Friday, May 1Digital Marketing Journals

Tag: LinkedIn

LinkedIn Adds More Ad Automation Options for SMBs
30Sep By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Adds More Ad Automation Options for SMBs

LinkedIn has added some new options to make it easier for SMBs to create LinkedIn ad campaigns, including enhanced auto-targeting, AI-generated ad variants, and improved recommendations to help you optimize your LinkedIn campaigns. First off, LinkedIn has improved its auto-targeting tools, which are now able to help you reach the best audience for your ads with fewer inputs. As explained by LinkedIn: “Imagine a small B2B software startup looking to grow. Rather than spending hours tinkering with targeting settings to build a precise audience, the team simply provides LinkedIn with a few key signals - like a URL for what they’re advertising, a list of conversions or customer contacts, or the core industries and job functions they’re looking to reach. From there, Auto-Targeting combines the...
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The Best Time to Post on LinkedIn in 2024 (And Why)
17Jul By Hannah MacreadyNo Comments
instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social media scheduling, Strategy

The Best Time to Post on LinkedIn in 2024 (And Why)

Wondering what the best time to post on LinkedIn is in 2024? Social media posting times vary from brand to brand, audience to audience, but there is one thing we know for sure: if you want your posts to be seen and engaged with, you need to post them when your audience is most active. If you don’t time your posts correctly, you’ll end up speaking to an empty room — and an empty room can’t talk back, or follow your brand, or buy your products. Keep reading to learn more about the overall best times to post on LinkedIn, and how you can discover the right time for your brand. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. ...
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How to Take Your LinkedIn Campaigns Beyond ABM
2Feb By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, Digital Advertising, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

How to Take Your LinkedIn Campaigns Beyond ABM

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be.  It’s been ahead of the game when it comes to lead gen campaigns and its ability to target individuals and companies was leaps and bounds better than Google and Meta.  For many, Linkedin became the defacto ABM platform.  However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things. Targeting capabilities have decreased, costs have skyrocketed, and with the removal of cookies, it’s going to get worse.  Source: Kevin Indig Much like we’ve talked about with Facebook ads, these changes are making things hard.  The good news is these advertising platforms still can do some amazing things when used pro...
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8 Tips Using LinkedIn Groups To Grow Your Business in 2024
27Dec By Ivan SerranoNo Comments
Blog, linkedin, Social Marketing Strategies, social media, social media marketing

8 Tips Using LinkedIn Groups To Grow Your Business in 2024

LinkedIn, the world’s largest professional network, boasts a staggering 930 million members globally. It’s a great platform to connect your brand with powerful audiences. Now, you might be wondering, “How can I leverage LinkedIn to grow my business?” The answer lies in LinkedIn Groups. Sadly, these groups often fall by the wayside when people navigate the platform. But here’s the thing: LinkedIn Groups are a goldmine for businesses looking to expand. Unlike individual profiles and company pages, these groups provide a dedicated space for businesses to build strategic partnerships within niche closed communities. With LinkedIn Groups, you can drive interaction on interests, issues, or topics essential to a targeted audience – those who are likely to do business with you. That’s the power of...
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How to Get and Give LinkedIn Endorsements
5Dec By Jenny RomanchukNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, LinkedIn Marketing, Online Marketing

How to Get and Give LinkedIn Endorsements

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But how do you make someone endorse you? Messages like “Please endorse me” won’t do. You need something strong and irresistible — a solid foundation to base a strong pitch on. So, I dug into the trenches to find out the best strategies you can follow to get inbound and outbound LinkedIn endorsements. I'll cover: What is a LinkedIn endorsement? LinkedIn endorsements are a LinkedIn feature that allows your (LI) network to vouch...
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A Complete Guide to LinkedIn Post Sizes
1Dec By Sparsh SadhuNo Comments
Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

A Complete Guide to LinkedIn Post Sizes

When it comes to LinkedIn, the world’s go-to professional networking platform, the way we present our visuals can make a world of difference.  Think about it:  Ever come across a post with an image that’s just… off? Maybe it’s too stretched, a bit blurry, or awkwardly cropped. It’s distracting, right? A perfect LinkedIn post size can captivate your audience, ensure the clarity of your message, and keep your content looking professional and polished without any awkward cropping or blurring. It’s not just about avoiding technical mishaps; it’s about ensuring your message comes across loud and clear in the most polished and professional way possible. Whether for a standard post, an article, or a company update, optimizing image post sizes for LinkedIn is crucial for maximizing impact. This at...
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Elon Musk calls LinkedIn ‘Cringe’—Announces…
3Sep By Dazzler Productions SA de CVNo Comments
building website, creating a website, google web designer, internet design, News, web design, web design company, web designer, web page design, website builder, website design

