seo services

2Apr By Adam ProehlNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

103 Small Business Marketing Ideas To Help You Grow

As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with proven ways to improve your online presence, build your email list, engage prospective customers in social, and drive measurable revenue. In this column, you’ll find 103 small business marketing ideas designed to help you grow your business either through gaining new customers or retaining existing ones. And you can actually execute these ideas on your own! Keep reading for tactics you can use in your small business to create better and more content, grow your social presence, acquire and retain customers, and more. Creating Content If you’ve been paying attention, you know you need content. It ...

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1Apr By Corey MorrisNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Complete Guide To On & Off Page Local SEO Content

When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake. Yes, we might have limited text fields and places where we can input content. Hear me out, though. There’s more to it than you might think. Key Differences In Local & Organic SEO Content Strategies You may know about the content Google likes to see on a website and how to optimize it to show up higher on search engine result pages. But what about local content? How is that different? Here’s the thing, content strategies for local SEO and broader organic SEO aren’t actually that different. No matter what, good informative content should alw...

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31Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Small Businesses Use a Marketing Agency

Whether you own a plumbing company, lawn care business, or B2B SaaS company, there’s one thing all small businesses have in common. You need to promote your company, but you don’t have unlimited resources to do so. Fortunately, from social media and email campaigns to digital ads on Google and Facebook, the amount of tools you have at your disposal has never been easier to use or more affordable. However, they can also be overwhelming. That’s where partnering with a high-quality marketing agency comes in. If you’d like to focus on your core business while experts handle your marketing, an agency can give you that freedom. Let’s look at some core reasons why small businesses use marketing agencies. Marketing Agencies Provide a Wide Range of Services One of the biggest reasons to partner wi...

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31Mar By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

How to Remove a Permanently Closed Google Business Profile Page from Google Maps for Good

Like my post? Please share! A longstanding gripe of business owners, local SEOs, and others is that Google Business Profile (AKA GMB) pages linger around on the map even after they’re marked as “permanently closed.”  Most often it’ll be a page you once created or claimed, or it may be a competitor’s spam page or a page that’s causing some other problem.  In any event, you want the page completely gone from Google Maps, rather than in “permanently closed” purgatory. Google’s stated policy on removing GBP/GMB pages has been that a business owner need to relinquish control of a page, mark it as permanently closed, and then Google may or may not choose to remove it.  Google may keep it around long-term if it sees some benefit to keeping the listing accessible on Maps.  Google’s MO is to hoard ...

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30Mar By Kevin RoweNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Top 25 Local Search Ranking Signals You Need to Know

Getting a local business to rank is challenging for three reasons: An uptick in mobile uses because more people are using their phones to find businesses near them. A surge of businesses recognizing the value of local SEO are making results more competitive. Google Local Pack, which was once the top seven, is now just the top three. So, what does it take to appear at the top of these competitive local results, to get you in front of the people searching for products and services like yours? Here, you’ll learn about 25 specific local ranking signals you need to understand and optimize for in order to perform as well as possible in local search. First, let’s take a look at how these changes with Google’s Map Pack/Local Pack are a game-changer for businesses. Recent Map Pack Changes You Need...

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29Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Finding a Toronto SEO Company: Common Questions

As a business owner, you’ve probably heard a lot about search engine optimization (SEO). You know that the process helps you rank more highly on search engines, which can bring you more website traffic and more customers. However, you probably have some questions about SEO and how to work with a Toronto SEO company. This article will answer many of the questions we often get from our clients so that you can have more confidence as you move forward with digital marketing. Read on to get your key questions answered today! How Does SEO Work? Google has a complex algorithm that is focused on serving users with the most relevant, useful information in response to their queries. SEO works by optimizing your website for certain keywords so that Google recognizes your website as relevant and help...

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29Mar By John McAlpinNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Is A Local Link & How To Find More Local Link Opportunities

Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve your rankings. Finding high-quality and relevant links for local SEO is also going to be one of your greatest challenges. So here, you’ll find all kinds of useful tips to help you identify prospects, put tools to work for you, and find greater success in your link building outreach tactics. What Is A Local Link? The traditional thought process when we think about link building is that we want highly authoritative domains to link back to our websites – and we want as many of them as possible. However, earning backlinks for smaller organizations can be incredibly challenging, especially if nobody has heard of you. If you’re taske...

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28Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Do Businesses Promote Their Products?

