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Reimagining the future of Commerce with WhatsApp | by Haptik
WhatsApp and Haptik have always believed in the power of messaging. Until now, WhatsApp was looked at as a customer service channel that can be used to resolve customer grievances.With recent developments, it is clear that WhatsApp wants to enable Commerce for millions of businesses. Big brands are taking Commerce to where their users are engaging the most — WhatsApp. This has led to deeper engagements in a plethora of commerce options available to a user today.WhatsApp commerce has been the engine behind the growth of many small and large-scale companies. WhatsApp chatbot has evolved into a full-blown channel that brands leverage to sell and transact with their customers, emerging as the most efficient channel to buy and sell digitally.WhatsApp commerce is designed in such a way that it d...