How to rank in AI search results: Expert best practices
Knowing how to rank in search engines and how to rank in AI search results are two different games now. (more…)
18Jun 
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20Sep No Comments
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content creators, facebook, facebook marketing, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, Template, tiktok, twitter
Free template and expert tips
Having an informative, engaging, and impressive influencer media kit is one of the best ways to land professional brand deals as a creator.
Your media kit offers brands a snapshot of your work, your audience, and the value you can bring to brand campaigns as a creator.
If you want to nail your media kit and secure more brand partnerships, here’s everything you need to know about creating an effective influencer media kit.
What is an influencer media kit?
An influencer media kit is a document that influencers and content creators share with brands when discussing potential partnerships.
A good media kit should:
Showcase your content creation strengths
Prove that you have an engaged online following (e.g. by including follower and engagement stats)
Highlight the kind...
16Sep No Comments
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googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services
Digital Marketing – DIY or Hire An Expert? Get Some Tips Before Doing Anything
Good marketing makes the company look smart. Great marketing makes the customer feel smart. — Joe Chernov As a newbie in digital marketing, you, as the owner of a business, must ask yourself a question: Can you do it on your own, or do you need help from an expert internet marketing firm? SEO experts will recommend that, since you have the option of doing it on your own, to go with this route before spending big bucks on an internet marketing agency. By learning the ropes on your own, you get your feet wet with what is happening with online marketing. You will find for yourself which areas will be “too Greek” for you and decide what kind of expertise you’ll need. You will not look like an innocent online business owner that a marketing agency would like to pounce on with different sales t...
12Jul No Comments
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building website, business, creating a website, freelance, Freelancing, google web designer, Graphic Design, internet design, rejected, rejection, responsive web design, Resume, web design, web design company, web designer, web page design, website builder, website design, work
8 Expert Tips to Ensure Your Portfolio Gets Noticed
Let’s talk about something painful, yet incredibly important: Your portfolio. Yeah, that carefully curated collection of your best work. The one you’ve probably spent way too many late nights perfecting. But, here’s the kicker—most people won’t even look at it for longer than 30 seconds before deciding if you’re worth their time. Ouch, right?You spent weeks, maybe months, putting together that portfolio. You obsessed over the design, the layout, the images. You fine-tuned your copy like you were writing the next great American novel.Yet, in reality? That beautiful creation of yours might get only half a minute of attention before it’s dismissed faster than you can say “responsive design.”So, why does your portfolio get such a short lifespan in the eyes of potential clients, recruiters, or ...
![The 11 Most Common & How to I Found Mine [+ Expert Insights]](/wp-content/uploads/2024/07/1720254444_The-11-Most-Common-How-to-I-Found-Mine.jpg)
6Jul No Comments
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Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, leadership, Online Marketing
The 11 Most Common & How to I Found Mine [+ Expert Insights]
Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams.
(more…)
![How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]](/wp-content/uploads/2024/02/How-to-Rebrand-as-a-Content-Creator-and-Stay-Relevant.jpgkeepProtocol.jpeg)
26Feb No Comments
No Comments How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.
Years ago, I underwent a total rebrand. Before joining HubSpot, I was content creating for years as a local journalist in Florida. So, most of my social media handles and content were geared toward news and politics.
However, I eventually left the news business and started creating content for myself. Soon, my content transitioned from news stories to videos, podcasts, and blog posts about anime, manga, and "nerdom."
As I've said in other blog posts, I'm a hobbyist regarding content c...
15Feb No Comments
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Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing
What is microblogging? A comprehensive guide with expert insights, tips, and examples
By Rhonda Bradley February 13, 2024
You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. Perhaps you wrote them off as “lucky unicorns,” or figured they just have some type of charisma that ordinary people lack.
What if you stumbled on a method that nearly anyone can use to grow a large, engaged social media audience? And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business?
If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer.
Microblogging offers a solid path to building a loyal an...
![3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]](/wp-content/uploads/2024/02/3-Roles-Marketing-Leaders-Plan-to-Recruit-in-2024-New.jpgkeepProtocol.jpeg.pagespeed.ce.wHPEPF6PIz.jpg)
13Feb No Comments
No Comments 3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]
While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024.
(more…)
31Jan No Comments
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ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, Outbound Email Marketing, robot chat
Gmail Inbox Insurance: Expert Advice for the Google Spam Update
Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st.
As we’ve previously discussed, this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts.
Meeting the 0.3% spam complaint threshold will be challenging for a lot of people and if teams don’t adjust, they are in big trouble.
To help you prepare for the impending update, we brought in six email marketing experts to discuss not only what the impact of the bulk sender update will be but how companies can prepare and adapt.
From tips on email deliverability and infrastructure to engagement and frequency, get ready, because our experts are going to help ensure your inbox is insured against these new ru...
29Jan No Comments
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Digital Marketing, digital mkt, E-Mail Marketing, email list, Email Marketing, email outreach, Internet marketing, Online Marketing
The Ultimate Guide (Expert Tips + Data to Know)
I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.
(more…)
![Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]](/wp-content/uploads/2024/01/Expert-Tips-for-Composing-Text-on-5-Different-Platforms-Bookmarkable.pngkeepProtocol.png)
6Jan No Comments
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Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business.
And yet, managing it continues to be a source of frustration for many.
(more…)
![Should Marketers Optimize for Bing? [Data + Expert Tips]](/wp-content/uploads/2023/12/Should-Marketers-Optimize-for-Bing-Data-Expert-Tips.pngkeepProtocol.png)
15Dec No Comments
No Comments Should Marketers Optimize for Bing? [Data + Expert Tips]
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO?