When it comes to promoting your business, there are a lot of different methods you can use. But, no matter which method you choose, the goal is always the same: to get more people interested in what you have to offer. Promoting your products and services is the way that you attract attention to your company. You can do this online, offline, or some combination of the two, but the fact remains that promoting your business is the only way to grow. Let’s take a look at why promotion is so important and how to market your business effectively. Why Promoting Your Business is Essential There are a number of reasons why promoting your business is essential. For one, it helps you reach more potential customers. And, as any business owner knows, it’s important to reach as many potential customers ...

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28Mar By Ben FisherNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and develo...

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27Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The 5 Best Places to Promote Your Business Online

Promoting your business online doesn’t have to be as difficult as it may seem, especially if you know where to find the most active, engaged audience for your product or service.  In fact, there are five specific places that you can promote your business online where you can be sure you’ll reach precisely the right people who are searching Google and other search engines at that exact moment they want exactly what you’re offering.  Here are five of the best places to promote your business online right now. Google Business Profile The first thing you should start with is a Google Business Profile. Your Profile is an easy way to manage your business on Google and create a custom page for your company. This will help establish your business as an authoritative source of information and make ...

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26Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Questions to Ask As You Look For the Best SEO Company

Do you know how to find the right SEO company for your needs? There are many reasons why it is important to find the right SEO company. One of the most important reasons is that SEO is one of the best ways to improve your website’s visibility and ranking on search engines. By working with an experienced and reliable SEO company, you can get the results you need to grow your business. SEO is not a one-time process; it needs to be maintained over time in order to continue to see results. That’s why it’s important to find an SEO company that you can trust to help you achieve your long-term SEO goals. Fortunately, you can find the best SEO company by asking the right questions. Here are the things you should ask before you commit to an SEO marketing partner. What is the Customer Support Like? ...

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25Mar By Sam HollingsworthNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Completely Optimize Your Google Business Profile

Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps. Seasoned SEO professionals use Google Business Profiles to leverage a location-based strategy. Creating a Google Business Profile is the first step to local search success. And for good reason. GBP offers the greatest impact for brands seeking local exposure. A feature like Google’s Local Search emphasizes the need for a GBP for both new and established businesses. Navigate to:Google Business Profiles: The BasicsStarting Your Google Business ProfileVerifying Your Google Business ProfilePublishing Your Google Business ProfilePhotos & Videos For Your Google Business ProfilesMonitoring Your Goo...

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25Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Search Engines: Expectations vs. Reality

Can search engines really do EVERYTHING? It may seem like it, but the truth is they don’t always meet our expectations. As a small business owner trying to use search engines to increase your business, it’s important to understand the expectations vs. reality of Google and other search sites. Let’s look at a few expectations people have about Google that are a bit unrealistic, and what the truth really is. Expectation: Google Will Always Provide Accurate Results Google is a search engine that uses a complex algorithm to provide the most accurate results possible. The algorithm takes into account many factors, including the relevance of a website to the search terms, the number and quality of links to a website, and how recently a website has been updated. Google is known for providing acc...

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24Mar By Kristopher JonesNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Quick Tips To Boost Your Google Business Profile Visibility

Every business out there wants to attract more online visibility – especially on Google. How can you get in front of just the right people in local search listings and the Map Pack? Optimizing your Google Business Profile (GBP) listing puts your local business in the best position to get found and convert motivated searchers to paying customers. Here are a few tips to get you some quick wins without breaking the bank. 1. Encourage Reviews Reviews are one of the best ways to grow your GBP. They cost nothing but do much to raise your business’s profile to organic searchers. Think about how you might go about weeding through a large selection of local general contractors if you have never employed one before. You have no idea if the claims made on a contractor’s website are accurate since yo...

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23Mar By Dan TaylorNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why NAP & User Experience Are Crucial To Local SEO

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories and social bookmarking sites aren’t just used by Google – they’re used by humans, too. Maintaining a high level of consistency and accuracy reduces the risk of mistakes being made by search engines mechanically processing the data. It also reduces the risk of user friction should a potential customer trying to contact your business come across an incorrect phone number, store hours, or email address. And, if Google comes across five differen...

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22Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The 5 Types of Keyword Research

If you want your business website to rank highly on search engines, you’ll need to pick specific keywords to focus on. These keywords should be phrases that your ideal customers use to look for information and services in your industry. One question we often get is, “How do you find the right keywords?” There are several ways to do keyword research. Here are the five types of keyword research you can’t afford to overlook. Once you’ve found the right keywords, you’re well on your way to optimizing your website. Let’s get started! 1. The Google AdWords Keyword Tool If you want to find high-quality, high-volume keywords, why not go to the source? Over 92% of searches happen on Google, so that’s a great place to look for keywords. Google’s keyword planner is free and was originally created to...