Elon Musk calls LinkedIn ‘Cringe’—Announces…

It seems we can’t go for one week without talking about Elon Musk, but the news simply writes itself. In a recent post, The Tesla, SpaceX, and xAI owner announced his intentions to compete with LinkedIn by incorporating job listings into X (formerly Twitter). In trademark Musk fashion, the Twitter boss told his followers he couldn’t use LinkedIn because its ​‘cringe level is so high’. Presumably, this reveals that Musk believes his own ​‘cringe levels’ to be remarkably low in comparison. Whatever you say, Elon. In the tweet, Musk also announced that he would make the X competitor to LinkedIn ​‘cool’. It’s impossible to predict what this entails.  Perhaps Musk’s idea of cool is making his job site look dark, edgy, and brooding, much like the recent white stains he incorporated into the X lo...
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How to Boost Engagement With LinkedIn Carousel Posts and Ads
26Aug By Michelle MartinNo Comments
content creation, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media advertising, social media marketing, Social Media Strategy, Strategy, twitter, youtube

How to Boost Engagement With LinkedIn Carousel Posts and Ads

The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. That’s a bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. Don’t worry: there’s still a way to make LinkedIn carousel posts. It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Here’s how to create LinkedIn carousel document posts and ads that get you noticed. ...
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LinkedIn Tests Microsoft Designer Integration to Enable Generative AI Image Creation In-Stream
1Aug By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

LinkedIn Tests Microsoft Designer Integration to Enable Generative AI Image Creation In-Stream

This could be handy. LinkedIn is testing a new integration with Microsoft Designer, which would provide advanced image creation and visual editing tools direct in-stream in the app. ????NEW ???? The ability to create custom designs and original images on LinkedIn via a new Microsoft Designer experience. I'm part of the beta testing group and tried it out for the first time. pic.twitter.com/CR1FMuC6d8— Lindsey Gamble (@LindseyGamble_) July 24, 2023 As you can see in this example, shared by Mavrck’s Lindsey Gamble, the new Designer integration would provide generative AI tools within your post-creation flow in the app, enabling you to create visual elements based on text-prompts, while you’d also be able to use templates, create GIFs, generate videos, all without having to leave the app. Li...
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Best Practices for Writing Effective LinkedIn Posts
27Jul By Lesley VosNo Comments
Blog, facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, youtube

Best Practices for Writing Effective LinkedIn Posts

LinkedIn has become the activity spot for 772 million users where they share insightful experiences and give meaningful advice. No wonder LinkedIn serves as a source of inspiration for 310 million people monthly. Like every social media, LinkedIn isn’t limited to affluent personalities. It has a massive presence of brands too. In fact, 89% of B2B marketers rely on this platform for lead generation. But all this glitz comes at a high cost. Your messaging on LinkedIn needs to be impactful enough to make you a standout. Otherwise, your business page can get lost in this oblivion quite easily. Let’s go through the latest statistics to understand the platform’s dynamics. It drives more than 50% of all social traffic to B2B websites and blogs. 61 million LinkedIn users are influencers, and 40 mi...
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LinkedIn & AI: How They Team Up & Why It’s Important
24May By Joshua LeeNo Comments
ai, AI Marketing, Blog, chatgpt, content, content creation, content marketing, Digital Marketing, digital mkt, Internet marketing, linkedin, networking, Online Marketing

LinkedIn & AI: How They Team Up & Why It’s Important

Another day, another article, you might think, from some “random” on the internet preaching aboutmarketing and artificial intelligence. But I’m not here to give you fluff and generic knowledge about whatyou could easily Google online.  Hi, I’m Joshua B. Lee, and you might know me as the “Dopamine Dealer on LinkedIn”. In the past 2 decades, I’ve built 16 businesses, authored a book called Balance is Bullsh*t, and I’ve had clients like MySpace and Google managing nearly a billion dollars in advertising spends. While working with companies that are larger than life, I realized one thing: The digital landscape becamequite “noisy”. AKA, there were too many automated things, robotic language, and SELL SELL SELL energies online, and the human touch got lost in the mix. TL;DR: Human conne...
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Wistia Status – Publishing videos to YouTube, LinkedIn temporarily not working
8Feb By WistiaNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing, youtube

