facebook marketing

20May By Monika VermaNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Your Ultimate Guide to Using Social Media in Healthcare

Do you think social media marketing is crucial for a healthcare business? Can social media be a fruitful marketing channel for your healthcare business? Absolutely, yes! Present-day social media is way more than a networking platform, with a total of 4.89 billion users worldwide. It is used by businesses across industries, and the healthcare industry is no exception. Social media is a powerful tool for healthcare institutions and professionals to engage with the general public and share healthcare information. Studies show that about 90% of users in the age group of 18-24 trust the healthcare information shared on social media. Without the wide reach of social media platforms, it would be hard to keep the general public informed about the latest healthcare updates and services nearby. So, ...

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18May By AmyNo Comments

ai, ChatpGPT, facebook, facebook marketing, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, technology

How to Use AI in Your Business with Emily Hirsh

Listen To My Latest Podcast Episode: #572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh Listen To My Latest Podcast Episode:#572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh

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15May By Trish RiswickNo Comments

facebook, facebook marketing, instagram, News, Social Marketing Strategies, social media, social media marketing, youtube

The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute

It’s not every day you find yourself in your parents’ backyard in Florida, filming a Hootsuite product demo video in a kiddie pool. But, in April, there I was: just a social media manager doing what we do best—doing whatever it takes to make something dazzling for our social channels. After an hour of getting ready and organizing my set, I tragically realized my camera wasn’t working properly, that the wind was interfering with my audio, and the script I was reading off of was significantly longer than I thought it was. “MOM?” I yelled. My mom poked her head out the back door. “Can I help now?” she replied with a goofy grin. “Yes. Please come help me.” I said, only slightly defeated that I couldn’t do this alone. “Show me what to do,” she said, eagerly standing over my tripod. We spent the...

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11May By Himansha SehgalNo Comments

Agency, Blog, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

6 Easy-to-Follow Facebook Ad Templates for Winning Campaigns

As per the latest social media statistics, Facebook has 2.96 billion monthly active users. It goes to say if brands decide to leverage Facebook to build brand awareness among new and existing customers, they can record a massive reach. And one of the most effective ways to do this is Facebook Ads. Facebook offers a variety of ad formats, such as video, image, and carousel, allowing businesses to choose ad types aligned with their marketing objectives. However, with the many Facebook ad types available, planning and implementing a solid ad strategy becomes challenging. You, as a brand, need to keep track of key details and specifications, such as copy length and image size. If you are trying to crack this process, fret not. In this blog, we are providing a free pack of templates for Faceboo...

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9May By AmyNo Comments

facebook, facebook marketing, Freedom, Jen Hatmaker, mindset, podcast, self love, Social Marketing Strategies, social media, social media marketing, the cringe

#569: Embracing The Cringe: The Cultural Movement That’s All About Owning The Most Awkward Parts Of Yourself – Amy Porterfield

Listen To My Latest Podcast Episode: #569: Embracing The Cringe: The Cultural Movement That’s All About Owning The Most Awkward Parts Of Yourself Listen To My Latest Podcast Episode:#569: Embracing The Cringe: The Cultural Movement That’s All About Owning The Most Awkward Parts Of Yourself

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6May By Sam LauronNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Generate Leads in Real Estate: 22 Foolproof Tips

There’s way more to real estate than showing houses and negotiating deals. In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. But where should you start? Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that s...

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1May By AmyNo Comments

ai, content creation, Digital Marketing, facebook, facebook marketing, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, technology

AI Is Your New Super Tool with Stu McLaren

Listen To My Latest Podcast Episode: #566: How to Create a Tailored Customer Experience using AI with Stu McLaren Listen To My Latest Podcast Episode:#566: How to Create a Tailored Customer Experience using AI with Stu McLaren

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27Apr By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

5 Tips to Stay Compliant

HIPAA stands for the Health Insurance Portability and Accountability Act. It is an overarching piece of legislation relating to health information in the United States. If you manage social media for a healthcare organization, you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. What does HIPAA say about social media? HIPAA does not explicitly say anything about social media. That’s because the standards were created befor...

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24Apr By Aaron Andre ChichiocoNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Leveraging Emotional Marketing with Influencer Marketing

It is a no-brainer that emotion is one of the most significant factors that contribute to the success of any marketing campaign.  If you disagree, then do thorough market research, and you’ll find this to be true. Admit it. Emotion is the reason your consumers purchase products that may not even want or be good for them.  Logic doesn’t play into action that much. It’s not how you make lifelong customers. Think about it. Even if you know that it’s not healthy to eat at fast-food restaurants, you still take your family on weekends because their marketing campaigns tug at your heartstrings and promise not only delicious food but more importantly, fun times and great memories for the whole family. The emotions they evoke drive customers to take action. In the very first neuroscience study cond...

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22Apr By AmyNo Comments

Danielle LaPorte, facebook, facebook marketing, heart-centered business, mindset, podcast, Social Marketing Strategies, social media, social media marketing, spirituality

Build a Heart-Centered Biz with Danielle Laporte

Listen To My Latest Podcast Episode: #564: How To Choose Higher Quality Thoughts With Spiritual Thought Leader Danielle LaPorte Listen To My Latest Podcast Episode:#564: How To Choose Higher Quality Thoughts With Spiritual Thought Leader Danielle LaPorte

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19Apr By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How the YouTube Algorithm Works in 2023: The Complete Guide

If you believe in free will, we have terrible news — well, at least when it comes to YouTube. Because YouTube’s algorithm for recommendations drives 70% of what people watch on the platform. Seventy percent! That is some seriously staggering influence. Youtube’s 2.5 billion users watch 694,000 minutes of video each minute. And the platform’s recommendation system is responsible for the majority of those views. So it’s no surprise that marketers, influencers, and creators are obsessed with unlocking the secret of the Youtube algorithm. Getting recommended to the right viewers at the right time is the ticket to YouTube stardom, but how does it work? What makes it tick? And, most importantly, how can we take advantage of this mysterious formula? Well, ponder no more, my ‘Tube curious friends ...

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14Apr By AmyNo Comments

Candy Valentino, facebook, facebook marketing, financial freedom, long-term wealth, New Business Owner, podcast, recession, Social Marketing Strategies, social media, social media marketing, taxes

#562: Tax Strategies That Sound Illegal (But Aren’t) With Candy Valentino – Amy Porterfield

Listen To My Latest Podcast Episode: #562: Tax Strategies That Sound Illegal (But Aren’t) With Candy Valentino Listen To My Latest Podcast Episode:#562: Tax Strategies That Sound Illegal (But Aren’t) With Candy Valentino Are you worried about how to maximize your tax savings? More importantly, how do you achieve tax savings without running the risk of running afoul of the law? Fortunately, there are legal ways to gain a tax advantage without committing a crime. Here to discuss some of those strategies is Candy Valentino, a tax attorney and personal finance coach, in an episode of the podcast hosted by Amy Porterfield, #562: Tax Strategies That Sound Illegal (But Aren’t). Valentino begins ...

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10Apr By Alexandra SamurNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

The History of Social Media in 33 Key Moments

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So sit back, relax, and join us while we look back at what once was the future. The 33 most important moments in the history of social media The first social media site was born (1997) On one of the first true social media sites, SixDegrees.com, you could set up a profile page, create lists of connections, and send messages within networks. The site amassed around one million users before being bought out for $125 million, only to shutter in 2000. The actual answer to “when was the first social media site launched” is debatable...

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7Apr By Chandraveer SinghNo Comments

analytics, Blog, facebook, facebook marketing, How-Tos, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How to Manage Multiple Social Media Accounts Effectively?

A Twitter survey found that, on average, the maximum number of accounts a social media manager handles is 40. What about you? How many accounts do you handle? More importantly, are you facing difficulties while managing multiple social media accounts? Whether you’re a professional social media manager or a small business owner, juggling multiple accounts can be troublesome if you don’t know how to do it with finesse. So, how to manage multiple social media accounts effectively? This article will provide detailed information on executing multiple social media account management effortlessly. So, without further ado, let’s dive into the nitty-gritty aspects. Pros and Cons of Having Multiple Social Media Accounts Before you understand the rules of effective social media management, you must g...

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5Apr By AmyNo Comments

book launch tour, business travel, facebook, facebook marketing, mindset, podcast, self-care, Social Marketing Strategies, social media, social media marketing, travel tips, Two Weeks Notice, work trip

#559: Business Travel 101: 3 Things I Do To Set Myself Up For Success – Amy Porterfield

Listen To My Latest Podcast Episode: #559: Business Travel 101: 3 Things I Do To Set Myself Up For Success Listen To My Latest Podcast Episode:#559: Business Travel 101: 3 Things I Do To Set Myself Up For Success

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2Apr By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

8 Facebook Trends That Will Shape Your 2023 Strategy

Facebook hit a new milestone in early 2023, reaching 2 billion daily users for the first time. In a constantly changing social media landscape, the world’s largest social network continues to hold its ground. So, what’s trending on Facebook right now – and how is Facebook changing in 2023? We’ve rounded up the most important Facebook trends marketers need to watch this year. Hint: AI Facebook trends are leading the way. If you’re not already thinking about how AI will affect your Facebook strategy, it’s time to start! Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023. The 8 top Facebook trends for 2023 Trend 1...

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28Mar By AmyNo Comments

Business Growth, Business Organization & Systems, Donald Miller, facebook, facebook marketing, growth framework, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller – Amy Porterfield

Listen To My Latest Podcast Episode: #556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller Listen To My Latest Podcast Episode:#556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller

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24Mar By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

11 of the Most Important TikTok Trends to Watch in 2023

Sure, we could tell you what the hottest TikTok hashtag trends and challenges are right now — but this article would be out of date by the time you finish reading it. So if you were looking for a hot new drag-queen-choreographed dance to do, we’re sorry. But we’ve got something even better for you instead: a 2023 TikTok trend report that’s all about the bigger picture. If you’re looking for what’s making TikTok tick right now, you’ve come to the right place. Because, really, if you want to create a winning TikTok social media marketing strategy, you can’t get lost in the details. Things change at whiplash speed over on TikTok. Even if Corn Kid is absolutely popping off on a Monday, by Friday, the TikTokaverse has already moved on to watching clips of old dudes selling watches. To succeed h...

