Thursday, July 23Digital Marketing Journals

Tag: Site

Redesign Your Site Without Traffic Loss
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, website redesign

Redesign Your Site Without Traffic Loss

Your website needs a redesign. The design looks outdated, the user experience frustrates visitors, mobile performance is poor, or your brand has evolved beyond what the current site represents. A fresh, modern website can transform your business, but there’s one critical concern holding you back: losing the search engine rankings you’ve worked years to build. Website redesign SEO is the strategic process of updating your website’s design, structure, and functionality while preserving or improving your search engine rankings. Done incorrectly, a website redesign can devastate organic traffic, erasing years of SEO progress in days. When done correctly, a redesign can actually improve rankings while delivering a better user experience and more conversions. This comprehensive guide explains ho...
Easy Win for AI Local SEO: a Strong “Why Choose Us” Page on Your Site
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Easy Win for AI Local SEO: a Strong “Why Choose Us” Page on Your Site

We’re all still trying to get a grip on local SEO for AI chatbots (Grok, Gemini, ChatGPT, etc.).  Everything’s subject to change in about 5 minutes.  For all I know, maybe my advice here will have the shelf life of gas station sushi.  But one thing I’ve noticed so far is that what seems to work in the AI results is basically what’s worked for the last 78 “internet years” in Google and beyond: a your-website-first strategy.  Most of my clients are in the catbird seat in the “local” AI results because of it.  Your business can ride high in the AI results, too.  Don’t start overthinking everything.  Simple, practical stuff still works.  Start with that and build on it. Of course, as the AI tools themselves are quick to tell you, there are many other factors besides your site.  Your online rev...
Added a Service Page to Your Site? Now Do These 30 Things for It to Help Your Local SEO and Grab Customers
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Added a Service Page to Your Site? Now Do These 30 Things for It to Help Your Local SEO and Grab Customers

Like my post? Please share! It’s fun to slap together a new “service” page and see fast results, because most of the time it doesn’t work out that way.  More often, you’ll need to put in a little more gruntwork before that new page can help produce organic rankings, Google Maps rankings, and customers. As usual, your process counts for all the marbles.  I can sum up the basic process: Make your new page hard for Google to miss, make it hard for would-be customers to dismiss, study your results from multiple angles over time, and improve the page over time. If you pull it off, you’ll create another little (or big) source of local visibility that makes you less dependent on the finicky Google Maps results, while (paradoxically) helping you perform better on the map. Exactly how do you do tha...
Website Demographic Tools: See Who’s Really Visiting Your Site
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Website Demographic Tools: See Who’s Really Visiting Your Site

Knowing who visits your website is a necessity that most people are missing out on. Why?  Because we aren’t talking about surface-level data like traffic counts or bounce rates.  We’re talking about real insights.  We’re talking visitor data like age, location, interests, industries, behaviors, and more. The kind of information we used to get that takes your marketing from generic to laser-focused. The people who aren’t missing out on his data? They’re 60% more effective at crafting targeted campaigns and converting visitors into customers. Not bad, right? In the year 2025, having the right website demographics tools is a must. Which is why we are giving you the 15 best website demographic tools to help you get a clearer picture of your audience, tailor your strategies, and ...
20 Best New Websites, August 2024
building website, Compilations, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

20 Best New Websites, August 2024

August 12, 2024 Welcome to our collection of sites to inspire you this month. The overarching theme in this selection is simplicity. Minimalism never really goes out of fashion and with good reason; it can convey a variety of different things depending on how it is applied. Black and white with a single accent color can be bold and stri...
20 Best New Websites, March 2024
building website, Compilations, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

20 Best New Websites, March 2024

2 days ago Welcome to our pick of sites for March. This month’s collection tends towards the simple and clean, which goes to show that minimalism never truly goes out of style. Whether it’s about getting a lot of information across, or using space to create a sense of luxury, keeping things appear simple is an approach that solves many design challenges. Enjoy! Integrated Reasoning makes processors that solve o...
20 Best New Websites, February 2024
building website, Compilations, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

