Friday, May 1Digital Marketing Journals

Tag: Link

Link Building 101 – Why It’s Important; How to Avoid Pitfalls
8Sep By Roger MurphyNo Comments
googe optimize, google optimization, google ranking, google seo, Link Building, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Link Building 101 – Why It’s Important; How to Avoid Pitfalls

Many business owners are hesitant to use links on their websites. Either they don’t know how to do it, or they’re scared to try. There are good reasons to be cautious, but if you create the right links you can draw traffic and increase your Google ranking. Usefulness of Links 80% of SEO ranking factors involve links, including social media and citations. They’re a valuable way to increase your Google profile and draw more people to your site. There is a definite correlation between your rank and the number of links on your pages. Keep this in mind while choosing links: “The best source of a link is a website that is both considered authoritative and relevant to your website.” – Helen Pollitt Avoid the Pitfalls “No website can stand without a strong backbone. And that backbone is techn...
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Google Limits News Links In California Over Proposed ‘Link Tax’ Law
13Apr By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Limits News Links In California Over Proposed ‘Link Tax’ Law

Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online platforms like Google to pay news publishers for linking to their content. What Is The California Journalism Preservation Act? The CJPA, introduced in the California State Legislature, aims to support local journalism by creating what Google refers to as a “link tax.” If passed, the Act would force companies like Google to pay media outlets when sending readers to news articles. However, Google believes this approach needs to be revised and could harm rather than help the news industry. Jaffer Zaidi, Google’s VP of Global News Partnerships...
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Every Possible Way to Add a Link to an Instagram Post in 2023
29Nov By Vince MagalineNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

Every Possible Way to Add a Link to an Instagram Post in 2023

Opportunities to share clickable links on Instagram have always been scarce. Instagram, understandably, wants to keep its users on Instagram. This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post.  The problem is simple, really. In order to drive Instagram traffic to your website, you’ll need to use links.  And until recently, the unfortunate truth was if you came across a great post in your Instagram feed and wanted to learn more about it, you’d get the same disappointing call to action (CTA) in the post’s caption: Go to “link in bio” for more details. Of course, most of the time there’s nothing directly related to what you wanted to know more about connected to that profile’s bio link. So, we all resorted to I...
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Write better email in less time using Link Previews.
21Feb By Chris VasquezNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Write better email in less time using Link Previews.

By Chris Vasquez February 15, 2023 Link previews in the AWeber message editor make your emails better while saving you time. Picture this: you’re rushing to meet a deadline to send your newsletter. You’ve got your content written and your audience is waiting to hear from you but the thought of manually dragging-and-dropping multiple images, buttons, and text elements is making your head spin. You need help, and fast. Look no further. With Link Previews, you have the ability to turn a simple URL into a block of well-designed, linked-up content, a video thumbnail, a cta button, or hyperlinked text, with just a single click.How Link Previews can help you right now Save a meaningful amount of time writing your curated newsletter. Curated newsletters are an effective, relative...
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5 Honest Link Building Methods
19Sep By Ann SmartyNo Comments
backlinks, Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, SEO, website design, website metrics, website traffic

5 Honest Link Building Methods

Links remain key to search engine rankings. Without other sites linking to your page, it has 0 chance to rank. But there’s more to that. Links generate referral traffic and build your brand. It wouldn’t be an exaggeration to say that links are essential for all digital marketing tactics. But with that, it is also the most challenging one. How are you earning backlinks for your website? I hope you’re not still submitting your site to hundreds of article sites or lame directories. You’re not spamming blog comments are you? You shouldn’t rely on one single tactic to get links to your site. You’re so much better off building a diverse link profile by getting links from various legitimate sources. Here are four honest ways you can earn high quality inbound links for y...
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New Academy Course: How to Master Local Link Building
6Jul By Kate Herbert-SmithNo Comments
Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: How to Master Local Link Building

Local link building is the backbone of any local SEO strategy. Your rankings depend on the quality of your link building campaign, your capability to identify backlink opportunities, and your ability to network your way into link providers’ hearts! But local link building is notoriously tricky and time-consuming. And, without the right tactics, it can prove pretty fruitless. It’s also very different from traditional link building and requires an altogether different approach. So, what can you do? Enroll in our brand new BrightLocal Academy course—How to Master Local Link Building— by the local SEO master himself, Greg Gifford. During the course, Greg will teach you: the difference between traditional and local link building; tactics for local link acquisition; how to do outreach the right...
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What Is A Local Link & How To Find More Local Link Opportunities
4Apr By John McAlpinNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Is A Local Link & How To Find More Local Link Opportunities

Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve your rankings. Finding high-quality and relevant links for local SEO is also going to be one of your greatest challenges. So here, you’ll find all kinds of useful tips to help you identify prospects, put tools to work for you, and find greater success in your link building outreach tactics. What Is A Local Link? The traditional thought process when we think about link building is that we want highly authoritative domains to link back to our websites – and we want as many of them as possible. However, earning backlinks for smaller organizations can be incredibly challenging, especially if nobody has heard of you. If you’re taske...
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What Is A Local Link & How To Find More Local Link Opportunities
29Mar By John McAlpinNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Is A Local Link & How To Find More Local Link Opportunities

Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve your rankings. Finding high-quality and relevant links for local SEO is also going to be one of your greatest challenges. So here, you’ll find all kinds of useful tips to help you identify prospects, put tools to work for you, and find greater success in your link building outreach tactics. What Is A Local Link? The traditional thought process when we think about link building is that we want highly authoritative domains to link back to our websites – and we want as many of them as possible. However, earning backlinks for smaller organizations can be incredibly challenging, especially if nobody has heard of you. If you’re taske...
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How to link Sonos and Echo speakers together and form groups? | by Tapaan Chauhan
24Mar By Tapaan ChauhanNo Comments
amazon-echo, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, robot chat, sonos, speakers, technology, voice-assistant

How to link Sonos and Echo speakers together and form groups? | by Tapaan Chauhan

Willing to listen to your favorite Echo music through Sonos speaker? Don’t worry pal!It is now possible to connect your Echo with a Sonos speaker because wanting loud music isn’t a sin anyway.For all the music lovers, through the Alexa app, you can connect Amazon Echo devices to Sonos speakers — including non-Alexa ones — to create groups where the Sonos speakers are the standard music playing for commands received by your Echo devices.Here’s how you should fulfill your wish:In the upper right corner, choose the Devices button, and the Plus icon. Introduce a new group by selecting Add Group and giving it a title. The nickname ‘Music: room name’ was chosen.Next select the Echo device you desire to use to power a Sonos speaker (quick suggestion: you can select several Echos, which is useful ...
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How to Send a Link in a Text for SMS Marketing in 3 Steps
25Feb By Saundra ChangNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat, SMS Marketing

How to Send a Link in a Text for SMS Marketing in 3 Steps

So your business is using text message marketing to stay in touch with customers. Awesome! Text message marketing is the most engaging channel for customer communication today.  Businesses using text messages as a channel for customer communication see awesome benefits like 7X ROI compared to email marketing.  Our customer generated $1M in revenue in 6 months using text message campaigns. So how do you generate sales with text message marketing? A lot of the time you want to link people to your offers and promotions with a link in your text message outreach campaigns.  SMS links allow customers to open your website, open an email or initiate a phone call. This allows you to open the line of communication and begin that 1:1 relationship with the customer.  Claim...
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How to Add a Link to Instagram Stories (RIP Swipe Up Link)
31Aug By Paige CooperNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

How to Add a Link to Instagram Stories (RIP Swipe Up Link)

Want to add a link to your Instagram Story? We have good news and bad news. (And then more good news!) The good news is that even though Instagram has retired its swipe-up feature, you can still add links to Stories using Instagram link stickers. The bad news is that, so far, you still need 10,000 subscribers or a verified account to get access to link stickers. Which leads us to the OTHER good news: we have a simple hack to add a link even if you don’t have access to link stickers, yet! Read on for all the steps. Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style. Wait, what was the Instagram swipe up feature? The Instagram swipe up feature helped brands and influencers reach their audiences and...
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Every Possible Way to Add a Link to an Instagram Post in 2021
15Jul By Vince MagalineNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

