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The 24-hour Messaging Rule: What It Means & How To Prepare
Facebook Messenger’s policy changes are still right around the corner (Facebook has postponed the deadline from January 15, 2020 to March 4, 2020)!
It’s important that you start preparing now.
So over the next few weeks, we’ll cover what the changes mean, how to prepare, and how to set up high-performing campaigns in 2020.
First up, the 24-hour messaging rule!
What the policy says:
Businesses have 24 hours to respond to a user.Any time someone interacts with your bot (subscribing via growth tool, tapping a button, typing a response, etc.) you have 24 hours to message them, including promotional messages.
Every new interaction re-opens the 24-hour window. But once it closes, you can no longer send messages for free.
What it means for your campaigns:
The +1 ...
