Tuesday, August 11Digital Marketing Journals

Tag: ROI

Answer engine optimization case studies that prove the ROI of AEO in 2026
15Apr By Jenny RomanchukNo Comments
AEO, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Answer engine optimization case studies that prove the ROI of AEO in 2026

AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred by AI tools convert at higher rates than traditional organic traffic. As platforms like ChatGPT, Perplexity, and Gemini increasingly shape buying decisions, visibility inside AI-generated answers is quickly becoming a competitive advantage. (more…)
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How Anonymous Website Visitors Impact Your Marketing ROI
27Jan By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat, Visitor Identification

How Anonymous Website Visitors Impact Your Marketing ROI

Did you know that 98% of your website visitors leave without doing anything? No purchases, no sign-ups, just a blip in your traffic data. These anonymous visitors are potential customers, leads, and revenue streams just slipping away under the radar.  And the kicker? Most marketers are so focused on the visible 2% that they ignore the massive untapped opportunity sitting right under their noses! At Customers.ai, we’ve seen brands turn anonymous visitors into real results: Think 30% more conversions, higher ROI on retargeting, and leads that might’ve otherwise been lost forever. So, here’s the big question: How much ROI are you leaving on the table by not identifying your anonymous visitors? If you’re not sure, it’s time to find out. Let’s break it down. See Who Is On Y...
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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI
11Jan By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Email Marketing, robot chat

Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Email marketing is like printing money when you get it right. On average, it brings in $42 for every $1 spent. But let’s be real…sending generic blasts to your entire list doesn’t cut it. That’s where trigger-based email marketing comes in.  Think of it as the perfect mix of timing, relevance, and automation. These emails aren’t random as they’re based on your customers’ actions (or inactions). Browsing a product? Abandoning a cart? Leaving a 5-star review? Boom. A perfectly timed email hits their inbox, and suddenly, they’re back on your site and ready to buy. In this playbook, we’re breaking it all down — the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen.  Ready to give your email game the upgrade it ...
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Does Email Marketing Still Work in 2025? (The Surprising Truth About ROI)
26Aug By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Does Email Marketing Still Work in 2025? (The Surprising Truth About ROI)

By Sean Tinney August 22, 2025 Here’s what happened when ecommerce platform Sellvia implemented automated email workflows: they now generate $370,000+ per month from their email campaigns alone. Even more impressive? They’ve recovered over 2.1 million lost transactions and re-engaged 120,000+ inactive customers—all on autopilot. If you’re questioning whether email marketing still works in today’s crowded digital landscape, you’re asking the right question. With TikTok ads, Instagram reels, and countless other “shiny new” marketing tactics competing for attention, it’s natural to wonder if email has lost its edge. The reality? Email marketing isn’t just surviving—it’s thriving in ways that might surprise you. Why Email Marketing Still Dominates in 2025 The Numbers Do...
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3 Key Strategies to Triple Your ROI Using Conversational AI
1Sep By Master Of Code GlobalNo Comments
ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, conversational-ai, conversational-ai-chatbot, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, ROI

3 Key Strategies to Triple Your ROI Using Conversational AI

Contact centers are in crisis. Skyrocketing customer expectations were coupled with relentless cost pressures. It all has created a perfect storm. 71% of consumers expect companies to deliver personalized interactions, and 76% of them get frustrated when it doesn’t happen. Agents are overwhelmed: they are struggling to keep pace with increasing call volumes and complex inquiries. Meanwhile, customer satisfaction is plummeting. Long wait times and repetitive interactions decrease loyalty. The result? A toxic combination of high operational costs, low contentment, and dwindling revenue.But there’s a game-changing solution: Conversational AI. This cutting-edge technology can dramatically boost operational efficiency and drive significant bottom-line growth. We’ll explore how to harness the po...
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Maximizing Ecommerce ROI with Visitor Identification & Segmentation
4Apr By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, ecommerce, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Maximizing Ecommerce ROI with Visitor Identification & Segmentation

Last week, our Founder & CEO Larry Kim sat down with Sendlane Founder & CIO Jimmy Kim to discuss all things ecommerce ROI – we’re talking privacy updates, email deliverability, segmentation, intent, cart abandonment, and so much more. It was a great conversation between two brilliant minds and two platforms that work really well together (check out Sendlane integration if you haven’t already).  While we aren’t going to recap the entire thing (you can get the full replay here), we did want to cover a few of the highlights and showcase how ecommerce companies can drive more revenue with visitor identification and audience segmentation.  Let’s dive in!  Expanded Cart Abandonment Recovery For ecommerce brands, capturing abandoned cart revenue is imperative.  After all...
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5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI
21Mar By Guarav SharmaNo Comments
Blog, content marketing, Conversion Optimization, customer support, Digital Marketing, Digital Marketing Software, digital mkt, ecommerce, Internet marketing, Market Trends, Marketing Tools, Online Marketing, ROI, SEO, Social, social media, social media marketing, User Experience

