Shopping - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

Google Adds AI Shopping Tools Across Search, Gemini

16Nov

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Adds AI Shopping Tools Across Search, Gemini

Google is rolling out AI shopping updates across Search and the Gemini app, introducing conversational shopping and agentic features that automate price tracking and local inventory checks. The updates begin rolling out today in the United States. What’s New AI Mode Shopping Upgrade AI Mode in Search now pairs Gemini models with Google’s Shopping Graph to handle conversational shopping queries, so you can describe products in natural language instead of relying on keywords and filters. See an example below: Image Credit: Google Vidhya Srinivasan, Vice President and General Manager of Ads & Commerce at Google, said during a press briefing that AI Mode shoppers are asking questions that are 23 times longer than traditional searches. Results are tailored to the type of query. Visual shopp...

Google Rolls Out AI-Powered In-Store Shopping Tools

20Nov

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Rolls Out AI-Powered In-Store Shopping Tools

Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches monthly, will enable users to photograph products in stores to find price comparisons and reviews. The system uses Google’s product database of over 45 billion listings and its Gemini AI models. Google announcement states: “This new update is made possible by major advancements in our AI image recognition technology. It’s powered by the Shopping Graph’s 45 billion+ product listings, in-stock inventory data from a range of retailers and our Gemini models to bring you an entirely new way to shop in-store.” Internal research cited by the company suggests that 72% of Americans us...

How to Take Advantage of Meta’s Advantage+ Shopping Campaigns

10Jan

By Akvile DeFazioNo Comments

Social Marketing Strategies, social media, social media marketing

How to Take Advantage of Meta’s Advantage+ Shopping Campaigns

After a successful beta test, Meta launched Advantage+ Shopping Campaigns in August 2022, which have since been proven to be an incredibly effective way to drive traffic to your online store, and increase sales with less heavy lifting. Meta’s Advantage+ shopping campaigns can help make your eCommerce store more visible, and generate more sales. In this post, we’ll take a look at what these campaigns entail, and how to set them up, along with advantages, limitations, and caveats, and how to use them in your process. What are Advantage+ Shopping Campaigns? Meta’s Advantage+ Shopping Campaigns, often abbreviated and called ASC, are automated product promotion campaigns that use machine learning to dynamically serve your ads to the audiences most likely to convert, while better utilizing y...

What to Look for When Shopping for SEO Services: A Dentist’s Guide

22Dec

By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What to Look for When Shopping for SEO Services: A Dentist’s Guide

When it comes to SEO services for dentists, picking the right company can be a daunting task. There are so many options available, and it can be hard to know which one is right for your business. In this blog post, we will discuss what you need to look for when shopping for SEO services. We will also provide tips on how to choose the right company for your business. So, whether you are just starting out and looking for the basics or you are looking for a more advanced solution, read on! Review What Services the Agency Offers Search engine optimization (SEO) is a vital tool for any business that wants to thrive online. By improving your website’s visibility in search engine results pages (SERPs), you can attract more visitors, leads, and customers. However, SEO can be a complex and time-co...

Google Maps Adds 4 New Features For Local Shopping

18Nov

By Matt SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps Adds 4 New Features For Local Shopping

Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses.In addition, Google has published statistics related to local shopping during the holiday season. This includes the most popular times to visit certain categories of businesses, and more.These are the new features that are now available in Google Maps worldwide.4 New Google Maps Features1. Area BusynessCustomers can now see how busy a particular area is before they get there, which will help those who prefer to avoid large crowds.The new feature, called Area Busyness, combines live busyness trends from individual businesses that are in close proximity to each other.AdvertisementContinue Reading BelowTo access Area Busyness data, open Google Maps...

