Monday, November 29Digital Marketing Journals

Tag: Haptik

6 Best WhatsApp Chatbots in India | by Haptik | Oct, 2021
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6 Best WhatsApp Chatbots in India | by Haptik | Oct, 2021

WhatsApp is the new buzzword for digital conversations as the post-pandemic world gets more digital-savvy and contactless shopping emerges as the new trend.According to a Statista report, WhatsApp is the most popular messaging platform with more than 2 billion active users outranking Facebook Messenger at 1.3 billion and WeChat at 1.2 billion users. Not only this, it has become the world’s third-largest social networking platform after Facebook and YouTube.Given the popularity and demand of this new messaging channel, businesses too have started to turn their ships, the WhatsApp way. Also, recent innovations in artificial intelligence (AI) and machine learning (ML) make WhatsApp more profitable for businesses. AI-powered virtual assistants, also known as WhatsApp Bots have helped busine...
Why are Product Managers obsessed with CX platforms in 2021? | by Haptik | Sep, 2021
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Why are Product Managers obsessed with CX platforms in 2021? | by Haptik | Sep, 2021

The most critical skill identified in top-performing product managers is their obsession with customers and their customer experience. In a single day, a product manager makes multiple decisions keeping their customers in mind, and some of these questions might look like -What are the problems their customer is facing today? How to solve it? What is the best possible path to experience the solution? Can it be made shorter or optimized? Can they increase customer satisfaction while providing the solution? And lots more.Their innate ability to understand customers’ pain points and build experiences to solve such problems often becomes the bread & butter for most businesses. Thus in today’s world, a Product Manager’s responsibility is not only about building features but also creating ...
3 Reasons Why WhatsApp is the Future of Commerce | by Haptik | Sep, 2021
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3 Reasons Why WhatsApp is the Future of Commerce | by Haptik | Sep, 2021

With 2 billion users and counting, WhatsApp is the world’s largest messaging platform. People across 180 countries use the app to communicate with their friends, families, and co-workers through swift and seamless messaging. And with the launch of the WhatsApp Business API in 2018, it has become a valuable customer engagement tool for brands — with over 5 million businesses using WhatsApp to engage and serve customers.As WhatsApp continues to expand the range of services it offers businesses, it is increasingly being seen not just as an engagement tool, but a platform to enable conversational commerce as well. This has given rise to the concept of ‘WhatsApp Commerce’ — offering and selling products and services to customers using WhatsApp as the primary channel.There are a number of fac...
AI Chatbot : Transforming Customer Experience in Southeast Asia | by Haptik | Sep, 2021
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AI Chatbot : Transforming Customer Experience in Southeast Asia | by Haptik | Sep, 2021

In a digitally transforming era like 2021, artificial intelligence (AI) has become increasingly capable of driving customer experience across various business functions, making human tasks not only easier but also more efficient and cost-effective. After the rising need for virtual support post-pandemic, AI-driven virtual assistants and chatbots had to become more powerful with advanced NLP engines, automated diagnosis systems, and machine learning algorithms.As a result, AI chatbots nowadays play a significant role in assisting customers virtually across different industries while improving CX for businesses. Not only in developed nations like the US, UK, and Europe, AI Chatbots have become the buzzword in Southeast Asian countries too. Leading brands in Singapore, Malaysia, Indonesia,...
The Next Big Thing for Multilingual Chatbots: Hinglish | by Haptik | Aug, 2021
ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai-chatbot, creating chatbots, customer-experience, multilingualism, robot chat

