Friday, August 21Digital Marketing Journals

Tag: Updates

Google Ask Maps Updates – How They Impact Your Business Profile
24Jun By Matt G. SouthernNo Comments
Generative AI, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Ask Maps Updates – How They Impact Your Business Profile

Many businesses see their Google Business Profile as a listing to verify and then leave untouched. Google’s new Ask Maps feature treats it as a conversational dataset for generating helpful answers about a business. The questions Ask Maps answers are what make change meaningful. When someone asks for a 24-hour locksmith who can get into a car right now, they get an immediate answer. That’s one question with multiple conditions taken into account. Showing up as one of the answers depends on having accurate and up-to-date business data. While Google hasn’t said how it chooses businesses to recommend in Ask Maps, it’s clear that the data it pulls from is increasingly important. What Google Says About Ask Maps Google calls Ask Maps a helpful tool for asking detailed, real-world questions and r...
Read More
Meta Updates AI Labeling Policy to Expose Generated Content in its Apps
6Apr By Andrew HutchinsonNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Meta Updates AI Labeling Policy to Expose Generated Content in its Apps

Meta’s updating its AI content labels to ensure that a broader range of synthetic content is being tagged, in response to a growing flood of generative AI posts in the app. Over the past few months, more and more AI engagement bait has been showing up on Facebook, and has also been generating a heap of engagement. Like, even the slightest level of scrutiny would reveal that this is not a real image. But Facebook is used by billions of people, and not all of them are going to zoom in, or have the digital literacy to even be aware that generative AI can even be used in this way (as denoted by the 6.9k Likes on this post). As such, Meta’s updating its AI labeling policies to ensure that more AI-generated content is tagged and disclosed accordingly. As per Meta: “Our existing approach is t...
Read More
Gmail Bulk Sender Rules: Preparing for April 1st Updates & Beyond
29Mar By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, Outbound Email Marketing, robot chat

Gmail Bulk Sender Rules: Preparing for April 1st Updates & Beyond

Back in October, Google and Yahoo announced their new bulk sender rules.  These rules, which effectively drew a line in the sand when it came to spam complaint rates, were a big change in that this was the first time any big email provider had given specific directives.  The new rules? Mandatory digital email signing (domain authentication) 0.3% spam complaint rate threshold The updates, rolled out February 1, 2024, were a surprise to many and certainly presented a new challenge for email marketers – especially outbound email marketers. In fact, as we dug into just how these new rules would impact outbound marketers, we found that a lot of people were going to be in real trouble. The thing is, since the announcement of the new guidelines, we haven’t seen much chatter ...
Read More
Essential Google Algorithm & AI Updates For Agencies & Brands
23Aug By Heather CampbellNo Comments
content, Content Trends, Digital Marketing, Digital Trends, googe optimize, google optimization, google seo, Local Search, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, SEO Strategy, Webinar

Essential Google Algorithm & AI Updates For Agencies & Brands

Staying ahead of the curve is essential for agencies and brands looking to succeed in 2023. With Google’s algorithm constantly updating and AI technology quickly advancing, how can you use these changes to your advantage? How can you stay up-to-date and streamline and maximize your online reputation? In order to thrive in the world of search and SEO, it’s important to know what to expect so you can adapt accordingly. So, if you’re ready to elevate your service offerings and boost your search rankings, our upcoming webinar has all the insights you need. Join industry experts Morrissey Balsamides and Cynthia Sener of Chatmeter as they delve into five crucial Google Algorithm & AI changes that you need to know to remain competitive. Discover the strategic advantages of AI integration, how...
Read More
Reddit Updates its Design to Improve the…
2Aug By MitrolNo Comments
building website, creating a website, google web designer, internet design, News, web design, web design company, web designer, web page design, website builder, website design

Reddit Updates its Design to Improve the…

The social media organization revealed its new update in a post on Monday. Reddit’s overarching goal is to make it easier for those coming to the platform for the first time to find engaging, relevant content. To bring this plan to fruition, Reddit has simplified the search page by introducing a new layout. On mobile, users previously received a confusing blend of posts, comments, and communities when entering specific queries. Now, the search results will prioritize posts over all other elements, making it more straightforward for logged-out users to find interesting content. On Reddit’s desktop client, logged-out users will now see a sticky sidebar, allowing them to scroll through content to find relevant posts and communities.To make the user experience more fluid, Reddit has also impro...
Read More
Twitter Adds New Video Playback Speed Controls, Flags Coming Video Updates
16May By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter, youtube

Twitter Adds New Video Playback Speed Controls, Flags Coming Video Updates

Twitter added new playback speed controls for videos in the app, another step in its video development roadmap which looks set to become an even bigger focus under incoming CEO Linda Yaccarino. Twitter’s already added longer video uploads for Blue subscribers, along with enhanced playback quality options. Now it’s also added playback speed controls to give users more control over how they manage their in-app video experience. As you can see in this example, posted by Musk’s friend and (seeming) advisor Jason Calacanis, you now have a range of playback speed options to choose from via the video player in app. For longer videos, that’s more important, especially with discussions and other clips that you may want to consume at a faster speed, while slower speed playback could be great for ...
Read More
Google Announces 7 Local Search Updates
22Jan By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Announces 7 Local Search Updates

