User Research - Digital Marketing Journals Hong Kong

Enhancing Web Design: Recognizing Accessibility Issues Now

26Apr

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Accessibility, building website, Community, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design, Workflow & Tools

Enhancing Web Design: Recognizing Accessibility Issues Now

I want to discuss accessibility because it is the most important thing for making websites. Other A List Apart articles give you innovation and insight. This article will give you homework. These are just my personal views, but they’re pretty good. Article Continues Below I want to start off with a couple of statements, and you will agree: Designers are good people. I have never heard a designer say, “I don’t care if somebody can’t read this text”, “Not my fault if somebody can’t use this device”, or “Who cares if this is confusing?” Some designs exclude people. You have seen people unable to read the text on a website or app that somebody designed. You’ve seen people unable to use a physical device that somebody has designed. You’ve seen people utterly bamboozled while tr...

Build Products that Stick. – A List Apart

6Jun

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building website, business, creating a website, google web designer, Industry, internet design, Usability, User Experience, User Research, web design, web design company, web designer, web page design, Web Strategy, website builder, website design

Build Products that Stick. – A List Apart

As a product builder over too many years to mention, I’ve lost count of the number of times I’ve seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months. Article Continues Below Financial products, which is the field I work in, are no exception. With people’s real hard-earned money on the line, user expectations running high, and a crowded market, it’s tempting to throw as many features at the wall as possible and hope something sticks. But this approach is a recipe for disaster. Here’s why: The pitfalls of feature-first development#section2 When you start building a financial product from the ground up, or are migrating existing customer journeys from paper or telephony channels onto online banking or mobile apps, it’s easy to get caught ...

17Jul

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building website, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

User Research is Storytelling

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX). Now, I realize that there’s an element of theater to UX—I hadn’t really considered it before, but user research is storytelling. And to get the most out of user research, you need to tell a good story where you bring stakeholders—the product team and decision makers—along and get them interested in learning more. Article Continues Below Think of your favorite movie...

How to Sell UX Research with Two Simple Questions – A List Apart

28Oct

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building website, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

How to Sell UX Research with Two Simple Questions – A List Apart

Do you find yourself designing screens with only a vague idea of how the things on the screen relate to the things elsewhere in the system? Do you leave stakeholder meetings with unclear directives that often seem to contradict previous conversations? You know a better understanding of user needs would help the team get clear on what you are actually trying to accomplish, but time and budget for research is tight. When it comes to asking for more direct contact with your users, you might feel like poor Oliver Twist, timidly asking, “Please, sir, I want some more.” Article Continues Below Here’s the trick. You need to get stakeholders themselves to identify high-risk assumptions and hidden complexity, so that they become just as motivated as you to get answers from users. Basical...

Design for Safety, An Excerpt – A List Apart

29Aug

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building website, creating a website, google web designer, internet design, Process, Usability, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

Design for Safety, An Excerpt – A List Apart

Antiracist economist Kim Crayton says that “intention without strategy is chaos.” We’ve discussed how our biases, assumptions, and inattention toward marginalized and vulnerable groups lead to dangerous and unethical tech—but what, specifically, do we need to do to fix it? The intention to make our tech safer is not enough; we need a strategy. Article Continues Below This chapter will equip you with that plan of action. It covers how to integrate safety principles into your design work in order to create tech that’s safe, how to convince your stakeholders that this work is necessary, and how to respond to the critique that what we actually need is more diversity. (Spoiler: we do, but diversity alone is not the antidote to fixing unethical, unsafe tech.) The process for inclusi...

Beware the Cut ‘n’ Paste Persona – A List Apart

10May

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building website, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

Beware the Cut ‘n’ Paste Persona – A List Apart

This Person Does Not Exist is a website that generates human faces with a machine learning algorithm. It takes real portraits and recombines them into fake human faces. We recently scrolled past a LinkedIn post stating that this website could be useful “if you are developing a persona and looking for a photo.” Article Continues Below We agree: the computer-generated faces could be a great match for personas—but not for the reason you might think. Ironically, the website highlights the core issue of this very common design method: the person(a) does not exist. Like the pictures, personas are artificially made. Information is taken out of natural context and recombined into an isolated snapshot that’s detached from reality. But strangely enough, designers use personas to inspi...