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22Mar By Bradley BabendirNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

Facebook Ads Average Conversion Rate Benchmarks & How to Improve Yours

Are your Facebook Ads not converting as well as you’d hoped? You’re not alone! The overall Facebook ads average conversion rate is 9.21%.  That’s more than 9 out of 10 people that you painstakingly drive into the final stages of your advertising funnel bouncing away to donkeyland. Worse than that, Facebook Ads are getting more expensive and less effective. What a terrible combination!  Fortunately, we’ve got several hacks to teleport you from the world of donkeys to the world of unicorns.  In this article, we’ll go over:  Find Your Customers with Customers.ai See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Request a call to l...

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21Mar By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, How-Tos, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How to Become a Successful Freelance Social Media Manager?

Are you looking for a career change? Or do you want to start a side hustle? Irrespective of your decision, working as a freelance social media manager is a lucrative career path if you want flexibility and autonomy. As businesses seek to build their online presence and engage with their audience on various social media platforms, the demand for freelance social media manager jobs has skyrocketed. According to the data from LinkedIn, the demand for marketers with social management skills has increased by 116.4%. But becoming a successful freelance social media manager requires more than just a love for social media. You must have a deep understanding of the platforms, the ability to create engaging content, and the skills to manage multiple accounts and campaigns. This article will provide ...

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19Mar By AmyNo Comments

Colin Boyd, communication, Conversion, facebook, facebook marketing, podcast, sales strategies, Social Marketing Strategies, social media, social media marketing, Webinar, Webinars

#554: Proven Webinar Selling Strategies That Aren’t Sleazy Or Pushy with Colin Boyd – Amy Porterfield

Listen To My Latest Podcast Episode: #554: Proven Webinar Selling Strategies That Aren’t Sleazy Or Pushy with Colin Boyd Listen To My Latest Podcast Episode:#554: Proven Webinar Selling Strategies That Aren’t Sleazy Or Pushy with Colin Boyd

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16Mar By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

9 Facebook Analytics Tools for 2023 [Paid & Free]

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Even while some things about Facebook remain a mystery — for instance, why does your seventh-grade boyfriend leave a ‘Happy Arbor Day’ message on your wall every year? — social media managers all over the world can count on the soothing clarity of Facebook analytics. Numbers don’t lie, after all. Your Facebook metrics reveal fascinating facts about your audience’s preferences and behaviors. By analyzing data about your content performance, you’re getting valuable quantitative feedback to help build a winning Facebook marketing strategy. The only trick to making the most of your Facebook analytics is finding a tool to help you track performance and identify patt...

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11Mar By AmyNo Comments

Business Organization & Systems, content, contractors, employees, facebook, facebook marketing, hiring, podcast, Social Marketing Strategies, social media, social media marketing, support, Team Building

#552: How To Find, Hire, & Onboard A Content Support Contractor – Amy Porterfield

Listen To My Latest Podcast Episode: #552: How To Find, Hire, & Onboard A Content Support Contractor Listen To My Latest Podcast Episode:#552: How To Find, Hire, & Onboard A Content Support Contractor

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7Mar By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

How to Automate DMs on Social Media

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Well, thank goodness you found this article. After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. At the end, we give several tips and tricks you can implement when automating DMs. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand, including greetings, partnership requests, FAQ responses, replies to complaints, and more. What are automated DMs? Automated DMs are pre-set responses sent to people who direct message you on social media. You can a...

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4Mar By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

11 Crucial Facebook Metrics You Should Track to Grow Your Business

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Let’s roll! Why Is It Important to Analyze Your Facebook Metrics? According to statistics, 1.6 billion people connected with a small business on Facebook, which ...

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2Mar By AmyNo Comments

branding, content marketing, facebook, facebook marketing, influencer, Marketing, New Business Owner, Online marketing, personal brand, podcast, Rory Vaden, Social Marketing Strategies, social media, social media marketing

#549: Cut Through The Noise: How To Create A Unique Personal Brand With Rory Vaden – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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27Feb By Britny KutuchiefNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Everything You Need to Know

Salesforce recently announced the retirement of its social media management tool Social Studio. Customers will lose access on Nov. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Keep reading to find out everything you need to know about the Salesforce Social Studio retirement — and what to do next. #1 Social Med...

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23Feb By Pankaj NarangNo Comments

Blog, facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

A Guide on How to Write a Good Tweet

When it comes to social networking platforms, a few other platforms have superseded the brand engagement theory, as Twitter did. Twitter has bridged the gap between companies and their followers with its direct line of communication. Its features, such as 140 characters limit, pinning your best tweets to the top of your profile, and more, made the platform unique from other social media channels. But did you know, For years, marketers have leveraged Twitter’s surging popularity to create brand awareness, grab more leads, gather rich insights, and expand their target reach. The 280 characters extended limit has opened the gate of opportunities for marketers to write more engaging and targeted tweets. In fact, There is a wide array of Twitter marketing tools, engagement tools, and analytics ...

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21Feb By AmyNo Comments

facebook, facebook marketing, mindset, negativity, overcoming obstacles, podcast, self doubt, Social Marketing Strategies, social media, social media marketing, worry

#546: Your Why Is Louder Than Your Worries: How To Overcome Self-Doubt – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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18Feb By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

How to Use Data to Grow Your Channel in 2023

Are you trying to make sense of your YouTube analytics but feel like you’ve been tossed an advanced calculus textbook with no teacher? If you’ve resorted to throwing spaghetti at the wall just to see what sticks (or purely out of frustration), we can help. To all marketers, content creators, and YouTube stars, bookmark this post. We’re going to demystify metrics, explain which reports do what, and show you how to use YouTube analytics to your advantage. We’ve even got can’t-miss expert insights from Paige Cooper, Hootsuite’s own Inbound YouTube Lead and all-around digital savant. Buckle up! Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Y...

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15Feb By Radu BalasNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

10 Podcasts on Social Media That You Can’t Afford to Miss

There’s no doubt that social media is the most anticipated platform for marketing. Yet, it has landed marketers in a new maze. Unlike traditional marketing, gauging social media success needs you to be ultra-active. Every other day, you get a newer update on one of the channels you use for promotion. And this begs the question. How can you know about these updates and leverage them for an enriching promotional scheme? Besides gorging on books, enrolling in courses and webinars, and trying out those features yourself, you can listen to social media podcasts. Good social media podcasts are a hard thing to come by. Still, the podcast listening trends show that 55% of the US population listen to them. Many social media leaders and industry experts have started sharing their experiences and adv...

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13Feb By AmyNo Comments

Anthony Trucks, facebook, facebook marketing, failure, fulfillment, identity shift, mindset, podcast, Social Marketing Strategies, social media, social media marketing, Success

#543: An Identity Shift To Unlock Your Greatest Potential With Anthony Trucks – Amy Porterfield

Listen To My Latest Podcast Episode: #543: An Identity Shift To Unlock Your Greatest Potential With Anthony Trucks Listen To My Latest Podcast Episode:#543: An Identity Shift To Unlock Your Greatest Potential With Anthony Trucks

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9Feb By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

10 Social Media Design Tips to Stand Out on the Feed

As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix. But what if you don’t have an in-house designer? What if you don’t have any formal design background at all? Fear not–here are 10 social media design tips to help your posts stand out on the feed. Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network. What is social media design? Social media design is the pra...

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4Feb By AmyNo Comments

achievement, cognitive science, facebook, facebook marketing, michael hyatt, Mind Your Mindset, mindset, podcast, Social Marketing Strategies, social media, social media marketing

#541: Science-Backed Data On How Thoughts Influence Your Success with Michael Hyatt – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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1Feb By Colleen ChristisonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

The How + Why of Choosing Text for Your Video

Is there anything more important than choosing the right TikTok fonts? And no, we will not accept “the birth of your firstborn” or “that time you graduated university” as answers. It sounds like we’re exaggerating (and ok fine, we are), but like any other design decision, your font choice says a lot about your brand identity and the audience you’re trying to appeal to on TikTok. And while the decision may be important, choosing the right font for TikTok doesn’t have to be intimidating. We’ll teach you what TikTok’s fonts are, what they say about your video, and answer your frequently asked questions about them. Bonus: Use our free TikTok engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a p...

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28Jan By AmyNo Comments

course launch, digital course, digital course academy, Digital Courses, facebook, facebook marketing, launch strategy, list building, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing

#539: 5 Strategic Launch Pivots That Boosted My Course Enrollments – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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27Jan By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

Over the past year, Google has repeatedly noted that a China-based group has been looking to use YouTube, in particular, to influence western audiences, by building various channels in the app, then seeding them with pro-China content. There’s limited info available on the full origins or intentions of the group, but today, Google has published a new overview of its ongoing efforts to combat the initiative, called DRAGONBRIDGE. As explained by Google: “In 2022, Google disrupted over 50,000 instances of DRAGONBRIDGE activity across YouTube, Blogger, and AdSense, reflecting our continued focus on this actor and success in scaling our detection efforts across Google products. We have terminated over 100,000 DRAGONBRIDGE accounts in the IO network’s lifetime.” As you can see in this chart, DR...

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25Jan By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Top 10 TikTok Influencers in 2023 [+ How to Become One]

Have you ever wanted to become a TikTok influencer? You’re not alone. Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Not to mention, they’re inspiring the entire social media platform’s community with their creativity. What is the fastest way to become an influencer? Learn from the pros! We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie. What is a TikTok in...

