multilingualism

With the world moving online in the post-pandemic world, it is now more critical than ever for businesses to provide the best possible customer experiences in order to sustain in this competitive market. A crucial part of this customer-centric strategy requires brands to support their customers in a language they prefer.Most brands choose English as their primary language for all types of customer communications. However, using only a single language for a diverse customer base speaking multiple different languages, not only creates unnecessary barriers but also frustrates the end customer. Various statistics show how businesses are missing out on tremendous opportunities by not supporting multilingual conversations:29% of businesses have lost customers because they don’t offer multilingua...