Wistia Status – Publishing videos to YouTube, LinkedIn temporarily not working

Subscribe to updates for Publishing videos to YouTube, LinkedIn temporarily not working via email and/or text message. You'll receive email notifications when incidents are updated, and text message notifications whenever Wistia creates or resolves an incident. Country code: Afghanistan (+93)Albania (+355)Algeria (+213)American Samoa (+1)Andorra (+376)Angola (+244)Anguilla (+1)Antigua and Barbuda (+1)Argentina (+54)Armenia (+374)Aruba (+297)Australia/Cocos/Christmas Island (+61)Austria (+43)Azerbaijan (+994)Bahamas (+1)Bahrain (+973)Bangladesh (+880)Barbados (+1)Belarus (+375)Belgium (+32)Belize (+501)Benin (+229)Bermuda (+1)Bolivia (+591)Bosnia and Herzegovina (+387)Botswana (+267)Br...
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5 Tips You Can Use to Improve Your LinkedIn Marketing Strategy in 2023
11Jan By Joshua LeeNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, linkedin, LinkedIn Marketing, Online Marketing, Social, social media, social media marketing

5 Tips You Can Use to Improve Your LinkedIn Marketing Strategy in 2023

LinkedIn is a fantastic medium for extending your reach, positioning yourself as a thought leader, and building your personal brand. However, to get the most out of this platform this coming year, you need to understand the key pillars required to create a winning LinkedIn marketing strategy. And that’s what this article is all about– here are 5 actionable tips you can integrate into your 2023 LinkedIn marketing strategy to make it stronger and more effective. 1. Original Content Over Links Whether it’s a completely new post or something you’re repurposing from your website, original and fresh information is how to get an engaged audience that keeps coming back. You want to avoid simply regurgitating links and info that’s posted outside of LinkedIn. For one, most social media p...
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LinkedIn Previews New Job and B2B Product Search Options Coming in 2023
1Jan By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing, twitter

LinkedIn Previews New Job and B2B Product Search Options Coming in 2023

With 2022 coming to an end, LinkedIn has previewed some of its planned updates for the new year, including new job category filters, which align with trending career shifts, and improved search options for product listings in the app. Yes, you can list your business products on their own pages on LinkedIn. In fact, there are over 90,000 product listings now active in the app. First off, on LinkedIn’s new job search filters - in order to better align with the way that people are searching for their next role, LinkedIn will soon test new job listing categories, based on location, company, role flexibility and more. As you can see in this example, LinkedIn’s job categories will split advertised roles into different, trend-aligned segments, to help you discover more opportunities aligned with...
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How to Manage Your LinkedIn Community Effortlessly In 2022
28Oct By Vartika KashyapNo Comments
Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Manage Your LinkedIn Community Effortlessly In 2022

More than 2 million! According to Business Statistics, this signifies the total number of Linkedin communities. What does that imply? It implies that using LinkedIn to advance B2B marketing is worthwhile. After all, LinkedIn is the best social media platform for establishing solid business ties and generating qualified prospects. If your business is mostly B2B, you might have thought about creating a LinkedIn community. Perhaps you’re also considering how to manage it. But cultivating LinkedIn communities can become overwhelming over a period of time. Just think of tens and hundreds of pending connection requests you have no idea what to do with. So, how do you manage your LinkedIn community to foster better professional relationships without taking undue stress? Let us dive deep into prof...
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How to Use LinkedIn for Business in 2022: A Simple Guide
9Oct By Michelle MartinNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Use LinkedIn for Business in 2022: A Simple Guide

LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those use it every single day. The main reason? To “strengthen their professional network.” For individuals, it’s a great place to stay in touch with old colleagues, get referrals for new business, or look for a new job. But how do you effectively market your business on LinkedIn? We’ve rounded up everything you need to know about marketing your company on LinkedIn — freshly updated for 2022. Before you jump in, watch our step-by-step guide to creating a LinkedIn company page from scratch: Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winn...
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LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools
19Sep By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools

LinkedIn’s looking to help members better manage their LinkedIn inbox, by filtering out more of the junk, with a new ‘Focused Inbox’ UI, which will essentially re-route less valuable messages into an ‘Other’ tab in your LinkedIn message stream. As you can see in this example, LinkedIn’s Focused Inbox update will now provide you with two separate InMail tabs – ‘Focused’ and ‘Other’. Though ‘Other’ could just as easily be labeled ‘Spam’ – and it’ll also be interesting to see where LinkedIn’s Sponsored InMails end up in this separation. Like, a lot of those are junk too, but I’m guessing that LinkedIn’s not going to shift them over to the ‘You Can Ignore These Messages’ section if brands are paying to promote them. As explained by LinkedIn: “[The Focused Inbox] is an intelligent, dual-tabb...
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LinkedIn Rolls Out Option to Pin Comments in Reply Chains
27Aug By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing, twitter