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22Jan By JayceNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

How Can I Post Pictures on Instagram From My Computer?

With over two billion active users worldwide, Instagram is one of the most popular social media platforms. Whether you share images or videos, it’s an excellent platform to showcase your creativity. However, social media professionals, for whom Instagram is their bread and butter and tend to be more on their laptops than their phones, often question, “how can I post pictures on Instagram from my computer?” Convenience is crucial for social media managers who want to post images from whichever device is closest to them. Knowing how to upload to Instagram from your computer becomes even more crucial if you edit your photos and videos exclusively from your desktop. You don’t want to waste time transferring the files on your mobile device, right? So, let’s look at the different ways you can po...

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20Jan By AmyNo Comments

content marketing, facebook, facebook marketing, Marketing, personal brand, podcast, Scale Your Business, Shadè Zahrai, Social Marketing Strategies, social media, social media marketing, video

#536: 2 Million Followers in 2 Years: The Power of Video to Explode your Brand with Shadè Zahrai – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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18Jan By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Discord Acquires Anonymous Teen Connection App ‘Gas’

This may not be hugely relevant from a social media marketing perspective right now, but it is worth noting, especially if you’re trying to connect with younger user groups. Today, gaming-focused messaging platform Discord has announced that it has acquired ‘Gas’, the rising social app which enables teen users to send anonymous compliments to their friends. Created by former Facebook product manager Nikita Bier, who also created the very similar tbh (which Meta acquired in 2017), Gas is specifically focused on high school students, enabling users to sign up and join their school, then participate in positive polls and activities with their classmates. Which has proven popular. Over the last few months, Gas has regularly ranked in the App Store’s top 10 most downloaded charts, even beati...

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17Jan By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

Everything You Need to Know About Booktok + 5 Best Books

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. Its unique combination of social media and book reviews has revolutionized how people find new books to read. But what is BookTok? How do you get started on BookTok? And who are some of its top influencers? We’re here to answer all your questions about BookTok and give you a list of the top 10 books recommended by BookTok this year. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie. What is BookTok? BookTok, short for “Book TikTok,” is a community of users on TikTok who...

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8Jan By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

How To Become a Pro at Instagram’s Auto-Generated Captions

When it comes to accessibility online, auto-generated captions are a big win. Now, you can easily include auto-generated captions on Instagram videos and Reels. It can increase your reach, shooting you to Instagram stardom (maybe). Look out, Whindersson Nunes! This article walks you through the automatic subtitles Instagram offers. By the end, you’ll know how to get auto-generated captions on Instagram and why you should use them. Save time editing photos and download your free pack of 10 customizable Instagram presets now. What are auto-generated captions on Instagram? Auto-generated captions on Instagram are text transcriptions of the speech from a video or Reel. Captions appear on-screen at t...

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5Jan By UweNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

6 Great Tips to Become a Successful Social Media Consultant

In the past, social media was seen as a fun way to connect with friends and family. Nowadays, it is one of the most important tools a business can use to reach customers. It is one of the most important aspects of online marketing and continues to grow. Here are a few statistics that show just how important social media is for businesses: More than half the world is on social media (58.4%) 93.4% of all internet users use social media People are spending more than two hours on social media every day With statistics like that, it’s no wonder businesses are looking to up their social media game. This is why social media consulting is such a sought-after field. If you are looking to become successful in this industry, there are a few things you can do to raise your chances. This article will d...

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30Dec By Sara NguyenNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Facebook Lookalike Audiences [2023 Guide]

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads, plus tips that will help you find the best match. Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success. What is a lookalike audience on Facebook? A Facebook Lookalike Audience is a custom advertising aud...

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25Dec By AmyNo Comments

email list, facebook, facebook marketing, growth strategies, list builders society, list building, list-building, podcast, Q&A, Social Marketing Strategies, social media, social media marketing

#528: From My Students To Your Ears: List Growth Questions Answered – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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22Dec By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Social Media in Higher Education: 13 Essential Tips

Social media usage is now the standard for higher education institutions. From student relations to recruitment to fundraising to crisis management, it’s a powerful communications tool for post-secondary institutions of all stripes. That’s why we’ll be digging into the expanding role of social media in higher education in this post. Read on to learn how to use social tools to build your institutional reputation and foster a sense of collegiate community. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Advantages of social media in higher education Social media is relevant at just about every level of education, but it can seriousl...

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18Dec By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How to Schedule Tweets like a Pro in 2023

The key to successful marketing on Twitter is consistency—the kind of consistency that doesn’t lack quality. But let’s be honest, it sometimes gets hectic to maintain tweet consistency and quality. And you, as a social media marketer, must be facing the same problem. The recent transition from handling a single account to managing multiple social media platforms can take a toll on your performance. But what can you do to maintain an active and qualified Twitter presence while efficiently conducting other day-to-day job activities? Well, you can learn how to schedule tweets! Scheduling Twitter posts keep you ahead of time so you can always have your feeds filled with quality content without the hassle of manual posting, and there are two ways to do it. Third-party Twitter scheduling using S...

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17Dec By AmyNo Comments

burnout, facebook, facebook marketing, Mary Hyatt, mental health, mindset, podcast, Social Marketing Strategies, social media, social media marketing, soul alignment

#526: How To Get Back Into Alignment When Burnout Comes Knocking: A Conversation With Mary Hyatt – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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15Dec By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Meta Shares Video Ad Tips, Based on 70 Campaigns

Looking for tips to help improve the performance of your video ads? This could be worth a look – Meta recently partnered with Analytic Partners to analyze over 500 ads, across 70+ campaigns, in order to glean insight into key best practices, strategies and tips to help improve your video marketing approach. You can download the full 12-page report here, but in this post, we’ll take a look at some of the highlights. First off, the research underlines a key point that you’ve likely heard and read many times before – return on investment for video ads is over 5x higher when a brand logo is used in the ad, and is highest when the logo is shown within the first two seconds. That’s even more important with short-form video clips, highlighting the need to make your branding known quickly, in orde...

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13Dec By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

15 Tips for a Better Instagram Engagement Rate [CALCULATOR]

Every brand on Instagram needs to understand how to create authentic, organic Instagram engagement. Posting content is great, but if no one likes, comments, or shares it, your account will flounder. You need engagement to tie your Instagram efforts to real business goals. This post will dive deep into how you can increase engagement through legitimate strategies that reach real people (not bots). We’re not going to talk about buying likes or followers, except to say right here that you should not do that. There’s real engagement out there waiting for you on Instagram. Here’s how to get it. Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an e...

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8Dec By AmyNo Comments

AI chat funnel, automation, chat marketing system, chatbot, content marketing, facebook, facebook marketing, instagram, Instagram Marketing, Marketing Strategy, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing, technology

#524: How To Monetize Your Instagram (Without Changing Your Content Strategy) With Natasha Willis – Amy Porterfield

Listen To My Latest Podcast Episode: #524: How To Monetize Your Instagram (Without Changing Your Content Strategy) With Natasha Willis Listen To My Latest Podcast Episode:#524: How To Monetize Your Instagram (Without Changing Your Content Strategy) With Natasha Willis

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5Dec By Liz StantonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

How to Write a Great Social Media Call to Action

When you work in marketing, you’re always trying to convince your audience of something. Maybe you want your followers to sign up for a free trial, download a PDF, visit your landing page, or pick up the phone and call. But getting people to take action, especially on social media, is tricky… unless you use a clear call to action. If there’s something you want your audience to do, you can’t just hope and hint (this same advice holds true for most things in life, actually). You need a compelling call to action, or CTA, to draw people in and point them in the right direction. In this post, we’ll teach you what a good social CTA is and share tips and examples from brands that are nailing it. By the end, you should have everything you need to write a social media call to action that gets resul...

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28Nov By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter, youtube

Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Elon Musk has provided some more insight into his evolving plan for Twitter, which will now also see the company embark on a hiring push, after firing 65% of its workforce, in order to get in more development and engineering talent to help realize Musk’s grand vision. And with that, Musk has put together a new pitch deck, of sorts, which aims to clarify his current plan. Which, as noted, is evolving quickly, so it may end up being totally different, it may be indicative - we don’t know for sure as yet. But he is slowly clarifying and honing in on specific elements. Here’s a look at the collection of slides that Musk has put together to present his current strategic outline for the app. As you can see in this first slide, Musk’s presentation shows that new account sign-ups are at an all-ti...

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26Nov By Nathan CaddellNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Tips for a Successful Application

Even if you’re not trying to become the next Charli D’Amelio, it’s worth figuring out how to get verified on TikTok. After all, the social media network has about 1 billion active users a month. That’s a huge potential audience to take advantage of. Verified TikTok accounts benefit from increased exposure and a certain amount of cred. A verification badge is basically a stamp of approval from the TikTok overlords. If you’ve been wondering how to get a blue check mark on TikTok, read on. Here’s what TikTok verification is, why it matters and how to make sure your verification application is approved. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers w...

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21Nov By AmyNo Comments

facebook, facebook marketing, hustle culture, Lori Gottlieb, mental health, mindset, podcast, Social Marketing Strategies, social media, social media marketing, Stress

#516: 72% Of Entrepreneurs Struggle With Mental Health: Proven Ways To Deal With This with Lori Gottlieb – Amy Porterfield

Listen To My Latest Podcast Episode: #516: 72% Of Entrepreneurs Struggle With Mental Health: Proven Ways To Deal With This with Lori Gottlieb Listen To My Latest Podcast Episode:#516: 72% Of Entrepreneurs Struggle With Mental Health: Proven Ways To Deal With This with Lori Gottlieb

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18Nov By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

12 Exciting Things to Try on Instagram in 2023

So you’re in a bit of an Instagram rut. Your content isn’t sparking joy in the way it used to. It’s not about accumulating more followers or getting more likes: you’re just kind of bored. The honeymoon stage is over. Hey, don’t quit. This is normal. You and Instagram can still have a long-term, loving, fulfilling relationship. You’ve just gotta put some effort in. It’s time to spice things up. From simple photo editing hacks to easy Reels inspo, this is the place to go if you’re looking for new things to try on Instagram. Read on for the freshest trends, new features and examples from the pros. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2...

