Friday, August 21Digital Marketing Journals

Social Marketing Strategies

#341: The Power Of Your Voice: How To Cut Through The Online Noise, Attract Your Ideal Customers, & Make $$$ – Amy Porterfield
Business Mindset, entrepreneur mindset, facebook, facebook marketing, grow your audience, jam gamble, live video, podcast, slay the mic, Social Marketing Strategies, social media, social media marketing, use your voice, Webinar

#341: The Power Of Your Voice: How To Cut Through The Online Noise, Attract Your Ideal Customers, & Make $$$ – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes
Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws

Facebook has outlined the latest messaging changes for European users as a result of new data security and privacy laws in the region. Europe's Privacy and Electronic Communications Directive - also known as the 'ePrivacy Directive' - is being expanded from this week in order to incorporate more forms of digital communication. The Directive relates to how user data is stored and used, and how businesses can use platforms, including messaging tools, to distribute marketing material. The latest changes relate to how long data can be kept, and what types of information can be gathered via messaging apps. Facebook outlined coming changes to Messenger API usage for European businesses earlier in the month, and now, it's looking at the consumer side, and how everyday users will be impacted. As e...
Social Media Marketing Trends for 2021: Predictions From the Pros : Social Media Examiner
Expert Interviews, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, View Points

Social Media Marketing Trends for 2021: Predictions From the Pros : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
How Instagram is Expanding its Branded Content Offerings
branded content, facebook, facebook marketing, instagram, instagram live, live, Marketing, product tags, Reels, Social Marketing Strategies, social media, social media marketing, stories, tiktok

How Instagram is Expanding its Branded Content Offerings

December 2nd, 2020 Marketing Erica Perry Instagram recently unveiled a new redesign of its main home screen on the app in an effort to combat the rise of TikTok. Specifically, the Reels icon is now front and center in the app and directs users to a dedicated page of curated content organized by people they follow and your previous engagement patterns and interests. Now, the platform is taking additional steps to ensure c...
How to Create Marketing Materials For Your Digital Course – Amy Porterfield
advertising, course creation, digital course, digital course marketing, Email Marketing, launches, marketing materials, marketing your course, Online Business, online course, Social Marketing Strategies, social media, social media marketing

How to Create Marketing Materials For Your Digital Course – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes
TikTok Launches New Small Business Resource Center for Marketers
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Launches New Small Business Resource Center for Marketers

As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into the fast-growing app. As explained by TikTok: "From success stories to creative tools and free webinars, it has everything you need to grow your small business on our platform." As noted, the platform includes a range of helpful tools, including case studies: And creative tools for your campaigns: There are also webinars, details on TikTok ad and performance metrics, and links to a range of other business resources. TikTok has had a tumultuous year, with a total ban on the app in India, and an ongoing legal battle for its survival in the US. Yet, despite this, TikTok has co...
Facebook Lead Form Ads: How to Optimize for Results : Social Media Examiner
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Lead Form Ads: How to Optimize for Results : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
7 Key Tips For Optimizing Your Email Marketing Ahead of Holiday Season
Email Marketing, facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

7 Key Tips For Optimizing Your Email Marketing Ahead of Holiday Season

It’s that time of year again. As the holiday season fast approaches, the nights are beginning to draw in, the temperature is beginning to drop, and marketers are hard at work figuring out a winning strategy to entice customers into their sales funnels.  The winter period is an extremely busy period for online marketers as businesses ramp up their efforts to appeal to buyers in the run-up to Christmas.  (Image: Clicky Blog) In fact, in the US, the busiest five days in the calendar year for email marketers all fall between Thanksgiving Day and mid-December. That’s a hectic schedule, so it’s vital that a plan is in place to make the most of your email marketing efforts.  Although marketing has evolved at a rapid pace in the 21st Century, email marketing has proven itself time and time again ...
#342: Behind-The-Scenes With My Mentor, Michael Hyatt: Why Entrepreneurs Will Save The World – Amy Porterfield
Business Mindset, entrepreneurial mindset, entrepreneurs will save the world, facebook, facebook marketing, how to be successful, how to become an entrepreneur, michael hyatt, podcast, Social Marketing Strategies, social media, social media marketing, the entrepreneur method, Thou Shall Prosper: Ten Commandments for Making Money, why entrepreneurs are important for the economy

#342: Behind-The-Scenes With My Mentor, Michael Hyatt: Why Entrepreneurs Will Save The World – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes
Snapchat Shares New insights into Consumer Behavior and Trends
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Consumer Behavior and Trends

Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions. As per Snapchat: "The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the “new normal”. Now, as we build hopes of recovery in 2021 and beyond, it’s time to focus on the next normal." Snapchat has collected a range of trends and insights into a new, 15-page report called 'Strategies for the Next Normal', which outlines how habits have changed, and what it means for your approach. Snap has identified several key shifts, including the rise of mobile eCommerce, the resurgence of QR codes for market...
YouTube Ad Targeting: What Marketers Need to Know : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube, YouTube Ads

YouTube Ad Targeting: What Marketers Need to Know : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
TikTok’s Top 100: 2020 in Review
facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

TikTok’s Top 100: 2020 in Review

December 9th, 2020 Marketing Erica Perry Since September 2020, TikTok has amassed more than 800 million active users worldwide and the app has been downloaded over 2 billion times on the App Store and Google Play. To commemorate a year of success, the app released its annual edition of TikTok 100 — a year-in-review roundup highlighting the top videos, genres, creators, and memes that took the Internet by storm. “From a ...
#343: From Bankruptcy To The Today Show: Become The Creative Visionary Of Your Business & Life With Tracy Matthews – Amy Porterfield
Business Mindset, creative archetypes, creative energy, creative entrepreneur, facebook, facebook marketing, female ceo, female entrepreneur, flourish and thrive academy, location freedom, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, the today show, tracy matthews

#343: From Bankruptcy To The Today Show: Become The Creative Visionary Of Your Business & Life With Tracy Matthews – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes
Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers

This seems like the most logical way for Facebook to close out 2020. Last week, reverse engineering expert Jane Manchun Wong shared images of a new look Facebook Help Center, with updated controls tools to help users find the answers they need. The update was later confirmed by Facebook - as explained by Facebook's Alexandru Voica: "We redesigned the Help Center to help people find the information they're looking for faster, with an improved and streamlined navigation and a user experience that's consistent with the rest of Facebook.com. We've also made search easier to use and refreshed the most popular topics to reflect what people want to learn about today." So, cool, right? A new Help Center experience, which is more in-line with common usage. Helpful, right? It seems that the updat...
How to Expand Your Facebook Ad Targeting to New Audiences : Social Media Examiner
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How to Expand Your Facebook Ad Targeting to New Audiences : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
How WhatsApp is Streamlining In-App Shopping
e-commerce, facebook, facebook marketing, in-app shopping, instagram, Marketing, online shopping, Social Marketing Strategies, social media, social media marketing, Whatsapp

How WhatsApp is Streamlining In-App Shopping

December 9th, 2020 Marketing Erica Perry In May, Facebook Shops made its debut streamlining the process for businesses to set up a single online store for customers to access on both Facebook and Instagram. In order to best facilitate the new on-platform shopping experience, the platform has also expressed its interest leading the path for customers to message businesses from their shop listings, via its family of apps i...
#344: 5-Steps For Creating & Repurposing Your Content Calendar Like A Boss – Amy Porterfield
behind the scenes, content, content calendar, content creation, core content, creating content, facebook, facebook marketing, how to create content, michael hyatt, Online Business, pandemic, pivot your message, podcast, Social Marketing Strategies, social media, social media marketing, strategies

#344: 5-Steps For Creating & Repurposing Your Content Calendar Like A Boss – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes
YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India
instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India

YouTube is testing a new shortcut option for its TikTok-like 'Shorts' feed, as it seeks to establish the option in the Indian market.  As you can see in this screenshot, posted by Digital Information World, the new home screen link gives Shorts prominent space in the top bar of the app, making it easier to tap through and see the latest in a dedicated Shorts feed. As explained by YouTube:  "We’ll be adding a Shorts icon to the top or bottom row of the mobile app that makes it easier for you to tap and watch Shorts on YouTube. Those who are in the experiment will either see a Shorts icon in place of the Explore tab (with the Explore icon moved to the top row) or will see a Shorts icon in place of the Cast icon in the top row (casting can still be done in the player while watching a video)....
A Very Serious and Prestigious Social Media Awards Show
facebook, facebook marketing, instagram, News, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

