HubSpot’s Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving ‘Dead’ Marketing Channels
"Just GPT it" is all the rage right now.
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27Nov 
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Join Us Tomorrow at the Global Chatbot Conference in San Francisco! | by Cassandra C. | Sep, 2024
The future of AI is happening now, and we want you to be a part of it! Tomorrow, September 24, 2024, the global Chatbot Conference kicks off in San Francisco, gathering the brightest minds in AI, machine learning, and conversational interfaces. This is your chance to dive into the latest innovations, network with top industry leaders, and take part in shaping the next wave of AI technology.Are you interested in the advancement of AI? From AI agents to cutting-edge chatbots, this event is your gateway to the future. Whether you’re a seasoned AI professional or new to the space, this conference offers something for everyone:Keynotes from industry pioneers: Hear from experts driving the most transformative AI projects today.Interactive workshops: Get hands-on experience building your own AI t...
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Customer Acquisition Chatbots: Dealing with Leads | Master of Code Global
In today’s tough business world, finding new customers feels like trying to solve a tricky puzzle. With lots of companies competing for attention and people being easily distracted, brands are experiencing the heat. They’re finding it hard to get noticed, attract prospects, and turn them into loyal buyers.In this challenging situation, old-fashioned ways of doing things often don’t work well enough. That’s why businesses are looking for new, clever ideas to get ahead. That’s where customer acquisition chatbots come in — they’re like the superheroes changing how companies find new markets and save costs.Amidst the fight for attention, businesses are turning to chatbots as a beacon of hope. These AI-powered virtual assistants hold the key to unlocking a treasure trove of benefits, doubling l...
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Top 10 Powerful Use Cases of Generative AI Chatbots in Call Centers | by Master Of Code Global | Sep, 2023
11 min read·11 hours agoIn the rapidly evolving landscape of customer service, call centers are embracing cutting-edge technologies to elevate their operations and meet the growing expectations of today’s consumers. Among these transformative technologies, Generative AI chatbots have emerged as a game-changer. These intelligent virtual assistants are modifying the way call centers engage with customers, streamline processes, and deliver exceptional experiences. In this article, we delve into the diverse use cases of Generative AI chatbots in call centers, uncovering their potential to optimize customer support, improve efficiency, and drive business success. We explore the transformative impact of Generative AI chatbots in enhancing customer experiences within call center environments.Acco...
19May No Comments
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Chatbot Evaluation: Putting Banking Chatbots to the Test (part 1) | by Master Of Code Global
At Master of Code, as a Conversational AI company, we developed a Chatbot Analysis Framework for businesses to review and evaluate their Conversational AI solutions in terms of the user experience and the solution’s maturity and complexity. It reviews user-facing elements that are critical to the overall customer experience. With this framework, analyzers were able to identify the solution’s strengths, any gaps in the user experience, and opportunities for new features.To start, we picked an exciting sector to dive into: Conversational AI in Finance. These banking chatbots are high volume and serve the needs of customers seeking finance-related support and services, which makes way for the opportunity to develop or enhance contextual and transactional experiences. Given how personalized th...
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ChatGPT, Bard, and other AI showcases: how Conversational AI platforms have adopted new technologies. | by Master Of Code Global | Mar, 2023
On November 30, 2022, OpenAI, a San Francisco-based AI research and deployment firm, introduced ChatGPT as a research preview. Within just five days of its launch, ChatGPT achieved the remarkable feat of attracting 1 million users, which was confirmed by OpenAI’s founder, Sam Altman, via Twitter. OpenAI’s success and increasing value can be partly attributed to its partnership with Microsoft. The tech giant invested $1 billion in the company in 2019, and has plans to invest another $10 billion in the nearest future.The technology behind ChatGPT isn`t new and is called Generative AI, but with the success of the chatbot, it has attracted even more attention. Generative AI is a branch of AI that generates various types of data such as audio, images, text, code, and more, using existing data a...