5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. So which tools should you use to get an edge?  You don’t need to spend time researching the best tools. In this article, I’ll introduce you to five digital marketing tools that can boost your efforts and give you an edge ove...
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Maximizing ROI with Advanced Facebook Ad Strategies
27Feb By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

Maximizing ROI with Advanced Facebook Ad Strategies

With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding of ad placements and targeting.  As technology evolves and privacy concerns continue to intensify, advertisers tasked with maximizing ROI must continuously refine their approaches.  This means going beyond the basics and focusing on things like advanced segmentation and targeting, AI and machine learning for optimization, creative testing, and more.  The thing is, we know how much potential there is in the Facebook ecosystem, it’s why we are an official Meta partner. When done right, advertisers can see really exceptional results. So let’s dive in and look at how we can maximize performance and take our Facebook ad strategies to the next level.  C...
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Maximizing ROI with Advanced Facebook Ad Strategies
23Feb By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

Maximizing ROI with Advanced Facebook Ad Strategies

With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding of ad placements and targeting.  As technology evolves and privacy concerns continue to intensify, advertisers tasked with maximizing ROI must continuously refine their approaches.  This means going beyond the basics and focusing on things like advanced segmentation and targeting, AI and machine learning for optimization, creative testing, and more.  The thing is, we know how much potential there is in the Facebook ecosystem, it’s why we are an official Meta partner. When done right, advertisers can see really exceptional results. So let’s dive in and look at how we can maximize performance and take our Facebook ad strategies to the next level.  C...
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Here’s Why CRM For Digital Marketing Helps Boost ROI
27Oct By Jessica DayNo Comments
Attract More Clients, Blog, Community, community builder, Convert More Clients, crm, customer value journey, customers, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Agencies, Online Marketing, ROI

Here’s Why CRM For Digital Marketing Helps Boost ROI

Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty.  Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. What Is CRM for Digital Marketing? Businesses can use a CRM system to collect valuable customer data. This can then be used when it comes to marketing strategies. It allows you to capture and retain customers. When customers are satisfied with the service you have offered them, not only are they more likely to return, but they’re also more likely to recommend you to a friend. If a customer is dissatisfied with wha...
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How to Get a Great ROI Working With a Marketing Firm
13May By John VuongNo Comments
googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get a Great ROI Working With a Marketing Firm

If your business is like most, you’re constantly making decisions related to money. Is it worthwhile for the business to spend this money? Can the business afford it? What do we get in return if we spend? You also understand you won’t be much of a business if you don’t have customers and clients coming to your door, which is why you do marketing. Have you ever wondered if the cost of working with a marketing firm is worth the return you get from it? So much of marketing is now done with SEO companies who will work to market your business and online presence. So, how much do SEO companies charge? As a business, you might really be wondering if the cost of the marketing will be worth the return you get from it. Read on to learn more about getting the very best return on your investment from ...
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How Businesses Can Grow Their ROI With Voice Assistants | by Master Of Code Global | Oct, 2021
7Nov By Master Of Code GlobalNo Comments
ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat, voice-assistant, voice-search, voice-technology, voices

How Businesses Can Grow Their ROI With Voice Assistants | by Master Of Code Global | Oct, 2021

A 2019 survey by PWC showed that over 90% of consumers aged between 18–64 years had sought knowledge about voice technology, while over 70% had used it at least once. This massive wave of consumers adopting voice technology for home improvement and ease-of-usage has ushered in a new age for voice assistance. The new consumer trend has also had a positive impact on the business world. The voice assistant market that was worth USD 11 billion in 2019 is now expected to grow by 17% by 2025.Global Voice Recognition Market 2026 — StatistaAs a result, every year more companies are exploring AI-based voice technologies and finding ways to implement voice assistants both internally and externally for cost savings, automation, business intelligence (BI), and better customer experience.Another survey...
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Build smart hospitals with AI healthcare assistants: Optimize Efficiency & ROI | by Enterprise Bot | Jul, 2021
13Aug By Enterprise BotNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversational-ai, creating chatbots, health-care-reform, healthcare, healthcare-innovations, healthcare-technology, robot chat

Build smart hospitals with AI healthcare assistants: Optimize Efficiency & ROI | by Enterprise Bot | Jul, 2021

Today, innovation is viewed as the main impetus behind enhancements in healthcare. When you take a gander at the pace of progress and ongoing developments, many think that it’s hard not to concur with that perception. Healthcare is evolving. It is getting more coordinated with innovation consistently, making healthcare organizations reexamine their way of business. Digital healthcare today will consistently rely on providing patients with the most ideal care delivery. However, as patient expectations change, hospitals and clinics should be proactive in adopting next-gen technologies like AI healthcare assistants to deliver a fully engaged patient-focused experience.While some are slow in implementing technologies such as conversational AI, NLP, robotic process automation, etc. in healthcar...
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30 Best Instagram Apps That Save Time, Win New Followers & Boost ROI
12Jun By Ash ChapmanNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