A Very Serious and Prestigious Social Media Awards Show

Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy content on social media. Every episode features one brand, and explains what the brand has done to deserve a place on Hootsuite’s fridge, as well as a few main takeaways for businesses hoping to replicate the success for themselves. Season 2 Episode 4: Vancouver Coastal Health Award: Least Awkward Attempt to Peer Pressure Young People Into Not Spreading Disease What they did that was Fridge-Worthy: Started a TikTok channel to reach a younger audience, creating funny and informative content to spread awareness about COVID-19 Takeaways: If you’re going to try a new channel, do it in a way that matches the tone and feel of content that’s already popular on t...
How to Grow Your Email List With a High-Converting Free Offer : Social Media Examiner
email list, facebook, facebook marketing, How To, Social Marketing Strategies, Social Meda Strategy, social media, social media marketing

How to Grow Your Email List With a High-Converting Free Offer : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
A Strategic Guide To Social Media Marketing For Nonprofits
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

A Strategic Guide To Social Media Marketing For Nonprofits

Let me start with the truth - a lot of people do not donate to nonprofits because they do not know if they will use the money for its intended purpose, or how nonprofits will invest the money or people might think if their donations can make a real difference! (more…)
Rebuilding the Systems of Social Media Marketing for a Better Future”
Conference, facebook, facebook marketing, pinterest, Social Marketing Strategies, social media, social media marketing

Rebuilding the Systems of Social Media Marketing for a Better Future”

December 9th, 2020 Conference Toby Daniels If we have learned anything from the tumultuousness and catastrophic events of 2020, it is that we need to make substantial and even systemic changes in society and especially in our industry. The spotlight of scrutiny has never been brighter and what is in plain sight for all of us to see is a business landscape that has failed to adequately respond to the moment. Social Media ...
#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes – Amy Porterfield
boost confidence, Business Mindset, confidence coach, confidence online, facebook, facebook live, facebook marketing, how to be more confident online, instagram live, ivirlei brookes, mindset coach, podcast, Social Marketing Strategies, social media, social media marketing

#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes
Snapchat Offers Tentative Support for UK MP’s Call for Labels on Digitally Altered Images
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Offers Tentative Support for UK MP’s Call for Labels on Digitally Altered Images

Negative self comparison is one of the biggest risks for young people online, and the availability of advanced photo editing and image-altering tools now means that many of the photos of people you see posted are not realistic depictions of what they actually look like. That can have serious impacts, and recently, a UK MP called for direct action to address it. Back in September, Tory MP Dr. Luke Evans proposed a new law which would force social platforms to add labels to any posted image that had been digitally altered or enhanced. Evans said that such enhancements create an "unrealistic and unachievable aspiration" for young people, which can cause significant psychological impacts. "With the click of a mouse you can have bigger biceps, with the swipe of a thumb you can have a slimmer wa...
How to Set Up Google Analytics: A Step-by-Step Guide
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy

How to Set Up Google Analytics: A Step-by-Step Guide

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are What content they want to see from your business How they behave when browsing your site The best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. However, setting up Google Analytics can be hard (to put it mildly). Luckily for you, we have a step-by-step guide for digital marketers of any level to easily and painlessly set up Google Analytics. Before we jump into how exactly to do that, let’s take a look at what makes Google Analytics so great. Bonus: Get a free social media analytics report template that shows you the m...
How to Use Instagram for Customer Service : Social Media Examiner
facebook, facebook marketing, How To, instagram, Instagram Stories, Instagram Tools, Social Marketing Strategies, social media, social media marketing

How to Use Instagram for Customer Service : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
5 Insights to Boost Your Brand’s Social Presence in 2021 and Beyond
engagement, facebook, facebook marketing, Hootsuite, Marketing, purpose-driven, purpose-driven marketing, ROI, Social Marketing Strategies, social media, social media marketing

5 Insights to Boost Your Brand’s Social Presence in 2021 and Beyond

December 10th, 2020 Marketing SMW Staff It’s been a whirlwind of a year and anticipating what lies ahead is no easier to navigate. Our friends at Hootsuite launched their 5th annual Social Trends report illuminating the top trends set to shape brands in 2021 and how to adapt and thrive. You can download the full report here, but here’s a peek at some of the high-level insights backed by the brightest minds in marketing a...
#345: The One Where We Make Business Legal Jargon Sexy with Ashley Kirkwood
ashley kirkwood, copywriting, copywriting laws, entrepreneurial lawyer, lawyer, legal guidance for an entrepreneur, legal jargon, legal protection, Online Business, patent, podcast, Social Marketing Strategies, social media, social media marketing, trademarks, uspto.com