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12Nov By AmyNo Comments

breakups, divorce, end partnership, facebook, facebook marketing, marriage, mindset, podcast, relationships, Social Marketing Strategies, social media, social media marketing

#514: An Honest (& Vulnerable) Conversation About Divorce, Break-Ups, & Transitions As An Entrepreneur (with Meghan Linsey and Patrice Washington) – Amy Porterfield

Listen To My Latest Podcast Episode: #514: An Honest (& Vulnerable) Conversation About Divorce, Break-Ups, & Transitions As An Entrepreneur (with Meghan Linsey and Patrice Washington) Listen To My Latest Podcast Episode:#514: An Honest (& Vulnerable) Conversation About Divorce, Break-Ups, & Transitions As An Entrepreneur (with Meghan Linsey and Patrice Washington)

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9Nov By Michelle CycaNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

What Is Cameo? Using Celebrity Videos to Promote Your Brand

If you’ve ever wanted George Costanza to roast your dad on Festivus or Chaka Khan to sing you happy birthday, Cameo can make your dreams come true. You probably know Cameo as a platform that allows fans to request celebrity videos, but did you know that you can also use Cameo to grow your business? Read on to find out more about how Cameo can work for you and your company. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is Cameo? Cameo is a website and mobile app that lets you request personalized video messages from celebrities. Founded in 2016, Cameo connects fans with their favorite actors, ...

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6Nov By Sean DavisNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, social media marketing, twitter

An Exclusive Online Space to Engage Your Audience

In a bid to make its platform even more appealing to its die-hard fans and newcomers, Twitter introduced several new features over the past couple of years. One of the most recognizable and appreciative efforts was Twitter Communities, which provides users with an exclusive online space to get closer to the discussions they care about the most. If you observe the current scenario, Twitter Communities are increasingly grabbing eyeballs, and for a good reason. Brands are now looking for innovative ways to leverage Twitter Communities in order to reach their audience. They offer an outstanding opportunity to build a community of brand advocates and strengthen brand visibility. If you are a business wanting to know how to grow your brand with the help of Twitter Communities, you are at just th...

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4Nov By AmyNo Comments

facebook, facebook marketing, goal setting, inner critic, mean girl, Melissa Ambrosini, podcast, self doubt, Social Marketing Strategies, social media, social media marketing, Uncategorized, work-life integration

#512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini – Amy Porterfield

Listen To My Latest Podcast Episode: #512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini Listen To My Latest Podcast Episode:#512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini

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31Oct By Michelle MartinNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

14 Fun Instagram Question Sticker Ideas for Marketers

There’s nothing we marketers love more than first party data, right? Instagram is one of the best places to get feedback directly from your customers. But then you have to deal with the 400 DMs crowding your inbox after you ask for it… Enter: Instagram question stickers. The questions sticker for Stories collects and organizes responses, and allows you to turn real feedback into valuable public content. Here’s how to use the Instagram questions sticker, plus 14 creative ideas to inspire you. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. What is the Instagram question ...

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28Oct By Vartika KashyapNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Manage Your LinkedIn Community Effortlessly In 2022

More than 2 million! According to Business Statistics, this signifies the total number of Linkedin communities. What does that imply? It implies that using LinkedIn to advance B2B marketing is worthwhile. After all, LinkedIn is the best social media platform for establishing solid business ties and generating qualified prospects. If your business is mostly B2B, you might have thought about creating a LinkedIn community. Perhaps you’re also considering how to manage it. But cultivating LinkedIn communities can become overwhelming over a period of time. Just think of tens and hundreds of pending connection requests you have no idea what to do with. So, how do you manage your LinkedIn community to foster better professional relationships without taking undue stress? Let us dive deep into prof...

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23Oct By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

15 Tricks and Hidden Features

Since their introduction in 2020, Instagram Reels have become the app’s fastest-growing feature (and a great way to give your content a boost with the Instagram algorithm). Hopefully, you’ve familiarized yourself with the basics of Instagram Reels by now — because it’s time to kick things into Expert Mode. In this post, we’re sharing the Instagram Reels hacks, tips, tricks and features that the pros know and love, so that (fingers crossed!) your next video will wow all 1.22 billion Instagram users/potential new followers. Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile...

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16Oct By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

The Top Instagram Photo Editing Trends in 2022

On Instagram, photo editing trends move pretty dang fast. Just cast your mind back to those days when your feed was flooded with heavily filtered, square-cropped photos. Though it was only a couple of years ago, in 2022, that style looks so dated that you might as well be posting a daguerreotype. Your average Instagram user spends almost half an hour each day on the app, and they’re smart enough to spot content that hasn’t managed to keep up with the times. That means last year’s interesting and original photo composition is this year’s tired cliche. To hold your audience’s attention, you’ve gotta keep it fresh and stay up to date with the latest Instagram photo editing trends. So consider this required reading: We’ve got the top 7 Instagram photo styles for 2022. ...

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14Oct By Chuks ChukwuemekaNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, marketing strategies, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The 7-step Inbound Marketing Strategy for Startups to Grow Faster

After launching your business venture with the aim to grow it rapidly, the next thing that jitters you is how to attract customers. The world is a global village, and customers now surf the web to make informed decisions when buying a product or service. A study has it that 80% of business decision-makers prefer articles on a company’s website as a source of information to advertisements. This has made inbound marketing a crucial business methodology. Also, traditional marketing is expensive, and the only lifeline startups have to compete with bigger firms with deep pockets is the Inbound marketing approach. Does that sound interesting? If yes, keep reading because we will tell you about the 7 inbound marketing strategies you should adopt as a startup. What is Inbound Marketing? Inbound ma...

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13Oct By AmyNo Comments

facebook, facebook marketing, mindset, podcast, Social Marketing Strategies, social media, social media marketing, Success, work-life balance, work-life integration

#505: The Beauty Of Finding Purpose Outside Of Work – Amy Porterfield

Listen To My Latest Podcast Episode: #505: The Beauty Of Finding Purpose Outside Of Work Listen To My Latest Podcast Episode:#505: The Beauty Of Finding Purpose Outside Of Work

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9Oct By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Use LinkedIn for Business in 2022: A Simple Guide

LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those use it every single day. The main reason? To “strengthen their professional network.” For individuals, it’s a great place to stay in touch with old colleagues, get referrals for new business, or look for a new job. But how do you effectively market your business on LinkedIn? We’ve rounded up everything you need to know about marketing your company on LinkedIn — freshly updated for 2022. Before you jump in, watch our step-by-step guide to creating a LinkedIn company page from scratch: Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winn...

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2Oct By Britny KutuchiefNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Go Live on Every Network

From Saturday Night Live and the Super Bowl to celebrity slaps at the Oscars, there’s no denying the thrill of watching events unfold in real time. You just never know what could happen. That’s why social media live streaming is so appealing to viewers and why content creators should be getting in on the action. Since YouTube’s very first live event in 2008, internet users have grown from lukewarm to fully obsessed with social media streaming. These days, nearly a third of all internet users report watching at least one video live stream each week. And can you blame them? Live streaming is authentic, engaging, and—we won’t deny it—a little bit thrilling. Bonus: Download a free checklist that reveals the exact steps a fitness in...

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29Sep By Laura AlexanderNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

The 5 Biggest Differences Between Facebook and Instagram Ads

It is no secret that social media is often the go-to method if a brand is looking to advertise itself and reach new customers. Among all the social media platforms, Facebook and Instagram stand out from the rest. And why should they not? After all, both platforms have nearly 2 billion daily active users. According to HubSpot’s Social Media Marketing Report, roughly 4 out of 5 marketers buy paid advertising on Facebook. The same report also reveals that while Instagram is behind Facebook in terms of marketer activity, the platform is set to attract more marketers in the future. However, between the two, which would be a better option if you wish to dedicate some of your marketing budget to run ads? As expected, both Facebook and Instagram ads have their pros and cons, meaning that brands ha...

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24Sep By Lynne GroluxNo Comments

facebook, facebook marketing, News, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Brands Can Support Indigenous Communities on Social—the Right Way

There is a growing interest among businesses, large and small, to add their voices to the nationwide acknowledgment of the trauma inflicted upon Indigenous children at Canada’s Indian Residential Schools. This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered. On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. It’s also important for us as Indigenous people to see them pay tribute to those who survived their years at the notorious schools. But deploying the hashtag #TruthAndReconciliation...

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17Sep By Colleen ChristisonNo Comments

Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

I Tried Instagram Automation (So You Don’t Have To): An Experiment

Has the elusive unicorn of Instagram automation ever tempted you? We can’t blame you. Instagram automation software sites paint a pretty picture of your phone blowing up organically with likes and comments. Your social media scales effortlessly while you sit back and relax. Brands like Nike, NASA, and whoever runs Obama’s social networks are begging you to consult. And, oh, who’s that in your DMs? Taika Waititi and Doja Cat both asking for a follow back? Wow, this is everything you dreamed of, right? Wrong. I tried it out, and not only did Doja Cat not return any of my messages, but I also lost time, money, and a bit of dignity. All is not lost; there are legitimately helpful Instagram automation tools. We’ll get to them at the end of this article. But first, here’s what happened when I tr...

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8Sep By Britny KutuchiefNo Comments

facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Amazon Associates: How to Make Money as an Amazon Affiliate

Wouldn’t it be nice to earn money every time you post about your emotional support water bottle or that must-read book you devoured in an afternoon? Here’s the key: Amazon Associates. Even if you’re just starting out as an influencer, becoming an Amazon affiliate could be a great way to earn as you grow. Sound complicated? Don’t worry. In this guide, we’ll go over everything you need to know about the well-oiled affiliate marketing program that is Amazon Associates. Discover how to get started, how to post your recommendations, and how to reap the sweet, sweet rewards of your great taste. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deal...