The Next Big Thing for Multilingual Chatbots: Hinglish | by Haptik | Aug, 2021

With the world moving online in the post-pandemic world, it is now more critical than ever for businesses to provide the best possible customer experiences in order to sustain in this competitive market. A crucial part of this customer-centric strategy requires brands to support their customers in a language they prefer.Most brands choose English as their primary language for all types of customer communications. However, using only a single language for a diverse customer base speaking multiple different languages, not only creates unnecessary barriers but also frustrates the end customer. Various statistics show how businesses are missing out on tremendous opportunities by not supporting multilingual conversations:29% of businesses have lost customers because they don’t offer multilin...
Haptik enables India to Download Vaccination Certificate | by Haptik | Aug, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, coronavirus-update, creating chatbots, customer-experience, robot chat, Whatsapp

Haptik enables India to Download Vaccination Certificate | by Haptik | Aug, 2021

The COVID-19 pandemic changed everything around us. As we look back, we cannot imagine the magnitude of changes it has brought to the whole world! While it boosted the pace of the digital revolution, it also took the lives of many innocent people.We applaud the tireless efforts of the healthcare department that has worked round the clock (literally) to ensure the health and safety of its citizens. We cannot compare ourselves with the work done by them, but we take immense pride in helping the nation fight another critical battle — a battle against rumors, myths, and misinformation.To facilitate this efficient and timely information dissemination process, Haptik developed the MyGov Corona Helpdesk — the official Government of India chatbot to answer queries about the COVID-19 pandemic.We...
CX Transformation with AI Chatbots is not a “One-Size-Fit All” Approach | by Haptik | Jul, 2021
ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, customer-experience, nlp, robot chat

CX Transformation with AI Chatbots is not a “One-Size-Fit All” Approach | by Haptik | Jul, 2021

Businesses now realize the need for a customer-centric approach to transforming their customer experience (CX). According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders agreed that the global pandemic accelerated the acquisition of new technologies to get customer-centricity right.But, there are challenges too.Some of the businesses don’t have the systems and technology to segment and profile customers.Some lack the processes and operational capabilities.Some of them don’t have all of the components in place to claim they are customer-centric.Few don’t know what their customers expect and how they want to interact with the business — not the products, features, or revenue model.However, in the digital-first world, social messaging is the dominating ...
4 Ways Conversational AI Can Help Your University | by Haptik | Jul, 2021
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4 Ways Conversational AI Can Help Your University | by Haptik | Jul, 2021

Every year, nearly 20 million students enroll in universities across the United States. Given how important the choice of a college can be for a person’s academic and professional career, students understandably have a lotof questions about majors, eligibility, tuition, campus life, faculty, and more, while going through the process of selecting a university. And as universities compete to get on board students who are the right ‘fit’, it is important for them to not only provide the right answers to prospective students’ queries but also to effectively communicate precisely what they have to offer.Colleges invest a lot of time and resources in engaging with prospective students — with US universities spending billions of dollars annually on admissions. But the COVID-19 pandemic has thr...
Choosing Best Use-Cases For Your Chatbot | by Haptik | Jul, 2021
ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, conversational-ai, creating chatbots, customer-experience, robot chat

Choosing Best Use-Cases For Your Chatbot | by Haptik | Jul, 2021

When Artificial Intelligence (AI) became viable for enterprises, it was only a matter of time before businesses turned to AI-powered IVAs and Chatbots as smarter conversational solutions to meet the ever-growing customer expectation.Earlier, customers struggled to interact efficiently with brands. There were few pain points like long wait times, inefficient customer service, lack of personalization, etc. But now, the customer experience landscape tells a surprisingly different story. Innovations in artificial intelligence have changed the way businesses used to communicate with their customers.According to Accenture’s Global Consumer Pulse survey, 23% of US consumers said that their expectations from customer service are now higher than a year ago, and they are expecting faster customer...
Conversational AI in Healthcare: 2 Key Use Cases | by Haptik | Jul, 2021
ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, healthcare-technology, robot chat

