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61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix

6Jul

By Sara VordermeierNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix

This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Who should own AI search visibility across all our locations? Should I add more AI tools to manage local listings and reviews, or is that making it worse? When 99% of senior marketers say they want an AI orchestration layer, the question is who leads it. The ideal multi-location marketing world is one where agentic AI fixes duplicate listings, responds to customer reviews, analyzes sentiment, and spots optimization opportunities before the marketer can say “GBP.” However, what multi-location brand CMOs actually have, in today’s far less ideal world, is layers of disjointed AI and marketing tooling creating an unclean and unclear infrastructure. This lack of infrastructure makes it nearly impos...

1Jan

By Kevin BarberNo Comments

B2BMarketing, Blog, Brand Awareness, Collaboration, CustomerRetention. CustomerReviews, Digital Marketing, digital mkt, email outreach, GrowthMarketing, Internet marketing, LeadGeneration, Marketing, Online Marketing, sales

Why The Sales Team Hates Your Leads (And How To Fix It)

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍 “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck. If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality. Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads? Let’s dive into the answers to these questions. Then,...

6 Reasons Customers Hate Your Bot & How to Fix Them

15Jul

By Master Of Code GlobalNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-design, chatbots, conversation with ai, conversation-design, conversational-ai, creating chatbots, robot chat

6 Reasons Customers Hate Your Bot & How to Fix Them

It’s no exaggeration to say that chatbots are a mainstream technology. A whopping 88% of web users chatted with bots in the previous year. What’s more, 7 out of 10 find the experience positive. However, despite these promising statistics, there’s still a significant portion of users who have less-than-stellar experiences with conversational systems.Many of the most common complaints stem from design flaws and limitations that can be addressed. Here’s a breakdown of the chatbot pain points — the things users find most frustrating:Lack of Understanding: When chatbots fail to understand natural language, it’s like talking to a brick wall. Misinterpretations lead to frustration as users repeat themselves, rephrase questions, or simply give up. This breakdown in communication often stems from l...

How to Fix Your Website for Better Rankings and Conversions

6Mar

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

How to Fix Your Website for Better Rankings and Conversions

Multi-location Pricing Request Our platform is designed to help multi-location businesses manage their reputation, whether you have 2 or 1,000 locations we can facilitate each business, and set-up your account with a plan that best suits each location’s needs. Fill out the form below to get a quote for your multi-location business. We will email you back directly and answer any additional questions you may have.

Money Down the Drain: 5 Google Ad Mistakes You Need to Fix

28Jun

By Veena GandhiNo Comments

ads, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, Google, Google Ads, Internet marketing, Marketing Strategy, Online Marketing

Money Down the Drain: 5 Google Ad Mistakes You Need to Fix

Imagine you are a chef trying to cook a delicious meal. You have all the ingredients you need, but if you don’t follow the recipe correctly, your dish is likely to turn out subpar. The same is true with Google Ads. Even if you have a great product or service to offer, if you don’t set up your campaigns correctly, you’re not going to get the results you want. After auditing literally 1000s of Google ad accounts at my agency Digital Street, even the top-spending ad accounts have one or more of these costly mistakes. The numero uno on the list is: 1. Conversion Tracking Not Set-up Properly: The Blindfolded Marketer Imagine walking into a labyrinth without a map or any sense of direction. That’s exactly what happens when you neglect to set up conversion tracking. Without conversion...

8 Ways to Identify & Fix Browser-Based Website Errors & Issues

25Oct

By Brenda Stokes BarronNo Comments

building website, creating a website, errors, google web designer, internet design, Learn, web design, web design company, web designer, web page design, website builder, website design

8 Ways to Identify & Fix Browser-Based Website Errors & Issues

No one is perfect, and that goes for website owners as well. Even the best, most well-coded and thoughtfully put together websites will experience errors and issues at some point – it’s simply unavoidable. In fact, part of the process of owning a website is being able to identify and fix an error as it comes up. Often, you’ll find issues occur after switching hosts, updating plugins or themes in WordPress, or adding code snippets to existing designs. It doesn’t take much to break a site and prevent it from interacting with browsers properly. However, not all errors or issues are the same. Some are relatively minor and can be fixed with ease; others may require more time and effort on your part. That’s why in this article, we’ll outline 8 different types of browser-based website errors and ...