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5Sep By AmyNo Comments

email list, email list growth, facebook, facebook marketing, Live coaching, live launch, mindset, podcast, Social Marketing Strategies, social media, social media marketing, student success, tiered launch

#494: {Student Success} From Deleting Her Email List To Doubling It During Her Launch with Isobel Anderson – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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1Sep By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

14 Best Apps For Instagram Collages in 2022

You’ve enjoyed the sweet, sweet thrill of posting a single photo on Instagram. Now, get ready to double, triple, or quadruple the good times with the power of multi-image photo Instagram collages! Because sometimes, one hot pic just isn’t enough to capture the magic of your new haircut, or spring menu, or collection of designer parrot caplets. With a digital collage, you can combine multiple images into one bold visual statement. You can build basic collages for your Instagram Stories directly in Stories Create mode. But to take your collages to the next level (or to craft something for your main feed), you’re going to need to look outside the app. Read on for our favorite fool-proof graphic design tools to help create professional-looking photo collages for Instagram — no scrapbook scisso...

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31Aug By Jimit BagadiyaNo Comments

Blog, facebook, facebook marketing, How-Tos, Social Marketing Strategies, social media, social media marketing

How To Create An Effective Facebook Post That Gets The Job Done

There was a time when Facebook was the be-all-end-all among social media platforms. That was a different day and age. The scene has changed with the emergence of so many new platforms. Facebook has a total of 2.9 billion monthly active users globally, making it the most used social channel. But, BuzzSumo recently analyzed 880 million posts and found out that engagements on Facebook pages have taken a dive by 20% since 2017. Now that’s alarming to any marketer, but don’t take a step back just yet. Facebook still holds the crown for being the leading social media platform, with 60.6% of all social media users using Facebook. And the rat race among all the marketers there is intense. To win the race, you better know how to write a Facebook post that draws the right attention. Otherwise, you w...

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29Aug By AmyNo Comments

Business Growth, Business Organization & Systems, facebook, facebook marketing, New Business Owner, podcast, side-hustle, Social Marketing Strategies, social media, social media marketing, tiger time, time management

#492: 4 Steps To Create A Lucrative & Fun Side-Hustle While At Your 9-5 – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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26Aug By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Schedule Instagram Stories in 2022 [4 Simple Steps]

If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can you schedule Instagram Stories? Well, great news — the answer is yes! You can now create, edit, and schedule your Stories in advance using the Instagram Story scheduler in Hootsuite or Facebook Business Suite. In this post, we cover the benefits to scheduling Instagram Stories rather than publishing them on the fly, like: saving a ton of time making it easier to customize Stories with editing tools and templates avoiding typos and autocorrect mistakes We also walk you through the exact process of how to schedule Instagram Stories. Download your free pack of 72 customizable Instagram Stories templates now. Save time and look profession...

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22Aug By Pragnya SinghNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, How-Tos, Social Marketing Strategies, social media, social media marketing, tiktok

How to Monetize Your Profiles With Facebook’s Professional Mode

As a savvy business owner, you’re always on the lookout for new ways to monetize your products or services. And while Facebook has long been a great platform for building up a professional profile and establishing a personal brand, did you know that you can also use it for monetization? Facebook’s Professional mode offers a great way to do just that. By creating a professional profile, you can attract new customers and clients from its monthly- increasing 2.9 billion active users while also staying connected with your current community. With Facebook’s new Professional mode, reels serve as a great way to earn while you share content that resonates with your audience. This makes it easy for people who want to hire you or buy your products to get in touch and learn more about what you have t...

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21Aug By AmyNo Comments

Business Automation, business model, evergreen, facebook, facebook marketing, live launch, New Business Owner, podcast, product launch, sales, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#490: The Business Model I Swear By: Live Launch, Go Evergreen, Repeat! – Amy Porterfield

Listen To My Latest Podcast Episode: #490: The Business Model I Swear By: Live Launch, Go Evergreen, Repeat! Listen To My Latest Podcast Episode:#490: The Business Model I Swear By: Live Launch, Go Evergreen, Repeat!

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17Aug By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

32 Instagram Story Ideas for More Views and Engagement

Once you post an Instagram story, it’s only up for 24 hours… but in internet time, that’s plenty. Ask any social media manager who’s posted something by accident: every minute matters. 500 million users access Instagram stories every day. That means that Instagram stories are an excellent opportunity for businesses (58% of users say they’re more interested in a brand after seeing them post a story, and stories generate a quarter of the platform’s total ad revenues) to make some serious cash. Whether you’re using Instagram for your company or just for fun, stories are a key part of growing your audience. Posting a story is easy enough. But you don’t want viewers to just tap through your stories—you want them to hit that link button, answer your poll, maybe go to your Instagram shop and trea...

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14Aug By AmyNo Comments

Business Automation, business model, Business Organization & Systems, evergreen, facebook, facebook marketing, funnel, live launch, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, wellness

#488: My Response To The Anti-Live Launch Chat: A Wellness Checklist – Amy Porterfield

Listen To My Latest Podcast Episode: #488: My Response To The Anti-Live Launch Chat: A Wellness Checklist Listen To My Latest Podcast Episode:#488: My Response To The Anti-Live Launch Chat: A Wellness Checklist

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12Aug By Andrew HutchinsonNo Comments

facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates

LinkedIn continues to add new ways to help creators maximize engagement in the app, this time via a new templates option for posts, which provides a range of text formatting and background options for your LinkedIn updates. As you can see in this sequence, you can now tap on the new ‘Use a Template’ option in the post creation flow, which will provide you with a range of options to customize your post. As explained by LinkedIn: “Choose from dozens of customizable backgrounds and fonts, add your own text, and hit “Share”. You can even add a clickable link onto templates to encourage your audience to take action.” Which is in reference to LinkedIn’s recently added link sticker tool, another option to add a different angle to your LinkedIn updates. It’s an interesting addition, which will...

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10Aug By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Facebook Marketing in 2022: A VERY Complete Guide

Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in 2.29 billion daily active users. It’s not all vacation pics and humblebrags either. For 53.2% of internet users ages 16-24, social media is their primary source of brand research. And, 66% of all Facebook users check out a local business Page at least once a week. Truth time: You need to be on Facebook. But what should you do first? Do you need to run ads? What should you post about? Does creating a business Page mean you’re in the metaverse? The answers to all your questions are ahead, plus a step-by-step process to start your Facebook marketing journey off right. Bonus: Download a free guide that teaches you how to turn Faceb...

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5Aug By AmyNo Comments

digital course, digital course academy, evergreen funnel, facebook, facebook marketing, jessica berk, mompreneur, podcast, Social Marketing Strategies, social media, social media marketing, student success

#486: 1 Digital Course, 1 Evergreen Funnel, 6-Figures: How This Mom Of 2 Made It Happen with Jessica Berk – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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1Aug By Sarah IsraelNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

What Is Patreon? A Creator’s Guide To Making Money in 2022

So your podcast audience has exploded, but the revenue from those fancy sock ads isn’t exactly covering rent yet. Or maybe you’re tired of social media algorithms hiding your content from even your most dedicated followers. Enter Patreon, a platform that makes it easy for content creators to monetize their online following! With Patreon, users can launch a personalized subscription-based site in just a few easy steps, allowing creators to offer exclusive content to subscribers and generate a consistent monthly income. Our Patreon deep-dive will help you learn the ins and outs of this platform and determine whether becoming a Patreon creator is the right move for you. Bonus: Download a free, fully customizable influencer media k...

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27Jul By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, youtube

The Beginner’s Guide To Pinterest Marketing

Pinterest summarized as the “catalog of ideas,” is one of the most creative social media platforms for sharing ideas and inspiration. “Ideas and Inspiration” Maybe this brief tagline is also one of the reasons hindering you from using Pinterest for your business endeavors. You are not alone. There is a common misconception among non-pinners that Pinterest is only suitable for businesses in bringing awareness and engagement or at least getting traction to blogs. One couldn’t be more wrong. Pinterest is also a great marketing tool for B2B and E-commerce companies to generate leads, drive traffic, and get more sales. According to statistics, 87% of people bought a product on Pinterest because of Pinterest. So it’s just a matter of using some best practices to convert your Pinterest account i...

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25Jul By AmyNo Comments

balance, facebook, facebook marketing, hustle mentality, intention, mindset, podcast, productivity, Social Marketing Strategies, social media, social media marketing, time management

#481: How To Stop Juggling ALL The Things With Shunta Grant – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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23Jul By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Meta Commits $150 Million to Support the Ongoing Operation of its Oversight Board

While it remains an experiment, Meta’s Oversight Board provides an interesting case study in third-party regulation of social platforms, and how official rules and regulations could help to ensure more uniformity, and fairness, within platform rulings. Founded back in 2019, the Oversight Board is an independent group of experts to whom Meta and its users can refer appeals over platform and content decisions, providing another avenue for more complex concerns. The Board can then rule on each case, and make recommendations to Meta as to how it might update its policies in-step, which Meta doesn’t necessarily have to implement. But it provides at least some type of double-checking measure, even if it is essentially funded by Meta itself. Which will continue to be the case, with Meta today a...

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21Jul By Liz StantonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

What is BeReal? Your Guide to the Newest Social Media App

You’ve mastered Facebook, Instagram and Twitter. You’re finally ready to tackle TikTok. But don’t get too comfortable — a hot new social media app has entered the villa. Gen Z is raving about it, but what is BeReal? Unlike its alternatives, BeReal offers an unfiltered, unplanned social experience. In some ways, the app combines the freedom of Instagram’s early days (minus the Valencia filter) and TikTok’s candid, anything-goes vibe. We’ll take you through everything you need to know about BeReal, including what it is, how it works and why it’s different. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is BeReal? BeReal is a ...