(more…)
17Apr No Comments
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Breaking the Blueprint, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing
Discrepancies Experienced by Black Content Creators (Expert Insight)
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
(more…)
22Sep No Comments
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Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services
How to Find the Right Dental SEO Expert: The Questions You Need to Ask
Dental SEO is a complex process, and it’s important to find the right expert to help you with it. If you’re not sure where to start, don’t worry. We’re here to help.
In this blog post, we’ll discuss the questions you need to ask when looking for a dental SEO expert. By asking the right questions, you’ll be able to find someone who can help you improve your website and increase your traffic.
Let’s get started!
What Strategies Do You Use for Dental SEO?
One of the most important questions you can ask a dental SEO expert is what strategies they use for SEO. The answer to this question will tell you a lot about whether or not they are reputable and trustworthy. A good dental SEO expert will be able to explain their strategies in a way you can understand, and they will also be transparent abou...
9Apr No Comments
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googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services
Marketing Tips From a Toronto SEO Expert
Do you wish you could sit down with a marketing expert and get all of their best tips for small businesses? You’re in luck!
This guide will share the top marketing tips we’ve collected, tested, and proved in the many years we’ve been helping small businesses succeed in digital marketing.
If you need marketing advice that you can implement today, this article is for you. Let’s get started!
1. Start With a Plan
The first step to any successful marketing campaign is to have a plan. You need to know who your target audience is, what you want to achieve, and what strategies you’ll use to get there.
When we start working with clients, we first talk to them about what their goals are and what results would make them feel like their marketing strategy is a success. Then, we assess where their web...
29Nov No Comments
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Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing
Marketing Week 2021: Get Expert Sales & Marketing Tips
By Kelsey Johnson November 24, 2021
Get easy and affordable marketing advice during this week-long event, hosted by AWeber from Dec 13 – 17.
We’re excited to announce that, in December we’ll be running a week-long free marketing series for business owners, side hustlers, and entrepreneurs.
This event is for anyone looking to improve their social media skills, get better email deliverability, create engaging videos, set up Facebook Lead ads and retargeting, and make more sales.
Marketing Week encompasses 5 days of webinars and other resources to help you build out a marketing plan for your products or services.
We don’t believe that “if you build it, they will come.” Marketing is important for every business — so we’re offering the advice you need, free and easy to a...
6Nov No Comments
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Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services
Here’s What To Expect When You Hire A B2B SEO Expert
As a business owner, your main goal is to make more money than you spend. As a result, the thought of hiring a professional to handle your website’s SEO may seem like an unnecessary expense. In reality, however, it is an investment that could yield a high and long-lasting return. In fact, SEO has a much higher return than other forms of marketing.
By trusting a B2B SEO expert to handle your strategy, you can put your business in a position to reach your audience in ways that once seemed impossible. If you’re interested in learning more about what an SEO professional can do to help your website reach a wider audience, today is your lucky day. Let’s talk about some of the things you can expect when you hire a B2B SEO expert.
An SEO Audit
Having a clear understanding of your current SEO si...
11Jun No Comments
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Blog, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services
BrightLocal Welcomes Claire Carlile as Local Search Expert
We’re delighted to announce that Claire Carlile has joined BrightLocal as our in-house Local Search Expert.
Claire’s one of the most respected and well-loved people in the local search industry, always bringing a wealth of first-hand experience and unique perspectives to the content she produces and the wisdom she shares.
A rare breed, Claire combines a deep understanding of local search and digital with extensive knowledge of the fundamentals of marketing. She boasts an envious academic background in marketing which allows her to approach projects with a strategic and research-driven mindset.
We took notice of the great content Claire was creating a couple of years back and jumped at the chance to get her involved in our own content initiatives. Earlier this year, Claire created an amazin...
21Apr No Comments
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ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat
10 Expert Tips On How to Use Instagram Reels to Reach New Followers
If you want to grow your personal brand or business with Instagram Reels, you’re in the right place because these tips are about to help! Today you’re going to learn 10 actionable tips on how to use Instagram Reels to get more followers.
So, why are Instagram Reels exploding in popularity right now?
When TikTok skyrocketed its user-base in 2017, one year after its launch, the platform grew seemingly overnight and now has over 689 million users in 2021. That makes TikTok the seventh-largest social media platform in terms of users, compared to others that have been around much longer. In fact, TikTok is already bigger than Snapchat, Pinterest, and even Twitter.
With video content high in demand and a successful example of how people wished to consume video content by TikTok in p...
![Everything You Need to Know About Green Marketing [Examples & Expert Tips]](/wp-content/uploads/2021/02/Everything-You-Need-to-Know-About-Green-Marketing-Examples.jpgkeepProtocol.jpeg)
2Feb No Comments
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Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing
Everything You Need to Know About Green Marketing [Examples & Expert Tips]
Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices?
(more…)
11Jan No Comments
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Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, paid search, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services
Expert Local SEO Predictions for 2021
Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring out our BrightLocal crystal ball and enlist some of the local search community’s most well-loved experts to help us with some local SEO predictions for the coming year.
But, before we get started thinking about what’s to come for 2021, how did our experts fare with what they predicted in 2020?
Reflecting on 2020’s Local SEO Predictions
A lot happened in 2020, but how many of our experts’ local SEO predictions came true?
Unfortunately, a lot of our pros had hoped 2020 would see a reduction in spam, but with the introduction of new Covid-19 support, resources, and features, plus limited Google My Business support, it seems Google had ...
![A Brief Look Into What’s Next [Expert Predictions + Data]](/wp-content/uploads/2020/12/A-Brief-Look-Into-Whats-Next-Expert-Predictions-Data.jpgkeepProtocol.jpeg)
24Dec No Comments
No Comments A Brief Look Into What’s Next [Expert Predictions + Data]
Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.
From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers. (more…)