Sunday, August 9Digital Marketing Journals

Tag: ATTENTION

12 Facebook Ad Metrics Worth Your Attention
Advertising Metrics, Analytics & Data, Blog, Business Metrics, Campaign Optimization, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, facebook, Facebook Ads, Internet marketing, Marketing Analytics, Marketing Strategy, Online Marketing, paid advertising, ROI Measurement, social media, social media advertising

12 Facebook Ad Metrics Worth Your Attention

Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Every day, my team at MeasurementMarketing.io answers dozens of questions from business owners and agencies about this topic. I read somewhere that metric X is important but is that true? Why would I even track metric Y? Can I really ignore metric Z?  These kinds of questions are important, but they are often asked at the wrong moment.  The key to understanding which Facebook Ad metr...
20 AdWorld Pros to Pay Attention to in 2024
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20 AdWorld Pros to Pay Attention to in 2024

Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to listen to. That’s where our lineup of the coolest, most savvy ad pros comes into play. These are the folks who don’t just follow trends; they’re out there setting them. From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up. Want to navigate the ad world like a pro? Follow their lead for a masterclass in making your mark in the advertising universe. See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required 1. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI ...
Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?
Blog, Consumer Engagement, Content Consumption, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, Email Marketing, Internet marketing, long form content, Marketing Skills, marketing strategies, Marketing Topics, Online Marketing, Short Form Content, social media marketing, Traffic Generation

Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?

Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative, but the research on human attention spans isn’t so clear cut.  In fact, some scientific studies seem to point in the completely opposite direction — humans have an enormous capacity for attention.  Our Problem is Not Attention — it’s Distraction  The core issue isn’t a lack of attention — it’s the multitude of distractions competing for our focus. The modern consumer’s attention hasn’t become scarcer, it’s just spread thinner. The growing popularity of platforms such as TikTok...
What Should Local Marketers Pay Attention To?
Blog, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Should Local Marketers Pay Attention To?

This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as: Security enhancements Bug fixes Changes to the interface New features and functions Improvements to native apps When it comes to app improvements, Apple Maps users have not been left behind by iOS 15. There are noteworthy developments for local SEOs to be aware of. These improvements to the Maps app have prompted some in the tech industry to declare that Apple could finally be offering a worthy alternative to Google Maps. “Far from the fiasco of a launch it experienced in 2012, Apple Maps has recovered to become a legitimate challenger to Google Maps” – Neuf.tv “Apple Maps hot on the heels of Google Maps with new iOS 15 u...
What Should Local Marketers Pay Attention To?
Blog, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Should Local Marketers Pay Attention To?

This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as: Security enhancements Bug fixes Changes to the interface New features and functions Improvements to native apps When it comes to app improvements, Apple Maps users have not been left behind by iOS 15. There are noteworthy developments for local SEOs to be aware of. These improvements to the Maps app have prompted some in the tech industry to declare that Apple could finally be offering a worthy alternative to Google Maps. “Far from the fiasco of a launch it experienced in 2012, Apple Maps has recovered to become a legitimate challenger to Google Maps” – Neuf.tv “Apple Maps hot on the heels of Google Maps with new iOS 15 u...
Why Your Business Must Pay Attention to Instagram Automation Right Now | by Angela Allan | Jul, 2021
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Why Your Business Must Pay Attention to Instagram Automation Right Now | by Angela Allan | Jul, 2021

You’ve probably experienced this before…You open Instagram, and you get that little red notification in the corner.There’s a new message!Could it be someone asking about a product in your online store?Is there a question about colours or sizing?Or maybe they want to know your opening hours…You feel that rush of potentially landing a new sale.So you search through your IG inboxes and find a message from someone named Vivivantsplolenta…Ugh. Another spam message from a bot.Now, this is what has given Instagram Automation, or chatbots, a bad name.Along with this…Click here to watch this video — Medium won’t let me embed it!These spammy message are likely from a bot account, which is spewing out thousands of messages to accounts directing them to another account, to effectively, “buy their sh**...
WHY WORKBOT DESERVES YOUR ATTENTION IN 2021?? | by Sherilyn Chacko | Mar, 2021
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WHY WORKBOT DESERVES YOUR ATTENTION IN 2021?? | by Sherilyn Chacko | Mar, 2021

Today, we find Artificial Intelligence in various magnitude around us. AI is not merely ‘customer service providers’ it can definitely do much more.AI applies machine learning to be able to learn through user inputs thus providing solutions that are intellectual, helping machines to learn from experiences by sensing pattern response inputs and do human-like task.‘CHATBOT’ is one such AI driven computer program that derives conversations through text or voice commands. People tend to be more attentive and motivated when engaged in conversation.According to LivePerson survey of 5.000 consumers in 6 countries, globally, 38% of consumers think positively of chatbots, and only 11% view chatbots negatively. The rest 51% are neutral about chatbots.Why Chatbots?‘Chatbot’ is an AI driven bot that c...