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22Mar By Anna CroweNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Types Of Content That Will Help Your Local SEO

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information. Sadly, local websites are pushed down further and further in the local SERPs. In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page. That number grew from 50% in 2019. Your website plays second fiddle to Google Business Profile and other Google search result features now. Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your NAP ...

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21Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Signs You Need Toronto SEO Services

Are you struggling to rank where you want to on Google’s search results? Wondering why your awesome website isn’t getting any traffic? If so, there’s probably something wrong with how you’ve optimized your website. SEO is a difficult process that can take a lot of time and effort. It’s important to remember that doing SEO alone isn’t easy, and it’s often best to hire a professional to help you out. In this guide, we’ll look at six signs that you need Toronto SEO services. 1. You’re Not on Google’s Page 1 For Your Main Keywords If you’re not ranking on the first page of Google, you’re missing out on a lot of potential traffic and business. In fact, studies have shown that the majority of web traffic comes from the first page of search engine results pages (SERPs). This is why it’s so impor...

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21Mar By Anna CroweNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Types Of Content That Will Help Your Local SEO

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information. Sadly, local websites are pushed down further and further in the local SERPs. In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page. That number grew from 50% in 2019. Your website plays second fiddle to Google Business Profile and other Google search result features now. Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your NAP ...

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20Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Debunked! The Truth About 4 Digital Marketing Myths

Digital marketing is a powerful tool that can be used to market your products, services, or organization.  It is the use of different digital platforms such as social media and websites to promote your business and brand. Digital marketing has grown in importance over the last decade because it allows businesses to reach more people at lower costs than traditional advertising methods. Unfortunately, there are a lot of myths that business owners believe about digital marketing. We’re going to debunk these myths and show you the truth about this powerful marketing method. Myth 1: Digital Marketing is Expensive Digital marketing can be very affordable, depending on the strategies you choose to implement. There are many free or low-cost options available, such as social media, search engine o...

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19Mar By Ben FisherNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and develo...

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18Mar By Brian HarnishNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO For Beginners: Getting Started

One of the first questions a lot of businesses have about local SEO is: Do I really need it? And I get it. You’re busy – your time, budget, and energy are precious resources. Do you really need another thing to keep up with? If you want to attract in-store traffic, online or phone orders, appointment bookings, clinic visits, or other business from local consumers, the answer is a definitive YES! Who Benefits From Local SEO And Why? All types of businesses that interact with and service customers in a specific region can benefit from local SEO. This includes retail stores, service businesses, restaurants and hotels, hospitals, banks, construction companies, and more. Here are a few examples. Lawyers And Law Firms One of the biggest benefits of local SEO for these clients is that Google sho...

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18Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Promote Your Business Online? And Other Important Questions

As a small business owner, there is no end to the number of ways you can promote your business. You might wonder, why promote a business online? And if you do promote a company online, what are the best ways to do it? This guide will answer common questions that we’ve heard from business owners as we talk to them about promoting their business online. This Q&A is a valuable resource that will help you determine your digital marketing strategy. Let’s get started! Why Promote Your Business Online? Using digital marketing to promote your business broadens your reach and gives you access to more potential customers. By having a website and utilizing online marketing techniques, a business can expose itself to a global audience at a fraction of the cost of traditional marketing methods. Ad...

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17Mar By Kristopher JonesNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Quick Tips To Boost Your Google Business Profile Visibility

Every business out there wants to attract more online visibility – especially on Google. How can you get in front of just the right people in local search listings and the Map Pack? Optimizing your Google Business Profile (GBP) listing puts your local business in the best position to get found and convert motivated searchers to paying customers. Here are a few tips to get you some quick wins without breaking the bank. 1. Encourage Reviews Reviews are one of the best ways to grow your GBP. They cost nothing but do much to raise your business’s profile to organic searchers. Think about how you might go about weeding through a large selection of local general contractors if you have never employed one before. You have no idea if the claims made on a contractor’s website are accurate since yo...

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17Mar By Wes MichyNo Comments

googe optimize, google optimization, google seo, Links, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Need Local Links in 2022? Try These 10 HARO Outreach Tips

7. Reiterate the query in the introduction of the pitch. On the heels of the Subject line tip, I always recommend mentioning the following in your initial pitch: the writer’s name, their query summary, and the outlet. It would look like this as an example: “Hi WRITER,  My name is Wes and I’m writing in response to your HARO request for OUTLET NAME where you’ll be discussing TOPIC. I was able to connect with CLIENT who is a CREDENTIALS in LOCATION. They share their insight on TOPIC below for your review and consideration.” Trust me, this will help you immensely if you want to check in on a past pitch. I can rarely remember passing details but I can remember hot-ticket outlets I pitched or the topic. Keep in mind that many writers will not notify you in any capacity on your pitch, so don’t...