#345: The One Where We Make Business Legal Jargon Sexy with Ashley Kirkwood

Legally protecting your content and intellectual property is important stuff  Attention all entrepreneurs: There’s a new law in town that’s a game-changer for your business… and you need to know about.  Trust me when I say that this law is going to make your life a whole lot easier. And because I’m always on a […] The post #345: The One Where We Make Business Legal Jargon Sexy with Ashley Kirkwood appeared first on Amy Porterfield | Online Marketing Expert.
3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business
instagram, Social Marketing Strategies, social media, social media marketing

3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business

Instagram's recent keyword search change may not be the platform’s “sexiest” update, but it is a very useful one. As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag – which has been the only way to really search for content on the network until now. In this post, I’ll outline three ways in which you can use Instagram keyword search to help ensure that your posts get found, even when you don’t use hashtags. Customer Engagement and Account Growth One of the biggest opportunities for business' to take advantage of Instagram keyword search is being able to find customers. With the state of social media, taking time to engage with your potential audience is key for growth. You can now search for pos...
10 Unique Instagram Reels Ideas to Get People Watching Your Channel
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

10 Unique Instagram Reels Ideas to Get People Watching Your Channel

Move over TikTok, Instagram Reels are here—and they’re looking to make a splash. Launched in late-2019, Instagram’s answer to TikTok has received mixed responses from creators, influencers, and brands. But big name businesses such as Sephora, Walmart, and Beardbrand are already on board. What does this mean for you? Instagram Reels is another great way for your brand to increase engagement and awareness on an already popular network. By creating Reels now, you have an opportunity to take advantage of its potential early. We want to help. Below are some of the best Instagram Reels ideas to help jump start the creative process. Tip: Instagram Reels are still pretty new on the scene. Make sure you know exactly how they work with our article Everything You Need to Know About Instagram Reels D...
Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner
facebook, Facebook Ads, facebook marketing, Facebook Organic, How To, Social Marketing Strategies, social media, social media marketing

Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
How to Effectively Engage Your Audience Through Email Marketing
email, Email Marketing, email outreach, facebook, facebook marketing, Marketing, personalization, personalized messaging, segmentation, Social Marketing Strategies, social media, social media marketing, storytelling, subject lines

How to Effectively Engage Your Audience Through Email Marketing

December 22nd, 2020 Marketing Kevin George Gone are the days of Spray and Pray email marketing. You cannot do those once customary ‘Email blasts’ to every subscriber on your contact list. The email marketing landscape has changed rapidly, thanks to the ever-increasing demand for personalized messaging. Striving for higher subscriber engagement is the primary reason behind this transition. However, things are not as simpl...
#346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher – Amy Porterfield
7-figure business, beginner entrepreneur, brand building, email list, email list growth, facebook, facebook marketing, generating revenue, goal digger podcast, Gravy, grow a podcast, honeybook, Jenna Kutcher, list building, monetize your podcast, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, start a podcast, subscribers

#346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher – Amy Porterfield

Listen To My Latest Podcast Episode: #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Listen To My Latest Podcast Episode:#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly
7 Clever Tips to Develop Your Personal Brand & Win More Clients [Infographic]
Social Marketing Strategies, social media, social media marketing

7 Clever Tips to Develop Your Personal Brand & Win More Clients [Infographic]

Are you looking for ways to build your personal brand? Want your personal brand to stand out from the crowd? The team from Resume Now share their tips for success in this infographic. Here’s a quick summary: Find your niche Choose a target audience Build a brand personality Create relevant content Build your social media presence Learn to network Sell yourself Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy
5 Social Media Strategy Questions Every CMO Needs to Answer in 2021
facebook, facebook marketing, instagram, News, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey, and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. But is your social strategy up to the task? Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Here are 5 questions to see how your approach compares. Download the full Social Trends r...
Facebook Contest Strategy: How to Grow With Contests : Social Media Examiner
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Contest Strategy: How to Grow With Contests : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Perfect 9 Steps To Plan Christmas Marketing Campaign (Free Checklist)
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Small Business, Social Marketing Strategies, social media, social media marketing

Perfect 9 Steps To Plan Christmas Marketing Campaign (Free Checklist)

It’s December already? Last time you checked, the trees were still shedding. You said to yourself, I still have Halloween to go through, but Black Friday caught up and you had no time left to plan a Christmas marketing campaign. Right? Wrong! It’s still not that late for you. Give this blog a read and be on your way to executing your holiday spirit-filled Christmas campaign. (more…)
How to Build a Brand Ambassador Network on Instagram
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing

How to Build a Brand Ambassador Network on Instagram

December 22nd, 2020 Marketing Kristen Matthews Can you believe Instagram turned 10 in 2020? Boasting 1 billion users, it’s surely not a platform that you have ignored as a marketer or business owner. However, I see many brands fall short with their Instagram marketing strategy. I don’t want you to be one of those brands so I’ve created this post on how you can boost the effectiveness of your Instagram presence with brand...
#347: The ONE Thing All Successful Entrepreneurs Do For Time, Location, & Financial Freedom (And Why You Should Too!)
atomic habits, create habits, entrepreneur, entrepreneurial habits, full focus planner, how to create habits, James Clear, Kate Northurp, michael hyatt, Online Business, online marketing made easy, podcast, Social Marketing Strategies, social media, social media marketing, step-by-step, successful entrepreneur, Uncategorized

#347: The ONE Thing All Successful Entrepreneurs Do For Time, Location, & Financial Freedom (And Why You Should Too!)

What you need to know about habits and successful entrepreneurs I know I speak for many entrepreneurs when I say that committing to a routine in the morning and before closing your eyes at night can play a big role in succeeding as an entrepreneur, as well as personally. Now, before you think that this […] The post #347: The ONE Thing All Successful Entrepreneurs Do For Time, Location, & Financial Freedom (And Why You Should Too!) appeared first on Amy Porterfield | Online Marketing Expert.
Nine Year-Old Ryan Kaji Once Again Leads YouTube’s Top Earners for the Year
Social Marketing Strategies, social media, social media marketing, youtube

Nine Year-Old Ryan Kaji Once Again Leads YouTube’s Top Earners for the Year

Time for your annual reminder that children are earning way more than you, and having more fun doing it also. Well, one child in particular - Forbes has published its annual listing of the top earners on YouTube, which, once again, is lead by Ryan Kaji, of the ever-popular channel 'Ryan's World', who is now only 9 years of age. Kaji's videos mostly consist of toy unboxings and light-hearted story clips (like this one). And as you can see from the view count, they remain hugely popular on the platform, facilitating extensive monetization opportunities. According to Forbes, Kaji earned $29.5 million from YouTube clips in 2020, up from $26 million last year, when Kaji was also number one on the Forbes list. Kaji also lead the way in 2018 ($22 million). That's an amazing run for Ryan's Worl...
8 Important Social Media Integration Strategies to Implement in 2021
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

8 Important Social Media Integration Strategies to Implement in 2021

Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why is social media integration important? First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is typically accomplished two ways: Directing your social media audience to your website Allowing your social media ...
Influencer Marketing Strategy: How to Scale a Business : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, Influencer Marketing, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Influencer Marketing Strategy: How to Scale a Business : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Your Path to Becoming a Powerful and Transformative Leader
facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

Your Path to Becoming a Powerful and Transformative Leader

December 11th, 2020 Marketing Toby Daniels Empathy, a word that has been used extensively during 2020. It is abundant yet also scarce. It is a foundational part of being human, however, when we look at what has happened this year and when we think about our politicians, the News Media, Social Media and the role of Corporations, you can argue that empathy is very much in short supply. This is why we teamed up with Faceboo...
#348: How To Create *True* Wealth As An Entrepreneur: An Exclusive Coaching Session with Patrice Washington
6 pillars of wealth, abundance, Business Mindset, entrepreneur, entrepreneurial mindset, how to create wealth, how to manage money, patrice washington, podcast, redefining wealth, Social Marketing Strategies, social media, social media marketing, wealth

#348: How To Create *True* Wealth As An Entrepreneur: An Exclusive Coaching Session with Patrice Washington

Ready to create more abundance in your business?  Have you ever been to an event where the speaker left you crying, laughing, and so inspired that you felt you could climb Mount Kilimanjaro all at the same time?  Well, today’s guest is that kind of speaker and coach! Her name is Patrice Washington, and I […] The post #348: How To Create *True* Wealth As An Entrepreneur: An Exclusive Coaching Session with Patrice Washington appeared first on Amy Porterfield | Online Marketing Expert.
TikTok Adds ‘Year in Review’ Option to Highlight the Clips That You Engaged with Throughout the Year
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Adds ‘Year in Review’ Option to Highlight the Clips That You Engaged with Throughout the Year