20 Best New Websites, February 2024

February 12, 2024 It’s almost Valentine’s Day, so this latest collection is a billet-doux celebrating the best of the web this month. Feel free to enjoy with champagne and chocolates! Heartcore is a European venture capital firm with a focus on investing in companies developing technology that will have a positive impact on people and the planet. To reflect this, the site uses a soft color palette, charming illu...
Decoding the Digital Site: Is Web Design Hard or a Creative Adventure?
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development

Decoding the Digital Site: Is Web Design Hard or a Creative Adventure?

Have you ever wondered if web design is as challenging as it seems? You may be considering getting involved with websites but are unsure about the complexities involved. Fear not; we’re here to demystify web design and provide a straightforward guide for beginners. Understanding Web Design Basics At its core, web design involves creating the visual aesthetics and layout of a website. It’s the art of blending creativity with functionality to produce a seamless user experience. However, the question remains — is web design hard? Like any skill, it requires time, practice, and a willingness to learn. What makes web design challenging? The challenge often lies in keeping up with evolving design trends, learning coding languages like HTML and CSS, and understanding user behaviour. Coding Langu...
10 Easy Ways to Make Money as a Web Designer
building website, creating a website, google web designer, internet design, Web, web design, web design company, web designer, web page design, website builder, website design

10 Easy Ways to Make Money as a Web Designer

Today When you’re a web designer, the logical way to make money is designing websites; you can apply for a job at an agency, work in-house at a large company, or become a freelance designer selling on sites like Upwork or Fiverr. The downside to making money designing websites is that it’s hyper-competitive. There’s always someone a little better than you, willing to build the same website for a little less than...
Progressive Web Apps (PWAs): Unlocking The Future of…
building website, creating a website, development, google web designer, internet design, responsive web design, web design, web design company, web designer, web page design, website builder, website design

Progressive Web Apps (PWAs): Unlocking The Future of…

Yesterday There are over 5.4 billion mobile users today, meaning that over 68% of the population tap into an online business via their smartphone devices. As we move towards a new ‘mobile internet’, demanding consumers are constantly looking for new ways to improve their online experience and customise their brand journey to the max. In response, over half of small businesses have now invested in a native mobile app in an attempt to enhance the consumer journey and keep engagement flowing on and offline. However, many native apps are restricted to the devices they are created for. What if we told you it was possible to create an app-based experience in a web browser that can be carried across from device to device? Enter progressive web apps, otherwise known as PWAs. “PWAs are res...
24 Best Creative Portfolio Websites in 2023
building website, Compilations, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

24 Best Creative Portfolio Websites in 2023

Today For anyone working in a digital creative field, whether design, illustration, animation, video, or a combination of them all, one of the most powerful tools for getting work is a good portfolio site. A good portfolio can mean the difference between landing a client and not, which makes it one of the most important creative jobs you will ever do. There are different ways to approach it, from simply letting your work speak for itself, to letting rip and showing off your skills. As important as a portfolio is, working for yourself can be the hardest client you’ll ever have, so we’ve gathered together some outstanding portfolio sites for you to grab inspiration from. We’ve included portfolios from creatives in different fields, and from individuals, small studios, and larger agenc...
How a Hacked Site Affects Your Google Business Profile Page and the Rest of Your Local SEO
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How a Hacked Site Affects Your Google Business Profile Page and the Rest of Your Local SEO

