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Google’s ads biz gets boost from World Cup hype, Gemini improvements

27Jul

By Peter AdamsNo Comments

Social Marketing Strategies, social media, social media marketing, youtube

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Google’s ad revenue grew 14% year over year to $81.6 billion in Q2 as artificial intelligence-powered features bolstered marketing performance, according to an earnings statement from parent Alphabet. Total revenue increased 24% YoY to $119.8 billion, above expectations. Executives said that Gemini AI is delivering both increased relevance to users and greater value to advertisers in search, the company’s largest business segment. Search and other revenues were up nearly 17% YoY to $63.3 billion for the period ended June 30. ...

Evidence Suggests ChatGPT Search May Be Using Google’s Index

31Jan

By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Evidence Suggests ChatGPT Search May Be Using Google’s Index

Recent findings have sparked a significant debate in the SEO community: Is OpenAI’s ChatGPT Search relying on Google’s index to power its results? While OpenAI has its own web crawler (OAI-SearchBot), new evidence suggests a much tighter integration—or at least a dependency—on Google’s search results. As reported by Barry Schwartz, several tests indicate that ChatGPT is able to discover and surface content that has only been indexed through Google. The “Ghost Page” Experiment The most compelling evidence comes from an experiment conducted by researcher Abhishek Iyer. To test whether ChatGPT was “piggybacking” on Google, he followed a specific methodology designed to isolate discovery sources: Creation of Unique Content: He created a brand-new webpage containing a completely made-up term t...

18Jul

By Mel AttiaNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, SEO Strategy, Sponsored Posts

How to Stay Visible in Google’s AI Era

This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. If your business has a great local, word-of-mouth reputation but very few online reviews, does it even exist? That’s the existential riddle facing local businesses and agencies in 2025. With Google’s AI Overviews (AIOs) now reshaping the search experience, visibility isn’t just about being “the best.” It’s about being part of the summary. And reviews? They’re no longer just trust signals. They’re ranking signals. In This Article This article breaks down what’s changing, what’s working, and how agencies can keep their clients visible across both traditional local search and Google’s evolving AI layer. Reviews Are Now A Gateway To Search Inclusion Reviews have long been seen as conversion to...

What Does Google’s Cookie Delay Mean for Marketers?

26Apr

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, Digital Marketing, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

What Does Google’s Cookie Delay Mean for Marketers?

About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So”. The post was written in response to Google’s VP of Global Advertising Strategies telling everyone it was time to move on from third-party cookies. That there would be no more delays and marketers needed to shift their focus before it was too late. And then… Ah, Google. It turns out there would in fact be more delays and the new timeline is somewhere in 2025…maybe. Here’s the thing. Cookies are going away. It might not be 100% by the end of the year and it might not be 100% at the end of next year, but they will go away. While the US certainly lags behind the EU when it comes to privacy, there are still concerns and tech companies are continuing to...

Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report]

20Jan

By Larry KimNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, Outbound Email Marketing, robot chat

Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report]

This content is password protected. To view it please enter your password below: Password: The post Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report] appeared first on Customers.ai.

Google’s Environmental Crisis Alerts: Earth Day Spotlight

23Apr

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO

Google’s Environmental Crisis Alerts: Earth Day Spotlight

On Earth Day, we not only think about climate change and natural disasters affecting our world but also recognize technologies that assist in keeping us safe when they occur. An example of such technology is Google’s environmental crisis notifications. Each year, countless people experience the devastating effects of natural disasters like floods, wildfires, and earthquakes, leading to the loss of lives and property. To address this worldwide issue, Google has created environmental crisis notifications, offering quick and precise details to those in affected regions. These notifications can be found via Google Search and Maps, helping individuals and communities take the needed precautions and make educated choices in times of crisis. In this article, we look into Google’s environmental cr...

6Apr

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Easily Boost Local Rankings with Google’s Predefined Services

Easily Boost Local Rankings with Google's Predefined Services A few weeks ago, the SEO world was shooketh by Joy Hawkins’ discovery that adding predefined services to your GBP significantly improves rankings. I had to see for myself, so I set up a test. You won’t believe these results! Video Transcript If you follow local SEO, you’ve probably seen Joy Hawkins’s recent research where they showed that adding predefined services to a GBP seems to have a positive impact on your rankings. I even made a video about it not too long ago. Well, it’s always a good idea to t...

