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7 Proven Ways to Convert Social Media Followers into Customers
If content is king, then conversion is queen -John Munsell
Think about it.
The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. But is that enough?
Not quite.
In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. Your business could have a huge fan following. But if your followers fail to convert, the entire marketing strategy becomes pointless.
For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016).
What is it that stops these living advocates of your brand from converting? There are obviously some shortcomings in your social media strategy t...
