Friday, July 30Digital Marketing Journals

Tag: Copywriting

Building a chatbot swipe file. If you’ve done any kind of copywriting… | by Leanne Tremblay | May, 2021
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Building a chatbot swipe file. If you’ve done any kind of copywriting… | by Leanne Tremblay | May, 2021

If you’ve done any kind of copywriting, you’ve probably got a swipe file. (And if you don’t have one, get crack-a-lackin! In fact, start here.)Swipes are collections of hook-worthy copy snippets that make you click, read, act, ponder, laugh…and most importantly move deeper into a conversation with a brand. Lean on your swipe file when you need inspiration (and a kick in the pants). The whole point of a swipe file is to give you a starting point without reinventing the wheel.As I’ve jumped into conversational marketing, I’ve started grabbing chatbot swipes too. They help me think about copy as conversation and tap into the rhythm of speech.(I’m not taking credit for this method. I found it on CopyHackers: check out the article!)Sometimes one line is all you need, in which case I copy it ...
The DigitalMarketer Podcast | Episode 132: How To Turn Good Copy Into Great Copy with Copywriting Legend Jon Benson
Digital Marketing, digital mkt, DigitalMarketer, Internet marketing, Online Marketing, podcast

The DigitalMarketer Podcast | Episode 132: How To Turn Good Copy Into Great Copy with Copywriting Legend Jon Benson

What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they’d both say it’s copywriting. In this episode, we’re replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices, and Jon’s audit of a 3 million view headline.RESOURCES MENTIONED IN THIS EPISODEWP EngineOpen Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information ApocalypseCopyProSelleratorJon’s WebsiteJon on LinkedInThanks so much for joining us this week. Want to subscribe to The DigitalMarket...