Friday, May 1Digital Marketing Journals

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Guide to design and prototype conversations
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Guide to design and prototype conversations

With many new technologies emerging and many others that have been with us for a while, we interact with conversational interfaces regularly. Designing a good conversational experience between a machine and a human is not simple. It has to be natural, fluid, and simple. In this article, you’ll learn everything about Conversational UX and prototype conversations.The conversational shiftWe’re immersed in a digital era where the average global internet user spends almost 7 hours online each day. So if we consider that many of our daily interactions are through technological devices, it’s no surprise that they’re shifting into conversations that look more human and real.This conversational shift we’re experiencing is based on what users want and demand. According to Facebook, the majority of u...
How to generate better utterances as a Conversation Designer
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How to generate better utterances as a Conversation Designer

Utterances are messages that can be interpreted by your natural language processing engine and can be used as training data. To design a great conversational experience, Conversation Designers can help the team to generate utterances that can improve the AI models – but this is not a one-person job and many other roles can help on this task.Getting familiar with utterances and the common termsIf you’re not familiar with these concepts, these are some of the most common terms that you may encounter in a conversational AI project:Utterances: examples of messages that can be sent by a userIntents: it’s a collection of utterances and it represents what a user is trying to accomplish or expressing in a conversation. Ex: greetings, asking for something, or specifying a locationEntities: these ar...
What it is and how it works
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What it is and how it works

In this article, you’ll learn everything about conversational AI. We will explain what it is, how it works, and why many companies are adopting it.What is Conversational AI?First of all, let’s define Conversational Artificial Intelligence (AI). According to Deloitte, it is a programmatic and intelligent way of offering a conversational experience to mimic conversations with real people, through digital and telecommunication technologies. These interactions are automated and can be both written or oral. For example, chatbots, voice devices like Siri and Alexa, apps, websites, and social platforms.Businesses are using Conversational AI for marketing, sales, customer support, and more. Users want to get fast and clear responses to their requests and conversation AI does that organically. Cons...
All you need to know about Conversational UX Design
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All you need to know about Conversational UX Design

We interact with digital interfaces many times every day. For example, when we use our mobile phones, watches, tablets or when we talk to Alexa or Siri. What all these interfaces have in common is that they are used, partly or entirely, by humans. That’s when we meet the concept of Conversational UX. In this article, we will explain all you need to know about creating the most effective conversation between a machine and real people.What is Conversational UX Design?Conversation design is a design language based on human conversation. To achieve natural interactions between humans and technology, we use UX design practices. In that way, we make sure we are addressing real user needs and creating a meaningful experience.How can we create effective conversations? By considering the users’ nee...
WeChat bot: Why you should create one?
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WeChat bot: Why you should create one?

WeChat is China’s most popular messaging app with over a billion active users. Considering this, if you are planning on doing business in China, you need to create a WeChat Official Account. To give an even better experience to your users you should include a WeChat bot that is always available and provides fast solutions to their requests.What is WeChat?WeChat is an app that was developed by Tencent in January 2011. Even though it was conceived to be an instant messaging app now it’s much more than that. It also offers video calling, voice calling, emoticons/stickers, QR coding and capture, gaming, geolocation searching, blog posts, brand channels, mobile commerce and much more.In the second quarter of 2020, WeChat had over 1.2 billion monthly active users from a wide range of age groups....
Create One To Connect With Your Followers
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Create One To Connect With Your Followers

Facebook has updated the API from Facebook Messenger and it’s now available for Instagram. This means that companies and developers are now allowed to integrate Facebook Messenger functionalities into Instagram. This includes auto-replies, integration with CRMs, and the possibility to use an Instagram chatbot!What is an Instagram Chatbot?Don’t get us wrong, we don’t mean the automatic bots that follow other accounts, like posts, and leave comments on targeted lists. We mean Instagram Chatbot: A software program that enables you to create an automatic conversation with your followers using artificial intelligence. Having a chatbot will help you improve customer experience by providing instant support and solving their issues right away.Why create an Instagram chatbot?Instagram has over one ...
Everything you Need to Know to Create a LINE Bot
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Everything you Need to Know to Create a LINE Bot

LINE is a fast-growing messaging app from Japan with about 84 million monthly active users in its home country and over 187 million worldwide. It has grown into the second-largest social networking and messaging app in Asia, after WeChat. LINE offers, besides free messaging, stickers, social games, video calling, and a range of other useful apps that connect to the service. Many businesses are using LINE to communicate with users and chatbots are always a good idea to reduce costs, be available 24/7, and more. Read this article to know everything about creating your LINE Bot.About LINE AppLINE was born in 2011 in Japan as a solution for the damaged telecommunications infrastructure caused by the Tohoku earthquake. It was designed by Naver, a Korean company, as an internet-based method of c...