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The Top Chatbot Analytics Tools to Drive Conversion and Containment | by Master Of Code Global | Jan, 2023
It’s pretty difficult to overestimate the benefits AI-powered chatbots offer businesses, from agent cost savings due to solving repetitive requests, the opportunities continue to grow. According to Juniper research, cost savings, up-selling, marketing, and cart recovery are major retailer chatbot ‘push’ factors. Retailers will take advantage of these opportunities; propelling Conversational AI in eCommerce driving transactions via chatbots to reach $112 billion by 2023.However, not all chatbots are created equally. There are many virtual assistants in production that do not have Natural Language Processing (NLP) which means it cannot understand a user’s natural language inputs, causing the bot to be quite limited and robotic, rather than helpful and conversational. To ensure your chatbot’s...
![The Top Marketing Trends of 2023 & How They’ve Changed Since 2022 [Data from 1000+ Global Marketers]](/wp-content/uploads/2022/11/xThe-Top-Marketing-Trends-of-2023-How-Theyve-Changed.jpgkeepProtocol.jpeg.pagespeed.ic.g1UKMlz3fp.jpg)
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The Top Marketing Trends of 2023 & How They’ve Changed Since 2022 [Data from 1000+ Global Marketers]
The marketing world moves at the speed of light.
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Engaging Your Customer with a Multilingual Chatbot | by Master Of Code Global | Nov, 2022
Customer service is a must-have for any business today. With the global reach of many companies, there is a real need to engage with customers at any time, in a convenient way for your customers. Chatbots provide the ability to enable that customer support in a 24/7 model, giving your customers the ability to engage when they have a need to. But now there is another dimension to consider — language.Introducing a bot that can support and speak multiple languages provides immense value to any organization, both in terms of customer support as well as in operational savings. Below, we talk about why it’s important, the different approaches to implementing a multilingual chatbot, and how Master of Code, as a company who provide Conversational AI solutions, has implemented a solution using the ...
29Sep No Comments
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Personalization and Authentication around Customer Experience using Conversational AI | by Master Of Code Global | Sep, 2022
When a Conversational AI solution is implemented, one early decision that needs to be made is the level of personalization that is required to create an exceptional customer experience. Our experience shows that the bots that are able to do more and are able to handle the more complex scenarios have access to more detailed information about the user. The more effective the experience, the higher the satisfaction of the user, and the more likely that user is to re-engage the Conversational AI solution again when they want to perform an action.Depending on the use cases, there are many reasons to go down the personalization path for your Conversational AI solution, but also some use cases where you don’t need it for your experience to start, or ever.Organizations who are beginning to experim...
15Sep No Comments
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Conversational AI Chatbot Use Cases in Banking and Financial Services | by Master Of Code Global | Sep, 2022
Insurance, and Financial companies like Wells Fargo, Citigroup, Bank of America, JPMorgan Chase & Co., American Express, and Fidelity Investments own the largest call centers in the US and witht over 3.3 million call center workers nationwide. However, we’ve seen a shift in how enterprises are investing in technology to reduce customer support costs and automate the bulk of customer requests. According to Juniper Research these operational cost savings will reach $7.3 billion globally with the help of Conversational AI in banking by 2023.In this article, we’ve looked at the Top Conversational AI Chatbot Use Cases in Banking and Financial Services industries as well as the benefits of these implementations.Conversational AI Chatbot Use Cases in Banking and Financial ServicesChatbot Use ...
31Aug No Comments
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Platform Integration Makes Things Possible with Conversational AI Chatbots | by Master Of Code Global | Aug, 2022
Successful Conversational AI (CAI) solutions give users the ability to engage with businesses and brands when and how they want to. The control for engagement is with the user — no more waiting in long phone queues or having to visit a branch office to get things done. All of the information is at the user’s fingertips or voice call — or can be, so long as the information needed to provide value is available to the user.When we consider a Conversational AI chatbot solution without integration, it is not as engaging. In many cases, there are locked linear conversation flows that have limited functionality. They usually answer FAQs, provide some general support for contact information and answer some of the repetitive questions that cause noise to live agents (such as hours of operation), bu...