9Jun

By ShaipNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, naturallanguageprocessing, nlp, robot chat

What are the Natural Language Processing Challenges, and How to Fix?

They say ‘Action speaks louder than Words’. Yet, in some cases, words (precisely deciphered) can determine the entire course of action relevant to highly intelligent machines and models. This approach to making the words more meaningful to the machines is NLP or Natural Language Processing.For the unversed, NLP is a subfield of Artificial Intelligence capable of breaking down human language and feeding the tenets of the same to the intelligent models. NLP, paired with NLU (Natural Language Understanding) and NLG (Natural Language Generation), aims at developing highly intelligent and proactive search engines, grammar checkers, translates, voice assistants, and more.Simply put, NLP breaks down the language complexities, presents the same to machines as data sets to take reference from, and ...

Affected By Sinking SERP & Traffic? Fix The Trouble Now

3Mar

By seo-ninjaNo Comments

Advanced SEO Techniques, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo process, seo services, SERP, website optimization, website traffic

Affected By Sinking SERP & Traffic? Fix The Trouble Now

How do you feel when your content tops the search results? Out of the world? And how do you feel when it falls down? Painful? When it comes to create a content that’s unique and has potential to attract viewers like anything, a lot of efforts in terms of research, brainstorming and writing are made. However, there are times when even these efforts pay almost nothing. As a result, value of the page declines. But do you know why the tragedy happens? No? Do read this post till the end and discover the real reasons. Why Rankings Suffer? In SEO, two terms that perform opposite to each other are stability and search results. If we talk about search engines, they are always working on algorithms in order to serve users with better results. Moving on to the robots, they keep on craw...

Affected By Sinking SERP & Traffic? Fix The Trouble Now – SEO Ninja

6Jan

By seo-ninjaNo Comments

Advanced SEO Techniques, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo process, seo services, SERP, website optimization, website traffic

Affected By Sinking SERP & Traffic? Fix The Trouble Now – SEO Ninja

How do you feel when your content tops the search results? Out of the world? And how do you feel when it falls down? Painful? When it comes to create a content that’s unique and has potential to attract viewers like anything, a lot of efforts in terms of research, brainstorming and writing are made. However, there are times when even these efforts pay almost nothing. As a result, value of the page declines. But do you know why the tragedy happens? No? Do read this post till the end and discover the real reasons. Why Rankings Suffer? In SEO, two terms that perform opposite to each other are stability and search results. If we talk about search engines, they are always working on algorithms in order to serve users with better results. Moving on to the robots, they keep on craw...

The Biggest Problem With Instagram Marketing, And How You Can Fix It

11Nov

By Erick ZaldivarNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

The Biggest Problem With Instagram Marketing, And How You Can Fix It

Instagram is a great marketing tool, but it isn’t without its flaws. Instagram has an algorithm that ensures posts are shown to the same people over and over again, making exposure difficult for businesses with more than 100 followers. Instagram hashtags are used for discovery, but Instagram doesn’t allow them to be clickable or easily searchable. Instagram posts don’t link back to your website, making it harder to track traffic. Instagram doesn’t have built-in analytics for users or brands that are actively engaging on the platform. So how can you get around this? We will discuss strategies to make Instagram work for your business. GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEY Grow Instagram followers and engagement with new tools for influencers, artists, brands and D2C businesse...