At Google’s annual Search On conference, the company announced seven new features and updates to local search. These updates will significantly enhance how people explore neighborhoods, businesses, and restaurants in Google Search. The local search changes rolling out soon include: Search for restaurants by dish Discover restaurant specialties More support for digital menus Enhancements to Google Maps’ Live View Aerial views of famous landmarks Immersive view Neighborhood vibe checks Read all the details about these updates in the below sections. 1. Search For Restaurants By Dish Google is upgrading its restaurant search capabilities with the ability to find local places that serve a specific dish. The new search experience will allow you to enter a query like “soup dumplings near me,” and...
Read More
4 Key Local Search Updates Rolling Out In 2022
29Sep By Jenny BernardeNo Comments
Blog, googe optimize, Google Business Profile, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

4 Key Local Search Updates Rolling Out In 2022

Wednesday, September 28 saw Google’s Search On 2022 event; a conference announcing the newest features arriving to Google. We’ve rounded up all the exciting local search updates coming to Google this year, as outlined at the event.  Multisearch Near Me  “Your camera is the next keyboard” explained Prabhakar Raghavan, Senior Vice President at Google. Updates to Multisearch will now include ‘near me’ terminology. Users will be able to search through photos and images, alongside fewer words, to find what they are looking for, and stores nearby that sell it. Whilst we have known about this update for a few months, it’s now been confirmed that this will start rolling out across the US.  Find the food you love  You’ll now be able to search (using both text, and images) for a specific dish. This...
Read More
LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates
12Aug By Andrew HutchinsonNo Comments
facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates

LinkedIn continues to add new ways to help creators maximize engagement in the app, this time via a new templates option for posts, which provides a range of text formatting and background options for your LinkedIn updates. As you can see in this sequence, you can now tap on the new ‘Use a Template’ option in the post creation flow, which will provide you with a range of options to customize your post. As explained by LinkedIn: “Choose from dozens of customizable backgrounds and fonts, add your own text, and hit “Share”. You can even add a clickable link onto templates to encourage your audience to take action.” Which is in reference to LinkedIn’s recently added link sticker tool, another option to add a different angle to your LinkedIn updates. It’s an interesting addition, which will...
Read More
New AWeber Updates and Feature Releases
22Apr By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, New Features, Online Marketing, Updates

New AWeber Updates and Feature Releases

By Kelsey Johnson April 21, 2022 Our regularly released new features and updates all come directly from your feedback. Check out what’s new. Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you. All Recent AWeber Updates Jump directly to an update: The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions. What’s new? Element navigation on the side The “move,” “copy,” and “delete” buttons are in a new place. You’ll no longer see blue and black boxes surrounding the row / el...
Read More
Apple Privacy Updates – 4 Tips for Better Email Metrics
26Mar By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Apple Privacy Updates – 4 Tips for Better Email Metrics

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! Email remains one of the most direct and effective channels for communicating with customers, and email open rate is the most common metric that marketing departments use to measure email campaign success. But Apple iOS 15...
Read More
Fraudulent Business Profiles in the Spotlight as Google Updates Verification Requirements and Trust Signals
7Mar By Alix CoeNo Comments
Blog, Citations, googe optimize, Google My Business, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Fraudulent Business Profiles in the Spotlight as Google Updates Verification Requirements and Trust Signals

Reports of a new Google Business Profile (GBP) verification label are currently circulating within the local SEO community. Select GBPs have received the new ‘confirmed’ label from Google to show that the associated business has had its details verified recently. Although not all GBPs have received this label, searchers can see that certain profiles have had their business details verified by Google—likely through an automated phone call. They're like a series of "trust" signals you think @rustybrick ? Has the state of the GBP ecosystem in terms of accuracy become so bad that Google needs to add these to show consumers they can be confident in the panel details? 🧐 https://t.co/yPjrzFmfIm pic.twitter.com/1Byf5ZgJyr — Claire Carlile🕊️ 🌊 🥑 🦥 (@c...
Read More
Advertising, Amplify, Impact Updates, and More
19Feb By Ryan DonovanNo Comments
facebook, facebook marketing, instagram, linkedin, News, Social Marketing Strategies, social media, social media marketing, twitter

Advertising, Amplify, Impact Updates, and More

We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope you’re as excited as we are! Before we get into it, here’s a quick recap our strategic focus for 2022: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools you need to be successful. Personalized guidance: We’re aiming to personalize your Hootsuite experience by including additional context on how to best use the platform’s functions. Social network depth: We’re working hard to provide the mo...
Read More
7 Local SEO Updates From 2021 That Will Impact Your Planning
3Dec By Angie NikoleychukNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