It may be the year that many want to forget, but 2020 hasn't been all bad, with people also finding new ways to work, new ways to connect and new ways to engage with family and friends in order to stay in touch.  And for many, one of those discoveries has been TikTok. The app has been growing fast over the past couple of years, but it gained even more momentum in 2020, with people in lockdown seeking entertainment. The app's now on track to become the next billion-user platform, and that's despite it being banned in India, and facing ongoing speculation about its future in the US. TikTok's made a lot of new fans, and now, it's looking to provide a little nostalgia to heighten that connection. Today, TikTok has added a new 'Year in Review' feature, which enables users to take a look back at...
Cheat Sheet for Every Network
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Cheat Sheet for Every Network

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook. But, it’s not difficult if you consult this guide to social media image sizes! Below are the most recent social media image dimensions, as of 2021. Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network. Why is it important to get social media image sizes right? There’s a lot to get right when your brand is creating great visual content for social media. You...
How to Analyze Site Visitor Engagement With Google Analytics Reports : Social Media Examiner
facebook, facebook marketing, Google Analytics, How To, Social Marketing Strategies, social media, social media marketing

How to Analyze Site Visitor Engagement With Google Analytics Reports : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
An Undervalued Asset in Marketing
facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, youtube

An Undervalued Asset in Marketing

December 15th, 2020 Marketing SMW Staff Hosted by Jesse Kirshbaum and in partnership with Triller, Beats, Bytes, and Brands is a show exploring the future of music marketing and how innovations in social media and shifts in consumer behavior are reshaping how music is made, consumed, and shared and how brands will need a music strategy to ensure they keep pace with culture. As Triller continues to grow in popularity, the...
#349: The VA Solution: Your Step-By-Step Guide To Hiring & Successfully Working With A VA with Shannon Miles – Amy Porterfield
belay solutions, entrepreneur, facebook, facebook marketing, growing an online business, how to hire, how to hire a va, how to work with a va, Online Business, podcast, shannon miles, Social Marketing Strategies, social media, social media marketing, tasks for a virtual assistant, Virtual Assistant

#349: The VA Solution: Your Step-By-Step Guide To Hiring & Successfully Working With A VA with Shannon Miles – Amy Porterfield

Listen To My Latest Podcast Episode: #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Listen To My Latest Podcast Episode:#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly
Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021
pinterest, Social Marketing Strategies, social media, social media marketing

Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021

Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play - really, how we do everything.  Two business sectors specifically impacted by the pandemic have been hospitality - and restaurants specifically - and home entertainment. Restaurants have had to quickly pivot to put more focus on home delivery options, while home entertainment has become a much bigger focus, with all of our regular, out of the home options off the cards. That's lead to some major habitual changes in how we use these services, which could have long-lasting impacts. And even if we do get to a stage where things can revert to some level of normal, that still won't happen for some time - which is why this week, Pinterest has published two new guides, one for ...
How to Link Instagram to your Facebook Page in 4 Easy Steps
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Link Instagram to your Facebook Page in 4 Easy Steps

Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages. Of course, with Hootsuite, social managers with connected accounts could do this a long time ago. Learn how to link your Facebook page to Instagram and the benefits you’ll unlock by connecting your accounts. Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Why link your Instagram to a Facebook page These are the ...
Clubhouse App: How to Get Started : Social Media Examiner
Clubhouse, facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Clubhouse App: How to Get Started : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Best SaaS Deals You Shouldn’t Miss For Black Friday 2020
facebook, facebook marketing, instagram, linkedin, Small Business, Social Marketing Strategies, social media, social media marketing

Best SaaS Deals You Shouldn’t Miss For Black Friday 2020

Yes! Holiday Season is on us, Black Friday and Cyber Monday mark the official start of the Christmas shopping season. We have collaborated and curated a list of enticing deals clubbed together with the best of SaaS industry players just for you.  (more…)
4 Data-Driven Digital Marketing Tactics to Embrace in 2021
ads, data, data-driven marketing, Digital Marketing Trends, facebook, facebook marketing, future of content, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