Most Common Website Errors and How to Fix Them (Part 2)

22Jun

By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services, The Top 10

Most Common Website Errors and How to Fix Them (Part 2)

Maintaining a website is important to maximizing your business potential. It’s how customers find you, learn about you, and transact with you. Without it, it could be challenging for you to break into a competitive market. One great way to ensure your business’s lasting impact is to make sure that your site is user-friendly and error-free. Here’s the continuation of common website errors and the steps you can take to fix them. 500 Internal Server Error This is one of the most common error messages users will encounter on the internet. It is a catch-all response to indicate an internal problem encountered by a web server, preventing it from fulfilling a request. What Causes It: When you get this error, it means something went wrong with the server, but it’s unsure what it is. Usually, ...

Most Common Website Errors and How to Fix Them (Part 1)

5Jun

By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services, The Top 10

Most Common Website Errors and How to Fix Them (Part 1)

Owning a website is more than just ensuring that your page loads quickly and appears professional. You also need to make sure it does not contain damaged links and is free from errors. The thought of a major website error can be daunting. For business owners especially, even just a minute of website down could mean loss of sales and revenue. Fortunately, most website errors are easy to solve. Even for those without a programming background, you can get your site up and running in no time. You only need to know where to start. We’ve put together a list of common website errors and the steps you can take to fix them. 400 Bad RequestThis error indicates that the website server cannot understand or will not process the request you sent, like a request to load a webpage, due to what it perceive...

How to Fix Common Service Area Business Issues in Google My Business

17May

By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Fix Common Service Area Business Issues in Google My Business

When it comes to Google My Business’s rules and guidelines there is a lot of room for improvement.Yes, they have rules written down, but those guidelines are vague in many areas and contradictory in spots.That makes things confusing for even the smartest marketer or business owner. Trying to understand some of GMBs guidelines is almost like trying to solve a Rubik’s Cube in a dark room.And the rules pertaining to Service Area Businesses (SABs) seem to be the most confusing.In this column, you’ll learn about the most common problems SABs experience in Google My Business — and how to solve them.What is Unique About Service Area Businesses in GMB?Service Area Businesses are those lacking a physical storefront location where customers can visit.SABs have employees that go out to their customer...

Common Facebook Ad Mistakes and How to Fix Them : Social Media Examiner

29Dec

By Tara ZirkerNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Common Facebook Ad Mistakes and How to Fix Them : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Freelance Situations You Need to Fix Right Away

27Dec

By Eric KarkovackNo Comments

building website, creating a website, Design Clients, Freelance Business, Freelance Career, Freelance Clients, Freelance Design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Freelance Situations You Need to Fix Right Away

As a freelance web designer, you’ll have the opportunity to work with a wide variety of clients. And it’s likely that some of them will want to enter into different types of working arrangements. One common example is billing. You may run into a client that prefers to pay a flat monthly fee rather than be charged hourly. Some might even aim for a yearly invoice. But it can go well beyond a unique invoicing schedule. Client preferences can be all over the map. They may include how you communicate, when you work, and how quickly things get done. Anything and everything are on the table. This calls for a certain level of flexibility on your part. The willingness to work with a client on such issues can be beneficial to your relationship. But the opposite can also be true. With certain clients...

Marketing vs. Finance: 3 Ways to Fix the Relationship

25Dec

By Digital MarketerNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

Marketing vs. Finance: 3 Ways to Fix the Relationship

One is buttoned up; the other likes to test boundaries. One wields a sharp pencil; the other prefers colored markers. One focuses on mitigating risk; the other on being seen and heard. I'm referring, of course, to the CFO and CMO, sometimes called "the odd couple" of the C-suite. Despite their differences, they do share one thing—their boss. So they have to find a way to get along. The Marketing-Finance relationship has often been described as an adversarial tug-of-war: Marketing is on one side spending the company's money, and Finance is on the other, trying to save it. Investment or Cost? Although the marketing department views itself as an investment that drives revenue, its counterparts in Finance view marketing as a cost. After all, on a company's P&L statement, ma...