Sunday, September 13Digital Marketing Journals

Online Marketing

5 B2B Influencer Marketing Strategies
22Jul By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

5 B2B Influencer Marketing Strategies

B2B brands worldwide are embracing influencer marketing as one of the most cost-effective and time-efficient, yet still impactful, marketing strategies. Although influencer marketing was once considered a B2C play, B2B brands can also achieve heightened brand awareness and an uptick in revenue growth by running influencer marketing campaigns. In fact, 92% of consumers trust influencer marketing over traditional advertising, according to Nielsen's Consumer Trust Index. So. how can B2B marketers associate with influencers to deliver a dramatic boost to the credibility and authority of their brand in the eyes of the buyer? This article provides five guidelines for planning a B2B influencer marketing campaign. 1. Understand how B2B brands can benefit from influencer marketing ...
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A Brief History of Disability Pride [+Why Businesses Should Embrace It]
20Jul By pbump@hubspot.com (Pamela Bump)No Comments
Digital Marketing, digital mkt, Internet marketing, Office Culture, Online Marketing

A Brief History of Disability Pride [+Why Businesses Should Embrace It]

As a legally blind woman, it took me years to disclose the full extent of my disability to employers. When I did, I downplayed my blindness as "just a bit of nearsightedness," or I had to give a disclaimer of, "It's never held me back and I have references to prove it." (more…)
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Dogecoin Marketing Lessons | MarketingProfs
17Jul By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Dogecoin Marketing Lessons | MarketingProfs

I used to be a fan of Doge when it was still a good Internet meme. Wow. Dogecoin, the dog-themed satirical cryptocurrency that had soared nearly 16,000% year-to-date (YTD) at one point in 2021 (in mid-July, it stands at more than 4,000% growth YTD), holds some interesting lessons on trending marketing tactics and channels. Dogecoin was created as a joke on Dec. 6, 2013, after two hours of development by an engineer and an entrepreneur. It could be easily mined, and it cost mere fractions of a cent to buy at the time. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? 1. Memes and Entropy in Your Content Strategy Are you struggling to improve engagement or grow follower...
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Grow Your Income with Subscriptions & Payment Plans
14Jul By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, ecommerce, ecommerce landing page, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, sales page, small businesses, Updates

Grow Your Income with Subscriptions & Payment Plans

By Kelsey Johnson June 30, 2021 Get more customers without doing more work when you offer monthly fees and payment plans — now available through AWeber Ecommerce. As an expert, you shouldn’t lower your prices in order to make more money. That’s simply the wrong direction to go in. First of all, the cost of what you offer is worth the value (otherwise no one would have bought it). Plus, you have profits to make — that’s the point of having a business. But what happens when you price out people who need, want, and deserve what you sell, just because they don’t have the cash immediately? Let’s look at an example. Jen has a high-value, expert-level marketing course. It’s 28 hours of content over 10 videos. The people who take it have 100% satisfaction in becoming bet...
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Dynamic Backlink Management
12Jul By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Dynamic Backlink Management

Backlink-building is huge for SEO. As one of the top-ranking factors in Google's algorithm, building the right backlinks can make or break your online visibility and, in turn, your website's organic traffic. So how can you strengthen your efforts to build and manage links for long-term success? Employ a more dynamic backlink management strategy. What is dynamic backlink management? Dynamic backlink management means taking a holistic approach to link-building. Rather than building links only one month at a time, you can operate a strategy that promotes constant growth and prioritizes healthy links over cheap ones. By doing that, you'll keep your SEO strong for the long run. Here are four tips that can help you be more dynamic with your backlinks. 1. Know how to analyze the...
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How HubSpot Helps Users Prepare for Google’s Core Web Vitals
11Jul By krbaker@hubspot.com (Kristen Baker)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, SEO

How HubSpot Helps Users Prepare for Google’s Core Web Vitals

It's no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google's standards for ranking, you'll want to focus on Core Web Vitals. (more…)
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How to Grow Your Email List with Instagram
9Jul By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, instagram, Internet marketing, Learn, Online Marketing

How to Grow Your Email List with Instagram

By Kelly Forst July 6, 2021 Discover the value of Instagram for your business, not just as a social media marketing tool, but a platform for growing your email list. As a small business owner, you already understand the importance of optimizing your marketing budget. And while there’s no denying that Instagram and other social media sites can be excellent platforms for marketing your small business, what many business owners don’t realize is that they can actually use these tools to grow their email lists as well. So, what are some of the advantages of Instagram as a marketing tool and how can you harness its power to grow your email list? We’ve got you covered with some marketing tips and tricks geared specifically towards small business owners like you. If you...
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Intent Data is the Future of B2B Marketing
8Jul By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Intent Data is the Future of B2B Marketing

In 1999, Seth Godin started a movement. His premise was simple: People hate to be interrupted, but that's exactly how traditional marketing operates. TV commercials, magazine ads, pop ups, banners, and even billboards work primarily by first interrupting someone, and second (hopefully) holding their attention. Here's the problem: People want to listen to their favorite songs—not ads. They want to watch their favorite shows—not commercials. They want to see the blue sky—not billboards. ...and don't even get me started on the tragedy that is the modern recipe site. In the traditional "interruption-marketing model," we begin with annoying our prospects and then trying to win their favor back. Seth proposed a new way forward: "Pe...
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What is Brand Salience? [+How Do You Measure It?]
6Jul By Rebecca RiserbatoNo Comments
branding, Digital Marketing, digital mkt, Internet marketing, Online Marketing

What is Brand Salience? [+How Do You Measure It?]

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%? Plus, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding. In fact, 82% of investors say name recognition is an important factor guiding them in their investment decisions. So, what does all this mean? Well, consistent branding leads to increased brand awareness which can then help gain investors and drive revenue to your business. Needless to say, branding is important for your business to succeed. In this post, let's review what brand salience is, how you can increase your brand visibility, and how...
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Ecommerce Pricing and Web Push Welcome Notifications
4Jul By Kelsey JohnsonNo Comments
aweber updates, Digital Marketing, digital mkt, ecommerce, ecommerce landing page, Internet marketing, New Features, News, Online Marketing, Updates, web push notifications

Ecommerce Pricing and Web Push Welcome Notifications

By Kelsey Johnson June 30, 2021 We’re constantly looking for ways to make it easier for you to achieve your goals with less work. We have three new features that are extremely quick to set up, but could mean significant growth and new revenue streams for your business. The first two have been added to your ecommerce options in our Landing Page builder: Subscriptions and Payment Plans. Now, in addition to offering a one-time payment, you can set up a subscription service or payment plan for your customers. Read on to learn more: Subscriptions You can now set up a subscription payment service directly on your landing pages.  Subscriptions, also known as recurring payments, are incredibly beneficial for all businesses. Here’s why: You have a dependable rev...
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In-House Marketing vs. Agency – Which is Right for Your Business?
3Jul By Digital MarketerNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Online Marketing

In-House Marketing vs. Agency – Which is Right for Your Business?