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18Jul By Anna SonnenbergNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

6 Steps to Create a Facebook Funnel That Converts : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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16Jul By Joshua AtkinsNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

How to Get More Views on TikTok: 10 Tips & Tricks

TikTok has taken the world by storm – over a billion people use it today! As TikTok continues to grow in popularity, more and more marketers are looking for ways to get their videos to stand out from the competition and receive more views. And why wouldn’t they? TikTok exposes you to new audiences you might not have found on other platforms. It is one of the few places where you can almost guarantee getting in front of Gen Z. But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. While there is no surefire way of success, you can do a few things to improve your chances of being noticed. In this blog post, we’ll share some of the best tips and tricks for getting more views on your TikTok vid...

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11Jul By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

12 Best Instagram Tools for PC to Save Time and Grow Fast

Look, we love our smartphones, but they aren’t always the most efficient devices to work from. Screens can be small and image quality is unreliable. And if you’re trying to juggle several social media accounts or do any real photo editing, your phone just ain’t gonna cut it. Luckily, there are several Instagram tools for PC that make a social media manager’s job a whole lot easier. These days, more and more great Instagram mobile apps are desktop-friendly. Managing social media from a PC makes it easier to see what you’re doing and manage many tasks at once. If you’re ready to upgrade your social media game, we can help. Here are a few great Instagram tools for PC that can save you time and help you grow your account faster. Bo...

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6Jul By Jimit BagadiyaNo Comments

Blog, facebook, facebook marketing, Google Business Profile, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

How to Optimize a Google Business Profile Listing

Marketing is a crucial component of every business. As trends change, more options become available for promoting your business. Most notably, a social media presence has grown into a must-have for businesses due to its ability to reach potential customers. There are currently 4.48 billion users on some form of social media! You have already created your marketing plan and included Twitter, Instagram, Pinterest, and Facebook. You are further optimizing your site for SEO, and your Facebook ads are pulling in new visitors each week. But there’s one place you may have neglected. Have you checked out Google Business Profile (GBP) yet? If you haven’t heard of GBP, I bet you have seen it. As you enter a search on Google for “plumbers near me” or “dentists in Maryville,” a box appears on the righ...

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4Jul By AmyNo Comments

Arlan Hamilton, Diversity and Inclusivity, facebook, facebook marketing, LGBTQ+, mindset, podcast, Silicon Valley, Social Marketing Strategies, social media, social media marketing, venture capitalism

#475: Changing The Face Of Investing & Leaving A Legacy with Arlan Hamilton – Amy Porterfield

Listen To My Latest Podcast Episode: #475: Changing The Face Of Investing & Leaving A Legacy with Arlan Hamilton Listen To My Latest Podcast Episode:#475: Changing The Face Of Investing & Leaving A Legacy with Arlan Hamilton

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1Jul By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy

How it Works in 2022

How does the LinkedIn algorithm work in 2022? LinkedIn may fancy itself as being, ahem, all business. But the truth is that it’s a social network. Like all other social networks, LinkedIn relies on an algorithm for sending content to its users. And like any other algorithm, it’s relying on a variety of factors for making those decisions. You need to know those factors if you want your LinkedIn posts to be seen by the right people. If you wanna make the platform’s magic formula work for you, read on. The ultimate guide to the 2022 LinkedIn algorithm is below! Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. ...

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24Jun By AmyNo Comments

facebook, facebook marketing, fulfillment, Jenna Kutcher, mindset, overcoming fear, podcast, Social Marketing Strategies, social media, social media marketing, work-life balance

#473: Let’s Cut The Fluff: How Are You, Really? with Jenna Kutcher – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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22Jun By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse

Given the current volatility in crypto markets, which have been intrinsically connected to the current NFT trend, it seems like a strange time for Meta to be making a bigger push on NFTs, and its various NFT projects across its apps. But that’s what it’s doing, with Meta CEO Mark Zuckerberg announcing coming digital payment options, and Meta previewing new NFT features, along with a new guide as to how NFTs work to help people get into the market. First off, on payments – as part of a broader confirmation of the re-naming of ‘Facebook Pay’ to ‘Meta Pay’ instead, Zuckerberg has also announced that Meta’s working on a new ‘wallet for the metaverse’ which will provide a more integrated way to securely manage your digital identity and purchases. As explained by Zuckerberg: “In the future the...

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21Jun By Paige CooperNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

The Best Time to Post on Instagram in 2022 [Complete Guide]

When’s the best time to post on Instagram to make sure a post gets seen? And what about the best day of the week to get the most likes? The most comments? We crunched the numbers to find out the universal best time to post on Instagram. Of course, all businesses and audiences are different, so we’ll also help you calculate your brand’s unique best times to post. …Or! If you don’t feel like reading, you can watch our video for the answer and the tips. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Is there a best time to post on Instagram? Each brand has a slightly di...

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14Jun By AmyNo Comments

anxiety, content marketing, facebook, facebook marketing, limiting beliefs, mindset, online content, personal content, personal posts, podcast, Social Marketing Strategies, social media, social media marketing

#470: How I Overcame My Fear Of Getting Personal On Social Media – Amy Porterfield

Listen To My Latest Podcast Episode: #470: How I Overcame My Fear Of Getting Personal On Social Media Listen To My Latest Podcast Episode:#470: How I Overcame My Fear Of Getting Personal On Social Media

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10Jun By Paige CooperNo Comments

facebook, facebook marketing, instagram, reddit, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

8 Top Social Media Monitoring Tools and Why You Need Them

Social media monitoring tools are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer service wait times, your new mascot — basically, anything your audience could possibly have an opinion on. In other words: social media monitoring software gathers and presents audience and competitive insights for brands who want to pay attention. In this post, we’re going to look at some of the best tools on the market, and go through set-up and best practices so you can start tapping into the conversation today. Bonus: Download a free guide to learn how to use social media monitoring to bo...

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5Jun By Joe SmithNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

How To Get Followers on Pinterest in 2022?

Pinterest is one of those platforms that you can milk to the end if you are a digital marketer. As a blogger, you can build a following by uploading and marketing your content here, ensuring that people see your content and interact with it. This drives more traffic to it and takes your blog to the top. This is for the blogger looking to get followers on Pinterest in 2022, arguably a year that will see even more people turn towards blogging and digital marketing in general. Here’s how to get followers on Pinterest. For starters, Pinterest is a blogging side with an emphasis on pictorial content, where you can maintain your content in the form of pictures that people can then ‘pin’ for later usage or if it pings their interest. Using this information, you can guess the kind of clout a websi...

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4Jun By AmyNo Comments

event technology, facebook, facebook marketing, in-person event, live virtual event, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, Webinars

#467: How To Host A Live Virtual Event That Will Wow Your Audience – Amy Porterfield

Listen To My Latest Podcast Episode: #467: How To Host A Live Virtual Event That Will Wow Your Audience Listen To My Latest Podcast Episode:#467: How To Host A Live Virtual Event That Will Wow Your Audience

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2Jun By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Meta COO Sheryl Sandberg Announces Her Pending Exit from the Company

As Meta gradually evolves from Facebook, and focuses on the next stage of digital connection, it will be doing so without one of the company’s key leaders, with COO Sheryl Sandberg announcing today that she will leave the company in the next few months. In a long post on (of course) Facebook, Sandberg has provided an overview of her experiences working at The Social Network for the last 14 years, with Sandberg coming into the company in 2008, just four years after Mark Zuckerberg created the first iteration of the app in a Harvard dorm room. Sandberg has played a key role in developing Meta’s business, overseeing the introduction of its ads infrastructure, and acting as a central figure in almost every major update at the company ever since. The experience, as you would expect, has had ...

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31May By Holly StanleyNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

29 Pinterest Demographics for Social Media Marketers [2022]

Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Before you create your next campaign, take a look at our breakdown of Pinterest demographics to help you reach your target audience. Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have. General Pinterest audience demogra...

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26May By Kevin PayneNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, twitter

9 Tips to Get More User-Generated Content for Your Brand

Collecting user-generated content or UGC has become an integral part of many successful marketing campaigns. One reason is that you build a repository of helpful and engaging content to publish. More importantly, people are 10 times more inclined to trust your brand and buy from you when you publish user-generated content on your website and social media accounts. That’s because UGC, like reviews and social media posts, are created by your users and existing customers based on their experience and opinions about your brand and products. The challenge, of course, is getting your customers to create them. That’s why I’ll be sharing with you today 9 tips to get more user-generated content for your brand that you can start doing today. Ask For Feedback From Users There’s a saying: “You have...

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24May By AmyNo Comments

burnout, entrepreneur mindset, facebook, facebook marketing, hustle mentality, mindset, New Business Owner, overcoming guilt, podcast, selfcare, Social Marketing Strategies, social media, social media marketing, work-life balance

#463: How To Create More White Space & Still Succeed – Amy Porterfield

Listen To My Latest Podcast Episode: #463: How To Create More White Space & Still Succeed Listen To My Latest Podcast Episode:#463: How To Create More White Space & Still Succeed

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23May By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

This is an unusual switch up in Meta’s business messaging rules. This week, at its first-ever ‘Conversations’ messaging conference, Meta announced ‘Recurring Notifications’ on its Messenger Platform, which will enable businesses to send ‘proactive, automated messages, to people who have opted in to receiving them’. As you can see here, businesses will soon be able to send recurring notifications to users that opt in, with the upfront prompts outlining the frequency of messages that they’ll likely receive if they choose to get them. Businesses will be able to send sales notifications, updates, newsletters – pretty much whatever they like, with the frequency options ranging from daily to monthly, ‘so businesses can reach customers at any moment in their journey’. Which is pretty much the ...