4 Data-Driven Digital Marketing Tactics to Embrace in 2021

The new year is fast-approaching, so it’s high time that we evaluate our marketing strategy and come up with tactics to shake things up. Digital marketing is one of the fastest-changing industries out there – is your marketing strategy agile enough to adapt? There have been multiple marketing innovations introduced in 2020 (driven by both technology and the pandemic that has changed all the aspects of our lives), yet one trend is the most prominent one: Data Never before have brands had access to so much marketing data that includes: Internal / private data (customers’ emails, buying preferences, etc.) Public data (like competitors’ identifiable marketing tactics, overall shopping trends, etc.) You don’t need to be a data scientist or invest hundreds of thousands of dollars in data colle...
#350: Perfecting Your Pitch: 5-Steps To Sell With Ease with David Meltzer – Amy Porterfield
5 to thrive, david metzler, facebook, facebook marketing, five to thrive, how to sell online, Online marketing, perfect your pitch, podcast, sell your product, selling for entrepreneurs, Social Marketing Strategies, social media, social media marketing, webinar pitch, Webinars

#350: Perfecting Your Pitch: 5-Steps To Sell With Ease with David Meltzer – Amy Porterfield

Listen To My Latest Podcast Episode: #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Listen To My Latest Podcast Episode:#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly
Instagram Shares Insight into the Most Popular Holiday Cookies Across the US
instagram, Social Marketing Strategies, social media, social media marketing

Instagram Shares Insight into the Most Popular Holiday Cookies Across the US

Wanna' know what the most popular holiday cookies are across the US? This week, Instagram has shared some new insights into the most popular cookie types, based on Instagram usage data, which may help in your marketing strategies in each specific state. As per Instagram: "The champion cookie flavors include peanut butter, shortbread, crinkle, oatmeal, sugar cookies, gingerbread, snickerdoodles and the classic chocolate chip, which surprisingly only reigned popularity in Illinois." The insights are based on Instagram likes and mentions of cookies over the past month, using both in-feed and Instagram Story posts, providing some potentially valuable notes for your seasonal campaigns. For a bakery or cafe, the insights could have direct bearing, but other businesses might also be able to us...
The Top Instagram Updates You Need to Know: December 2020
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

The Top Instagram Updates You Need to Know: December 2020

Keep informed with this rundown of Instagram’s latest updates. From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them. Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge. Here are the new Instagram updates for December 2020. Jump back to previous months: Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Top Instagram updates you need to know in 2020 December 2020 Instagram updates Instagram wraps up a complex year with updates to branded content, guides, and more. Product and branded content tags ...
Why Clubhouse App Might Be the Next Major Social Media Platform : Social Media Examiner
Clubhouse, Expert Interviews, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, View Points

Why Clubhouse App Might Be the Next Major Social Media Platform : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
How Twitter is Driving Tweet Exposure and Virtual Hangouts
facebook, facebook marketing, instagram, linkedin, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, Squad, tweets, twitter, video

How Twitter is Driving Tweet Exposure and Virtual Hangouts

December 16th, 2020 Marketing Erica Perry It’s hard to believe more than seven years ago Snapchat unveiled “Stories,” a feature allowing consumers to string together images and videos into a digestible, diary-esque sequence that would disappear after 24 hours. It proved so popular that several other prominent players including Instagram and LinkedIn created their own Stories doppelgängers. Most recently, Twitter is carvi...
#351: Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down – Amy Porterfield
boost sales, content, facebook, facebook marketing, how to launch, ideal community, launch messaging, launching, mini-promo, Online marketing, pivot messaging, podcast, Social Marketing Strategies, social media, social media marketing, Webinars

#351: Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down – Amy Porterfield

Listen To My Latest Podcast Episode: #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Listen To My Latest Podcast Episode:#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly
The Marketing Calendar for 2021 [Infographic]
Social Marketing Strategies, social media, social media marketing

The Marketing Calendar for 2021 [Infographic]

Given the disruption of 2020, it may feel a little presumptive, even foolish, to start planning for what may or may not be coming in the year ahead. Almost every plan you would have had in place for this year would have been thrown out by the pandemic, and/or other unforeseen shifts that seem to have conspired against any sort of strategic thinking. But the key dates and events remain, even in uncertain times, and with the end of the COVID-19 outbreak seemingly in sight, now is the time to start mapping out a tentative plan, and thinking over your approach for 2021. To help with this, the team from Linqia have published a new, 2021 events calendar to help you stay on top of all the key happenings. Some things might change, might shift around, not everything listed here will play out as e...
The Top Facebook Updates You Need to Know: December 2020
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Top Facebook Updates You Need to Know: December 2020