Determining when to invest in a new employee can be difficult, especially if your business is eager to grow but needs to be strategic with spend. As an entrepreneur, I've had to make decisions about when to hire, when to outsource, and when to contract with freelancers. As a marketing professional, I advise prospects and clients about which marketing resources make the most sense for their current situation and ultimate goals. The decision to go with in-house marketing vs. an agency (or both—I've seen plenty of that, too) depends on several factors, including your current strengths, short- and long-term goals, and availability of resources. When to Use an Internal Resource 1. Your marketing efforts are working If you've got tons of website traffic and you manage to keep your sales pipeline...
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20 of the Best Infographic Examples to Inspire Your Next Design
1Jul By Katrina KirschNo Comments
Digital Marketing, digital mkt, Infographics, Internet marketing, Online Marketing

20 of the Best Infographic Examples to Inspire Your Next Design

There's a lot to like about well-designed infographics — whether it’s the beautiful typography, concise messaging, clever layouts, or bold graphics. Not to mention that people retain 65% of information passed along with an image compared to only 10% when they listen to the same piece of information. (more…)
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Hiring a Marketing Agency: How to Build a Relationship
28Jun By Digital MarketerNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Online Marketing

Hiring a Marketing Agency: How to Build a Relationship

If you're a marketing leader in the process of hiring a marketing agency, but you're not sure what kind of contract you'd like to sign, consider the points in this article before you make your choice. Marketing leaders spend too much time wondering whether they are getting burned by their marketing agency. But as someone who has worked in agencies for 13 years, I can tell you that marketing leaders are the ones with the most influence over that. It comes down to communication. Business relationships usually fail because of a lack of communication, not a lack of results. So even if you select a creative agency with a shining reputation that can churn out exactly what you're looking for on deadline, that doesn't always translate into a great working relationship. If you think the agency you'...
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How to Build Marketing Funnels with Email
25Jun By Kelly ForstNo Comments
advocacy, awareness, consideration, Conversion, Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, loyalty, marketing funnel, Online Marketing

How to Build Marketing Funnels with Email

By Kelly Forst June 23, 2021 Understanding the marketing funnel will help you transform prospects into loyal customers — who will then refer you to their friends. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product.  But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time.  Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers.  It’s called the marketing funnel. What is the Marketing Funnel? The marketing funnel is a tool that helps you visualize the customer j...
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Traditional vs. Digital Marketing Mindset
23Jun By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Traditional vs. Digital Marketing Mindset

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer generation of marketers who have trained in a digital-first era and familiarized themselves on a practical level with the various channels and platforms involved. But are there enough people who combine both skill sets? In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of traditional marketing? Are digital skills wasted without a true understanding of marketing principles? A discussion has begun in recent years about the digital skills gap—a concern that technology is advancing quicker than the skills of marketers...
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A Complete Guide to Color Wheels & Color Schemes
22Jun By bcartwright@hubspot.com (Bethany Cartwright)No Comments
design, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Complete Guide to Color Wheels & Color Schemes

When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report. I know what you might be thinking: "I don't know how to design awesome visuals. I'm not creative." Hi. I'm Bethany, and I will be the first to tell you that I'm not naturally artistic. And yet, I found a strength in data visualization at HubSpot, where I've spent most of my days creating infographics and other visuals for blog posts. So, while I wo...
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Upselling and Cross-Selling Online After the Sale
20Jun By Kelly ForstNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, monetization, Online Marketing, sell online products

Upselling and Cross-Selling Online After the Sale

By Kelly Forst June 18, 2021 The selling process shouldn’t stop when someone purchases from you. In fact, it’s only just beginning. The selling process doesn’t end when the initial sale is made. Otherwise, you’re missing out on a huge opportunity for additional income.  That’s because of a principle called the Pareto Principle — or the 80/20 rule — saying 80% of a business’s revenue comes from 20% of its customers. And while your numbers may not match this exactly, there’s some truth to it. Most of your revenue likely comes from a small set of loyal customers. While loyalty is an important factor contributing to that 80% of revenue, it’s not the only factor. Applying smart selling principles online can make a big impact on your bottom line.  Two of those pr...
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Why Social Media Should Leave Your Marketing Department
19Jun By Digital MarketerNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Online Marketing

Why Social Media Should Leave Your Marketing Department

Before becoming a pre-eminent customer experience thought leader and expert, Augie Ray was a leader in social media marketing and customer experience insights for brands, such as American Express and Prudential. Frustrated by what he thought was Marketing's persistent belief in social media as an effective marketing tool whereas evidence indicated the opposite, in a 2014 blog post he invoked Upton Sinclair for help in understanding why: "It is difficult to get a man to understand something when his salary depends upon his not understanding it." Marketers have biases. Strong ones. Sinclair's aphorism and Augie's recognition about social media marketing are still true today. In 2021, things need to change. For various reasons, my marketing firm rarely offers social media services anymore. Th...
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You Don’t Have an Email Marketing Strategy: Here’s How to Make One
15Jun By Mark de GrasseNo Comments
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy series, email outreach, Internet marketing, Online Marketing, PPC

You Don’t Have an Email Marketing Strategy: Here’s How to Make One

Email Marketing is a pillar of digital marketing. Not only is it one of the oldest forms of digital marketing, it has also proven to be the most effective in terms of converting views into revenue. As a marketing professional and/or successful business owner, you probably know this. Even so, do you really appreciate how valuable email marketing can be for your business? With appreciation comes dedication and a commitment to the time, money, and development necessary to create a strategy that not only delivers results, but also seamlessly integrates with your overall marketing plan. I’ll give you an incentive to develop your own email marketing strategy. I’ll tell you a story of how a free email newsletter turned into $27 million. It’s the story of The Hustle. The $27 Million Email...
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How to create a landing page in 8 steps
14Jun By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, free landing page builder, free landing pages, Internet marketing, landing page builder, landing page design, landing pages, Online Marketing, PPC

How to create a landing page in 8 steps

By Kelsey Johnson June 11, 2021 Getting more sales doesn’t have to be rocket science. Learn the 8 steps to build a landing page in under an hour. Creating a landing page is easier than ever these days, but it can still be intimidating to get started. Like most entrepreneurs, you may be concerned about time. “How long is this going to take? Will it even be worth it?” Answers: It can take less than an hour. And yes, it’s worth it. But let’s start with why you want a landing page in the first place.  High consumer expectations and increased competition makes sales hard. Larger companies have been using targeted marketing for years now, changing how your customers expect to be treated. In fact, “80% of consumers are more likely to make a purchase when brands of...
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Content Marketing Metrics to Measure Results
12Jun By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content Marketing Metrics to Measure Results

Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it's "very important" to know the return on marketing investment (ROMI), according to a survey from HubSpot. But that same survey found that 91% of marketers are confident that their campaigns are influencing revenue. If marketers don't understand the ROI of their marketing efforts, they can't possibly know that those efforts are benefiting the bottom line. That's especially true with content marketing, which is inherently a long-term investment: A single piece of content doesn't necessarily lead directly to an increase in sales, which means there's no simple formula for determining content ROI. But just because measuring content marketing ROI isn't always easy doesn't mean it's...
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Your Annual Target Audience Check-Up
9Jun By Ally MetroNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Your Annual Target Audience Check-Up

If you know marketing, then you know: it is absolutely crucial that you are hitting your target audience right in the bullseye, every time. And if you don’t know marketing we are so glad you are here to learn!  In this article, we are going to teach you how to do a quick “check-up” on your current target audience to make sure your advertising is being pointed in the right direction!  Skeptical about the need to reassess your target audience? Maybe you have more followers on Facebook than all of your competitors combined! Pretty impressive, right? Well, maybe. A high follower count can play into a common misconception that Alexandrea Harrelson, CEO of Harrelson Media, dubbed “the follower fallacy” which is the idea that the number of followers you have determines your influence. In...
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Build, Grow & Scale a Direct-Sales Business with Social Media
7Jun By Kelly ForstNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, podcast, social media, social media and email

