Works - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

The Death of Organic Reach: What Works Right Now

29Dec

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, instagram, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube

The Death of Organic Reach: What Works Right Now

Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? In this article, you’ll discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube. #1: Recognize the Shift From Social […] The post The Death of Organic Reach: What Works Right Now appeared first on Social Media Examiner.

How The Twitter Algorithm Works & Tips to Beat It in 2023

14Jun

By Monika VermaNo Comments

Blog, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, social media marketing, twitter

How The Twitter Algorithm Works & Tips to Beat It in 2023

Are you looking to enhance engagement and generate leads via Twitter? Or perhaps you’re finding it challenging to navigate the Twitter algorithm to bolster your brand awareness? Regardless of your goal, understanding the Twitter algorithm is a crucial first step. So, what exactly is the Twitter algorithm? The Twitter algorithm is a complex system that determines the ranking of tweets on your timeline. The algorithm ranks content based on several factors, including personal interest, location, recency, and virality. This blog post will dive into these factors and explain how they influence the content ranking on your feed. Moreover, we’ll provide actionable marketing strategies to help you outsmart the Twitter algorithm. Based on our research, we’ve identified eight key Twitter metrics that...

How ChatGPT really works and will it change the field of IT and AI? — a deep dive | by Aleksander Obuchowski

14May

By Aleksander ObuchowskiNo Comments

ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatgpt, conversation with ai, creating chatbots, google chat bots, language-model, nlp, robot chat

How ChatGPT really works and will it change the field of IT and AI? — a deep dive | by Aleksander Obuchowski

Unless you have been living under a rock for the last few months, you have probably heard about a new model from OpenAI called ChatGTP. The model has demonstrated extraordinary abilities in generating both code and textual responses that are not only coherent but most often factually correct and in line with the current human knowledge.There are many articles describing the possible use cases of ChatGPT, however, they rarely go into the details about how the model works or discuss its border implications.The goal of this article is to demystify ChatGPT showing how it works and why is it that effective, describing what are language modes, why are they so popular and what is their problem. As everything is explained from scratch but extensively I hope you will find it interesting whether you...

How the YouTube Algorithm Works in 2023: The Complete Guide

19Apr

By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How the YouTube Algorithm Works in 2023: The Complete Guide

If you believe in free will, we have terrible news — well, at least when it comes to YouTube. Because YouTube’s algorithm for recommendations drives 70% of what people watch on the platform. Seventy percent! That is some seriously staggering influence. Youtube’s 2.5 billion users watch 694,000 minutes of video each minute. And the platform’s recommendation system is responsible for the majority of those views. So it’s no surprise that marketers, influencers, and creators are obsessed with unlocking the secret of the Youtube algorithm. Getting recommended to the right viewers at the right time is the ticket to YouTube stardom, but how does it work? What makes it tick? And, most importantly, how can we take advantage of this mysterious formula? Well, ponder no more, my ‘Tube curious friends ...

How An Email Marketing Funnel Works From Prospect To Loyal Customer

17Mar

By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, Learn, Online Marketing

How An Email Marketing Funnel Works From Prospect To Loyal Customer

By Sean Tinney March 16, 2023 You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time.Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? The marketing funnel is a tool that helps you visualize the customer journey, or the path a prospect takes as they become familiar with your company, from introduction to conversion (and hopefully beyond).Your marketing fu...

How to create a lead magnet in less than a day (that actually works)

13Nov

By Liz WillitsNo Comments

Digital Marketing, digital mkt, email outreach, grow email list, Internet marketing, lead magnets, Learn, Online Marketing

How to create a lead magnet in less than a day (that actually works)

By Liz Willits November 9, 2022 Trying to build a lead magnet that actually grows your email list? Short on time? Read this post to learn how to create an effective lead magnet. You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. These gifts are called lead magnets or incentives. What is a lead magnet? A lead magnet is a freebie you give your subscribers for joining your email list. A great lead magnet convinces the right people to subscribe to your list (those who are likely to buy), builds trust, and assists in converting your leads into customers. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel ...

1Jul

By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy

How it Works in 2022

How does the LinkedIn algorithm work in 2022? LinkedIn may fancy itself as being, ahem, all business. But the truth is that it’s a social network. Like all other social networks, LinkedIn relies on an algorithm for sending content to its users. And like any other algorithm, it’s relying on a variety of factors for making those decisions. You need to know those factors if you want your LinkedIn posts to be seen by the right people. If you wanna make the platform’s magic formula work for you, read on. The ultimate guide to the 2022 LinkedIn algorithm is below! Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. ...

How Website Hosting Works – Local SEO Search Inc.

6Dec

By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

How Website Hosting Works – Local SEO Search Inc.

