Wednesday, July 22Digital Marketing Journals

Tag: Commerce

The Complete Guide to Social Commerce [2025]
21Aug By Om Prakash JakharNo Comments
Blog, facebook, facebook marketing, instagram, marketing strategies, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok

The Complete Guide to Social Commerce [2025]

Scroll. Tap. Buy. That’s how fast today’s customers make decisions, and if your brand isn’t ready to sell where people spend the most time (hint: social media), you’re already behind. Social commerce isn’t a buzzword anymore; it’s a full-blown revolution. Instagram, TikTok, Facebook, Pinterest… these platforms aren’t just for likes and follows. They’re your new storefronts. And the checkout is built right into the feed. Whether you’re a growing DTC brand, an agency, or a marketing team trying to keep up, social commerce is the shortcut between discovery and purchase, and the brands that master it are turning casual scrollers into loyal buyers every day. But here’s the kicker: posting a few product pics isn’t enough. You need a strategy. A workflow. This guide will show you how to: Let’s b...
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Conversational Commerce in various Social Channels | by Gina Shaw | Sep, 2022
1Oct By Gina ShawNo Comments
ai, ai bot, ai chat, ai chatbot, best chatbot, botcore, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversational-commerce, creating chatbots, customer-experience, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

Conversational Commerce in various Social Channels | by Gina Shaw | Sep, 2022

We live in an era where artificial intelligence (AI) has taken over every aspect of our being. And customer experience (CX) is not alien to it.As the world embraces new-age customer experiences (CX) with open hands, warranting the delivery of hyper-personalized customer engagement to a more informed, connected, and empowered customer, organizations are left to deal with several questions and dilemmas.After all, endless customer conversations are happening online on various social channels — Facebook, Instagram, WhatsApp, Twitter — it’s challenging to cover every digital touchpoint and use the enormous amount of customer data it generates to fathom “what customers want.”That’s where conversational commerce comes to the rescue. Powered by AI, conversational commerce solutions like chatbots, ...
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WhatsApp Commerce for Insurance: Key Takeaways From Our Webinar | by Haptik
6Jul By HaptikNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots-for-business, conversation with ai, conversational-ai, creating chatbots, robot chat, virtual-assistant, whatsapp-chatbot, whatsapp-commerce

WhatsApp Commerce for Insurance: Key Takeaways From Our Webinar | by Haptik

With WhatsApp expanding its capabilities and scope, it is evolving as a platform for conversational commerce, giving rise to the concept of WhatsApp commerce — offering and selling products and services to customers using WhatsApp as the primary channel. This development poses a massive opportunity for Insurance brands to leverage. Now, they can simplify the complex process of buying, renewing, or claiming policies by having simple conversations with their customers on their preferred communication channel.We spoke to Sushant Khairnar (Head-Digital Transformation, Kotak Life) and Swati Mishra (Strategic Partnerships, WhatsApp) to understand how Insurance brands can reap the benefits of WhatsApp commerce.You can watch the complete on-demand webinar here or continue to read a summary of the ...
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22Apr By Dasha FominaNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversational-commerce, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, trends-2022, voice-assistant, voice-recognition

Conversational Commerce 2022: Trends and Drivers

Here’s a list of things that will dominate the conversational commerce industry in 2022.Image Credit: Polina PirogovaA recent report states that in 2021, consumers spent $871.03 billion online with U.S. merchants, which makes it a 14.2% rise YoY from $762.68 billion in 2020. The past two years of the COVID pandemic have fostered retail digitization and AI-powered conversational agents like chatbots and virtual assistants are among the main drivers. Juniper Research expects that chatbots will save retailers $439 million annually by 2023, while retail sales via conversational channels demonstrate a 98% annual growth rate and are projected to reach $142 billion by 2024. All in all, global spending on conversational commerce is predicted to grow nearly sevenfold to about $290 billion, by 2025....
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Reimagining the future of Commerce with WhatsApp | by Haptik
19Jan By HaptikNo Comments
ai bot, ai chat, ai chatbot, ai-chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, conversational-ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, shopping-chat-bot, whatsapp-chatbot, whatsapp-commerce

Reimagining the future of Commerce with WhatsApp | by Haptik

WhatsApp and Haptik have always believed in the power of messaging. Until now, WhatsApp was looked at as a customer service channel that can be used to resolve customer grievances.With recent developments, it is clear that WhatsApp wants to enable Commerce for millions of businesses. Big brands are taking Commerce to where their users are engaging the most — WhatsApp. This has led to deeper engagements in a plethora of commerce options available to a user today.WhatsApp commerce has been the engine behind the growth of many small and large-scale companies. WhatsApp chatbot has evolved into a full-blown channel that brands leverage to sell and transact with their customers, emerging as the most efficient channel to buy and sell digitally.WhatsApp commerce is designed in such a way that it d...
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What TikTok Shopping Means for the Growing Social Commerce
16Oct By Chandraveer SinghNo Comments
Blog, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

What TikTok Shopping Means for the Growing Social Commerce

The growth of TikTok has been phenomenal. What started as an oddball social platform to showcase dancing and dubbing talent is now blooming as a powerpack platform to influence sales. There are tons of TikTok marketing case studies that prove the power of TikTok in driving shopping trends and inspiring sales through creators and content. So, TikTok decided to up the ante by introducing the TikTok Shopping feature that provides a streamlined in-app product selling experience to eCommerce businesses. This move enabled TikTok to join the social commerce parade alongside Facebook, Pinterest, and Instagram shopping. In this blog, we will shed light on the importance of what TikTok shopping means for social commerce and how you can optimize your TikTok online shopping experience. Let’s roll! Wh...
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3 Reasons Why WhatsApp is the Future of Commerce | by Haptik | Sep, 2021
25Sep By HaptikNo Comments
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, Whatsapp

3 Reasons Why WhatsApp is the Future of Commerce | by Haptik | Sep, 2021

With 2 billion users and counting, WhatsApp is the world’s largest messaging platform. People across 180 countries use the app to communicate with their friends, families, and co-workers through swift and seamless messaging. And with the launch of the WhatsApp Business API in 2018, it has become a valuable customer engagement tool for brands — with over 5 million businesses using WhatsApp to engage and serve customers.As WhatsApp continues to expand the range of services it offers businesses, it is increasingly being seen not just as an engagement tool, but a platform to enable conversational commerce as well. This has given rise to the concept of ‘WhatsApp Commerce’ — offering and selling products and services to customers using WhatsApp as the primary channel.There are a number of factor...
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Conversational Commerce: if you’re not buying, then our algorithms are just not good enough… That’s why we are still working on them! | by BRAIN [BRN.AI] CODE FOR EQUITY
27Dec By BRAIN [BRN.AI] CODE FOR EQUITYNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-platforms, chatbots, chatbots-for-business, conversation with ai, conversational-commerce, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, messaging, robot chat

Conversational Commerce: if you’re not buying, then our algorithms are just not good enough… That’s why we are still working on them! | by BRAIN [BRN.AI] CODE FOR EQUITY

To begin with, let’s define what conversational commerce is all about: it’s a kind of commerce that is done via various means of conversation. Sounds simple, right? Chatbots on messaging apps or websites and voice assistant using speech recognition, natural language processing, and artificial intelligence — they all contribute to an exciting shift in the world of tech and business.Conversational Systems in eCommerce are intelligent machines that can hold a written or verbal conversation with a customer. Their use is aimed at improving customer experience by steering interaction.Consequently, eCommerce is one of the most customer-facing industries where direct personal experiences and social conversations define brand value. It is an automated technology, powered by rules and artificial int...
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