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21May By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Instagram Live (No Sweating or Crying)

Listen up: You’re going to get on Instagram Live, and you’re going to like it. In fact, we’re going to make it so easy to go live on Instagram that you might enjoy yourself. We’ll walk you through how to go live, three tips and tricks for planning a successful livestream, and seven examples to inspire your next Instagram Live. We’ve also included how to watch others’ Live content and an FAQ as a little treat. There will be no sweating or crying. We promise. Instagram has over one billion monthly active users, all looking for easily consumable content. A 2021 survey showed video viewership reached 92% of internet users worldwide, with Live Streams taking the 4th highest place in popularity. Video content is king of the internet; we know that now. So, do yourself a favor and start planning y...

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16May By Manvi AgarwalNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn

No two social media posts should be the same. There’s a good reason for that – no two social media platforms are the same. While ‘connecting and sharing with people’ lies at the core of every platform, each one is unique in many ways – Twitter is for updates, Facebook is for keeping in touch with friends and family, and LinkedIn is for making contacts and maintaining one’s professional image. When you create posts for these platforms, you must keep in mind the following things that are unique to the platform: Type of audience which uses the platform The character limit for posts Best times to publish the post Ideal size for any images or videos It’s important for you to take these nuances into consideration while crafting posts. Advantages of Customizing Posts for Different Social Me...

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14May By AmyNo Comments

Annie Chang, course launch, digital course, Digital Courses, evergreen, facebook, facebook marketing, flexible business, live launch, Membership, Online Business, podcast, Social Marketing Strategies, social media, social media marketing, student success

#460: How To Set Up A Flexible Business With Annie Chang: From Live Launching To A Membership To Evergreen Success – Amy Porterfield

Listen To My Latest Podcast Episode: #460: How To Set Up A Flexible Business With Annie Chang: From Live Launching To A Membership To Evergreen Success Listen To My Latest Podcast Episode:#460: How To Set Up A Flexible Business With Annie Chang: From Live Launching To A Membership To Evergreen Success

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11May By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

21 Social Media Management Tools for Great Results in 2022

Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts. This includes schedulers, reporting tools, and software that ensures you’re engaging with your followers regularly (and that no post, comment or direct message is missed) — and more. With these tools, you can gather up those kitties in no time. Let’s start right meow. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is social media management? Social media management involves properly handl...

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8May By Anna SonnenbergNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, Facebook Messenger Marketing, instagram chatbot, robot chat

How to Run a Facebook Birthday Discount Ad: Step-by-Step Guide

Today I’m going to show you how to run a Facebook birthday discount ad that grows your lead list and increases your sales. With a birthday ad campaign, you can avoid a common donkey move: wasting your ad budget on poor targeting and irrelevant offers. Instead, you’ll be on the fast track to Unicorn Land, where you can use Facebook Ads targeting options to reach your ideal audience with a standout offer at the right time—and you can automatically remarket and reengage leads to drive more revenue. With personalized ads, you can also increase revenue by up to 15% and improve marketing spend efficiency by as much as 30%. So how does a Facebook birthday discount ad work, and how can you use an automated workflow to collect and convert leads? Here’s your unicorn map to our automat...

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6May By JayceNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Facebook Business Suite – Everything You Need to Know About in 2022

Facebook has been around for over a decade, and in that time, it’s become the most popular social media platform on the planet. With over 2 billion active users, it’s no wonder why so many businesses have started using Facebook to promote their products and services. But as Facebook continues to evolve, what does that mean for business owners? In this blog post, we’ll take a look at the Facebook Business Suite in 2022 and what you can expect from using it. Whether you’re just starting out on the social media platform as an FBA Amazon seller or you’re looking to upgrade your current strategy, read on to gain insight into it! What is the Facebook Business Suite and its features? The Facebook Business Suite is a set of tools that can help businesses grow on the social media platform. It inclu...

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4May By AmyNo Comments

become more confident, confidence, facebook, facebook marketing, lisa bilyeu, mindset, personal development, podcast, radical confidence, Social Marketing Strategies, social media, social media marketing

#457: Embracing Radical Confidence With Lisa Bilyeu – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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30Apr By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Everything You Need to Know in 2022

Instagram video content is currently available in four formats: Reels, Live, Stories, and Instagram Video. Video content has exploded on the platform in recent years, with 91% of Instagram users reporting they watch videos on a weekly basis. The varying formats of video across the platform may feel like a lot to juggle. But it’s also created new ways for marketers to tell stories and reach their audience. Which Instagram video format is right for your brand? There may be a place in your social media strategy for all of them. Or maybe you’ll decide just to focus on a couple. In this guide, we’ll teach you all about the features, specifications, and best practices for every type. Plus, we’ve rounded up tools that make using Instagram video that much easier. Bonus: Download the free 10-Day R...

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24Apr By AmyNo Comments

facebook, facebook marketing, membership building, membership site, New Business Owner, podcast, recurring revenue, Scale Your Business, Social Marketing Strategies, social media, social media marketing, Stu McClaren, subscription business

#453: Why Memberships Are The Future Of Online Businesses With Stu McLaren – Amy Porterfield

Listen To My Latest Podcast Episode: #453: Why Memberships Are The Future Of Online Businesses With Stu McLaren Listen To My Latest Podcast Episode:#453: Why Memberships Are The Future Of Online Businesses With Stu McLaren

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22Apr By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Barack Obama Outlines Key Challenges with Social Media Amplification, and How to Address ‘Design Flaws’ to Save Democracy

Former US President Barack Obama has outlined a range of rising concerns with the modern media landscape, and social media specifically, along with potential solutions that could help to address social platform ‘design flaws’ that are facilitating the spread of toxic content and misinformation online. In a broad-ranging speech on the topic of “Challenges to Democracy in the Digital Information Realm”, the former President has highlighted a raft of concerns with the rise of social media platforms, and the impact that they’ve had on discourse more broadly. As per Obama: “I’m convinced that right now, one of the biggest impediments to [improving society], indeed one of the biggest reasons for democracy’s weakening, is the profound change that’s taken place in how we communicate and consume ...

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20Apr By Kristen TheodoreNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

How to Download Instagram Reels: 4 Simple Ways

Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram Reels for inspiration, future reference, or use on a different platform, you’ll notice that there’s no built-in feature that would allow you to do so. But don’t worry, there are plenty of workarounds. Keep reading to find out how to download other users’ Reels to your device. Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth...

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15Apr By Angel MartinsNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing

What Is Instagram Shadow Banned & How To Avoid It?

When you’re trying to grow a following on Instagram, it can be frustrating when your posts aren’t showing up anywhere. Instagram users depend upon the explore page and hashtags for social growth, but sometimes your engagement might just stop responding or show your posts love. There are plenty who have claimed they’ve been limited by shadowbanned accounts, but no one at Facebook or Instagram has ever confirmed or denied if this practice exists at all. You may have noticed that something doesn’t seem right with your account, and you’re unsure what it is—feeling invisible to new followers, specifically on the hashtag results page? Chances are you’ve been shadowbanned. Don’t worry; you’re not alone! In this article, we’ll explain what shadow banning is, how to know if you’ve been shadowbanned...

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12Apr By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Meta Launches New Creator Funding Programs to Fuel Development of the Metaverse

Meta’s moving fast into the next stage of digital connection – or at least, it’s setting the stage for metaverse development, with two new creator funding options that are designed to better incentivize user contributions to its digital worlds. The first is an expansion of its $10 million Horizon Worlds Creator Funding program, which it first launched in October last year. Horizon Worlds is Meta’s VR sandbox, where creators can build their own immersive experiences. And now, they’ll have another means of monetizing those efforts. As explained by Meta: “We’re beginning to test a Horizon Worlds Creator Bonus program for participants in the US. These bonuses come in the form of goal-oriented monthly programs where the creators are paid out at the end of the month for their progress toward ...

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10Apr By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Manage Social Media for Business in Only 18 Minutes a Day

Many small business owners don’t have the bandwidth to manage social media accounts—let alone the budget to hire dedicated team members or a social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social platforms: Facebook, Instagram, LinkedIn, or even TikTok. Without an active presence, your company may be forgotten, lose customers to competition—or worse yet, look neglectful. Plus, you may be missing out on new customers. More than 40% of digital shoppers use social media to research new brands and products. For those who are short on time, we’ve put together an 18-minute plan. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. If you’ve g...

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5Apr By Chelsea Cris CrockerNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

All You Need to Know

Social media has become a common touchstone for all age groups and connects people of varied interests. From Facebook to Clubhouse, it’s clear that audiences are dabbling in everything from micro-text to images to voice, but the winner of all formats seems to be video. Video content is engaging and caters to multiple audiences. It’s what makes Tik Tok and Instagram Reels so addictive. The pandemic saw a surge in live videos, and marketers quickly took that route to connect with their brand’s audiences. But are marketers forgetting another key marketing platform built primarily for videos? If you haven’t figured it out yet, we’re talking about Twitch. In Q3 of 2021 alone, Twitch saw: Saw 5.79bn hours of viewing.Garnered 41.5 million users in The United StatesHave 22% of revenue shares in ...

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3Apr By AmyNo Comments

connection, facebook, facebook marketing, Online marketing, podcast, sales strategies, sales techniques, Social Marketing Strategies, social media, social media marketing, traditional sales, Uncategorized

#447: This Sales Strategy Converted at 44% & Now I’m Teaching It To You – Amy Porterfield

Listen To My Latest Podcast Episode: #447: This Sales Strategy Converted at 44% & Now I'm Teaching It To You Listen To My Latest Podcast Episode:#447: This Sales Strategy Converted at 44% & Now I'm Teaching It To You

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31Mar By Josiah HughesNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Change Your YouTube Channel Name (and 44 Name Ideas)

Choosing a name for your YouTube channel is a lot like picking a band name. It can be difficult to land on a decision, and when you’re just starting out you might not think it matters too much. But the last thing you want is to get famous and be stuck with the name you picked. Just ask Hoobastank. Fortunately, as of last year, it’s now possible to change your YouTube channel name and profile picture. The company rolled out a new feature that will allow you to update your account’s aesthetics without needing to change the name and photo on your associated Google account. Read on to learn how to change your YouTube channel name. While you’re here, we’ve also compiled some creative channel name ideas to get you started on your YouTube marketing plan. Bonus: Download a free pack of 3 fully cu...

