Tuesday, August 11Digital Marketing Journals

Tag: Twitter

How To Change Twitter Handle Without Affecting Your Follower List
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How To Change Twitter Handle Without Affecting Your Follower List

Twitter is an excellent avenue for personal and business branding. Having a misaligned username on Twitter that just doesn’t represent your brand anymore can be catastrophic for your branding game. Things get more severe with a Twitter username that is embarrassing, older or has a string of random numbers (marketer’sden698#42) at the back. No one wants such names popping up in the timeline when people mention them in Tweets. Thus, it is crucial to know how to change Twitter handle, or like some say it – how to change your @ on Twitter brand profile. The process of changing your Twitter handle is pretty simple. In this article, we will discuss the step-by-step process of how to change Twitter handle from a mobile device or a desktop. Let’s roll. What is a Twitter handle? Well, if you know, ...
Twitter Rebrand: Musk Finally Finds a Use for…
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Twitter Rebrand: Musk Finally Finds a Use for…

Initially, there was perverse enjoyment in watching an incredibly privileged person held to their word, lose a few billion, and get humbled a little. But it’s starting to feel like either this is a $44bn tax write-off, or Musk has been swallowed by his ego and doesn’t have anyone on staff brave enough to say ​“no” to him. Musk, who owns SpaceX, and recently launched xAI, has been seeking a side project for his x.com domain name — which, to be fair, is a cool domain — and it looks like he’s found one in the social-network-formerly-known-as-Twitter. Musk has been talking up a ​“do everything” app for some time and suggested that Twitter was a useful stepping stone before he acquired the platform in March. By all accounts, it is phenomenally hard to turn a profit as a social network, and the ...
Twitter Previews Updated Tweet Detail Display
Social Marketing Strategies, social media, social media marketing, twitter

Twitter Previews Updated Tweet Detail Display

With the addition of new elements like view and bookmark counts, the tweet details screen has become very cluttered, which Twitter itself is aware of, and is working to address. Today, Twitter designer Andrea Conway has shared a glimpse of the latest prototype of its updated tweet detail formatting – i.e. what you see after you’ve tapped on a tweet – which presents all of the relevant tweet info in a more streamlined, tidy manner. As you can see, the new tweet detail view looks very similar to how tweets are displayed in the main timeline, with fewer titles describing each element, taking up less space. The new format would also introduce an option to sort your tweet replies, which could make it easier to scan through relevant comments based on engagement, time, etc. Here’s a side-by-side...
Twitter May Look to Stop Brands from Trendjacking via Replies on Trending Tweets
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Twitter May Look to Stop Brands from Trendjacking via Replies on Trending Tweets

Here’s something that could have an impact on your tweet strategy, depending on exactly how Twitter looks to enforce it. Over the weekend, Twitter CTO Elon Musk tweeted this comment in response to complaints about scammers gaming replies to popular tweets in the app. Gaming replies to generate free advertising will result in account suspension— Elon Musk (@elonmusk) June 17, 2023 Now, again, depending on how you read this, it could have an impact on traditional Twitter strategies. Tapping into trending topics – or ‘newsjacking’ – has long been a means to gain more exposure and promotion in the app, and a lot of brands do use this as a tactic to maximize awareness. But, of course, a lot of these replies are also spammy, and Elon later clarified that it was these spammers that he was speci...
How The Twitter Algorithm Works & Tips to Beat It in 2023
Blog, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, social media marketing, twitter

How The Twitter Algorithm Works & Tips to Beat It in 2023

Are you looking to enhance engagement and generate leads via Twitter? Or perhaps you’re finding it challenging to navigate the Twitter algorithm to bolster your brand awareness? Regardless of your goal, understanding the Twitter algorithm is a crucial first step. So, what exactly is the Twitter algorithm? The Twitter algorithm is a complex system that determines the ranking of tweets on your timeline. The algorithm ranks content based on several factors, including personal interest, location, recency, and virality. This blog post will dive into these factors and explain how they influence the content ranking on your feed. Moreover, we’ll provide actionable marketing strategies to help you outsmart the Twitter algorithm. Based on our research, we’ve identified eight key Twitter metrics that...
Elon Musk Says that Twitter Will Start Sharing Revenue with Creators for Ads in Replies
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Elon Musk Says that Twitter Will Start Sharing Revenue with Creators for Ads in Replies

