | by Gabriëlle Rasmioen | Aug, 2021

I remember when I used a chatbot for the first time. It was the chatbot of Dutch shipping company, Post NL. My package still hadn’t arrived 3 days after its expected delivery date. Slightly annoyed and unable to immediately talk to a real company representative, I got in touch with chatbot Daan. Unfortunately, chatbot Daan did not comprehend my questions, lacked personality, and was unable to redirect me to a real human. All this resulted in me leaving the conversation more frustrated than I was to begin with.This unsuccessful encounter led me to choose the topic of chatbots as inspiration for my thesis research on artificial intelligence. More specifically, I wanted to dive into the effect of personality within customer service chatbots on Gen Z’s user satisfaction.Why Gen Z you might be ...
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New Research Shows How to Win in Local Search
29Aug By Roger MonttiNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Research Shows How to Win in Local Search

New research from Silicon Valley agency Milestone Inc reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels.Methodology: Millions of Sessions and Page Views AnalyzedThe Milestone Inc research paper analyzed 500 location based businesses, their sessions and page views in order to understand which channels produced more earnings at the best ROI.According to Milestone Inc:“Milestone Research reviewed over 500 location-based websites, 63 million sessions, and 176 million page views over 18 months from Jan 2020 to June 2021 to generate these findings.”Top Performing ChannelsOrganic search was the top performing channel, followed by local search.AdvertisementContinue Reading BelowWha...
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New Research Shows How to Win in Local Search
19Aug By Roger MonttiNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Research Shows How to Win in Local Search

New research from Silicon Valley agency Milestone Internet reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels.Methodology: Millions of Sessions and Page Views AnalyzedThe Milestone Internet research paper analyzed 500 location based businesses, their sessions and page views in order to understand which channels produced more earnings at the best ROI.According to Milestone Internet:“Milestone Research reviewed over 500 location-based websites, 63 million sessions, and 176 million page views over 18 months from Jan 2020 to June 2021 to generate these findings.”Top Performing ChannelsOrganic search was the top performing channel, followed by local search.AdvertisementContinue R...
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Enterprise Customer Journey Mapping: Research
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Enterprise Customer Journey Mapping: Research

Most enterprise companies do not yet have customer journey maps in place, but more than half are building them or plan to build and use them in the future, according to recent research from Ansira and Ascend2. The report was based on data from a survey conducted in August 2020 among 123 marketing professionals (49% work for companies with 50-500 employees, and 51% work for companies with more than 500 employees). Some 39% of respondents say they have and use defined customer journey maps, 29% say they are currently building or testing customer journey maps, 22% say they plan to create maps in the future, and only 10% say they have no plans to create maps. Enterprise marketers say the departments most involved in the customer journey mapping process are Marketing (60% say s...
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