Conversational AI in Healthcare: 2 Key Use Cases | by Haptik | Jul, 2021

If there is a silver lining somewhere with the COVID-19 pandemic engulfing the globe, it’s that we have been forced to introspect on the healthcare sector, both public and private, and whether it has the tools it needs — not only to deal with such crises, but to ensure the best possible healthcare outcomes even under normal circumstances.There can be no substitute for the inspiring efforts of doctors, medics and other healthcare providers, as the current crisis has demonstrated. But technology can play a key complementary role, enabling them to focus their energies more effectively, and amplifying the impact of their work.Conversational AI has proven to be highly beneficial to a number of sectors. Chatbots and virtual assistants offer a seamless and engaging conversational interface tha...
Banking Chatbots: How Does Omnichannel Digital Banking Enhance CX | by Haptik | May, 2021
ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ivr, creating chatbots, customer-experience, google chat bots, robot chat

Banking Chatbots: How Does Omnichannel Digital Banking Enhance CX | by Haptik | May, 2021

Like every other domain, banking is increasingly looking at digital transformation as the foundation for resilient and profitable future operations. According to Gartner, the adoption of digital technologies is the most significant trend in the banking industry. Successful digital transformation stands on four pillars; customer experience (CX), technology, workforce reskilling, and process innovation. The last three pillars are the tools to enhance the ultimate customer experience. Banking chatbots are proving to be critical contributors to the elevated customer experience by enabling omnichannel banking. This article will examine how banking can benefit from enhanced CX through omnichannel digital banking. It will also discuss how banking chatbots can enable omnichannel digital experie...
Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care? | by Haptik | May, 2021
ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, conversational-ivr, creating chatbots, robot chat

Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care? | by Haptik | May, 2021

Implementing a Conversational AI solution is integral for businesses that want to improve their Customer Experience. With the right strategy, you can engage with customers in human-like conversations while being cost-effective. However, with a plethora of solutions available, most CX and Digital Transformation professionals get confused between ‘chatbots’ and ‘intelligent virtual assistants’.The principal question being — can ‘chatbot’ and ‘Intelligent Virtual Assistant’ be used interchangeably? Or does their scope, complexity, and capabilities vary?Simply put, Intelligent Virtual Assistants (IVA) are evolved chatbot solutions to serve the needs of a modern-day enterprise customer. Chatbots are simple rule-based systems that can only handle simple, routine FAQs. On the other hand, IVAs ...
Digital Lending Made Easy with Mortgage Chatbots | by Haptik | Apr, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, customer-service, digital-lending, mortgage, robot chat

Digital Lending Made Easy with Mortgage Chatbots | by Haptik | Apr, 2021

In the past decade, almost all tasks related to transactions involved paperwork in some way or the other. Due to the evolution of digital technology, the scenario has changed. The latter dominates the majority of the tasks these days.Transforming the mor tgaging process aside, the penetration of digital technology in the process has also raised the bar for customers’ expectations.Better output with minimal effort is one of the notable highlights of digital lending. As regards the process, it has become as easy for buyers as buying an item from an online store. It makes use of chatbots which comes in handy to simplify many operations.Going by statistical figures, 80% of businesses would use chatbots, and 85% of customers would interact with interactive voice response (IVR) technology . T...
Real Time Messaging Using Mqtt. This post is written by Viraj Anchan… | by Haptik | Apr, 2021
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Real Time Messaging Using Mqtt. This post is written by Viraj Anchan… | by Haptik | Apr, 2021

This post is written by Viraj Anchan, Full Stack Engineer at Haptik.Haptik is a chat application that connects users to their digital personal assistants in real time. When chatting with your personal assistant, you want as little delay as possible in order to get things done quickly.When I joined Haptik after graduating from college in May 2015, my first technical challenge was learning the messaging architecture. In July 2015, I suggested to our CTO that we shift from XMPP to MQTT. Our mobile apps (Android & iOS) and Athena (web chat tool used by our assistants) used XMPP for real-time messaging. We were facing a lot of issues with XMPP. To point out a few, XMPP lacks built-in Quality of Service (QoS). QoS is an agreement between the sender and receiver of a message regarding the ...
Can Credit card Chatbots double the customer base? | by Haptik | Mar, 2021
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Can Credit card Chatbots double the customer base? | by Haptik | Mar, 2021