The next stage of Twitter’s creator monetization push is coming, though there are some pretty significant considerations to factor into the latest revenue share element outlined by Twitter chief Elon Musk. In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.Note, the creator must be verified and only ads served to verified users count.— Elon Musk (@elonmusk) June 9, 2023 As explained by Musk, very soon, Twitter will begin sharing revenue with creators for ads shown in their tweet replies. Which adds another pathway for people to make money from their Twitter presence, though the actual detail in this case is important. First off, as Musk notes, only Twitter Blue subscribers (or those gifted verification) will be eligible for...
Twitter Adds New Video Playback Speed Controls, Flags Coming Video Updates
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Twitter Adds New Video Playback Speed Controls, Flags Coming Video Updates

Twitter added new playback speed controls for videos in the app, another step in its video development roadmap which looks set to become an even bigger focus under incoming CEO Linda Yaccarino. Twitter’s already added longer video uploads for Blue subscribers, along with enhanced playback quality options. Now it’s also added playback speed controls to give users more control over how they manage their in-app video experience. As you can see in this example, posted by Musk’s friend and (seeming) advisor Jason Calacanis, you now have a range of playback speed options to choose from via the video player in app. For longer videos, that’s more important, especially with discussions and other clips that you may want to consume at a faster speed, while slower speed playback could be great for ...
Twitter Will Offer Cheaper Business Verification Packages for SMBs
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Twitter Will Offer Cheaper Business Verification Packages for SMBs

A quick update for brands on Twitter - SMBs won’t have to sign up to the new $1000 per month Verification for Organizations program to get a gold checkmark in the app. Twitter’s been pushing for brands to confirm their official presence by signing up to the program, but according to Twitter chief Elon Musk, there’s also a cheaper version in the works for SMBs, which will also provide a form of in-stream verification for their account. We will have a lower cost tier for small businesses, but need to manage the onboarding of organizations carefully to prevent fraud. The $1000/month is meant for larger organizations.— Elon Musk (@elonmusk) May 6, 2023 So it won’t cost $1000 per month for all businesses to get verified, just big businesses, as per Musk. Which seems like the sort of detail th...
5 Strategies to Boost Your Twitter Engagement
Blog, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

5 Strategies to Boost Your Twitter Engagement

Over time, social media networks have become an important part of our daily lives, and Twitter is one platform that attracts many active users from across the world. According to a report, the network gets over 206 million users daily with a lot of engagement between people and can be highly useful for brand recognition or awareness. This platform could help you successfully reach a wider audience and promote your business. With branded hashtag campaigns and user-generated content, you can increase visibility in a short time. To make this happen, it is essential to focus on amplifying Twitter engagement. Why is this important? If people are not interacting with your brand on Twitter, you may find it challenging to create familiarity among the target audience. This is where you need to pay ...
60+ Twitter Statistics to Skyrocket Your Branding in 2023
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60+ Twitter Statistics to Skyrocket Your Branding in 2023

Unless you are living under a rock, you must be aware of the regime change Twitter underwent last year. What followed is the overhaul of Twitter blue, the exit and restoration of Twitter spaces, changes in Twitter policies, staff cuts, and recently Elon Musk decided to step down from the CEO position. All this daffy turn of events sends the advertisers across the platform in a frenzy to pull out their advertisement budget from the platform. Does this mean Twitter is no longer hospitable for businesses? Well, that’s not true. As a matter of fact, Twitter is rebuilding its trust with advertisers by hearing their concerns and reflecting their needs in its features, such as Twitter Blue and advertising incentives. And the old birdy traits have not gone vanished. Twitter is still sensatio...
How to Do a Twitter Advanced Search in 2023
Blog, Social Marketing Strategies, social media, social media marketing, twitter

How to Do a Twitter Advanced Search in 2023

Twitter is one of the best online communication tools available today. It has become more than a mere social media platform. Today, it is considered more of an indispensable tool for gathering data. Did you know that… There are around 6,000 tweets posted every second 500 million+ tweets posted daily And, in a year, 200 billion tweets per year (200 billion+) were posted However, have you observed that Twitter’s regular search features won’t allow you to find precise information? Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Twitter Advanced Search is a bonanza for marketers and small company owners as it allows them to identify new consumers and search for tweets effortlessly. Although, an advanced search is more comple...
Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers
Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers

