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7 Phases of a Local Business Reviews Campaign That Makes It Rain
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Even people who do a solid job of getting online reviews tend to make the process tougher than it needs to be, because they do the right steps in the wrong order. That can mean unnecessary trial and error, frustration, wasted time, wasted money, and more bad reviews and fewer good reviews than you might have had otherwise.
Whether you’re the business owner, an employee, or a third party, you have a choice as to how you sequence your work. Examples of good steps that can trip you up if you do them at the wrong time include offering customers a choice of multiple review sites, asking them to upload photos or go into detail, and using software or other tools to lighten your lift. Good ideas? Maybe, but the effectiveness depends on the timing.
What’s the leas...