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WhatsApp Commerce for Insurance: Key Takeaways From Our Webinar | by Haptik
With WhatsApp expanding its capabilities and scope, it is evolving as a platform for conversational commerce, giving rise to the concept of WhatsApp commerce — offering and selling products and services to customers using WhatsApp as the primary channel. This development poses a massive opportunity for Insurance brands to leverage. Now, they can simplify the complex process of buying, renewing, or claiming policies by having simple conversations with their customers on their preferred communication channel.We spoke to Sushant Khairnar (Head-Digital Transformation, Kotak Life) and Swati Mishra (Strategic Partnerships, WhatsApp) to understand how Insurance brands can reap the benefits of WhatsApp commerce.You can watch the complete on-demand webinar here or continue to read a summary of the ...