When you have a business website, it’s important to choose a high-quality hosting service. However, in order to do that you need to understand how website hosting works and what to look for in a provider. If you compare your website to your physical store, your hosting would be like the land that the store is built on. It’s foundational, and having the right location can make or break your company. Let’s look at how hosting works and how to get high-quality service. What Does a Web Hosting Company Do? A web hosting service runs servers where websites store the files they need to operate. The host ensures that those files are available for viewing when someone visits the website. For example, when you upload a video to your website, it gets stored on the hosting server. Everyone who visits...

1Sep

By VictoriaNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, Ideas, robot chat

What it is and how it works

In this article, you’ll learn everything about conversational AI. We will explain what it is, how it works, and why many companies are adopting it.What is Conversational AI?First of all, let’s define Conversational Artificial Intelligence (AI). According to Deloitte, it is a programmatic and intelligent way of offering a conversational experience to mimic conversations with real people, through digital and telecommunication technologies. These interactions are automated and can be both written or oral. For example, chatbots, voice devices like Siri and Alexa, apps, websites, and social platforms.Businesses are using Conversational AI for marketing, sales, customer support, and more. Users want to get fast and clear responses to their requests and conversation AI does that organically. Cons...

Understand how Rasa Framework works | by Dilane3 | Jul, 2021

11Aug

By Dilane3No Comments

ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, python3, robot chat

Understand how Rasa Framework works | by Dilane3 | Jul, 2021

rasa framework.Rasa is a python framework that helps us to build any kind of Chatbot easily. It based on NLU (Natural Language Processing) which offer the possibility to understand what the user want. Let’s discover it.Firstly you must know how the Chatbot works. The Chatbot is a conversational agent which talk with a client or user and provide answers to the users’ requests independantly of the human intervention.The Chatbot is composed by some specifics terms that we will discover:Intents: It represent intentions that the user want to express when he submit his message to the Chatbot. Inside the intents, we provides somes phrases that the user may ask and we also provide some responses that the Chatbot must use to answer to the user. It’s the work of the Developper here.Entities: Entitie...

Idiot-Proof Guide on How to Get Verified on Instagram that Actually Works!

28Jul

By Larry KimNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

Idiot-Proof Guide on How to Get Verified on Instagram that Actually Works!

You’ve come to the right place if you’re looking for a first-hand example of how to get verified on Instagram. Most of the advice online right now, unfortunately, will not work. Take it from me, I just recently received my own blue checkmark on Instagram. It’s been a long journey. I’ve been trying for months to get my blue checkmark on Instagram and finally, after much trial and error, I’ve done it! Today, I’m going to show you how to get verified on Instagram by sharing what I learned along this process and exactly how I was able to obtain my own blue checkmark. I’m even including my Instagram verification application, which you’re free to use as a template for your own application when the time is right! In fact, feel free to share this document with all of your frie...

Building a chat bot that actually works for your business (part 1) | by Maria Melisa | Mar, 2021

2Apr

By Maria MelisaNo Comments

best chatbot, bots, chatbot, chatbot app, chatbot online, chatbot website, chatbot-design, chatbot-development, chatbots, creating chatbots, customer-support, robot chat

Building a chat bot that actually works for your business (part 1) | by Maria Melisa | Mar, 2021

Disclaimer: this post also serves as my notes over the years building various chat bots with various vendors, so this will get updated from time to time.Disclaimer 2 : to make this post neutral, I won’t be mentioning any vendor names here.My professional career requires me to dabble a lot in support suites, and soon enough chat bot became a part of the equation. I’ve experimented with a lot of approaches in my quest to build a quote unquote magical bot —from building them inhouse complete with our own NLP library, exploring local and international vendors, to doing a hybrid approach — all in order to build one that we all dream will be smart enough (one day) to tackle the virtually all of incoming inquiries from customers; and smart enough to sound like a human — you know the dream. Many d...

12 Reasons Why Chatbot Works For Businesses | by Pranay Rathod | Feb, 2021

17Feb

By Pranay RathodNo Comments

ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, chatbots, chatbots-for-business, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

12 Reasons Why Chatbot Works For Businesses | by Pranay Rathod | Feb, 2021

Programmed to interact with your customers and provide answers to the questions they are looking for without needing any kind of human help are called chatbots.Chatbots are artificially intelligent and can process natural language to respond to users in a more humane way. This has been one of the primary reasons why most businesses across the globe are implementing chatbots.By giving a great customer experience chatbots are slowly replacing the human force behind customer support and success and as time proceeds they will become better.Gartner predicted in 2011 that “By 2020 customers will manage 85% of their relationship with the enterprise without interacting with a human”, the year 2020 has also been called the year of chatbots.Check out these chatbot statistics to make it more believab...