Every Possible Way to Add a Link to an Instagram Post in 2021

Opportunities to share clickable links on Instagram have always been scarce. Instagram, understandably, wants to keep its users on Instagram. This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post.  The problem is simple, really. In order to drive Instagram traffic to your website, you’ll need to use links.  And until recently, the unfortunate truth was if you came across a great post in your Instagram feed and wanted to learn more about it, you’d get the same disappointing call to action (CTA) in the post’s caption: Go to “link in bio” for more details. Of course, most of the time there’s nothing directly related to what you wanted to know more about connected to that profile’s bio link. So, we all resorted to I...
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Introducing: Notes, new colored paths and link to another design file
9Jun By Vittorio BanfiNo Comments
Announcements, best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Introducing: Notes, new colored paths and link to another design file

The Botsociety team worked hard to release new features that would enable you and your team to collaborate more effectively using our platform.Now you can leave a note on your canvas, pick new colors for your paths, and even link to another design file!Leave a note, share a thoughtA note is added to a canvas with a gif mentioning ˜Review this˜. You can move notes around and resize it to fit your needs.Add notes to your canvas to share thoughts, notations, images, or even a direct link for external documentation or file. With notes, you can add comments to empower your team`s communication flow. To try it, right-click on your canvas and click on add a Note.New colored connections (and new color picker)Changing the color of a path from blue to red by selecting a color in the new color picker...
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Secrets of How To Add a Link To Instagram Stories in 2021
7Mar By Vince MagalineNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram, instagram chatbot, Instagram Marketing, Instagram Statistics, robot chat

Secrets of How To Add a Link To Instagram Stories in 2021

For all of Instagram’s strengths, the platform still presents a number of significant challenges to the business world. Top among these challenges is learning how to use Instagram to drive traffic to your website. The challenge has been so prevalent that more than 55% of marketers don’t even know how to add a link to Instagram Stories, posts, or anywhere other than the link in their Instagram bio, for that matter. That’s all about to change in 2021. Imagine all of the additional traffic you could capture by adding a link to your Instagram Stories? Well, there is one existing way to add a link to an Instagram Story, as well as one brand new and exciting way that we’ll touch on first. For those new to Instagram marketing, you may be asking yourself, “Why are Instagram marketers so d...
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Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)
4Mar By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)

Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more. So we decided to do a little experiment, put this theory to the test and find out the truth, once and for all. Read on to unpack our experiment and learn whether “link in bio” is a momentum killer or not. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Hypothesis: Including “link in bio” in your caption decreases Instagram post performance The fact that Instagram doesn’t allow clickabl...
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How To Link Ads to Messenger Chat Dialogues To Boost Lead Generation
15Jan By Vince MagalineNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

How To Link Ads to Messenger Chat Dialogues To Boost Lead Generation

Most of, or all of your Facebook ad traffic, redirects to landing pages, right? Well, there’s a “cooler” option that digital marketing pros are having more success with 😎. And that’s the topic of discussion in this article: How to link ads to Messenger chatbot dialogues.  The concept is simple, instead of doing what everyone else is doing, send Facebook ad traffic to a fun and engaging chatbot dialogue that has a 100% conversion rate.  Wait, what? 100% conversion rate?  Yes, you read that right, and let me explain a bit further. No, I’m not promising that 100% of people that click on your ads will buy your product. If I could do that, then I’d be giving Elon a run for his money. However, you will capture the contact information of every person that clicks on Facebook Ads l...
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How to Link Instagram to your Facebook Page in 4 Easy Steps
21Dec By Katie SehlNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Link Instagram to your Facebook Page in 4 Easy Steps

Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages. Of course, with Hootsuite, social managers with connected accounts could do this a long time ago. Learn how to link your Facebook page to Instagram and the benefits you’ll unlock by connecting your accounts. Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Why link your Instagram to a Facebook page These are the ...
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Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB
21Dec By Jessie LowNo Comments
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB

Meh, Links: A process for identifying local links that generate customers, leads, and search visibility Gyi is well known in local search circles for his catch-phrase “meh, links” which is the most succinct way of saying, “All other SEO factors considered, it’s probably the links that are making the difference in why one business is outranking another” You will hear a lot from people within the industry that “links are way oversold, all you’ve got to do is create great content, fix your site, incorporate searcher intent, create for users, add Schema…” Yes, all of that is important… BUT the difference maker is the links. Re-frame your mindset around local link building, especially in competitive verticals.  It’s time to correct your myopic view on link building and stop thinking about eve...
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