Build, Grow & Scale a Direct-Sales Business with Social Media

By Kelly Forst June 7, 2021 How this entrepreneur bloomed into a thriving coach helping others live their dreams. It used to be about long commutes, stressful corporate jobs and constant anxiety. Not anymore. Now, Brenda Ster runs a thriving coaching business helping online entrepreneurs and direct sellers create authentic relationships online. Oozing energy and passion on the latest episode of The FWD: Thinking Show, Brenda speaks about finding your ideal client, knowing where your community exists and connecting authentically with people online. Take me to the episode now Finding your zone of genius Creating content on social media is about more than understanding your audience. It’s more than being everywhere at once.  It’s about doing what you lov...
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4 Effective Email Marketing Strategies Post-Covid
6Jun By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

4 Effective Email Marketing Strategies Post-Covid

Email has been around for 50 years now, and it's still a viable marketing strategy—provided you know how to pique the interest of your prospects. When the pandemic and economic uncertainty of 2020 changed the business world, many marketers redoubled their email efforts, focusing on a channel they could control. About 36% more marketing emails than usual were sent during the stay-at-home summer, HubSpot reported. Considering that substantial increase, you might think that audiences grew tired of full inboxes. But the same HubSpot report found that marketing email open rates remained at 10-20% above average. Marketers will undoubtedly continue to capitalize on the current success of email campaigns. Moreover, increasing investments in tools such as Outreach, SalesLoft, and HubSpot indicate t...
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How to Use Snapchat to Grow Your Ecommerce Revenue
3Jun By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social

How to Use Snapchat to Grow Your Ecommerce Revenue

Hungry for more marketing channels to add to your strategy? We can definitely be friends. Marketers are living their best life right now with the number of platforms available. We can tap into so many audiences to find our customer avatars making an omnichannel presence easier than ever before. Savannah Sanchez, the founder of Social Savannah, has become an expert at helping her ecommerce clients market on Snapchat spending $50k-$2M per month on social ads. “Snapchat has robust prospecting and retargeting abilities so ecommerce brands should be taking full advantage of the ease of campaign set up.” Not to mention the platform has 280 million daily active users and is up 22% YoY. Count us in. We’re bringing you Savannah’s expert take on Snapchat marketing so you can decide...
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Get More Sign Ups with 2-Step Landing Pages
1Jun By Kelly ForstNo Comments
2-step landing page, Digital Marketing, digital mkt, email outreach, Internet marketing, landing page builder, landing page features, landing pages, Online Marketing

Get More Sign Ups with 2-Step Landing Pages

By Kelly Forst May 28, 2021 A jam packed landing page can scare off visitors. Control how you display your sign up forms with a 2-step landing page. To sign up, or not to sign up? That is the question that everyone who visits your landing page will ask themselves. And a few things will make or break their decision. One thing that can scare them off? An overwhelming amount of information on your landing page.  It’s a fine line to walk. Too much, and your visitors could feel overwhelmed. Too disorganized, and they won’t understand what you offer them. Too little, and you may not state your case well enough to encourage the sign up. Finding the right balance of content on your landing page is a crucial step to get more sign ups. And with 2-step landing pages —...
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Google Analytics 4 Is Here
31May By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Google Analytics 4 Is Here

The complexity of the modern Web user's experience has made it critical for marketers to track users across mobile and desktop environments—together. Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the past two or three years. Enter Google Analytics 4, the much-anticipated update within the Google Analytics product, announced in October 2020. With the proliferation of new platforms, such as mobile apps and IoT devices, a massive influx of new data sources has been created; and as powerful as Universal Analytics was, it simply wasn't up to the task. So Google went back to the drawing board. This article will explain the difference...
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How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update
27May By Ally MetroNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update

Ever since Apple CEO Tim Cook officially announced the new privacy features included with the iOS 14 update in December of 2020, the marketing world has been plotting our adjustments and strategies for operating under these new guidelines. We had time to prepare, and we did. But now iOS 14 is active, so we get to observe real-life examples of how familiar brands are evolving under the iOS 14 update marketing impact.  Just a quick refresher on iOS 14 developments: Apple announced a new privacy initiative last year that gives users the option to opt-out of IDFAs. IDFAs (Identifiers For Advertisers) are third-party trackers that report data about user activity back to the advertisers. The operative effect of this change is a much smaller population of iOS users who will be susceptible to t...
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New Menu Navigation Makes AWeber Easier and Faster
26May By Meghan NestaNo Comments
aweber features, aweber updates, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, mobile, mobile website, New Features, Online Marketing

New Menu Navigation Makes AWeber Easier and Faster

By Meghan Nesta May 25, 2021 Give the new menu navigation a whirl and zip around your AWeber account with ease. We are updating navigation menus in AWeber. Plus, the majority of AWeber is now fully mobile responsive so you have a great experience whether you use a computer, tablet or mobile phone. You have a busy business to run, and marketing your business is just one small part of your day. We are making these changes to give you an even better marketing experience with AWeber, so you can get back to focusing on your business. Some of our customers have already been trying out this new menu across different devices and browser types and have had great things to say. “I like that it sticks to the side, I can switch to something else without having to scr...
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Adapt Your Marketing to Gen Z
24May By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Adapt Your Marketing to Gen Z

Diversity is Gen Z's norm. They are the first digital natives. They are shrewd consumers. They're politically progressive. COVID is their defining historical moment. The list of their core characteristics goes on and on. There's so much media hype about marketing to Gen Z—the 68 million Americans who are 6-24 years old—and about Gen Z's impact on our business world, that it can be difficult to sort through it all, especially for marketers. At CBX, we set out to discover for ourselves what drives Gen Z consumers. We engaged in qualitative research with our cohorts across the United States, and augmented our findings with a global quantitative study of 600 Gen Zers—the latter conducted in conjunction with our partners at Lonsdale in Paris and Cowan in Shanghai. The takeaways of our Gen Z stu...
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How to Create a Profitable Amazon Marketing Strategy for 2020
23May By adecker@hubspot.com (Allie Decker)No Comments
Amazon Marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Create a Profitable Amazon Marketing Strategy for 2020

Amazon is everywhere. There’s no getting around it: From small sellers to large enterprises, getting your products noticed — and purchased — means you need a marketing strategy that lets you make the best use of this online ecommerce behemoth. (more…)
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3 Strategies For Creating Long-Term Relationships with Influencers
21May By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

3 Strategies For Creating Long-Term Relationships with Influencers

Marketing is just a fancy way of saying that you’re great at building relationships with people. You’re used to creating campaigns that drive awareness and conversions (hello Customer Value Journey!). Sometimes it’s challenging to create these relationships, but for the most part, you’re able to get the job done. As a marketer, we know you’ve peered over at the influencer side of digital marketing and wondered—“Should I be doing that?” That question always leads to… but how?  You’re used to building relationships with your customer avatar. What you’re not used to is creating them with influencers. That’s an entirely different ball game, especially if you want to create a long-term relationship. This is where Jamie Lieberman, founder of Hashtag-Legal lends us her marketing br...
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Improve Your Product Content Strategy
18May By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Improve Your Product Content Strategy

Many companies are struggling to produce high-quality product content and deliver it to customers at the right time. "Today's customers demand more digital content than ever before, and organizations are struggling to keep up," according to a Forrester Consulting study commissioned by Widen. What's holding brands back from delivering product content that aligns with their customers' needs? Their content strategies—especially their approaches to integrating content tools and processes. Sound familiar? We thought so, too. Companies have been wrestling with these problems for years, and now the challenges are magnified by the drastically increased demand for digital experiences. So we decided to seek out new and relevant data to better understand how to approach today's evolution of these fam...
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The Ultimate Guide to Infographics
16May By Rebecca RiserbatoNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Infographics, Internet marketing, Online Marketing