Twitter’s updated Twitter Blue subscription package is slowly rounding into shape, with two more elements now live for paying subscribers, including prioritized ranking of subscriber tweets. Twitter re-launched its $8 subscription package two weeks back, after addressing flaws in its initial roll-out of the option. The main lure of the updated Twitter Blue remains the blue checkmark for paying subscribers, so that they can appear just as important as ‘legacy’ checkmark holders in the app, but in addition to this, Twitter has also promised to incorporate other enticements for your monthly payment. Now, two of those three additional elements are available to Blue subscribers, with Blue users now able to upload videos up to 60 minutes long, in 1080p, and subscribers also getting ‘priority ra...
Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter, youtube

Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Elon Musk has provided some more insight into his evolving plan for Twitter, which will now also see the company embark on a hiring push, after firing 65% of its workforce, in order to get in more development and engineering talent to help realize Musk’s grand vision. And with that, Musk has put together a new pitch deck, of sorts, which aims to clarify his current plan. Which, as noted, is evolving quickly, so it may end up being totally different, it may be indicative - we don’t know for sure as yet. But he is slowly clarifying and honing in on specific elements. Here’s a look at the collection of slides that Musk has put together to present his current strategic outline for the app. As you can see in this first slide, Musk’s presentation shows that new account sign-ups are at an all-ti...
Indonesian Twitter Sentiment Analysis using Pretrained Neural Network Transformer (BERT) | by Muhammad Rizqi Nur | Aug, 2022
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Indonesian Twitter Sentiment Analysis using Pretrained Neural Network Transformer (BERT) | by Muhammad Rizqi Nur | Aug, 2022

Baca dalam Bahasa IndonesiaI was doing sentiment analysis for a data journalism article for a bootcamp’s final project. The tweets are Indonesian tweets about Kominfo’s recent blocking of Steam (and some other overseas platforms). You can read my article here (it’s only in Indonesian though). By the way, I’m using Python on Google Colab.At first, I was using TextBlob as explained here, but the result was bad. I was sure that at least for #BlokirKominfo tweets, it must be mostly negative. Yet, it was mostly neutral, or positive, depending on where you draw the lines (because TextBlob outputs polarity in range of -1.0 to +1.0). Well, TextBlob only supports English, so the tweets were translated into English. Also, TextBlob is rule-based, while state-of-the-art NLP uses neural network. But it...
Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image
snapchat, Social Marketing Strategies, social media, social media marketing, twitter

Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image

This is interesting – Twitter is experimenting with a new integration that would enable users to display their Bitmoji character as their Twitter profile image, providing another way to use your digital avatar as a representation of yourself. As you can see in this image, posted by app researcher Alessandro Paluzzi, Twitter’s testing out a new Bitmoji integration within the profile image upload flow, with an ‘Add Bitmoji’ button to connect your Bitmoji account. Which, of course, would also link your Twitter profile to Snapchat, which owns Bitmoji. Essentially, this integration would provide a direct link between your Snapchat profile, where you create your Bitmoji character, and Twitter, which may be the first time that the two platforms have partnered on a direct integration of this type...
Twitter Bot Investigation. I started to dive into the shit show… | by Daryan Hanshew | Jun, 2022
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Twitter Bot Investigation. I started to dive into the shit show… | by Daryan Hanshew | Jun, 2022

I started to dive into the shit show that involves Twitter misleading Texans on the number of bots on the website. If you want to read all the details here’s the report, however I am uncertain how successful this attempt will be after a read through Exhibit C depending on the details that can get released.Note: If you look at the URL of that document why is a PDF file placed under a images directory, thought that was funny.Here we goBackgroundTwitter reported that roughly less than 5% of users on the platform are fake accounts. The reason for this investigation came from Elon Musk’s top priority of removing spam bots. However, the real reason is due to advertiser uncertainty of spending for advertisements. Understandably bots don’t represent potential customers which leads to hesitancy of ...
How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn
Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn

No two social media posts should be the same. There’s a good reason for that – no two social media platforms are the same. While ‘connecting and sharing with people’ lies at the core of every platform, each one is unique in many ways – Twitter is for updates, Facebook is for keeping in touch with friends and family, and LinkedIn is for making contacts and maintaining one’s professional image. When you create posts for these platforms, you must keep in mind the following things that are unique to the platform: Type of audience which uses the platform The character limit for posts Best times to publish the post Ideal size for any images or videos It’s important for you to take these nuances into consideration while crafting posts. Advantages of Customizing Posts for Different Social Me...
Twitter Adds Auto Captions for All Video Uploads in Tweets
Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Twitter Adds Auto Captions for All Video Uploads in Tweets

This is a sneaky big addition – today, Twitter has announced that all videos uploaded within tweets will have auto captions enabled, providing more ways for users to consume video content in the app. Where are video captions when you need them? They’re here now automatically on videos uploaded starting today.Android & iOS: auto-captions will show on muted Tweet videos; keep them on when unmuted via your device's accessibility settingsWeb: use the "CC" button to turn on/off pic.twitter.com/IHJAI31IvX— Twitter Support (@TwitterSupport) December 14, 2021 As explained by Twitter, all videos attached to tweets from today will have auto captions enabled. Captions will be activated for in-stream videos that are muted, on both iOS and Android, while desktop users will be able to switch them o...
Create your own Twitterbot to automate your Twitter presence. | by Paphus | Nov, 2021
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Create your own Twitterbot to automate your Twitter presence. | by Paphus | Nov, 2021

Now that the digital and real worlds are merging, having an online presence is critical. Consistency is one of the most significant means for businesses to set themselves apart from their competition. Brands may establish themselves as thought leaders in their sector by producing high-quality, consistent content. The consistency of your material has a direct impact on people’s perceptions of your credibility. The more consistent you are, the more credible you are.We have an incredible chance to harness automation to boost our productivity many times over in today’s digital and data-driven society. The audience will return for more if the content is compelling. They may offer their own user-generated content if it is really intriguing. However, if a company does not produce it on a regular ...
Twitter Acquires Chat App Sphere to Boost its Communities Push
Social Marketing Strategies, social media, social media marketing, twitter

Twitter Acquires Chat App Sphere to Boost its Communities Push

Twitter’s new Communities offering doesn’t appear to have caught on in a major way yet, but it continues to revise the format and add more options which could, eventually, make Twitter groups a thing, and build another surface for more topic-focused engagement in the app. And this could help – today, Twitter has announced that it’s acquired chat app Sphere to help expand its Communities project. As you can see in these screens, Sphere is built around community chats, and optimizing relevant engagement within each group to help build bonds, and maximize engagement. Its key features on this front are its ‘Zen Flow’ system, which works to highlight the most relevant group chat elements for each member, and ‘Appreciations’, community stickers and tools that enable people to recognize top cont...
How Twitter is Supporting a Community of Thought Leaders and Fact-Checkers
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How Twitter is Supporting a Community of Thought Leaders and Fact-Checkers

February 3rd, 2021 Marketing Erica Perry According to the PEW Research Center, about four-in-ten (40%) Americans got their news from Facebook — and these numbers only continue to grow. With this, fact-checking groups and organizations continue to gain popularity all over the world and remain on the upswing as the line between opinion articles and credible sources have grown increasingly blurry over the last decade. A com...
101 Ways to Get More Followers on Twitter
facebook, facebook marketing, How-Tos, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

101 Ways to Get More Followers on Twitter

Twitter is a powerful social media platform for business. As per social media statistics 2021, 75% of B2B marketers use Twitter to drive engagement, grow their business, and build fruitful connections with their targeted audience.Between short attention spans and harsh competition, the road ahead is a bit difficult!However, it is still possible to create an engaging Twitter account that attracts authentic and loyal followers.Here are 101 practical and tested ways to increase followers on Twitter. Be ready to relish the best piece of the cake! Tweet Frequency 1Ensure to tweet often because it offers a short span of relevancy to your followers to get engaged. However, the question is, “what should be the time gap between two tweets? Well, there is no exact time interval available, but you ...
Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space
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Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space