Like my post? Please share! After 14 years of nary an incident, and despite pretty solid security SOPs, this site was hacked earlier this month and shot up with malware.  It was fine last time you read one of my blog posts, and it’s fine now.  Most likely the problem was a bad plugin (a common weakness).  For now, let’s just say that old Cochise had a bad hoof. If your business rides on your site, then there’s always a chance you can get hacked, and so can just about everyone else.  (Not having a site isn’t a good alternative: you’re still in a forest of Google Maps spam and other spam, and may look even tastier to the local wildlife.)  That’s probably not news to you, but a possible hack may seem like an abstract problem that you can’t do much about, or the kind of bridge you cross when y...
7 Full Site Editing WordPress Themes for 2022
building website, creating a website, full site editing, google web designer, internet design, responsive web design, web design, web design company, web designer, web page design, website builder, website design, WordPress, WordPress Themes

7 Full Site Editing WordPress Themes for 2022

WordPress has undergone quite a few changes as of late. In the past few years alone, there have been major updates to WordPress core, changing how people interact with the CMS in major ways. The biggest innovation is the addition of full site editing to WordPress. We’ve already gotten acquainted with Gutenberg and how the Block Editor has transformed the way blog posts and pages are created. But now, the aim is to adjust how we customize entire websites from within WordPress as well. And while this might sound a bit scary at first, rest assured, there are still plenty of WordPress themes created every day that incorporate this new feature and make it easier than ever to design and customize websites in WordPress. That’s precisely what our focus will be here today. Let’s take a look at 7 fu...
How to Create Evergreen Content That Generates Traffic to Your Site
Blog, content, content marketing, copywriting, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, traffic

How to Create Evergreen Content That Generates Traffic to Your Site

Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending topics, which can drive traffic, but only for a limited time. According to HubSpot’s State of Marketing Trends Report (2022), 83% of marketers say it’s better to focus on quality rather than quantity of content, even if it means publishing fewer blog posts. But if your content depends on trending topics, how can you create quality content that lasts? Enter evergreen content. First, let’s be honest; creating evergreen content isn’t a walk in the park. M...
When, why, and how should you use a WYSIWYG editor on your WordPress site?
building website, creating a website, google web designer, internet design, Sponsor, web design, web design company, web designer, web page design, website builder, website design, WordPress

When, why, and how should you use a WYSIWYG editor on your WordPress site?

Have you ever felt perplexed about how to use WYSIWYG editors in WordPress? We’ll guide you through what WYSIWYG editors are, give you tips on using them, and show you an alternative to the built-in WYSIWYG editor for WordPress. What is a WYSIWYG editor? WYSIWYG stands for “what you see is what you get”. This means that whatever content is entered into the editor is shown exactly the way it will be displayed when it is published. It is similar to desktop publishing tools such as Microsoft Word, having similar formatting tools displayed on the toolbar at the top. WYSIWYG editors are usually integrated into various apps and websites. They can be used for content management, website building, messaging, and other different features. However they’re used, these special editors significantly sa...
20+ Professional Business Website Templates for Startup & Corporate Site
building website, creating a website, google web designer, internet design, responsive web design, Theme Collections, web design, web design company, web designer, web page design, website builder, website design

20+ Professional Business Website Templates for Startup & Corporate Site

Today we've put together a roundup of some of the most beautiful business website templates to create a rock-solid online foundation for your company. Building a business website can often seem like a challenging endeavor, especially when you don't have any foundation on which you can construct it. Hiring a designer and creating a website from scratch doesn't prove to be a recipe for success nowadays, so why investing time and money into something that can be done a lot faster with the same result? That's where Website HTML5 Templates come into play. With one of such templates, you can easily get started with your business online, without the need to create everything from scratch. Whether it's a loan or an insurance business, a financial agency, or a law firm, the compilation of the busin...
10 Tools & Resources for Building a WordPress Staging Site
building website, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design, WordPress, WordPress Plugins

10 Tools & Resources for Building a WordPress Staging Site

It’s no secret that WordPress websites are becoming more complex by the day. With each plugin we install, another layer of intricacy is added. This, of course, boosts our chances of running into problems when performing routine software updates. This is part of the open source bargain we accept with WordPress. You get a magnificent collection of plugins that do all sorts of things. But they all come from different developers. With that, the chance that two disparate parts won’t play nicely together is always in the back of your mind. That’s what makes a staging site such a great resource. It’s an exact copy of your WordPress website that runs independently from your “live” version. This allows you to test updates and other changes to your site without disrupting availability. 5,000+ WordP...
You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?