25Aug No Comments
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Using a Conversational AI chatbot expertise to #StandwithUkraine | by Master Of Code Global | Aug, 2022
Using the bot to identify and mark fake or secret information: UA Antispam Bot Ukrainian President Volodymyr Zelenskiy has signed a law forbidding the recording of all Ukrainian military, sites of shelling (including street names, transport stops, shops, factories) as well as any other civilian and military facilities. Still, a large number of social media groups and channels disregard this information.To prevent this and help online moderators, the Master of Code team designed and developed an AI anti-spam bot to identify any prohibited messages or comments that spread military information under Social Media channels to prevent it`s dissemination. UA Anti Spam bot can be easily installed by the moderator of an online group. All reported messages are marked as spam and are hidden from the ...
19Aug No Comments
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Attachment Detection Strategies for Virtual Assistants | by Master Of Code Global | Aug, 2022
Virtual assistants or chatbots hosted on channels such as Apple Messages for Business (AMB), Google Business Messages (GBM) and WhatsApp for Business (WA) meet users in apps they have already adopted. Adding virtual assistants in these channels leverages interfaces that users are familiar with, but that can also lead to user assumptions on how chatbots can function in each of these channels.For example, when using one of these channels for a human-to-human conversation, if a user sends an attachment such as a file, image, video or voice recording, their messaging partner will be able to view, play or otherwise open the attachment.To further complicate user expectations, Apple Messages for Business, Google Business Messages and WhatsApp chatbots are all capable of sending images to a user a...
17Aug No Comments
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Removing Obstacles for Companies to Innovate with Conversational AI | by Master Of Code Global | Aug, 2022
Macroeconomic issues such as supply chain disruption, input cost inflation, and employee shortages continue to dominate headlines. Amidst the uncertainty, organizations are turning to technology to solve their “heart of the business” challenges. Here at Master of Code, we continue to see a significant uptick in technology investment in automation and Conversational AI to streamline internal workflows and scale customer communications.A major theme we continue to see evolve is cross-team technology adoption. Conversational AI, with its battle-tested business case in a customer support setting, is spreading throughout the organization. For instance, organizations want an integrated approach to engaging with a customer across the customer journey through Marketing, Sales, Customer Success, an...
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Three Secrets Behind Impactful Troubleshooting Chatbot Conversation Flows | by Master Of Code Global | Aug, 2022
At Master of Code, we talk a lot about Conversation Design, how to plan a conversation flow diagram and the importance of the flow and feel of a chatbot. Customer support, user or patient management, and answering customer questions are all great use cases that a conversational AI chatbot is perfect for. Another great chatbot application is one that can help frustrated customers solve issues and give back some time to agents: troubleshooting use cases.In a troubleshooting flow of a conversational solution, a bot’s main goal is to automate simple fixes to free up agents’ time for more complicated issues. The customer’s goal is to get their issue fixed without waiting for help.While it’s nice for a chatbot to be empathetic and conversational, it becomes more important to get each point or tr...
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The Most Successful Airport Chatbots Examples | by Master Of Code Global | Aug, 2022
A few years ago, only 9% of airports were utilizing chatbots to communicate with customers. Adoption since then has continued to increase, with a projected spend of $3.69 billion USD projected by 2027 for the airports and aviation industries in AI-related services. With this rise of Conversational AI chatbots, airports are no longer forced to choose between high-quality customer service or low costs — they can have both. In this article, we’ll take a closer look at the top 5 examples of Conversational AI chatbots for airports in 2022, and the key use cases that each solution covers.Melbourne Airport is the second-largest airport in Australia, with four terminals serving more than 2.2 million passengers in April 2022 alone. Melbourne Airport is famous for its innovative approach to customer...
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Multimodal Conversational AI assistants | by Master Of Code Global | Jul, 2022
Artificial Intelligence (AI) adoption has skyrocketed over the last 18 months. And Gartner says that chatbots are just one step away from a slope of enlightenment on its AI hype cycle. At the same time, AI technologies are coming to accelerate business growth and ensure engineering trust. Together with Conversation Design, Conversational AI is transforming customer experience, customer support, and digital customer services for an onscreen world.“Mobile-first experience” — this is the paradigm that has been the number one goal in the strategy of IT companies since Google announced this concept back in 2010. Now in 2022, it’s time for companies to expand on that approach and think about multimodality.To determine if multimodal experiences are best for your users, you need to ask yourself th...
