Friday, May 1Digital Marketing Journals

sentiment-analysis

Indonesian Twitter Sentiment Analysis using Pretrained Neural Network Transformer (BERT) | by Muhammad Rizqi Nur | Aug, 2022
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Indonesian Twitter Sentiment Analysis using Pretrained Neural Network Transformer (BERT) | by Muhammad Rizqi Nur | Aug, 2022

Baca dalam Bahasa IndonesiaI was doing sentiment analysis for a data journalism article for a bootcamp’s final project. The tweets are Indonesian tweets about Kominfo’s recent blocking of Steam (and some other overseas platforms). You can read my article here (it’s only in Indonesian though). By the way, I’m using Python on Google Colab.At first, I was using TextBlob as explained here, but the result was bad. I was sure that at least for #BlokirKominfo tweets, it must be mostly negative. Yet, it was mostly neutral, or positive, depending on where you draw the lines (because TextBlob outputs polarity in range of -1.0 to +1.0). Well, TextBlob only supports English, so the tweets were translated into English. Also, TextBlob is rule-based, while state-of-the-art NLP uses neural network. But it...
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Call Center Sentiment Analysis — Hack to Empathetic Customer Service

Call Center Sentiment Analysis — Hack to Empathetic Customer ServiceCall Center sentiment analysis is the processing of data by identifying the natural nuance of customer context and analyzing data to make customer service more empathetic.If you are employed in Call Center, the following scenario might be familiar: You get a call from a client and hear their words with stress. The cause for such a cataclysmic reaction: They got a bad rating for their products or business.Some of those reviews might be negative, formal, and neutral. Knowing what someone meant can be tricky unless you understand their emotional quotient.Although, most call center organizations rely on common processes such as surveys and groups to understand the customer context and choice. These processes and tools might he...