LinkedIn Rolls Out Option to Pin Comments in Reply Chains

Here’s a handy update for LinkedIn users – you can now pin a comment within the LinkedIn post reply section, which could help to highlight the best responses, and spark more engagement with your updates. As you can see in this example, posted by Lindsey Gamble of Mavrck, you now have the capacity to pin a comment from the three dots menu, which will then keep that specific response at the top of the reply chain. Which, as noted, could be a good way to guide the related conversation, or to simply acknowledge users that have engaged with your post in a creative or thoughtful way. LinkedIn has long enabled business users to pin an update on their LinkedIn Company Page, while you can also ‘feature’ your own top posts at the top of your profile, which is functionally the same thing as pinni...
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LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates
12Aug By Andrew HutchinsonNo Comments
facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates

LinkedIn continues to add new ways to help creators maximize engagement in the app, this time via a new templates option for posts, which provides a range of text formatting and background options for your LinkedIn updates. As you can see in this sequence, you can now tap on the new ‘Use a Template’ option in the post creation flow, which will provide you with a range of options to customize your post. As explained by LinkedIn: “Choose from dozens of customizable backgrounds and fonts, add your own text, and hit “Share”. You can even add a clickable link onto templates to encourage your audience to take action.” Which is in reference to LinkedIn’s recently added link sticker tool, another option to add a different angle to your LinkedIn updates. It’s an interesting addition, which will...
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LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August
2Aug By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August

Looking to up your skills for a job change or career advancement in the second half of the year? This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month - so now may well be the best time to jump in and brush up on the latest, rising skills in your industry. As per LinkedIn: “As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their caree...
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LinkedIn Content Creation Success Tips : Social Media Examiner
28Jul By Michael StelznerNo Comments
Expert Interviews, How To, linkedin, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

LinkedIn Content Creation Success Tips : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
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LinkedIn Ads Checklist: 19 Steps to a Successful Campaign [Infographic]
12Jun By Mark Walker-FordNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Ads Checklist: 19 Steps to a Successful Campaign [Infographic]

Are you just getting started with a LinkedIn advertising campaign? Want to ensure that you have all your bases covered? LinkedIn's Marketing Solutions team provide an essential LinkedIn ads checklist in this infographic. They break things down as follows: Account setup Campaign setup Audience Bid and budget Creative After launch Check out the infographic for more. A version of this post was first published on the Red Website Design blog.
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How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn
16May By Manvi AgarwalNo Comments
Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn

No two social media posts should be the same. There’s a good reason for that – no two social media platforms are the same. While ‘connecting and sharing with people’ lies at the core of every platform, each one is unique in many ways – Twitter is for updates, Facebook is for keeping in touch with friends and family, and LinkedIn is for making contacts and maintaining one’s professional image. When you create posts for these platforms, you must keep in mind the following things that are unique to the platform: Type of audience which uses the platform The character limit for posts Best times to publish the post Ideal size for any images or videos It’s important for you to take these nuances into consideration while crafting posts. Advantages of Customizing Posts for Different Social Me...
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How to Create an Automated Sales Funnel on LinkedIn : Social Media Examiner
27Apr By Anna SonnenbergNo Comments
How To, linkedin, LinkedIn Ads, LinkedIn Video, Social Marketing Strategies, social media, social media marketing

How to Create an Automated Sales Funnel on LinkedIn : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 13th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
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How to Get More LinkedIn Leads and Conversions : Social Media Examiner
26Jan By Anna SonnenbergNo Comments
How To, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing

How to Get More LinkedIn Leads and Conversions : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
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LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]
4Dec By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world. Which, of course, makes sense. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore become a larger focus for businesses in every way. That’s not really a revelation, but it is worth noting the interests and consumption behaviors of Gen Z, and the factors that can influence their actions, in regards to marketing outreach. Which is what this new overview from LinkedIn provides. LinkedIn has analyzed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more. You can c...
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How to Optimize Your LinkedIn Company Page for 2022 : Social Media Examiner
26Oct By Anna SonnenbergNo Comments
How To, linkedin, Social Marketing Strategies, social media, social media marketing

How to Optimize Your LinkedIn Company Page for 2022 : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
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How to Use LinkedIn Events for Your Next Event : Social Media Examiner
8Sep By Lisa D. JenkinsNo Comments
facebook, facebook marketing, How To, linkedin, LinkedIn Events, Social Marketing Strategies, social media, social media marketing, twitter