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Conversation Design Discussion: Designing for voice agent | by Master Of Code Global | Jul, 2022
Welcome to part 2 of our Conversation Design discussion. In part 1 we learned about multimodal Conversational AI assistants: best use cases and their future. Today we’ll dive into voice assistants: how to build and test new customer experiences, collect feedback on it and make a decision to invest in Conversational AI solutions.Today, voice agents are commonly chatbots but with voice communication, so they help you with certain quick faqs and tasks, but if we look at that realm of the future it will be that multi-sensory multimodal experience. It’s not just about the modality, it’s about what other factors come into play, such as what we’ve seen from the Metaverse. With mixed reality where there’s so much opportunity, how do companies support that in the best way? Check out our Voice Assis...
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Call Center Experience with Voice agent: Challenges, Use Cases and Case Study | by Master Of Code Global | Jul, 2022
This is part 2 of a series about how call centers can evolve with the help of Conversational AI solutions. Part 1 looked at the theory about choosing the right technology for call center automation and the opportunity to grow with Conversational AI solutions for business. Here we take an even closer look at a specific scenario of Conversational AI in finance and general use cases of voice agents for both end customers and live agents.Voice assistants are growing in popularity these days. The ability for a solution to understand voice, interpret the intent and meaning, and provide value to users is growing at an incredible rate. When working with the voice channel, there are many challenges that can be encountered, where a voice agent can create a huge benefit.Challenges with VoiceDetermine...
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Call Center Automation using AI-Powered Chatbot | by Master Of Code Global | Jul, 2022
Welcome to our discussion on call center evolution using AI-powered chat and voice agents. Our intent today is to share our experiences and observations as one of the leading Conversational AI companies about how chat and voice assistants can take call center automation experiences to the next level, providing value to both customers and call center agents, regardless of the communication channel. Then in part 2, we’ll discuss Call Center experience with voice agent: Challenges, Use Cases, and Case Study.There is no single platform or technology that’s a golden ticket to a successful Conversational AI experience for call center automation. In general, for every industry and field, it takes multiple technologies and multiple systems to create an effective solution. Bringing those systems to...
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How Businesses Can Grow Their ROI With Voice Assistants | by Master Of Code Global | Oct, 2021
A 2019 survey by PWC showed that over 90% of consumers aged between 18–64 years had sought knowledge about voice technology, while over 70% had used it at least once. This massive wave of consumers adopting voice technology for home improvement and ease-of-usage has ushered in a new age for voice assistance. The new consumer trend has also had a positive impact on the business world. The voice assistant market that was worth USD 11 billion in 2019 is now expected to grow by 17% by 2025.Global Voice Recognition Market 2026 — StatistaAs a result, every year more companies are exploring AI-based voice technologies and finding ways to implement voice assistants both internally and externally for cost savings, automation, business intelligence (BI), and better customer experience.Another survey...
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How AI Voice Assistants Are Transforming The Enterprise | by Master Of Code Global | Oct, 2021
The use of voice assistants has been on a rise over the last few years. According to a recent eMarketer report, 38.5% of the US population used a voice assistant in 2020 — that is almost 120+ million users in a year and an increase of 6 million from the previous year.US Voice Assistant Users and Penetration, 2018–2022The report also predicted stable growth for 2021 at a growth rate of 3.2% — bringing the total users to 132 million or 39.4% of the US population.The rapid adoption of conversational AI and voice assistant technology leads us to an important question: why should businesses incorporate voice technology in their service offering and how can they achieve a successful implementation? This article explores the answer to that question and more.Potentially, there are 4 major ways ent...