The Ultimate Guide to Infographics

Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That's why, as a marketer, it's important to display information in a combination of visual and text, in an easy-to-consume way. A great way to do that is through infographics. If you've wanted to create and publish an infographic, you've come to the right place. I know you might be thinking, "I'm not a graphic designer" or "I've never made an infographic before." But you're not alone. And that doesn't mean it can't be easy for you to learn. In this post, we'll take you through everything you need to know about infographics, from what they are to what kinds...
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It’s Just Marketing: You Can Stop Using the Word “Digital” Now
15May By Mark de GrasseNo Comments
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

It’s Just Marketing: You Can Stop Using the Word “Digital” Now

Imagine your marketing efforts led to a $3 billion contract for your company. What would that campaign look like? Would it be full of Super Bowl ads, massive postcard mailing campaigns, TV commercials, billboards, and magazine spreads? Would the message be conceived by a genius of marketing methodology, a pillar of the advertising industry who crafted a message so perfect, so undeniably inventive and clever that no decision maker could refute it? OR… would it be some goofy engineer with a twitter account, a genuine interest in his company’s objectives, an aggressive and highly public development strategy, and a willingness to share information (both good and bad) with the world? To the consternation of every old-school marketer in the business, it’s the latter. SpaceX, founded ...
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Summer GIF Guide — New GIFs for 2021!
13May By Kelly ForstNo Comments
animated gifs, Digital Marketing, digital mkt, Email GIFs, email list, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

Summer GIF Guide — New GIFs for 2021!

By Kelly Forst May 5, 2021 Free for our favorite blog readers! Download your favorites and use them in your summer email promotions. One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they’re fun to send and receive!) Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming. That’s why we wanted to make it super simple for you. Our AWeber designers made these brand new, FREE summer GIFs. Download one, two, or all of them, and use them in your summer email promotions. You may remember some of these from pa...
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How to Sell B2B: Ways a Marketing Team Can Profit
10May By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Sell B2B: Ways a Marketing Team Can Profit

Even as B2B marketers breathe a sigh of relief from the peak of the pandemic's early disruption, for many, their work to recover and readjust is just beginning. Buyers are coming back, according to data released late last year from Google; in even better news, more than half of B2B buyers report COVID-19 won't have any influence over their software purchasing decisions. The picture isn't completely rosy, however. Although B2B buyers seem willing and eager to spend, marketers are struggling to keep up in the altered marketplace. Nearly half (45%) of marketers surveyed said their first foray into digital advertising happened during COVID-19—not exactly a simple time to launch untested campaigns into unproven channels. And though buyers may have spending power again, marketer...
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25 of the Best Free WordPress Themes for Bloggers in 2021
8May By Jamie JuvilerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, WordPress Themes

25 of the Best Free WordPress Themes for Bloggers in 2021

As a blogger, you want your website to reflect your unique voice and style. You also want visitors to have a positive experience navigating your site — that is, reading posts with ease, searching for topics of interest, and discovering other content that makes them excited to return. A WordPress blogging theme can help you achieve the exact look, feel, design, and layout you envision, without the need for coding. (more…)
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Keep Your Site and Marketing Safe: Five Monitoring Routines to Set Up
7May By Ann SmartyNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Keep Your Site and Marketing Safe: Five Monitoring Routines to Set Up

Are you concerned about your site’s security and safety? I hope your answer is yes because online presence is more fragile than many people may think. Websites struggle with malicious attacks, unethical competitive tactics and sudden loss of traffic on a daily basis, and those threats are diverse and plentiful. Setting up a solid monitoring routine will give you peace of mind and make your marketing strategy better informed and more predictable. Here are five monitoring routines to set up: 1. Get Alerted When Your Site is Down Every site however big or small will be down at some point, and there’s no way around it. Even Google and Twitter go broken at times! What matters is how fast a brand is there to fix things and update their customers. This is why monitoring yo...
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Everything You Need to Know About Starting a Blog
5May By Kelly ForstNo Comments
blog newsletters, bloggers, Blogging, Digital Marketing, digital mkt, email for bloggers, email outreach, Internet marketing, Online Marketing, podcast, promote a blog, start a blog

Everything You Need to Know About Starting a Blog

By Kelly Forst May 3, 2021 Don’t let blogging intimidate you. Get started in a few easy steps. Whether you love writing — or hate it — blogging can be a powerful growth engine for your business. But if you’ve never had a blog before, starting can feel overwhelming. There’s so much to think about: writing, SEO, keywords, site maps, web hosting — the list goes on. That’s why I wanted to speak to Ben Cummings — Founder and Creator of Blog with Ben — on the latest episode of The FWD: Thinking Show. Ben breaks down blogging and makes it easy for small businesses and bloggers to make a living blogging online.  Plus, Ben reassures listeners that starting a blog isn’t as overwhelming as you might think.  Let’s get into the conversation.  Listen to the episode now ...
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The Ultimate Content Marketing Funnel Guide
2May By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The Ultimate Content Marketing Funnel Guide

Most of the content we interact with online is intended to make us take an action, such as following a link, upvoting a post, downloading a study, signing up for a trial, etc. However, those who interact with marketing content are not always too eager to respond on a whim; therefore, it's key to treat conversion as a part of a larger customer journey and create our content marketing touchpoints accordingly. To guide the potential customer in the right direction, you need a well-thought-out content marketing funnel in which each piece of content plays its allotted part. Semrush has done a great deal of research to find out how content marketers build their funnels in 2021, what content formats they use, and what challenges they face. Below, you'll find insights from our recent studies and w...
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What is Social Listening? | DigitalMarketer
29Apr By Shannon GoodellNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

What is Social Listening? | DigitalMarketer

Social listening is the new “authentic.”  It’s hard to find marketing experts who haven’t said or written the word “social listening” as part of their 2021 strategy. Like authentic content was the marketing term of all terms a few years ago, social listening is now the marketing term of the year. Social listening has risen to so much fame because it’s an absolute necessity in 2021 and beyond. Marketers have been using their social channels to survey their audience for years, asking them what content they want to see or what products they need. Social listening is taking that surveyship to the next level. With social listening, brands can listen for more than content and product ideas. They can figure out what their customer avatar is thinking and talking about. And that’s THE p...
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Split Test Subject Lines to Maximize Open Rates
27Apr By Kelly ForstNo Comments
A/B split test, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing, subject line split test

Split Test Subject Lines to Maximize Open Rates

By Kelly Forst April 20, 2021 Morning Brew reached 1,000,000 opens with this split testing strategy. Plus, learn how you can do it in AWeber. Stuck between two subject line ideas? It’s impossible to know which will yield the best results without running a split test — commonly called an A/B test. A split test gives you real feedback on which subject line your audience was more drawn to opening. This is how the most successful marketers optimize their open rates.  Take Morning Brew, for example. Morning Brew is a popular newsletter with more than 2.5 million subscribers. Their daily newsletter includes business and tech news of the day written for a business-minded millennial audience.  In August 2020, Morning Brew hit a major milestone — 1,000,000 opens of its...
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In 2021, Business Agility Is the New Norm
24Apr By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

In 2021, Business Agility Is the New Norm

A year ago, when we talked about agility, we were market-focused: Is our company agile enough to handle new privacy regulations? The death of cookies? The shift in retail habits? Now, market needs have clearly changed. It's not just about privacy legislation and cookie-less advertising—there's been a global shift in priorities. Supply chains have flattened; people have lost jobs; some borders are closed—then reopened, and closed again, then again reopened. How has all that affected your business—and your clients' businesses? How agile are your product plans? Has your team been able to react quickly and confidently to the market's needs while keeping your company's end goal in sight? When the pandemic ends or becomes endemic, and we adjust to live with it, which practices a...
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6 Ways to Actually Track Social Media ROI| DigitalMarketer
21Apr By Shannon GoodellNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