How to Use LinkedIn Events for Your Next Event : Social Media Examiner

How to Use LinkedIn Events for Your Next Event : Social Media Examiner Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner. Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"...
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How to Improve Your LinkedIn Organic Reach : Social Media Examiner
29Aug By Lisa D. JenkinsNo Comments
facebook, facebook marketing, How To, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

How to Improve Your LinkedIn Organic Reach : Social Media Examiner

How to Improve Your LinkedIn Organic Reach : Social Media Examiner Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner. Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][ti...
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LinkedIn Publishes New Digital Magazine of Business Growth Tips
29Jun By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Publishes New Digital Magazine of Business Growth Tips

With the ongoing vaccine roll-out gradually leading to new signs of hope for a return to normal life, many businesses are now preparing for the next stage, and a ramp-up in activity as new opportunities arise.  In alignment with this, LinkedIn has published a new 'Return to Growth' digital magazine, which provides a range of insights, tips and interviews with experts to help inspire brands in revising and improving their post-COVID-19 strategies. As explained by LinkedIn:  "Ready for Business 2021 explores everything that’s involved in using digital marketing to drive growth and get your strategy moving. There’s detailed insight on identifying your highest-value audiences and engaging them when they’re at their most receptive. We dig deep into the growing importance of trust and thought le...
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Selling on LinkedIn Without Ads : Social Media Examiner
25Jun By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, linkedin, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Selling on LinkedIn Without Ads : Social Media Examiner

Selling on LinkedIn Without Ads : Social Media Examiner Social Media Marketing Industry Report In our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"]
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LinkedIn Company Page Strategy: Leveraging Employees : Social Media Examiner
12May By Louise BroganNo Comments
How To, linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Company Page Strategy: Leveraging Employees : Social Media Examiner

Social Media Marketing Industry Report In our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
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Everything You Need to Know About LinkedIn Video
9Apr By Katie SehlNo Comments
facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

Everything You Need to Know About LinkedIn Video

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group, brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Ready to get on board yet? This guide will cover everything you need to know about LinkedI...
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Increase Impressions, Engagement, and Clicks on Your LinkedIn Company Page
20Mar By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Increase Impressions, Engagement, and Clicks on Your LinkedIn Company Page

You’ve heard LinkedIn is an engagement gold mine. Maybe Gary Vee convinced you it was a good idea, or you heard a few too many people talk about how LinkedIn was their number one source for finding B2B clients. LinkedIn is talked about as an underrated platform. Like TikTok, LinkedIn posts can actually go viral (take the hint Facebook and Instagram). The thing is, you’re not going viral on a platform with all types of users. You’re going viral on a platform where everyone is there to talk about business. Hence, the goldmine. As a B2B business, we can’t ignore the potential of LinkedIn. DigitalMarketer’s Senior Social Media Manager, Shannon Goodell, has been strategizing and implementing on LinkedIn. Recently, she stumbled on some serious success. Over two million impressions...
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Everything You Need To Know About Linkedin Marketing Automation & SMM Chatbot | by Vibhu Dhariwal | Jan, 2021
12Jan By Vibhu DhariwalNo Comments
ai bot, ai chat, ai chatbot, automation, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ads, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Marketing, robot chat

Everything You Need To Know About Linkedin Marketing Automation & SMM Chatbot | by Vibhu Dhariwal | Jan, 2021

There was a time when you need to connect offline with businesses for a B2B partnership. However, now you just need to search for them on LinkedIn and click on the connect button.Every marketer and business knows how much LinkedIn is important for their growth. Alike other social media platforms, LinkedIn is not a general content-sharing social media platform. It is more of a professional platform and was built to bring professionals together for business, career, and company profile building.The revolutionization of technology and marketing practices has taught marketers how they can get even more from LinkedIn. It is now being used to generate leads too for businesses. Businesses search for prospects on LinkedIn, send them a connection request, and texts them to offer and discuss partner...
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How LinkedIn is Combining Paid and Organic Tools to Boost Virtual Events
30Dec By Erica PerryNo Comments
covid-19, facebook, facebook marketing, linkedin, Marketing, organic search, paid search, Social Marketing Strategies, social media, social media marketing, virtual events

How LinkedIn is Combining Paid and Organic Tools to Boost Virtual Events

October 28th, 2020 Marketing Erica Perry In May Linkedin debuted Virtual Events to help smooth the transition to virtual events. Since then, more than 200,000 events have been hosted on the platform, reaching nearly 10 million digital attendees. Seven months of this “new normal,” however, there is still a lot to navigate and new questions and virtual surrounding hybrid and virtual events continue to surface. To improve i...
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How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner
27Dec By AJ WilcoxNo Comments
facebook, facebook marketing, How To, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing

How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
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