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26Mar By Chelsea Cris CrockerNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

Everything You Need to Know About Cross-posting on Social Media

When social media marketing first came about, brands were apprehensive about making the switch from traditional marketing. However, years later, social media has proven time and time again that it is here to stay. Social media is one of marketing’s greatest evolutions. But what does that mean for brands? A lot of creative thinking, a solid social media strategy, and a lot of posting. Now, if you think this only increases your marketing team’s workload. We’re here to shut that thought down. Yep, you read that right. We’re here to tell you about our savior: Cross-posting *cue a harmonious choir singing Hallelujah*. Cross-posting is one of the smartest tricks that the best social media marketers use to keep their social media interesting, consistent, and up to date. Read on to find out what c...

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24Mar By AmyNo Comments

Dr. Nicole LaPera, facebook, facebook marketing, healing, holistic psychology, mental health, mindset, podcast, Social Marketing Strategies, social media, social media marketing, thought patterns, trauma, Uncategorized

#445: ‘How to Do The Work’ and Release Negative Thinking with Dr. Nicole LaPera – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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22Mar By Andrew HutchinsonNo Comments

facebook, facebook marketing, reddit, Social Marketing Strategies, social media, social media marketing, twitter

Reddit Tests ‘Mod Notes’ to Provide More Insight on Users and Their Contributions in Communities

Reddit has launched an interesting experiment which essentially provides advice and ratings on contributors to subreddits, enabling more context as to how the user has contributed in the past. As you can see in this example, Reddit has launched a new test of what it’s calling ‘Mod Notes’, which enables moderators to create informational notes and tips that are then attached to a user profile for that community. Here’s another look at the Mod Notes process, which also includes a full log of notes and mod actions applied to a user within a specific subreddit.  As explained by Reddit: “The profile hovercard will be your home base for accessing Mod Notes and any moderator with Manage User permissions will be able to utilize it.” So it’s not intended to be a public-facing info source, as such...

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20Mar By Josiah HughesNo Comments

facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

What Is Substack and How Does it Work?

The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a Substack? Resisting the urge to make a joke about a pile of sandwiches, we’ll tell you that Substack is a major game-changer in the world of online publishing. In fact, it’s the biggest disruption to journalism, personal writing and thought leadership since the blog boom of the 2000s. And it might just be the missing piece in your social media marketing plan. Read on to learn everything you need to know about Substack, and whether or not it’s the right choice for your brand. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What Is ...

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14Mar By AmyNo Comments

anxiety, entrepreneur mindset, facebook, facebook marketing, gabby bernstein, mental health, mindset, personal development, podcast, Social Marketing Strategies, social media, social media marketing

#441: Normalizing Mental Health For Entrepreneurs With Gabby Bernstein – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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12Mar By Andrew HutchinsonNo Comments

facebook, facebook marketing, reddit, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Twitter’s Working on Tweet Awards, Another Creator Monetization Option

After adding tipping along with its Super Follow and other subscription options, Twitter now appears to be working on a new ‘Awards’ option for tweets, which would potentially provide another way for creators to generate income from their on-platform efforts. As you can see in this image, shared by reverse engineering expert Jane Manchun Wong, the new award option appears as a gift icon in the lower tweet function bar. There’s also a microphone icon before Wong’s user name in this example, which appears to be connected with Super Follows, though what it actually means is not clear as yet. Awards looks similar to Facebook’s virtual gifts, which are purchasable with Stars, its in-app currency to donate to creators, while YouTube also has its own ‘Super Stickers’ option to facilitate the s...

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10Mar By Josiah HughesNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

How to Sell Products on TikTok in 7 Easy Steps

TikTok feels like it’s a self-contained internet of its own. Think about it — you can find literally everything on there, from super popular internet celebs blowing up trends to niche weirdos who rant about their hyper-specific obsessions. There’s joy, drama, passion, a shared language and a whole lot of community. And, just like any other corner of the internet, there are also plenty of opportunities to sell products. Yes, TikTok’s growth and cultural ubiquity means it’s the perfect place for your brand. We’ve already learned how TikTok marketing can help you reach new audiences and grow your client base, but the app is far more powerful than that. If you learn the ins and outs, you can learn how to sell on TikTok in 7 easy steps. Bonus: Get a free TikTok Growth Checklist from famous Tik...

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2Mar By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

Meta Releases New ‘Widely Viewed Content’ Report for Facebook, Which Continues to be a Baffling Overview

Safe to say that Meta’s efforts to refute the idea that Facebook amplifies divisive political content are not going exactly as it would have hoped. As a quick recap, last year, Facebook published its first ever ‘Widely Viewed Content’ report for Facebook, which it launched largely in response to this Twitter account, created by New York Times journalist Kevin Roose, which highlights the most popular Facebook posts every day, based on listings from Facebook's own CrowdTangle monitoring platform. The top-performing link posts by U.S. Facebook pages in the last 24 hours are from:1. Occupy Democrats2. Ben Shapiro3. Occupy Democrats4. Ben Shapiro5. Ben Shapiro6. Bloomberg7. Occupy Democrats8. People9. VOA Burmese News10. Fox News— Facebook's Top 10 (@FacebooksTop10) March 1, 2022 The listings ...

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28Feb By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Plan a Winning Cross-Platform Campaign: Tips and Examples

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? You’ve come to the right place! Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. They meet your audience where they’re at with messaging tailored to each platform that generates awareness, int...

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25Feb By Chandraveer SinghNo Comments

Agency, Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

How to Run a Social Media Audit in 7 Simple Steps (+ Free Template)

Audit. Improve. Execute. Repeat. If social media marketing is a crucial element of your marketing strategy (which it should be), then you must know the ropes to run a social media audit – again and again. However, most businesses don’t bother putting time and money into running a social audit. As a result, they end up drowning surplus money, time, and workforce in the longer run. Just so you don’t blindly run your social accounts with half-baked strategies, we have come with a step-by-step guide to run a successful social media audit. As an agency, you will anyway start off with clients by auditing their social media channels, and if you are a business, then a social media audit is necessary to update your strategies. Wait! We have also created a social media audit template for you to unde...

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19Feb By Ryan DonovanNo Comments

facebook, facebook marketing, instagram, linkedin, News, Social Marketing Strategies, social media, social media marketing, twitter

Advertising, Amplify, Impact Updates, and More

We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope you’re as excited as we are! Before we get into it, here’s a quick recap our strategic focus for 2022: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools you need to be successful. Personalized guidance: We’re aiming to personalize your Hootsuite experience by including additional context on how to best use the platform’s functions. Social network depth: We’re working hard to provide the mo...

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16Feb By Anna SonnenbergNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Audit Guide: How to Refresh Your Ads : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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14Feb By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

The Beginners Guide to Target Market Vs Target Audience

The marketing world is full of buzzwords. While certain terms are exactly what they sound like, such as pay-per-click marketing, others can be vague. Yes, you know it. Those words where finding out the exact intent gets brain-racking. Target audience and target market are two such terms that are often used interchangeably. But how many people actually know the difference between the two? Understanding the differences between each will be essential in creating an effective marketing campaign that resonates with a section of your core consumer group. Without further ado, let’s jump onto the beginner’s guide to target markets and target audiences. What is a Target Market? We could sum up the difference between target markets and audiences in a sentence or two, but that wouldn’t give you the ...

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13Feb By AmyNo Comments

Business Organization & Systems, entrepreneur mindset, facebook, facebook marketing, ideal work week, podcast, productivity hacks, productivity planning, scheduling, Social Marketing Strategies, social media, social media marketing, weekly planning system, work week calendar

#433: How To Create An Ideal Week for Optimal Focus, Productivity, & Well-Being – Amy Porterfield

Listen To My Latest Podcast Episode: #433: How To Create An Ideal Week for Optimal Focus, Productivity, & Well-Being Listen To My Latest Podcast Episode:#433: How To Create An Ideal Week for Optimal Focus, Productivity, & Well-Being

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11Feb By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, youtube

Meta Launches New Metaverse-Aligned Ad Campaign for its Quest 2 VR Headsets

While Facebook’s daily user count may have stalled, parent company Meta is already looking towards the next stage, by shifting its attention to the theoretical ‘metaverse’ and how we’ll all be interacting in fully digital environments in the very near future. Which is the focus of Meta’s latest ad campaign, which it launched this week. As you can see, amid the Super Bowl hype train, Meta’s looking to promote its Quest 2 VR headsets, with the story of an out of work dog mascot who rediscovers his old friends in Meta’s version of the metaverse - which, at least based on this example, will exist within VR. Which is not the whole metaverse story, as Meta is keen to point out. Indeed, Meta has repeatedly noted that the metaverse, as per its vision, will incorporate AR, VR, machine learning, ...

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9Feb By Leah GolobNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

20 Instagram Post Ideas to Boost Engagement

Instagram is still one of the hottest spots online to connect with customers — if you’ve got good Instagram post ideas. Even Gen Z still thinks Instagram is cool. Research shows that most prefer it to other platforms — and that includes TikTok. 90% of Instagram users say they follow at least one business, which means brands have a chance to connect to strengthen relationships with current customers and pique the interest of potential ones. Since adult Instagram users are on the platform for nearly 30 minutes per day, you’ll want to drum up some creative Instagram posts to capture the attention of your followers. To help, we’ve created a list of 20 Instagram post ideas for business. You’ll want to bookmark this page for when you’re trying to ignite the creative spark. Bonus: Download a fre...

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