6 Ways to Actually Track Social Media ROI| DigitalMarketer

Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement. We’d know exactly how someone went from finding out about your brand to becoming a happy customer in a perfect world. But it’s not that easy. You know this by now, having realized that tracking social media ROI can be really difficult. Can you confidently say that you know your social ROI? If you said no, you’re with the majority of marketers trying to figure it out (including us!). Here’s what we’re doing to track social media ROI and *attempt* to get the right attribution. #1: Clicks to Website by Source Let’s start with the basics of website visitors. When someone clicks on your website, they’ve engaged with your brand. They’ve shown a clear interest in w...
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2 Steps to Get Repeat Sales with an Etsy Newsletter
19Apr By Jessica SnavelyNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, etsy, etsy integration, Internet marketing, Online Marketing

2 Steps to Get Repeat Sales with an Etsy Newsletter

By Jessica Snavely April 16, 2021 Building an email list and staying in touch with past customers can be the key to unlocking more repeat sales. Over the past year, the number of sellers on Etsy grew 61%.  Whether you are a part of that 61% — or have been an Etsy seller for years — there’s now a lot more competition for customers’ attention on Etsy. That’s why building your own audience outside of the platform is so important. But it can be hard to find the time. After all, as an Etsy seller, you wear a lot of hats. From building product pages that get found, to all the nuance that comes with running a successful ecommerce business, it’s hard to find the time to engage with your existing customers. But if you don’t, you’re leaving money on the table. 80% of...
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Trust-Based Marketing: Why Honesty and Integrity Pay
16Apr By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Trust-Based Marketing: Why Honesty and Integrity Pay

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust salespeople and advertisements to guide them in their buying decisions. No longer: today, we trust colleagues, friends, family, and third-party reviewers. It may sound impossible at first, but certain practices can restore the glaring lack of customers' trust in sales and marketing. Let the Seller Beware A business concept called caveat emptor—"let the buyer beware"—states that it is the buyer's responsibility to perform due diligence. However, it is the seller's responsibility—caveat venditor, or "let the seller beware"—to provide full disclosure to the buyer by not lying, concealing defects, or adv...
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Everything You Ever Needed to Know About Social Media Marketing
13Apr By Shannon GoodellNo Comments
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

Everything You Ever Needed to Know About Social Media Marketing

Companies are making big money on social media. And you can too. The trick to social media marketing is knowing the foundations of what makes it work so well. Making money for your business is a huge pro (and what might be your goal on paper), but social gives companies an opportunity that was harder to come by before smartphones became our best friends. With social media, you can develop a relationship with your audience in a way that wasn’t possible before Facebook went viral. We get to use social media to talk to our audience and show them we really know our stuff. The right social media marketing strategy speaks to your cold, warm, and hot leads on one platform. And that’s what leads to revenue. When people see you as more than a company with a fancy logo and more as a r...
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Ad Tech 2021 Innovator Interviews
8Apr By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Ad Tech 2021 Innovator Interviews

Although the ad tech industry wasn't hit the hardest by the pandemic, it still felt ripples of the crisis from other businesses. Advertising growth was stalled: Predicted media ad spend for 2021 dropped from $758B to $738B as a result. Apart from the global recession that benefited some technologies and disrupted others, ad tech went through local disruptions that prompted industry leaders to think outside the box. The death of cookies and IDFA, new privacy regulations, ad format popularity shifts, and the arrival of new technologies all contributed to a sense of uncertainty. To shed some light on what we can expect in ad tech for 2021, we spoke to eight innovators of ad tech from Google, LiveRamp, Epom, and others. Which 2020 events affected ad tech the most, and how can we deal with the ...
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A Marketer’s Quick Guide to Dynamic Ads
7Apr By mbretous@hubspot.com (Martina Bretous)No Comments
advertising, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Marketer’s Quick Guide to Dynamic Ads

Remember when you'd go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days. (more…)
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7 Steps to Create Your First Online Challenge
5Apr By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

7 Steps to Create Your First Online Challenge

Have you seen someone running an online challenge and used your marketing brain to realize they were strategically growing their audience and getting customers? That happened to us a few months ago, so we ran our own challenge to see what the fuss was about. Let’s just say things went really well. Our challenge brought in 8 figures in revenue and we realized you needed to be using them too. Online challenges work because they align with why digital marketing exists in the first place.  Digital marketing helps you acquire new customers, build lists, and position your brand. It also helps your customer avatars consume your content and actually get results (before they even hire you or buy your products!). We love digital marketing because it creates highly engaged and super loyal cu...
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8 Top Brainstorming Techniques to Help You Write Killer Emails
3Apr By Kaleigh MooreNo Comments
brainstorming techniques, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Online Marketing, writing tips

8 Top Brainstorming Techniques to Help You Write Killer Emails

By Kaleigh Moore March 30, 2021 Never waste time trying to think of a topic when you should be writing! I can’t think of anything to write. Sound familiar? Of course it does. It’s one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book “Everybody Writes,” only sent two emails to her subscribers in 2017. (In fact, the lack of communication was her catalyst behind revamping her entire newsletter strategy.) But when your emails stall, you can’t make connections with your subscribers. You can’t sell. You can’t gather feedback from your audience. You’re leaving money on th...
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Great Presentations – What Not to Do
31Mar By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Great Presentations – What Not to Do

I just watched a webinar offering little-known secrets to powerful presentations. At least I tried to. After nearly 15 minutes of introductions, pitches for future webinars, a poll about attendees' interests, and citations of the speakers' qualifications, no one had said a word about presentations. Or secrets. As for powerful... not in the least. If presenters forget that they're likely to benefit only if their presentation benefits viewers, they'll always seem weak. Maybe it's a symptom of the free model: If we're not going to pay for something, we have to accept what we're given (though that's not really true). Even pay to play is often not on our terms If you've ever purchased a VHS tape or a DVD of a movie, you're compelled to sit through trailers for the distributor's...
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How to Overcome Email Marketing Fatigue
28Mar By Ann SmartyNo Comments
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Overcome Email Marketing Fatigue

Email fatigue is a real thing, especially with the continuing pandemic. Email marketing is far from dead, but it is getting harder and harder to get your branded emails opened and clicked. What is Email Fatigue? As the name suggests, email fatigue is when a person doesn’t want to read emails and feels more willing to delete, unsubscribe or send emails to spam. Email fatigue is something just about anyone feels from time to time. Gone are the days when people would diligently click each and every unread email in their inbox to read what is inside. Gone are the days when people would actually be looking forward to receiving a new email. These days a full inbox is nothing new or exciting. And it has been getting worse. Back in 2017, two thirds of Americans felt overwhe...
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Landing Page Duplication: Share Success With Your Audience
27Mar By Jessica SnavelyNo Comments
Digital Marketing, digital mkt, Internet marketing, landing page builder, landing page features, Landing page templates, landing pages, Online Marketing

Landing Page Duplication: Share Success With Your Audience

By Jessica Snavely March 26, 2021 People trust those who share their secret to success. Make your landing page shareable to grow your audience and become the go-to expert in your industry. Do you have an envy-worthy landing page design others love? Want to share it with other small businesses to help them get up and running as quickly as possible? Or, do you want to become the trusted expert in your industry, willing to hand over secrets to help others grow their own businesses? With AWeber, you can. Introducing AWeber’s new Landing Page Duplication feature! With the simple click of a button, you can share your best performing landing pages with your audience. Why you should make your landing pages shareable Shareable landing pages can save you (and your...
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Community-Based Marketing (CBM) in 2021
23Mar By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Community-Based Marketing (CBM) in 2021