Google’s New Local Search Features Are Finally Here

14Jan

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Google’s New Local Search Features Are Finally Here

Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. At Google’s Search On virtual conference in September, the company had people buzzing over its innovative updates to local search. Google previewed an option to search for restaurants by dish and a new search capability built into Google Maps’ Live View. Those updates and more are now available. Here’s an overview of the local search updates launching today. What Are the Local Search Features Offered by Google?Google offers a variety of local SEO tools for listing management. These tools allow businesses to optimize their online presence, attract local customers, and improve search rankings. With features like Google My Business, b...

1Dec

By Jenna BunnellNo Comments

Blog, Google Business Profile, Social Marketing Strategies, social media, social media marketing

How to Use Google’s Business Messages to Improve Customer Service

Customer service is essential to companies, especially when taking custom orders. If a customer emails you and asks you a question, you can’t just ignore it. You have to respond, even if it takes a while. In the past, this meant you could spend hours typing out long emails at your computer, but now this is simple with Google’s Business Messages. Google’s Business Messages is a useful tool that ensures potential customers can receive help and support through real-time chat, no matter the hour. Let us explain how you can use Google’s Business Messages to engage with your customers. What Are Google’s Business Messages? Google’s Business Messages is a free chat service that offers instant customer support via real-time live chat. The service helps customers get in touch with your business dire...

The Next Google Slap? How to Prepare for Google’s Updated Destination Requirements Policy

14Sep

By DigitalMarketerNo Comments

Blog, Digital Marketing, digital mkt, Google, Google Ads, Internet marketing, marketing news, Online Marketing, Trending, trending marketing stories

The Next Google Slap? How to Prepare for Google’s Updated Destination Requirements Policy

Next month (October 2022), Google is updating the Destination requirements policy requiring that ad experiences on destinations (i.e. blogs and landing pages) follow the Coalition for Better Ads Standards. The impact on publishers and advertisers could be significant, as they’re used to having more control over their ad placements. To help you get ready for the new advertising policy requirements, we’ve put together a list of resources that includes information on what to expect and how best practices can be used. What are the updated requirements? The updated requirements are that ad experiences on landing pages must conform to the Coalition for Better Ads Standards. This means that ads must be less intrusive and more user-friendly. Google will consider a number of factors when d...

What Google’s Enhanced Autocomplete Box Means For SEO

14Jan

By Kristopher JonesNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO

What Google’s Enhanced Autocomplete Box Means For SEO

Sometime in December, SEO experts started noticing that Google was low-key testing out a new feature inside its search box.It’s an expanded version of the box that we’re calling the enhanced autocomplete box.Over in the box’s right column, Google pulls the top three People also ask questions, and a People also search for section presenting numerous related terms and entities.While there’s a wealth of information out there, most news outlets and blogs just rehash what the box is and how they accessed it.But this isn’t the fault of those publishers.That’s all the intelligence there is on that right now, since this is clearly just a beta test that Google isn’t ready to comment on just yet.At the same time, the information that the new autocomplete feature presents is evident to industry exper...

Google’s Core Web Vitals – What Marketers Should Know

13Nov

By Digital MarketerNo Comments

Digital Marketing, digital mkt, google adwords, Internet marketing, Online Marketing

Google’s Core Web Vitals – What Marketers Should Know

Listen NEW! Listen to article Sign in or sign up to access this feature! If you're in marketing or SEO, you've undoubtedly heard about Google's "new" search ranking metric set called the Core Web Vitals. CWVs aren't new, however: They indicate the latest trend in performance marketing—a user-centric view that considers how si...

How HubSpot Helps Users Prepare for Google’s Core Web Vitals

11Jul

By krbaker@hubspot.com (Kristen Baker)No Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, SEO

How HubSpot Helps Users Prepare for Google’s Core Web Vitals

It's no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google's standards for ranking, you'll want to focus on Core Web Vitals. (more…)