As customer experience becomes one of the primary drivers of growth , banks, and financial services institutions are increasingly looking at innovative technology solutions to simplify customer journeys as a strategic tool for growth. Conversational AI is making a mark as a primary agent of change as banks attempt to increase customer satisfaction while making their processes more efficient.Conversational agents (Chatbots) have been helping banks save a precious 4 minutes per customer interaction. By 2022, these bots will power more than 90% of all banking interactions, including those related to credit cards. Even now, Credit Card chatbots are powering the entire life cycle of customer use, from application to payments.Irrespective of the type of business, there are five primary stages...
9 Best Chatbots in the Financial Services Industry | by Haptik | Mar, 2021
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9 Best Chatbots in the Financial Services Industry | by Haptik | Mar, 2021

As user’s expectations grow, AI is playing an increasingly important role in the financial services industry to keep with the expectations. Many financial companies are experimenting with chatbots both for offering new and better financial services to their customers and for general customer service. The chatbots in the finance industry add significant value to the user experience and cost management budgets. In any business, customer support and satisfaction are fundamental pillars. Hence, it is important to build a strong foundation of these pillars to have a successful business. By incorporating AI chatbots in the finance industry, the chatbots can handle routine requests such as balance inquiry, payment information thereby, reducing the workload of call center employees so that they...
7 Remarkable IVR Trends For the Year 2021 And Beyond | by Haptik | Feb, 2021
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7 Remarkable IVR Trends For the Year 2021 And Beyond | by Haptik | Feb, 2021

Customer service is the most critical factor determining whether a business will grow or suffer from customer apathy. Excellent customer service as a strategy can bring an immense competitive advantage. Keeping customers happy is a challenging endeavor, given the continually changing business environment and customer expectations. The first point of customer contact plays a critical role in customer experience. An Interactive Voice Response (IVR) system often serves as this first point of contact. Given the crucial role that IVR plays in the contact center, it is essential for businesses to be aware of IVR trends for 2021 and beyond, in order to get their customer experience strategy for the near-future right.Current IVR ChallengesAccording to , IVR was responsible for over 50% of consu...
IVR Deflection vs Conversational IVR: How to Improve Customer Satisfaction | by Haptik | Jan, 2021
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IVR Deflection vs Conversational IVR: How to Improve Customer Satisfaction | by Haptik | Jan, 2021

Interactive Voice Response (IVR) is a ubiquitous yet disliked tool for customer service. While businesses adopted them to respond to customer queries and calls effectively and reduce support costs, it created massive resentment among customers. This dissatisfaction reached a point where a large US telecom carrier decided to do away with IVR altogether and allow customers to contact human agents directly. While IVR helped organizations achieve efficiencies to some extent along with reduced cost per call, customers found the impersonal interactions to be less than satisfactory.IVR Is Transforming To Be More RelevantDespite the shortcomings of IVR, it is not going away. Instead, it is undergoing a transformation to provide better ways to serve customers. Primary among the changes is the ri...
How to automate Insurance Claims with Chatbots? | by Haptik | Jan, 2021
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How to automate Insurance Claims with Chatbots? | by Haptik | Jan, 2021

Like all other businesses, insurance companies are looking at digital transformation as a critical factor for survival and growth in times to come. Customer experience through personalization and automation is the outward manifestation of this transformation. Internally, automation is the key driver for efficiency. Adopting Artificial Intelligence (AI) makes the process easier and feasible for an insurance company. Use cases for AI adoption include customer-facing implementation of insurance claims chatbots or internal operations, including settlements.There are many instances of insurance companies bolstering their claims processes with the help of intelligent agents. can approve 70 to 80% of claims immediately with AVA’s help, an app based-claims assistant. Through such efficient proc...