It would be easy to blame struggling B2B marketing efforts on the pandemic or the reduced budgets that have resulted from it, but the uncomfortable truth is that traditional marketing tactics are becoming stale and ineffective, and they need refreshing. If every B2B marketer is following the same playbook, it's time to develop a new play. Community-based marketing (CBM) can be that play. Digital communities have undergone a resurgence in recent months, and so introducing CBM into your strategy can help you gain the attention, action, and loyalty of prospects and clients. What is community-based marketing, and why is now the right time for it? By now, we're all well versed in the concept of account-based marketing (ABM), so where does CBM fit in? Community-based marketing ma...
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Increase Impressions, Engagement, and Clicks on Your LinkedIn Company Page
20Mar By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Increase Impressions, Engagement, and Clicks on Your LinkedIn Company Page

You’ve heard LinkedIn is an engagement gold mine. Maybe Gary Vee convinced you it was a good idea, or you heard a few too many people talk about how LinkedIn was their number one source for finding B2B clients. LinkedIn is talked about as an underrated platform. Like TikTok, LinkedIn posts can actually go viral (take the hint Facebook and Instagram). The thing is, you’re not going viral on a platform with all types of users. You’re going viral on a platform where everyone is there to talk about business. Hence, the goldmine. As a B2B business, we can’t ignore the potential of LinkedIn. DigitalMarketer’s Senior Social Media Manager, Shannon Goodell, has been strategizing and implementing on LinkedIn. Recently, she stumbled on some serious success. Over two million impressions...
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Digital Marketing Stats to Inform Your Strategy in 2021
19Mar By Kelly ForstNo Comments
Digital Marketing, digital marketing plan, digital marketing statistics, digital marketing stats, digital mkt, email list, Email Marketing, email marketing stats, email outreach, Internet marketing, Online Marketing, statistics, stats

Digital Marketing Stats to Inform Your Strategy in 2021

By Kelly Forst March 17, 2021 Data is a powerful tool, but finding it can be a pain. So we did the work for you. How do you know if you’re doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy. But, it can be difficult — and quite honestly, annoying — to try to find the answers you need. Especially when you have a busy business to run! So, to help you cut through the clutter, we compiled tons of helpful digital marketing stats in one place. FREE REPORT: AWeber’s 2021 Digital Marketing Report for Small Businesses and Entrepreneurs Email Marketing Statistics Email marketing is the most commonly used digital marketing strategy among small businesses and entrepreneurs to promote their bus...
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Thought Leadership and Content Marketing
15Mar By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Thought Leadership and Content Marketing

Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me to tell you what content marketing does and what it's good for. But what about thought leadership? To some, the term sets off an instant buzzword alarm. Others assume thought leadership and content marketing are the same thing, which isn't the case—although the two can be used together to good effect. In this article, I'd like to provide a little bit of clarity about these two powerful forms of marketing, including how they're alike and how they're different. Content marketing offers value in return for business Content marketing works in large part by creating a transmission ...
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34 of the Best Office Pranks & Practical Jokes to Use at Work
14Mar By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Office Culture, Online Marketing

34 of the Best Office Pranks & Practical Jokes to Use at Work

If you've watched the TV show "The Office" as religiously as I have, the classic "stapler in Jell-O" trick surely sounds familiar. It's pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague's stapler is hidden inside the mold. It's a classic prank. But what other, less conventional pranks are out there to add some kicks to an otherwise average day at the office? (more…)
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How to Host a Wildly Successful Weekly Marketing Call
12Mar By Casey StantonNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Host a Wildly Successful Weekly Marketing Call

One of the most valuable things you can do as a marketer is to lead the department through a weekly marketing call. If done well, this call can rally the team together, identify potential issues before they explode, and build a deeper relationship with one another. This in turn can transform your marketing department from scattered fire fighters to calm, successful, and effective marketers. The first process you need to inspect in your marketing department is: Is the Marketing Department Doing Too Many Things? I can’t think of any organization I’ve consulted with as a fractional CMO where the marketing department was doing too few campaigns. Instead, every organization seems to be committed to completing a year’s worth of marketing campaigns “as soon as possible.” This may be due ...
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Why You Should Clean Your Email List (and How to Do It)
11Mar By Kelly ForstNo Comments
clean email list, Deliverability, Digital Marketing, digital mkt, email best practices, Email Deliverability, email hygiene, email list, email list cleaning, Email Marketing, email outreach, Internet marketing, Online Marketing

Why You Should Clean Your Email List (and How to Do It)

By Kelly Forst March 9, 2021 Want to run a successful marketing campaign? Then it’s time to clean house. You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders.  In fact, cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be. That’s because a smaller list of engaged subscribers — people who actively read and interact with your content and brand — are more valuable than a larger list of subscribers who never open your content. In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than ones that do...
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Brand Positioning and Competitors’ Positioning
8Mar By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Brand Positioning and Competitors’ Positioning

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not alone. It's an element of competitive analysis that is often overlooked. "Too many companies embark on marketing and advertising as if the competitor's position did not exist. They advertise their products in a vacuum and are disappointed when their messages fail to get through," observe Al Ries and Jack Trout in their marketing classic Positioning: The Battle for your Mind. Claiming your own unique position can make a big difference in the effectiveness of your marketing and the success of your sales efforts. The decision-making portion of the brain seeks evidence to make a quick decision, acco...
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The 7-Second Test: How to Make Your Homepage Actually Convert
4Mar By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

The 7-Second Test: How to Make Your Homepage Actually Convert

You had your game plan. You were going to put together a homepage that turned visitors into customers. Those customers were going to become raving fans of your business. They would tell all of their friends, family, and colleagues about you. You would tell your grandkids about your business success and ride off into the sunset on a horse named ROAS. It was beautiful, except… it never was. Your homepage might still be in the construction zone or could be live, but it’s not getting you the results you’d hoped for. You know there’s a little (read: A LOT) wrong with it. You see the pageviews come in—where are the conversions? Traffic and conversion master, and CEO of DigitalMarketer, Ryan Deiss knows. In his DM Lab workshop on Crafting a High-Converting Homepage, Ryan breaks dow...
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75 Subject Line Ideas to Wow Your Subscribers
3Mar By Kelly ForstNo Comments
content ideas, content tips, Digital Marketing, digital mkt, Email Marketing, email outreach, email subject lines, Internet marketing, Online Marketing, subject lines

75 Subject Line Ideas to Wow Your Subscribers

By Kelly Forst March 2, 2021 The subject line is a first impression. Put your best foot forward. Here are 75 subject line ideas to help improve your open rates. They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short line of text. While there is no secret to the perfect subject line, there are a few words and phrases that can help get more eyes on your emails. Create a sense of urgency in your subject line Getting people to take action from your email can be difficult. There’s a lot that goes into getting mor...
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21 Must-Know Instagram Facts for 2021
28Feb By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

21 Must-Know Instagram Facts for 2021

Did you know that more than 1 billion people use Instagram and that 95 million posts are shared every day, on average? Or how about that more than 25 million businesses are on Instagram and that Photo Ads receive the most marketer spend on the platform? Those are just some of the Instagram stats covered in a recent infographic (below) from Squarelovin. The piece explores 21 must-know facts for marketers, including insights about Instagram's audiences and offerings for businesses. Check out the infographic:  
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How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days
24Feb By Eva GutierrezNo Comments
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days

