Friday, May 1Digital Marketing Journals

Tag: Analysis

Social Media Competitor Analysis: 6-Steps Guide for 2026
19Dec By Om Prakash JakharNo Comments
Blog, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing, youtube

Social Media Competitor Analysis: 6-Steps Guide for 2026

Social media moves fast, and brands regularly experiment with new ideas to stay relevant. Trends change overnight, algorithms shift, and brands fight hard for attention. If you rely on guesswork for your social media campaigns, you risk missing opportunities that others uncover through real, data-driven insights. A social media competitor analysis shows what others are doing, what’s actually working, and where you can stand out. Instead of copying trends, you gain a clear, data-backed direction. In this guide, you’ll learn simple steps to analyze social media competitors, uncover content patterns, and spot opportunities they’re missing. Let’s turn competitor insights into your advantage. What is a Social Media Competitor Analysis? A social media competitor analysis is a structured review o...
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Competitor Analysis In Local SEO And How To Gain An Edge
21Apr By Jeff RiddallNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Competitor Analysis In Local SEO And How To Gain An Edge

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t just a best practice – it’s a necessity. Understanding and responding to your rivals’ strategies, strengths, and weaknesses is the cornerstone of a winning local SEO campaign. For SEO professionals, this means going beyond surface-level observations and diving deep into data to uncover actionable insights. Let’s explore how to conduct a thorough competitor analysis and leverage any findings to gain an edge in local organic search, drive targeted traffic, and improve the bottom line. Identifying Your Local Online Competition Before you can analyze your competition, you need to identify them. A b...
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Social Media Sentiment Analysis: Tools + 3-Step Method
18Mar By Hannah MacreadyNo Comments
facebook, facebook marketing, Guide, instagram, Social listening, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Social Media Sentiment Analysis: Tools + 3-Step Method

Curious about what people really think of your brand, products, or campaigns? Forget follower counts and shares—social media sentiment analysis is the key. Sentiment analysis on social media lets you monitor online discussions about your brand and competitors in real time. By analyzing sentiment, you can uncover valuable insights into customer perceptions. Ready to dive in? We’ll show you how to conduct a step-by-step social media sentiment analysis with practical tips for improving your social media strategy. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. ...
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How to Conduct an Effective B2B Competitor Analysis
26Nov By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, Internet marketing, Mobile Marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Conduct an Effective B2B Competitor Analysis

We like to believe we know our competitors in the business all too well. Perhaps, you have kept tabs on their social media profiles and blogs, but unfortunately, this technique may not be enough. When did you last examine them more closely? Are they introducing a new element that might harm your market share? Are they gaining a large audience on LinkedIn? What about fresh target keywords? Are they creating content on a subject that appears unrelated to what they usually offer? Why is that important? To outperform others, paying close attention is a powerful method. What Is a Competitor Analysis? A competitor analysis involves studying your competitors closely. It means understanding who your competition is, how they sell and market their stuff, and where they succeed in your market. The f...
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NEW! Take Your Competitive Analysis to the Next Level
16Dec By Darren ShawNo Comments
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools, Whitespark Weekly

NEW! Take Your Competitive Analysis to the Next Level

NEW! Take Your Competitive Analysis to the Next Level Say hello to the new competitive analysis features of our Local Rank Tracker! With our updated software, for each competitor you can: See what categories they are using See how many photos they have See their review ratings and number of reviews See their UTM tags And for all the spam-fighters out there, you can: Identify competitors that are keyword-stuffing their business name Identify businesses located at virtual offices And you can see this data for the top 100 ranking businesses for EVERY keywo...
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Indonesian Twitter Sentiment Analysis using Pretrained Neural Network Transformer (BERT) | by Muhammad Rizqi Nur | Aug, 2022
12Oct By Muhammad Rizqi NurNo Comments
best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, google chat bots, indonesian, nlp, python, robot chat, sentiment-analysis, twitter

Indonesian Twitter Sentiment Analysis using Pretrained Neural Network Transformer (BERT) | by Muhammad Rizqi Nur | Aug, 2022