“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests on its laurels. There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. It’s why we’ll be keeping this page updated regularly, spotlighting the most important Facebook updates each month. Be sure to check back often (and maybe even bookmark this page?). Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four si...
How to Use an Email Sequence to Turn Prospects Into Customers : Social Media Examiner
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How to Use an Email Sequence to Turn Prospects Into Customers : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
9 Things You Need To Do To Avoid PR Crisis On Social Media
facebook, facebook marketing, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

9 Things You Need To Do To Avoid PR Crisis On Social Media

How successful your business is, depends almost entirely on how the public views it. Your brand image is what helps you attract new customers and retain old ones. It’s what has the power to drive your growth, improve your brand awareness, and boost your bottom line even.  (more…)
How Reddit is Expanding its Video Presence with Dubsmash
Dubsmash, facebook, facebook marketing, Marketing, reddit, Social Marketing Strategies, social media, social media marketing, tiktok, video, video streaming

How Reddit is Expanding its Video Presence with Dubsmash

December 16th, 2020 Marketing Erica Perry 2020 has seen a surge in the ever-expanding category of video offerings, particularly short-form, geared toward younger audiences. The latest to make a place in the space? Reddit. The platform recently revealed its acquisition of short video platform Dubsmash. While the app will retain its own platform and brand, Reddit will integrate its video creation tools to help boost the cr...
#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly – Amy Porterfield
direct social posts, email list growth strategies, facebook, facebook groups, facebook marketing, free marketing, how to pitch yourself, indirect social posts, list building, list growth, Online Business, Online marketing, organic traffic, podcast, pr strategies, Social Marketing Strategies, social media, social media marketing

#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly – Amy Porterfield

Listen To My Latest Podcast Episode: #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Listen To My Latest Podcast Episode:#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly
Snapchat Shares New insights into Christmas and New Year’s Trends
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Christmas and New Year’s Trends

Looking to make that last-minute push for your Christmas campaigns, or planning your marketing approach ahead of what will be a very different New Year's celebration? This week, Snapchat has provided some new insight into how its users are approaching the holiday season, which could have some bearing on how marketers angle their campaigns for such. First off, on Christmas trends - Snapchat says that the majority of its users are planning to celebrate with family, however they can, with holiday movies and outdoor activities high on the list. That's in line with general holiday trends, but it is worth noting that more people will be taking part in smaller, more intimate gatherings this year, which could place more emphasis on these activities than in times past. Snapchat also notes that more...
Everything You Need to Know About Twitter’s Disappearing Tweets
facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

Everything You Need to Know About Twitter’s Disappearing Tweets

It’s common wisdom that the internet is forever. Country superstar Brad Paisley even wrote a song about it, for goodness sakes. But Twitter, with its new Fleets feature, dares to disagree. Rolled out to users worldwide November 2020, Fleets are a way to post content on Twitter that will disappear after 24 hours. Reactions so far have been… mixed. It's very meta how everyone stopped caring about Fleets after 24 hours. — Monty Ashley (@monty_ashley) November 27, 2020 ok all of your fleets are excellent, it's like having access to an exclusively wholesome take-free alt twitter whenever I like and I'm begging you to keep it that way — Hannah Malcolm (@hannahmmalcolm) November 27, 2020 I ain watch 10 fleets since this feature come out — Duke (@Dxke_fz) December 9, 2020 Finally updated tw...
How Zapier Supports SocialPilot To Be The Most Cost-effective Tool
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Zapier Supports SocialPilot To Be The Most Cost-effective Tool

Nobody wants to do repetitive work which is a necessary element of the job. Right? To address this issue, people are opting for automation tools. With this regard, Zapier has been one of the leading tools in this arena. (more…)
How to Create YouTube Video Ads That Convert : Social Media Examiner
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube, YouTube Ads, YouTube Video

How to Create YouTube Video Ads That Convert : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USA
artificial intelligence, googe optimize, google optimization, google seo, Google Updates, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo audit, seo company, seo services, Social Marketing Strategies

The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USA

Customers are out there searching for the right services and products that you as a business are claiming to provide. They are using every means available to them to look for products, services, and information that they need. They are looking for genuine and good products and service providers on search engines, local business searches, using different platforms like mobile and tools like voice search. The point of all this is that your customer is looking for you desperately and it is you who has to meet them halfway. Be where your customers are and seize the opportunity.  SEO (Search Engine Optimization) is a key method to do this. It establishes your presence in all the locations where there is a probability of consumers looking for you. SEO ranks your website where it matters the m...