In March of 2020, Reneé Boudakian, co-founder and owner of Rubicon Marketing and DM Certified Partner, found herself in the same situation you did.  Wondering if her business would be able to ride out this unpredicted storm.  It turns out that her business was not only able to survive, but it became a better version of itself. In 90 days, Reneé was able to secure $100,000 from offers that didn’t even exist at the start of 2020. Yes—you read that right. The offers she launched to have a 6-figure quarter weren’t even part of her business pre-pandemic. Using the Customer Value Journey and 2 essential questions, Reneé was able to maneuver through the end of 2020 with a strategy we’re excited to share with you. Before Reneé put the Customer Value Journey to work, her agency’s offer ...
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Improve Your Click-Through Rate: 14 Powerful Tactics
23Feb By Kelly ForstNo Comments
call to action, click through rate, clicks, CTR, Digital Marketing, digital mkt, email, email click, email content, email design, email list, Email Marketing, email outreach, Internet marketing, monetize email, Online Marketing

Improve Your Click-Through Rate: 14 Powerful Tactics

By Kelly Forst February 22, 2021 Get your readers to take action. Here’s how to make subscribers want to “click” every single time. People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it.  What is a good email click-through rate? This is a tricky question to answer. Email marketing benchmarks vary widely among industries, business size, audiences, and more.  To better understand small business email marketing benchmarks, we conducted research asking survey respondents to self-report their click-through rates. Here’s what we found.  While it’s nice...
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9 Sponsorship Packages Tips for Virtual Events
20Feb By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

9 Sponsorship Packages Tips for Virtual Events

One of the major concerns for event organizers as they shift from in-person to virtual events is how to drive maximum revenue through sponsorship packages. Unlike the established patterns of in-person events, creating sponsorship deals for virtual events is relatively uncharted territory. You will need to approach the process creatively to offer exciting value propositions to sponsors. To secure sponsor commitments, your offerings should be tailored to creating experiences that enable sponsors to achieve maximum brand awareness, qualified-lead generation, sales, and relationship-building. You can achieve those goals by re-evaluating the various aspects of your event. As a co-founder of a virtual event platform that works with enterprises and B2B companies to create memorable virtual event ...
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5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update
17Feb By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update

“Pretty much everything goes through chaos, but in chaos there’s opportunity.” That’s how Scott Desgrosseilliers, founder of Wicked Reports, sees the upcoming iOS 14 update. Things will change as Apple starts to ask users if they want their data tracked by apps—and marketers have to learn to be okay with that. Yet, we’re a savvy bunch. We know just because changes are on the horizon, that doesn’t mean it’s the end. We’ve lived through platform shifts, algorithm changes and have already questioned whether we need to make a dancing TikTok video to be relevant. Bring on the changes. With Scott’s help, we’re going to show you the 5 things to do right now to help your business survive the iOS 14 update. First, let’s talk about what the update means for iOS users. Here’s What the ...
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Email Segmentation: 7 Simple Steps to Get Started
15Feb By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email segmentation, engagement, Internet marketing, Online Marketing, personalization, segment, segmentation

Email Segmentation: 7 Simple Steps to Get Started

By Kelly Forst February 10, 2021 Everything you need to know about segmenting your email lists to increase opens, clicks and increase subscriber engagement. Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even scratching the surface of targeting and personalization. It could be that you don’t know how to segment your audience. Or maybe you’re not sure what type of content to send them once you’ve sorted them into groups. If you’re new to email segmentation, we’ll break down the things you n...
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The 3 C’s of Marketing Success in 2021
12Feb By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The 3 C’s of Marketing Success in 2021

Waves of change are something marketers are accustomed to. We welcome them, even, timing our entries and exits to favorable market conditions. But when a powerful swell comes roaring in from the horizon before we're ready, marketers can be overwhelmed by the force and turbulence of the change. In 2020, several tidal waves disrupted traditional marketing. Luckily, we've never been so well prepared and equipped to handle such chaos. Marketers today are the change agents in business organizations: driving digital transformation and innovation, breaking down silos, and leading success in the digital economy. And, as a result of changing buyer behaviors and the consumerization of IT, marketing is more critical than ever. So how can we successfully ride new waves of change without crashing down ...
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3 Tools to Build an Effective B2B Marketing Sales Funnel
9Feb By Ann SmartyNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Tools to Build an Effective B2B Marketing Sales Funnel

Are you managing a B2B business that needs more leads? If you’re still reading this, I bet you’re nodding in agreement. Everyone needs more leads, and hence everyone needs a more effective sales funnel. New Challenges B2B Businesses Are Facing As the web-based marketing is growing and maturing, so do both challenges and opportunities for B2B businesses. On the one hand, more and more brands need services, so there’s definitely a growing demand for B2B businesses, especially now that the COVID-triggered digitalization is disrupting the global economy. Experts are realizing this and have started monetizing their personal brands by providing services. Hence the fast-growing competition. As the competition is becoming more complex and diverse, so do B2B customers. In th...
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Email Split Tests You Can Set Up in 1 Minute
7Feb By Kelly ForstNo Comments
A/B split test, A/B test, A/B testing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing

Email Split Tests You Can Set Up in 1 Minute

By Kelly Forst February 4, 2021 Take the guesswork out of email marketing with 9 split test ideas. In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their emails. This is a big mistake. After all, a high open rate doesn’t matter if subscribers don’t read the content inside your email and take action. There are simple email content split tests that can have a big impact, like these 9 easy split tests below. Email ...
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Customer Trust via Authentic Communication
4Feb By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Customer Trust via Authentic Communication

Marketers always look for new ways to serve their customers and communities, and 2020 brought more occasions than usual. The quick transition to digital customer experiences as a result of the pandemic allowed companies to test plenty of fresh ideas to address their audiences. The tone of customer communications also changed. The events of 2020, combined with the move to digital interaction, led marketers to decrease the use of industry jargon and messaging that customers may perceive as less than authentic communication. The focus moved toward personalized, succinct, and transparent messaging to help create long-lasting customer relationships built on trust. COVID has taught marketers the value of straight talk and consumers' appreciation of value-based messaging, according to a recent ...
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4 Tips for Crafting Your Perfect Website Homepage
1Feb By Caleb MynattNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

4 Tips for Crafting Your Perfect Website Homepage

In the past few years, there’s been a debate about the importance of your website’s homepage. With the variety of ways people navigate the web, some argue that website homepages are seldom the first thing people see anymore. From social media ads that link directly to your landing page or links that go directly to blog content, it’s easy for people to totally circumvent your homepage entirely when they visit your website. But despite all of that, we would argue that your homepage is still extremely important. It’s possible that your homepage isn’t the most profitable part of your website. But, when correctly designed, your homepage is definitely the most powerful part of your site. It’s true. It is a lot easier now to get people directly to your sales or landing pages. But i...
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B2B Marketers’ Pipelines & Budgets: Covid’s Impact
27Jan By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

B2B Marketers’ Pipelines & Budgets: Covid’s Impact

Most B2B marketers say the COVID-19 pandemic has led to a decrease in Marketing-created pipeline of leads, and most also say the pandemic has led to a decrease in their marketing budget, according to recent research from Demand Spring. The report was based on data from a survey conducted in late 2020 among 72 B2B marketers in North America. Some 30% of B2B marketers say the pandemic has decreased their marketing-created pipeline by less than 20% and 28% of B2B marketers say the pandemic has decreased their pipeline by more than 20%. Just over one in five (21%) of B2B marketers say their marketing-created pipeline has increased because of the pandemic and the same share say there has been no change. COVID-19's impact on marketing budgets Some 55% of B2B marketers say the p...
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“Target Hours” Change the Game with Service ROI: How to Find & Implement Them
24Jan By Eva GutierrezNo Comments
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