This could be a big addition for those leaning into the audio social trend. Today, in amongst an overview of the various recent feature updates that it's added to its Spaces option, Twitter included this note: ???? Audio recordings ????Recordings of Spaces (hosted in the past 30 days) are now available for Hosts. The feature can be found in the ‘data’ folder of your Data download.— Twitter Media (@TwitterMedia) June 16, 2021 Yes, you can now download your Spaces audio - though the process itself is not exactly ideal just yet. As Twitter notes, in order to access the audio, which Twitter keeps on file for 30 days for potential moderation purposes, users will need to download their personal data files, which Twitter will provide for you, on request, via the 'Your Account' section in your pr...
Twitter Adds Spaces Access via the Web as it Continues to Develop its Audio Social Platform
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Twitter Adds Spaces Access via the Web as it Continues to Develop its Audio Social Platform

Twitter has taken another steady leap forward in the evolving audio social sphere by adding Spaces access via the web, meaning that you can now tune into Twitter Spaces from your desktop PC. It's not perfect as yet. I tried to tune into a couple of Spaces and got as far as this screen, which remained stagnant for as long as I waited. But early teething problems aside, the ability to access Spaces on the web is a significant advance, as it not only opens up the option to even more users, but it also enables hosts and speakers to use their PC microphones and audio set-ups, which will lend itself to more professional sounding, higher quality Spaces streams. As you can see in the image above, when you go to join a Space on your PC, you'll first get a preview of the Space, similar to the mo...
Twitter is Working on New Folders Within Bookmarks to Categorize Your Saved Tweets
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Twitter is Working on New Folders Within Bookmarks to Categorize Your Saved Tweets

This will be welcome news for those who regularly save a bunch of tweets.  According to a new finding posted by reverse engineering expert Jane Manchun Wong, Twitter is working on a new folders option within the Bookmarks tab, which would enable users to save tweets into a range of defined categories - or 'Collections', as Twitter is currently calling them. As you can see here, the new process would enable you to create category folders within your Bookmarks tab. You would then be able to choose which folder/collection you want to save a tweet to when you go to bookmark it in-stream (last screenshot above). That could provide a handy way to keep tabs on various tweets of interest - while it could also point to the platform's gradually evolving eCommerce tools, with the folders providing...
Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns
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Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns

Every year, Twitter publishes a downloadable events calendar to assist marketers in planning for all the key dates in the months ahead.  But last year, with so many events being canceled due to COVID-19, the calendar itself ended up being kind of useless. I mean, it was still handy, but it had to be revised so often that it was never clear what was and wasn't happening, which meant that downloading the guide didn't really work. So this year, with disruption still lingering in the air, Twitter has opted to publish a live listing on its Twitter Marketing website, which includes all the key dates, month-by-month, on a simple template. It's not as pretty as the usual calendar format, but it does the job, and it'll help you keep track of all the key events and dates you need to know in order t...
How Twitter is Expanding its Reach in Audio
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How Twitter is Expanding its Reach in Audio

January 12th, 2021 Marketing Erica Perry In June 2020, Twitter introduced audio tweets where you can record your voice and share that audio as a tweet to your followers. A perk? These can also be listened to while you multi-task across other day-to-day activities including checking email or working on a document — comparable to a micro podcast. There’s a lot that can go unsaid or uninterpreted via text, so the platform’s...
5 Best Practices for Twitter Video Marketing
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5 Best Practices for Twitter Video Marketing

October 20th, 2020 Marketing Guy Sheetrit Contrary to what many might think, Twitter is actually a gold mine for video marketing. There has been a 95 percent increase in daily video views on Twitter over the past 18 months. Likewise, there has been an 85 percent year-over-year increase in watch time on Twitter. More so, you are losing out if your Twitter marketing strategy does not include videos. Why? Apparently, tweets...
How Twitter is Driving Tweet Exposure and Virtual Hangouts
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How Twitter is Driving Tweet Exposure and Virtual Hangouts

December 16th, 2020 Marketing Erica Perry It’s hard to believe more than seven years ago Snapchat unveiled “Stories,” a feature allowing consumers to string together images and videos into a digestible, diary-esque sequence that would disappear after 24 hours. It proved so popular that several other prominent players including Instagram and LinkedIn created their own Stories doppelgängers. Most recently, Twitter is carvi...