Baca dalam Bahasa IndonesiaI was doing sentiment analysis for a data journalism article for a bootcamp’s final project. The tweets are Indonesian tweets about Kominfo’s recent blocking of Steam (and some other overseas platforms). You can read my article here (it’s only in Indonesian though). By the way, I’m using Python on Google Colab.At first, I was using TextBlob as explained here, but the result was bad. I was sure that at least for #BlokirKominfo tweets, it must be mostly negative. Yet, it was mostly neutral, or positive, depending on where you draw the lines (because TextBlob outputs polarity in range of -1.0 to +1.0). Well, TextBlob only supports English, so the tweets were translated into English. Also, TextBlob is rule-based, while state-of-the-art NLP uses neural network. But it...
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Provide Your Customers With Accurate Nutrition Data via Edaman’s Nutrition Analysis API
27Mar By Kelsey ArringtonNo Comments
building website, creating a website, google web designer, internet design, Sponsor, web design, web design company, web designer, web page design, website builder, website design

Provide Your Customers With Accurate Nutrition Data via Edaman’s Nutrition Analysis API

Now more than ever, engaging in a healthy lifestyle is important to people across the planet. But it’s easier said than done. In the past, finding accurate nutrition data simply wasn’t possible. The good news is that there are modern solutions.  Nowadays, when it comes to generating food recipes with detailed nutritional information, there’s no one you can trust more than Edamam – the leading provider of nutrition data and analytics. Whether you’re a food blogger, restaurateur, or web developer who can make a pretty yummy ratatouille; Edamam’s Nutrition Analysis API can provide you with nutritional facts in under a second!  So, if you’re looking for an API that is capable of full recipe nutrition analysis and has a robust natural language processing engine that allows entity extraction com...
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YouTube comment analysis. Part I. | by Manuel Gil | Nov, 2021
24Nov By Manuel GilNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, comment, conversation with ai, creating chatbots, instagram chatbot, python, robot chat, selenium-webdriver, web-scraping

YouTube comment analysis. Part I. | by Manuel Gil | Nov, 2021

Photo by Souvik Banerjee on UnsplashEach second countless amount of data is created by social media users on the internet, for instance, since 2013, the number of Tweets each minute has increased 58 % to more than 474000 Tweets per minute in 2019. Instagram users upload over 100 million photos and videos everyday. Due to this constant flow of data the internet turns out to be the best data source that can be encountered, thus being the object of numerous analysis that can be performed using artificial intelligence.One of the most famous platforms used these days to share media content is YouTube. YouTube is the preferred way that people use to share content, on this platform it can be encounter videos about endless topics so each video can reach millions of people that can react in a varie...
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Preventing Customer Churn with the Right Kind of Data Analysis | by Paul Suddon
12Sep By Paul SuddonNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, churn-prediction, conversation with ai, creating chatbots, data, data-visualization, Marketing, robot chat, Strategy

Preventing Customer Churn with the Right Kind of Data Analysis | by Paul Suddon

When I was a young student and short on cash one Summer, I got a job with a lesser-known comparison line. My job was to take phone calls from the irate British public and convince them to change their telecoms package. You would think that this would be difficult, especially as they were normally coming from your main brand providers and all my company had to offer were companies that, up until that stage, I had never heard of, nor the customer. Well, it turns out that it wasn’t, when people want to leave a company, they really just want to leave.What surprised me though was that most of the callers had been with their provider for a long time and up until this stage had been happy with their service. And, their reasons for leaving were normally easily fixable on the part of the provider. ...
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The 2020 Local Search Ranking Factors Survey Analysis
20Dec By Darren ShawNo Comments
googe optimize, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The 2020 Local Search Ranking Factors Survey Analysis

Back in September I presented the results of the 2020 Local Search Ranking Factors at Whitespark’s inaugural Local Search Summit, and today, finally, I am pleased to release the written analysis and full survey results. Sorry for the long delay! It has been a couple of years since I published the last Local Search Ranking Factors Survey results, and much has changed since then. Google continues to add new features to GMB, tactics and strategies are shifting, and Google is getting serious about monetizing local. Before I dive into my analysis, here’s the iconic pie chart that you’ve all been waiting for. This is how the local search experts think local pack/finder rankings are weighted in 2020: Side note: Particularly observant readers may have noticed that social signals have b...
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