“Target Hours” Change the Game with Service ROI: How to Find & Implement Them

When you run a service-based business, like a marketing agency, it’s not clear how many hours you spend working on specific tasks. Designing a website doesn’t always take 12 hours and 47 minutes. Sometimes it can take less, and other times it can take astronomically more (ask us how we know). That’s when things get weird. Figuring out how long you spend on the different services you offer can be tricky, which leads to a lot of unknowns. What service is your profit-driver?Which service do you think is your profit driver, but actually isn’t?What service do you need to remove from your offers because it’s eating up too much of your team’s time without enough revenue to compensate? This is the stage of service-based business (or agency life) where you wonder, “Why are things so har...
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Sell Digital Products Online in 4 Easy Steps
22Jan By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, how to sell digital products, Internet marketing, make money, Online Marketing, sell digital products, sell online products

Sell Digital Products Online in 4 Easy Steps

By Kelly Forst January 22, 2021 Turn your passion into a paycheck by selling digital products. Plus, get inspired with 12 product ideas to sell online. “To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C. Well, here we are, more than 2000 years later, and it’s still true — to an extent.  Scaling and growing a business without increasing expenses is a tough puzzle to solve.  Thankfully, it’s not impossible. There are ways to do it without making a huge investment.  One of the best ways for entrepreneurs to scale and grow is through selling digital products.   Not sure wh...
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Marketing ROI in 2021: 3 Areas to Prioritize
19Jan By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Marketing ROI in 2021: 3 Areas to Prioritize

Like everyone else, B2B marketers experienced a very different 2020 than they had originally planned. When the global pandemic hit, budgets were often slashed and strategies were thrown out the window, forcing marketers to revisit their approach and brace for impact. Many marketers are looking to 2021 for a fresh start. But Forrester is predicting that businesses will cut marketing spending as much as $15 billion by the end of 2021, and so marketers may be asked to compensate for 2020 while having less budget at their disposal. Because budgets are receiving so much added scrutiny, it's more important than ever to maximize impact, even with less to spend. Although 2020 tested our ability to adapt, many of us proved the true value of the marketing function to senior leadership and sales team...
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19 Brilliant Examples of Holiday Marketing Campaigns
17Jan By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, digital mkt, email outreach, Holiday Marketing, Internet marketing, Online Marketing

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. (more…)
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DigitalMarketer 2020 Year in Review [Infographic]
16Jan By DigitalMarketerNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

DigitalMarketer 2020 Year in Review [Infographic]

One of the best ways to continue growing is to reflect on all you’ve accomplished in the past. So, the DigitalMarketer team took a look back at 2020 and rounded up our best achievements of the year. This was DigitalMarketer’s best year yet, and it wouldn’t have been possible without our amazing community—that means YOU! So, take a gander at our annual DigitalMarketer Year in Review Infographic, and join us as we hit new milestones in 2021!
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Landing Page vs. Website: All Your Questions, Answered
14Jan By Kelly ForstNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Landing Page vs. Website: All Your Questions, Answered

By Kelly Forst January 14, 2021 Trying to figure out whether a landing page or website is better for your marketing campaign? Let this be your guide to getting your business online. “Do I need a website? What should I use a landing page for? Do I need both?” If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away. Carving out a place for your business on the internet is a great way to start building your audience. But there is more than one way to do it. In this blog, I’ll share the similarities and differences between landing pages and websites, how to choose which is right for you, and how to get started.  Landing Page vs. Website: Definitions What is a website? A website is u...
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How to Build a Content Marketing Funnel to Drive Sales
11Jan By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Build a Content Marketing Funnel to Drive Sales

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is fleshed out into a workflow that plans every step the customer will take, from discovering content to converting. The problem is that 68% of companies don't measure sales funnels, according to Salesforce. But businesses require clear and optimized funnels for content marketing to perform and drive the bottom line. That's what I'm going to cover in this article: proven steps for driving sales and leads with an effective content marketing funnel. 1. Start at the top and work your way down Many marketers make the mistake of starting and finishing at the top. They produce top-of-the-f...
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How to Optimize Your Content Strategy for Lead Generation
8Jan By Ann SmartyNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Optimize Your Content Strategy for Lead Generation

Digital marketing has evolved far beyond publishing regular blog posts and broadcasting them through brand-owned channels. It used to work pretty well about a decade ago but it will hardly produce just about any results these days. We live in the era of an always multitasking, ever-moving consumer who is hard to impress. These days most brands were forced to up their content creation game and start producing in-depth and interactive content, investing into video creation and designing original graphics. However it is not enough. While content quality is fundamental, your content strategy will fail to have any impact on your company’s bottom line unless it is optimized for capturing and nurturing leads. Step 1: Optimize for the Customers’ Journeys, not Just Keywords Every con...
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4 Ways to Grow your Blog with Web Push Notifications
6Jan By Kristin MacLaughlinNo Comments
Digital Marketing, digital mkt, drive more traffic to your website, email list, Email Marketing, email outreach, free web push notifications, how to use web push notifications, Internet marketing, Online Marketing, web push notifications, what are web push notifications

4 Ways to Grow your Blog with Web Push Notifications

By Kristin MacLaughlin January 6, 2021 Drive more traffic to your website, increase engagement to reach more people, and make more money with web push notifications. Learn four of our favorite ways AWeber customers are using web push notifications. Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon.  If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether. What if there was a new way to connect with the visitors and get them to your website, even those who are not comfort...
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How Digital Marketing Will Change: 14 Predictions for 2021
2Jan By Caleb MynattNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

How Digital Marketing Will Change: 14 Predictions for 2021

Digital marketing is no stranger to changes, especially after a year like 2020. We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations—and part of that is positioning ourselves for success. What is digital marketing going to look like in 2021? We had had 14 digital marketers weigh in to let us know what they see on the horizon, so we can all plan accordingly and have a great year of engagement, clicks, and conversions. Here are predictions from 13 of digital marketing’s best minds for 2021. Dan Dillon, Vice President of Marketing at Reveal Mobile As the pandemic subsides, shoppers, diners, tourists and consumers of all kinds are going to go OUT. And when they go, they are going big. Marketers will need to kn...
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How to Password Protect a WordPress Page
31Dec By Anna FitzgeraldNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, wordpress website

How to Password Protect a WordPress Page

Despite ongoing efforts to replace password protection with more robust and reliable security solutions — such as two-factor authentication or location-based access approval — recent research notes that “password authentication is still ubiquitous although alternatives have been developed to overcome its shortcomings”. (more…)
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Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]
30Dec By adecker@hubspot.com (Allie Decker)No Comments
Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing

Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]

The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. This experience made me curious about what other kinds of advertisements our team at HubSpot had tested out this year. So I sat down with a few folks on our advertising and editorial teams. Below, they share some interesting lessons and takeaways regarding the different platforms and audiences they tested in 2020. Advertising Experiments HubSpot Tried in 2020 “While HubSpot has traditionally been relatively direct response-focused (with software signups being the main acquisition goal), one of...
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Lead Magnets to Grow Your Email List: 22 Brilliant Ideas
30Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, how to grow email list, Internet marketing, lead magnet, lead magnet examples, lead magnets, Online Marketing

Lead Magnets to Grow Your Email List: 22 Brilliant Ideas

By Kelly Forst December 30, 2020 Need ideas for your lead magnet? Read this post to get 22 of them. If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want. The only problem? Sometimes, it can be really difficult to come up with an idea for your lead magnet. You may struggle to figure out what your audience would want. You may worry that it’ll be too time consuming to create a lead magnet. You might doubt that your ideas are any good. Or, you may just be out of ideas. So what can you do about it? Check out these 22 brilliant lead magnets. Not only will you get proven ideas from...
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The Best Free Graphic Design Software for Marketers and Beginners
30Dec By Doug BonderudNo Comments
Digital Marketing, digital mkt, email outreach, Infographics, Internet marketing, Online Marketing

The Best Free Graphic Design Software for Marketers and Beginners

When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results. (more…)
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