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How to Prepare Your Organization for Marketing Automation
Marketing automation strategy has changed the way businesses function, deliver and grow. Automating marketing activities is not only empowering employees by streamlining their workflow and saving time but pacing up marketing processes to enhance customer satisfaction and retention.Marketing automation dates back to 1992. But, it started taking shape in the middle of the 2000s. The impact of marketing automation can be best understood via these insightful facts by Invespro:Marketing automation software helped nearly 80% of marketers increase their leads.Sales productivity rose by 14.5% after marketing automation was introduced in the company with a 12.2% reduction in marketing overload.Time-saving was the biggest benefit of automation, as stated by 74% of respondents.If you also wish to uti...