Wednesday, July 22Digital Marketing Journals

Tag: Tactics

Risks and Rewards in the Common Get-Ahead Local SEO Tactics
1Apr By PhilNo Comments
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Risks and Rewards in the Common Get-Ahead Local SEO Tactics

Like my post? Please share! To paraphrase Dirty Harry: do you feel lucky? You don’t need much luck if you’re good at weighing risks and rewards.  Local SEO is nothing more than a bunch of trade-offs.  Cobble together a few tactics, a simple method or two to gauge their effectiveness, and fallback options or ways to adjust, and you’ve got yourself a strategy.  The specific tactics you stick together will determine how your strategy will work out – in the Google Maps results, in the organic results, and maybe beyond. What’s a wise or dumb tactic or strategy depends on your risk-tolerance, your ability to measure and evaluate results, and what your alternatives are.  If you’re doing at least some of the critical things I suggest – like leaning on “service” pages, creating spin-off pages, gett...
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5 Psychological Tactics to Write Better Emails
14Apr By Phill AgnewNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

5 Psychological Tactics to Write Better Emails

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn how I doubled my 5 star reviews with one email, and why one strange email from Barack Obama broke all records for donations. 5 Psychological Tactics to Write Better Emails Imagine writing an email that’s so effective it lands you a job at the White House. Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme. Maya ...
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3 Innovative Tactics for Converting Organic Traffic to Revenue
19Mar By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat, SEO

3 Innovative Tactics for Converting Organic Traffic to Revenue

Having been in the SEO space for quite some time, I can tell you the hardest part about SEO isn’t growing organic traffic. The hardest part is understanding where that organic traffic is in the funnel and converting those visitors into actual customers.  This is reflected in conversion rate data.  With average organic conversion rates hovering around 2.35% across industries, it’s clear a significant portion of organic traffic is just passing through, often too top-of-the-funnel, or landing on pages without a clear path to conversion.  Unfortunately, without the right technology or tools in place, the majority of those visitors are lost to the ether, never to return again.  But fear not, this is where innovation comes in.  By weaving together creativity, technology, and data-...
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How To Get Email Addresses From Facebook: 4 Lead Generation Tactics
22Jan By Vince MagalineNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Lead Generation Tools, robot chat

How To Get Email Addresses From Facebook: 4 Lead Generation Tactics

If you’re looking for the best advice on how to get email addresses from Facebook, you’re on the correct page. Whether you’re just getting started with growing your email list or you’re ready to grow from 1K to 100K engaged subscribers, these 4 email generation tactics for Facebook will help to grow your email list fast. A healthy, engaged, growing email list is one of a company’s greatest marketing assets. What a business does within the hallowed pixels of the email inbox is up to them. Convert leads into loyal customers, and even brand evangelists! Of course, before a business can get that far, they have to grow that email subscriber database. Here are 4 tactics any digital marketer can use to get email addresses from Facebook in 2023: Free lead generating software for...
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Social Media Lead Generation: 13 Proven Tactics
14Jul By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Social Media Lead Generation: 13 Proven Tactics

It doesn’t really matter what you’re selling. Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. You already know how helpful social media can be for brand awareness and engagement: today, we’re digging into just how marketers can use platforms like Facebook, Tiktok, Instagram, and LinkedIn to generate sales leads. Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. Ready to use social media marketing to gene...
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From Leads to Profits: Winning Tactics for Converting Inquiries into Sales
27Jun By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

From Leads to Profits: Winning Tactics for Converting Inquiries into Sales

Successful lead conversion is crucial for the overall success and growth of any business. While generating leads is important, nurturing them and converting them into paying customers is equally essential. In this blog, we will explore smart sales techniques, the role of digital marketing and SEO in lead generation, and winning tactics for converting inquiries into sales. Whether a small business owner or a sales professional, these strategies will help you optimize your sales process and drive profitability. Understanding the Sales Funnel The sales funnel represents a prospect’s journey from the initial inquiry to becoming a paying customer. The sales funnel encompasses multiple stages: awareness, generating interest, fostering consideration, and ultimately driving the decision-making pro...
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SEO Tactics That Work – Local SEO Search Inc.
24Apr By John VuongNo Comments
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Tactics That Work – Local SEO Search Inc.