What TikTok Shopping Means for the Growing Social Commerce

16Oct

By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

What TikTok Shopping Means for the Growing Social Commerce

The growth of TikTok has been phenomenal. What started as an oddball social platform to showcase dancing and dubbing talent is now blooming as a powerpack platform to influence sales. There are tons of TikTok marketing case studies that prove the power of TikTok in driving shopping trends and inspiring sales through creators and content. So, TikTok decided to up the ante by introducing the TikTok Shopping feature that provides a streamlined in-app product selling experience to eCommerce businesses. This move enabled TikTok to join the social commerce parade alongside Facebook, Pinterest, and Instagram shopping. In this blog, we will shed light on the importance of what TikTok shopping means for social commerce and how you can optimize your TikTok online shopping experience. Let’s roll! Wh...

5 Ways Email Virtual Assistants Elevate Customer Shopping Experience | by Enterprise Bot | Sep, 2021

30Sep

By Enterprise BotNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversational-ai, creating chatbots, customer-engagement, customer-experience, customer-service, email-automation, robot chat

5 Ways Email Virtual Assistants Elevate Customer Shopping Experience | by Enterprise Bot | Sep, 2021

Have you witnessed the rapid growth of digital shopping assistants post-pandemic, across voice, email, or chat?No doubt, email is till date one of the most popular channels for customer service. Though new digital channels have emerged, more than 60% of customers still prefer utilizing emails and webforms to get in touch with enterprises. It is anticipated that email use will rise by 2 to 3% every year through 2023.There’s no ambiguity that COVID-19 has changed buyer conduct and brought about many difficulties for retailers. Most consumers today look forward to online shopping for everything instead of visiting brick-and-mortar stores. As online retail and ecommerce sales are growing by leaps and bounds, how do you keep up with the high influx of customer emails?As indicated by a 2019 revi...

How Google is Helping Marketers Navigate Shifting Shopping Behaviors

2Jan

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, Google, holiday 2020, holiday shopping, Marketing, online shopping, Social Marketing Strategies, social media, social media marketing, virtual shopping, youtube

How Google is Helping Marketers Navigate Shifting Shopping Behaviors

October 20th, 2020 Marketing Erica Perry The 2020 holiday season will undoubtedly look a little different this year, but one thing that is unchanged: it is still a time of peak demand and a critical time to connect with consumers. With just under 70 days until Christmas, brands are scaling their efforts as best they can and learning along the way as they reinvent and maximize opportunities. In support of this, Google la...

How Three New Instagram Shopping Tools Could Help Marketers Boost Sales

27Dec

By pbump@hubspot.com (Pamela Bump)No Comments

Digital Marketing, digital mkt, Instagram Marketing, Internet marketing, Online Marketing

How Three New Instagram Shopping Tools Could Help Marketers Boost Sales

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform. But, while Instagram has been a great place for brands to engage target audiences, it hasn't always been easy for those companies to turn their followers into customers. When the app launched, Instagram only allowed links in profile bios. Shortly after, the platform allowed users to place links in Stories -- but only if they had a verified account or more than 10,000 followers. This meant that smaller or less-followed brands had to think strategically to get their Instagram audienc...

How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping

27Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, instagram, Marketing, redesign, Reels, Shop tab, Social Marketing Strategies, social media, social media marketing, tiktok

How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping

November 18th, 2020 Marketing Erica Perry Instagram launched Reels in August after a year of testing, and now the platform is getting serious about its leadership in the e-commerce space, and more specifially competing with the likes of TikTok, through some bold real estate changes that give it direct exposure on the main screen. Here’s a look at some of the updates brands and marketers can expect on their feeds and how...

How WhatsApp is Streamlining In-App Shopping

23Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, in-app shopping, instagram, Marketing, online shopping, Social Marketing Strategies, social media, social media marketing, Whatsapp

How WhatsApp is Streamlining In-App Shopping

December 9th, 2020 Marketing Erica Perry In May, Facebook Shops made its debut streamlining the process for businesses to set up a single online store for customers to access on both Facebook and Instagram. In order to best facilitate the new on-platform shopping experience, the platform has also expressed its interest leading the path for customers to message businesses from their shop listings, via its family of apps i...