Like my post? Please share! “Does Google expect my site to focus on just one thing?” is a common concern people have about their SEO campaigns, both local and non-local.  You might also have that concern if you’re thinking about wheeling out a service or product that’s very different from your other services or products. The one offering seems at least a little out-of-place with the other offerings on your existing site, so you’re considering building a new, additional site.  You worry that by adding the unusual service to your current site you’ll mess up your existing rankings, so the separate site seems simpler and cleaner.  Maybe you also wonder whether the different/unusual service or product even can pull in some rankings on the main site, or if it must live on a separate site. In con...
How WordPress Full Site Editing Could Impact the Design Process
building website, creating a website, google web designer, internet design, UX Prototype, web design, web design company, web designer, web page design, website builder, website design, WordPress, WordPress Gutenberg, Workflow

How WordPress Full Site Editing Could Impact the Design Process

The way we design and build WordPress themes is evolving. With the introduction of Full Site Editing (FSE), it is now possible to change every aspect of a site’s look and layout directly within the Gutenberg block editor. Similar functionality has previously been available through the use of page builder plugins. It’s also something that the Customizer has long tried to address. But FSE provides a more cohesive experience. Now, anyone with a block-enabled theme can perform everything from small style tweaks to massive layout overhauls. Additional plugins and coding skills are optional. The potential impacts of this feature on the design process could be huge. Let’s take a look at what FSE brings to web design. 5,000+ WordPress Themes, Plugins & Web Templates WordPress Themes, WooComme...
Ultimate Compilation of Halloween Web Design Freebies for Your Site
building website, creating a website, Free Stuff, google web designer, Graphic Design, internet design, responsive web design, web design, web design company, web designer, web page design, website builder, website design

Ultimate Compilation of Halloween Web Design Freebies for Your Site

The scariest night of the year is around the corner, which means it’s time to get down to preparations for it. Decorate your surroundings with evil jack-o’-lanterns, nerve-racking cobwebs, life-like scarecrows, and other creatures conveying the creepy atmosphere of Halloween. If you have a site in cyberspace, don’t let it remain ordinary on this holiday either. Spice up its interface with spooky items featured in our exclusive set of the top Halloween web design freebies. To decorate your site for Halloween, there’s no need to redesign it completely. Just bring some minor changes to different parts of its interface, from the navigation bar to the footer. First of all, modify the palette of your website using traditional colors of Halloween, i.e. midnight black and pumpkin orange. Then, add...
5 Benefits of Chatbot Technology for Your WordPress Site in 2021 | by Parth Bari | Aug, 2021
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5 Benefits of Chatbot Technology for Your WordPress Site in 2021 | by Parth Bari | Aug, 2021

Source: https://www.comm100.com/wp-content/uploads/2020/10/image/jpeg/Comm100_BlogImage_BotTech.jpgChatbot technology has been around for a while now, and it seems to be gaining in popularity and global market value every year, and for a number of reasons. For one, modern chatbots leverage artificial intelligence and machine learning to create truly engaging experiences and handle more complex challenges, which is something that their predecessors couldn’t achieve. In the grand scheme of things, modern, AI-driven chatbot technology can help grow your business in the online world by elevating your marketing, sales, and support processes.There are numerous chatbots that you can try depending on your needs and long-term goals, but before you start integrating and optimizing this technology, y...
Keep Your Site and Marketing Safe: Five Monitoring Routines to Set Up
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Keep Your Site and Marketing Safe: Five Monitoring Routines to Set Up

