Influence - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

Review Signals Gain Influence In Top Google Local Rankings

24Sep

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Review Signals Gain Influence In Top Google Local Rankings

A new analysis from Search Atlas quantifies the interaction between proximity and reviews in local rankings. Proximity drives visibility overall, while review signals become stronger differentiators in the highest positions. This study examines 3,269 businesses across the food, health, law, and beauty sectors. It shows that for positions 1–21, proximity influences 55% of decisions, while review count accounts for 19%. In the top ten, proximity’s influence decreases to 36%, but review count increases to 26%, with review keyword relevance reaching 22%. Search Atlas writes: Proximity is the top driver of local visibility. The study also notes: Proximity does not always dominate in elite positions. What It Means You’ll have a better chance of achieving top results by focusing on earning more r...

7Feb

By EJ SaundersNo Comments

Blog, content marketing, Content Marketing Resources, Conversion Optimization, customer relationship, Digital Advertising, Digital Marketing, digital mkt, Ecommerce Marketing, email, email list, Email Marketing, email outreach, engagement, facebook, Google, Influence, Influencer Marketing, instagram, Internet marketing, linkedin, Marketing Skills, marketing strategies, Online Marketing, partnerships, pinterest, Traffic Generation, twitter, ugc, User Generated Content

Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image. Drawing on the principles of “4 Season Selling,” this comprehensive guide aims to provide professionals in any industry with a deep dive into the strategic planning and execution of effective giveaways. Yes, the examples used are within the outdoor industry but this will work across the board. Understanding the Strategic Value of Giveaways Giveaways go beyond the mere distribution of free items. They...

Ongoing Chinese Influence Operations Could Strengthen the Case for a TikTok Ban

25May

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Ongoing Chinese Influence Operations Could Strengthen the Case for a TikTok Ban

While TikTok has over 150 million US users, who are increasingly spending more of their time in the app, its popularity could also be clouding concerns around its potential for harm, which is the key focus of the ongoing discussions around whether or not to ban the app. And while, for the most part, I would trust the advice of cybersecurity experts on this front, with various officials, from various nations, raising significant concerns about the app, I would also look to other cases where China-based groups have been seeking to infiltrate US-based networks, in order to gather information, seed propaganda, and manipulate opinion. Which is happening all the time. Just today, Microsoft reported that Chinese state-sponsored group ‘Volt Tycoon’ has conducted various operations designed to di...

The Power of Influence: Transforming Lives Through Leadership

18Mar

By David MichaelNo Comments

Blog, Digital Marketing, digital mkt, Influence, Internet marketing, Leaders, leadership, Marketing, Marketing Management, Online Marketing

The Power of Influence: Transforming Lives Through Leadership

Leadership, Vision, Purpose, and the Impact they have on both ourselves and others. Which people, or even more specifically, which characteristics come to mind when you think of the word Leadership? We all have different perspectives of what makes a great leader, and if we were to list names, there would be many types of people on those lists. Some lists would likely have similarities, and some may not. However, I believe that even though there would be different names on each list, the people those names represent would all have some commonalities within the characteristics they exhibit. There have been thousands of books written on leadership. According to an Amazon search, over 57,000 titles with the word leadership in them. That’s a lot of research, opinions, conjecture, and...

#541: Science-Backed Data On How Thoughts Influence Your Success with Michael Hyatt – Amy Porterfield

4Feb

By AmyNo Comments

achievement, cognitive science, facebook, facebook marketing, michael hyatt, Mind Your Mindset, mindset, podcast, Social Marketing Strategies, social media, social media marketing

#541: Science-Backed Data On How Thoughts Influence Your Success with Michael Hyatt – Amy Porterfield

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Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

27Jan

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

Over the past year, Google has repeatedly noted that a China-based group has been looking to use YouTube, in particular, to influence western audiences, by building various channels in the app, then seeding them with pro-China content. There’s limited info available on the full origins or intentions of the group, but today, Google has published a new overview of its ongoing efforts to combat the initiative, called DRAGONBRIDGE. As explained by Google: “In 2022, Google disrupted over 50,000 instances of DRAGONBRIDGE activity across YouTube, Blogger, and AdSense, reflecting our continued focus on this actor and success in scaling our detection efforts across Google products. We have terminated over 100,000 DRAGONBRIDGE accounts in the IO network’s lifetime.” As you can see in this chart, DR...

Does Geotagging Photos Influence Ranking?

9Sep

By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Geotagging Photos Influence Ranking?

Posted Sep 8, 2021 by Joy Hawkins When people talk about what strategies they utilize in Local SEO to get their client’s ranking, I often hear references to geotagging images. TLDR Adding geotags to images in Google My Business (GMB) listings had no measurable impact on rankings in the local pack. Similarly, adding geotags to the photos on the business website had no measurable impact on organic or local pack rankings. What is geotagging? Geotagging photos is the process of adding latitude/longditude tags to an image so that where the photo was taken can be identified.The Exif format has standard tags for location information. As of 2014, many cameras and mobile phones have a built-in GPS receiver...

How to Influence “Years in Business” in the Local Pack Results

28Jun

By Joy HawkinsNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

How to Influence “Years in Business” in the Local Pack Results

Posted Jun 28, 2021 by Joy Hawkins In this Guide: Why you should add an opening date Earlier this year, Google started to display opening dates in the local pack results. If you choose to not add your opening date inside Google My Business (GMB), Google will often pick a date based on other sources – and these sources could easily be wrong. I recently did an audit for a business that was displaying as being open for 7 years, when in reality they have been open for 23 years! Since Google actually allows you to control this, there is no reason why you wouldn’t want to fill it out. In the example below, what would you be more likely to choose – the business that has been open for 3 years, the on...