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Conversation Design: Ethics and Inclusivity in the Design Process | by Master Of Code Global | Sep, 2021
Ethics in conversation design refers to the consideration of moral principles when designing and developing AI experiences. This is a topic that is not often discussed as part of the design process, perhaps because it’s difficult to talk about, or maybe is often ignored. Conversational technologies can be influenced by the biases of their creators and it’s important to consider this to ensure our designs are inclusive and transparent.Technology made by humans is subject to the same risks and flaws as humans, and it’s naive to think that our social ills will disappear in the technology we create.— Tarah Knaresboro, Conversation DesignerSo what does that mean? Let’s look at 3 things to consider when designing for ethics and inclusivity:Conversation Design: 3 Things to Consider When Designing...
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Voice Assistant Use Cases: Business Implementations of VUIs in 2021 | by Master Of Code Global | Sep, 2021
Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and Samsung’s Bixby may be the flag bearers of voice assistants (VAs) but the technology itself is no longer limited to megacorporations. Instead, it is finding its way to numerous enterprise-level applications. This new wave of adoption is evident in recent statistics too:Global Banking and Finance Review reported that 88 percent of global business leaders think that voice assistant technology has the potential of growing their businesses.On the consumer side, a survey from Google reported that 72 percent of Google Pixel’s users use the phone’s AI voice assistant daily.Additionally,52 percent of those consumers expressed that they would like to receive information about various products and brands via voice assistants.Artificial intellige...
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Multimodal Conversation Design Tutorial (Part 2): Best Practices, Use Cases and Future Outlook | by Master Of Code Global | Sep, 2021
Welcome to part 2 of our tutorial on multimodal conversation design. In part 1 we learned about the basics of multimodal design and its related inputs and outputs. Today we’ll dive into contextualized best practices, review a common use case and discuss what the future might hold for multimodal conversation design.Context in multimodal conversation design is essential. We can’t just think in chat, or just think in voice, or visuals alone. We have to think about how they complement each other and which one best serves the user in any given moment. Where is the user? What are they trying to accomplish? These should be the main considerations when working with multimodal design.Knowing where users are while they progress through different steps of their journey can reveal both pain points and...
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AI Voice Assistants: 9 Key Predictions For The Future Of Technology | by Master Of Code Global | Aug, 2021
With nearly 1 in 4 U.S. adults already having a smart speaker in their home, voice assistants and conversational AI are quickly increasing in popularity in most major markets and becoming a normal part of people’s lives around the world.Systems like Alexa and Google Home have created a new field of research in cognitive science that examines the effects of conversational devices interacting with users. The widespread availability and increasing adoption rates have also contributed to consumer behavior trends and purchasing patterns — from voice assistants becoming ubiquitous to people spending more on home improvement projects and the growing use of mobile devices as digital assistants.In this article, we’ll take a deeper look at this field and explore 9 of the most important predictions f...
14Jun No Comments
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Top 8 eCommerce Trends in 2021 emerging amid the COVID-19 Pandemic | by Master Of Code Global
The COVID-19 pandemic is the first major global health crisis we’ve had in over 100 years and saying businesses were unprepared would be an understatement. Almost every single industry has faced major losses and lost months and even years’ of growth — but not all. While industries like tourism and aviation were hit particularly hard, some have thrived due to lockdowns and quarantine measures — eCommerce is one such industry.According to the eCommerce Trends 2021 SearchNode Survey ReportA major shift in consumer habits and shopping trends in favor of eCommerce was already in progress for years but 2020 was the equivalent of a fast-forward button for eCommerce growth. According to a recent report published by Adobe, eCommerce sales increased by 77% in 2020 and reached sales levels that were ...
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Top 8 Examples of Chatbots in the eCommerce Industry in 2020 | by Master Of Code Global
Chatbots have changed how businesses in the eCommerce industry connect with their customers with instant, affordable, and highly customizable support. Over the years, companies have been innovating with chatbots and coming up with unique implementations that help achieve different business objectives. In this article, we’ll take a closer look at the top 8 examples of chatbots in the eCommerce industry in 2020.SnapTravelSnapTravel Hotel Booking ChatbotNike StyleBotWith a clever campaign during the launch of their AirMax Day shoes, Nike increased its average CTR by 12.5 times and the conversions by 4 times. How did they do it? With a chatbot called StyleBot.The StyleBot is an AI chatbot that allows enthusiasts to find shoes based on their preferences through product recommendations. However,...
21Jan No Comments
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