SEO is an important part of modern marketing. It’s a time-consuming process, and it can be difficult to know where to start or what the best strategy is. Fortunately, this guide will give you a quick overview of search engine optimization (SEO) that works well now. Given how quickly the digital marketing landscape is changing, it’s important to stay up-to-date with the latest best practices. Keep reading if you’re ready for your website to rank more highly in Google this year! Use Keywords in the Right Places One of the most important aspects of SEO is choosing the right keywords to target. But, once you’ve selected your keywords, where should you use them? Here are a few tips to help you get the most out of your keywords. First, use your keywords in the first 100 words of your content – ...
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50+ Business-Building Local SEO Tactics For SMBs
21Apr By Bill HartzerNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50+ Business-Building Local SEO Tactics For SMBs

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results. Most local SEO tactics fall into the following three categories. Optimizing local listings and citations. Optimizing your website and its content. Optimizing and working on incoming links. In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above. Optimizing Local Listings & Citations Let’s start with your NAP (Name, Address, and Phone Number) data. In order to get listed and ranked in...
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50+ Business-Building Local SEO Tactics For SMBs
15Apr By Bill HartzerNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50+ Business-Building Local SEO Tactics For SMBs

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results. Most local SEO tactics fall into the following three categories. Optimizing local listings and citations. Optimizing your website and its content. Optimizing and working on incoming links. In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above. Optimizing Local Listings & Citations Let’s start with your NAP (Name, Address, and Phone Number) data. In order to get listed and ranked in...
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Website Conversion Trends and Testing Tactics
11Oct By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Website Conversion Trends and Testing Tactics

Listen NEW! Listen to article Sign in or sign up to access this feature! A massive shift to online interactions across all industries has taken place globally. That, in turn, has affected user behavior and activity, so businesses have had to change their strategy to respond to increased traffic and meet the new demands of use...
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6 Tactics for Marketing During Covid-19
14Apr By Jonathan BirchNo Comments
Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

6 Tactics for Marketing During Covid-19

The pandemic has taken its toll on businesses across the globe, particularly local businesses that rely on regular footfall. During this time, it’s been more important than ever to have a solid digital strategy and gain visibility online. Here, Jonathan Birch, Creative Director at Glass Digital, shares six ways local businesses can ensure they’re seen online and excel at marketing during Covid-19. With Covid-19 driving businesses into online-only approaches, it’s vital for local businesses to use digital channels to keep their audiences in the know. But, as well as keeping the discussion open, it’s also important that local businesses prepare to make the changes needed to compete in this quickly changing new landscape.  While for some that means making a totally new move to selling online,...
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6 Tactics Guaranteed to Drive Instagram Traffic to Your Website
6Apr By Vince MagalineNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

6 Tactics Guaranteed to Drive Instagram Traffic to Your Website

Want to drive more Instagram traffic to your website this year? You’re not alone.  50% of Instagram users have visited a website to make a purchase after seeing a product or service on Instagram. That’s +500 million active monthly users leaving Instagram and looking to buy from the companies they find or follow. Naturally, more companies are trying to capitalize on the Instagram traffic their business page receives every day. And although Instagram has added many ways to sell products on Instagram, the large majority of companies can sell more through their own website. However, Instagram is one of the hardest social media platforms to drive traffic away from. So, you need new strategies that go beyond adding a dynamic link to your Instagram bio. That’s what everyone else is doing...
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Improve Your Click-Through Rate: 14 Powerful Tactics
23Feb By Kelly ForstNo Comments
call to action, click through rate, clicks, CTR, Digital Marketing, digital mkt, email, email click, email content, email design, email list, Email Marketing, email outreach, Internet marketing, monetize email, Online Marketing

Improve Your Click-Through Rate: 14 Powerful Tactics

By Kelly Forst February 22, 2021 Get your readers to take action. Here’s how to make subscribers want to “click” every single time. People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it.  What is a good email click-through rate? This is a tricky question to answer. Email marketing benchmarks vary widely among industries, business size, audiences, and more.  To better understand small business email marketing benchmarks, we conducted research asking survey respondents to self-report their click-through rates. Here’s what we found.  While it’s nice...
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Unlock actionable tactics to measure search marketing success
22Dec By Lauren DonovanNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Unlock actionable tactics to measure search marketing success

Unlock actionable tactics to measure search marketing success Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
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4 Data-Driven Digital Marketing Tactics to Embrace in 2021
21Dec By Ann SmartyNo Comments
ads, data, data-driven marketing, Digital Marketing Trends, facebook, facebook marketing, future of content, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

4 Data-Driven Digital Marketing Tactics to Embrace in 2021

The new year is fast-approaching, so it’s high time that we evaluate our marketing strategy and come up with tactics to shake things up. Digital marketing is one of the fastest-changing industries out there – is your marketing strategy agile enough to adapt? There have been multiple marketing innovations introduced in 2020 (driven by both technology and the pandemic that has changed all the aspects of our lives), yet one trend is the most prominent one: Data Never before have brands had access to so much marketing data that includes: Internal / private data (customers’ emails, buying preferences, etc.) Public data (like competitors’ identifiable marketing tactics, overall shopping trends, etc.) You don’t need to be a data scientist or invest hundreds of thousands of dollars in data colle...
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