Are you concerned about your site’s security and safety? I hope your answer is yes because online presence is more fragile than many people may think. Websites struggle with malicious attacks, unethical competitive tactics and sudden loss of traffic on a daily basis, and those threats are diverse and plentiful. Setting up a solid monitoring routine will give you peace of mind and make your marketing strategy better informed and more predictable. Here are five monitoring routines to set up: 1. Get Alerted When Your Site is Down Every site however big or small will be down at some point, and there’s no way around it. Even Google and Twitter go broken at times! What matters is how fast a brand is there to fix things and update their customers. This is why monitoring yo...
How to Change Site Title in WordPress? [Simple Tutorial]
building website, creating a website, google web designer, internet design, Tutorials, web design, web design company, web designer, web page design, website builder, website design

How to Change Site Title in WordPress? [Simple Tutorial]

Keeping a personal page includes creation of your headline. At some point, one may feel the necessity to figure out how to change site title in WordPress. Recognize what a slogan is, how to shift headings, and add new ones, thanks to step-by-step instructions supported by screenshots. Learn also how to change the website name in WordPress to increase conversions. What Tagline is in WordPress Why is title important in a website? How to edit site title in WordPress How to change site title in WordPress What Tagline is in WordPress Users of this CMS have appreciated its convenience. Read on to learn how to change a site title in WordPress. This tag plays a key role to attract new customers; moreover, a harmonious site tagline reflects the business specifics. The title stands for words...
How to Get Live Chat on Your Site in 5 Min with 10 Free Live Chat Support Tools
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How to Get Live Chat on Your Site in 5 Min with 10 Free Live Chat Support Tools

Do you remember waiting in a queue for 30 minutes on a web live chat? Those days are long gone, thanks to chatbots.  Prospects and customers don’t want to wait and will turn elsewhere if they are put on hold. Chatbots with a live chat takeover option is the quickest way to a better customer experience.  Every business relies on great customer service. With 48% of customers preferring live chat with a business versus email, phone, or other methods, there should be no debating to get live chat on your site.    Let’s say you have a brick-and-mortar retail store. You want someone to approach new customers and greet them, asking if they need help finding anything, and hopefully encourage or assist a sale.  Websites are becoming more important than any physical storefront. Digital Da...
Display the Latest News on Your Site With mediastack
add news feed, adding news, building website, creating a website, google web designer, how to add a news feed to your site, internet design, mediastack, popular API, Sponsored, web design, web design company, web designer, web page design, website builder, website design

Display the Latest News on Your Site With mediastack

What an extraordinary year 2020 has been for the news! From the ongoing coronavirus crisis, to a turbulent US election, to the unrelenting march of Bitcoin, this year like no other we’ve been glued to our phones micro-analyzing every tidbit of news. Which makes this the perfect time for mediastack, an awesome REST API that allows you to embed a customizable news feed, sourced from the world’s top news agencies, and updated by the minute, right on your site. Integrating Global News with Your Site News is the beating pulse of so many global industries. From political decisions that affect stock prices, to natural disasters that interrupt goods and services, to the whims of celebrities who overnight transform brands from unknown to must-have. Whether you’re building a site for a non-profit in...
The Benefits of Peer Review Site Subscriptions
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

The Benefits of Peer Review Site Subscriptions

All marketers know that most of the research that goes into a buying decision happens online, long before any interaction with a salesperson. As consumers, we do that research every day, but so do business professionals who make technology decisions for their company. In addition to visiting your website, prospects will check how your products are rated on peer review sites, such as G2, TrustRadius, and Gartner Peer Insights. Chances are your products are already listed on those sites, and you may already be getting positive reviews for free. But for many tech companies, paying to subscribe to such sites has become a critical part of the B2B channel mix. Peer review site subscriptions can become a significant source of new leads and referrals. They can provide insight into buyer intent an...
How to Analyze Site Visitor Engagement With Google Analytics Reports : Social Media Examiner
facebook, facebook marketing, Google Analytics, How To, Social Marketing Strategies, social media, social media marketing

How to Analyze Site Visitor Engagement With Google Analytics Reports : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.