30 Best Instagram Apps That Save Time, Win New Followers & Boost ROI

Trying to find the best apps for Instagram is hard. That’s because there are thousands of apps out there that aim to make your Insta life easier. So how do you know which one to pick? To save you time on your app-hunting endeavor, we’ve compiled a list of thirty apps for Instagram that can save you time and boost your ROI.  We’ve sorted them by category, so you can find the best app for your current Instagram struggles as quickly as possible.  That said, Instagram is a many-headed beast, so you might want to bookmark this post. That way, when you realize you need a scheduling app as well as a photo-editing app, you’ll know exactly where to find one. Oh, and one more thing: We’ve also marked the operating system (Desktop, iOS, and/or Android) for each app in the heading. Noth...
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12 Tools to Automate Instagram Posts and DMs So You Can Boost ROI (And Get Your Life Back)
8May By Ash ChapmanNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

12 Tools to Automate Instagram Posts and DMs So You Can Boost ROI (And Get Your Life Back)

So! You’ve decided to automate Instagram posts and grow your business online, have you? With 90% of Instagram’s 1 billion active users following at least one business Instagram account, you’re in the right place.  You’ve got your product, you’ve got your prospects, and you’ve even got an Instagram strategy all ready to go. Now all you have to do is actually get your posts live on the app. On one hand, it’s easy. All you’ve got to do is post on Instagram every time you want to connect with your followers. On the other hand, it’s ridiculously difficult.  Every time you want to connect with your followers, you have to stop what you’re doing, log into Instagram, put together a well-structured post, write a scroll-stopping caption, and choose hashtags. Oh, and because th...
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6 Ways to Actually Track Social Media ROI| DigitalMarketer
21Apr By Shannon GoodellNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

6 Ways to Actually Track Social Media ROI| DigitalMarketer

Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement. We’d know exactly how someone went from finding out about your brand to becoming a happy customer in a perfect world. But it’s not that easy. You know this by now, having realized that tracking social media ROI can be really difficult. Can you confidently say that you know your social ROI? If you said no, you’re with the majority of marketers trying to figure it out (including us!). Here’s what we’re doing to track social media ROI and *attempt* to get the right attribution. #1: Clicks to Website by Source Let’s start with the basics of website visitors. When someone clicks on your website, they’ve engaged with your brand. They’ve shown a clear interest in w...
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Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]
16Mar By Loren BakerNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI?Join our next sponsored Search Engine Journal webinar on Wednesday, March 24 at 2 p.m. ET.Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven local marketing campaigns you can use right now to reach high-intent audiences.In this presentation, you will learn:Strategies to get customers back into stores.Top-performing CTAs for hyper-personalized ads.How to implement geofencing marketing on Facebook.Targeting tactics to retain customers and win market share.How successful brands use geofencing to create exceptional experiences and drive ROI.Dillon provides a data-rich view into how digital marketers use geofencing and location-based marketin...
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“Target Hours” Change the Game with Service ROI: How to Find & Implement Them
24Jan By Eva GutierrezNo Comments
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

“Target Hours” Change the Game with Service ROI: How to Find & Implement Them

When you run a service-based business, like a marketing agency, it’s not clear how many hours you spend working on specific tasks. Designing a website doesn’t always take 12 hours and 47 minutes. Sometimes it can take less, and other times it can take astronomically more (ask us how we know). That’s when things get weird. Figuring out how long you spend on the different services you offer can be tricky, which leads to a lot of unknowns. What service is your profit-driver?Which service do you think is your profit driver, but actually isn’t?What service do you need to remove from your offers because it’s eating up too much of your team’s time without enough revenue to compensate? This is the stage of service-based business (or agency life) where you wonder, “Why are things so har...
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Marketing ROI in 2021: 3 Areas to Prioritize
19Jan By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Marketing ROI in 2021: 3 Areas to Prioritize

Like everyone else, B2B marketers experienced a very different 2020 than they had originally planned. When the global pandemic hit, budgets were often slashed and strategies were thrown out the window, forcing marketers to revisit their approach and brace for impact. Many marketers are looking to 2021 for a fresh start. But Forrester is predicting that businesses will cut marketing spending as much as $15 billion by the end of 2021, and so marketers may be asked to compensate for 2020 while having less budget at their disposal. Because budgets are receiving so much added scrutiny, it's more important than ever to maximize impact, even with less to spend. Although 2020 tested our ability to adapt, many of us proved the true value of the marketing function to senior leadership and sales team...
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