7 Local SEO Updates From 2021 That Will Impact Your Planning

It’s been a fast-paced year with plenty of developments in digital marketing, and local SEO was no exception.As consumers’ informational needs have grown and local markets have become more competitive, search engines have adapted to meet these needs.Businesses, local SEO professionals, and their agencies have new tools, more data – and easier access to both.And consumers? They’re gaining access to more of the information they care about through an increasingly rich, engaging, and seamless local search experience.Google And Changing Consumer Buying Habits Disrupted Local SearchThis year, many of our top local search updates are from Google, but that shouldn’t be a surprise.Google quickly responded to changing consumer buying habits as a result of the pandemic and remains the dominant force ...
Read More
8 Google Business Profile Updates To Make For The Holidays
16Nov By Chelsea AlvesNo Comments
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

8 Google Business Profile Updates To Make For The Holidays

The peak holiday season is rapidly approaching – in fact, for many, it’s already in full swing.E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year.In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, coming close to the 36% estimated for 2019.As Daniel Bachman, U.S. economic forecaster at Deloitte, states:“We anticipate strong consumer spending for the upcoming holiday season. As vaccination rates rise and consumers are more comfortable being outside of the home, we are likely to see increased spending on services, including restaurants and travel, while spending on goods will continue to hold steady.A steady decline in the savings rate to pre-pandemic levels will support c...
Read More
What We’re Seeing From the June & July Core Updates [Case Study]
9Jul By Joy HawkinsNo Comments
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What We’re Seeing From the June & July Core Updates [Case Study]

Posted Jul 8, 2021 by Joy Hawkins It has been a while since I published anything about an algorithm update.  I was starting to think a lot of the updates were becoming pretty similar and it was the same-old thing over and over. However, I’ve been spending a lot of time digging into this one client of ours and they are benefiting a ton from the last 2 updates so I thought I would share what I’ve been noticing. This particular business is a personal injury lawyer in a very competitive market.  Earlier this year, they doubled their SEO budget and we put all the effort into content, onsite SEO, and link building. We have completely eliminated spam fighting as a tactic for them as we’re seeing it is no ...
Read More
Google My Business News: New Features, Updates and Tests from March-May
14May By Stephanie NewtonNo Comments
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google My Business News: New Features, Updates and Tests from March-May

The midway point of the year isn’t far off, and it’s safe to say that a lot has gone on in local SEO already this year.  So far in 2021, we’ve seen big changes to Google Posts, updates to review summaries in Google My Business (GMB), high scores from Local RankFlux, and 2-Packs showing on Google mobile results. But, in the past couple of months alone even more tests and updates have been impacting GMB. In this GMB news roundup, we take a look at the biggest headlines affecting local SEOs recently. Think we’ve left something out? Put it in the comments section down below! Competitor quotes in GMB Messaging It’s often recommended that businesses make use of GMB’s Messaging feature to better communicate with customers. But you might want to hold your horses. LocalU shared  that when searcher...
Read More
core updates, passage indexing and page experience
30Dec By Barry SchwartzNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

core updates, passage indexing and page experience

Google algorithm updates 2020 in review: core updates, passage indexing and page experience Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
Read More
The Top Instagram Updates You Need to Know: December 2020
21Dec By Katie SehlNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

The Top Instagram Updates You Need to Know: December 2020

Keep informed with this rundown of Instagram’s latest updates. From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them. Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge. Here are the new Instagram updates for December 2020. Jump back to previous months: Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Top Instagram updates you need to know in 2020 December 2020 Instagram updates Instagram wraps up a complex year with updates to branded content, guides, and more. Product and branded content tags ...
Read More
The Top Facebook Updates You Need to Know: December 2020
21Dec By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Top Facebook Updates You Need to Know: December 2020

“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests on its laurels. There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. It’s why we’ll be keeping this page updated regularly, spotlighting the most important Facebook updates each month. Be sure to check back often (and maybe even bookmark this page?). Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four si...
Read More
New Features, Updates and Tests Roundup
20Dec By Jamie PitmanNo Comments
Blog, googe optimize, Google My Business, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

New Features, Updates and Tests Roundup

UPDATED December 18th, 2020: Added news of Preview Call History rolling out to Google My Business As we approach Christmas, there seems to be no let-up in the fast pace of updates and tests in Google My Business. At BrightLocal, we may have been busy releasing a detailed piece of research, a complete guide to local SEO and an entire learning Academy, but that won’t stop us catching you up on all the latest Google My Business news over the past month. Between official updates, rumored tests and new features, there’s a lot to cover, so strap in! Google launches Small Business Advisors program In Mid-November, Google served up a new program designed to assist small businesses in the United States with their online marketing (using Google tools throughout, naturally).  For $39.99 per session, ...
Read More