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16Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

New Offerings: How Do Businesses Promote Their Products & Services?

You’ve got a new product or service available from your small business. Congratulations! This can open up a new revenue stream, attract new customers, and give existing customers a reason to buy additional products or services from you. However, before you can reap these benefits, you need to know how to promote these new offerings. How do other companies do it? Here are 4 strategies you can use to promote your new product or service today. Exclusive Previews Many businesses these days use exclusive previews to promote new products and services. This involves giving current customers a sneak peek of what’s to come. This can be a great way to generate interest and excitement among your client base, and it can help you build momentum heading into the launch of your new offering. There are a...

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15Mar By Maddy OsmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools

14 Essential Local SEO & Listing Management Tools

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about a company. For instance, at the height of the pandemic in March 2020, more than 50% of shoppers searched online for open or closed stores. Local SEO is now part of the “new normal.” The good news is, there are local SEO tools you can use to help make keeping your business relevant and improving its visibility in organic and Map Pack results a lot more efficient. Partner these with local listing management tools, and you’ll be ahead of the competition....

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15Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Ways to Promote an Ecommerce Website

In order to be successful in ecommerce, it’s important to have a well-optimized website that can attract traffic and convert visitors into customers.  However, simply having a website is not enough – businesses also need to use effective marketing strategies to reach potential buyers. That will give your target audience the opportunity to learn about your business and build up the “know, like, and trust” factors that help them become customers. In this article, we will discuss four ecommerce strategies that will help increase traffic and sales. Let’s get started! 1. Optimize Your Website Content  Optimizing your website content is one of the most effective ways to promote your ecommerce business. By optimizing your pages for search engines, you can make it easier for potential customers t...

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14Mar By Miranda MillerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Is Local SEO & Why Local Search Matters

Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well. Organic listings are another great opportunity for your local business to appear in front of motivated searchers when Google determines that the query has local intent. So, although local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics. Let’s start at the beginning – what is local SEO and why ...

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14Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Promote a New Website on Social Media: A Guide

You’ve just created your website and you’re ready to show it to the world. The problem is that the internet is an incredibly crowded place, and it’s easy to get overwhelmed when it comes to promoting your business. If you have a brand new website, one of the best places to promote it is on social media. Over 31 million Canadians use social media, and many people spend hours per week on the platforms. If you want to promote your new website on social media, how do you go about it? It depends on what platform you target. Let’s take a look at each one. Facebook Facebook is one of the most popular social media platforms in the world, which makes it a great place to promote a new website no matter what business you’re in. You’ll find almost every age group and every social demographic somewhere...

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13Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways to Create a Strong Social Media Presence for Your Business

As a business owner, you know that having a strong social media presence is crucial for success. But what are the best ways to promote your business on social media? In this blog post, we’ll give you five tips for creating a strong social media presence for your business. Keep reading to learn more! 1. Establish a Social Media Presence When it comes to promoting a business online, social media is one of the most effective ways to reach a large audience. By establishing a social media presence, a business can create a platform where they can share their products and services with potential customers. Additionally, social media can help businesses connect with current customers and build relationships with them. There are a number of ways to establish a social media presence for a business....

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12Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Common Mistakes in Promoting Your Business

In today’s world, it can be difficult to promote a business without being overwhelmed. With how much information is available online and how many ways you could be advertising your company, how do you know what will work best? That’s where this article comes in! It provides examples of some common mistakes that people make when promoting their businesses. By avoiding these mistakes, you’ll have a better chance at getting noticed by your target audience and achieving success! In order to get started on how to avoid these mistakes, let’s take a look at each one individually. Lack of Market Research and Testing One of the most common mistakes people make when promoting their businesses is not doing enough market research and testing. Without this essential step, it can be difficult to know w...

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12Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Places to Promote Your Business Online

As a small business owner, you know that online promotion is key to your success. But with so many different options out there, it can be hard to know where to start. Should you advertise on social media? Do you need a blog? What is SEO? It can feel very overwhelming, especially if you’re already running a business. In this post, we’ll outline four of the best places to promote your business online. We’ll also give you some tips on how to make the most of each platform. So read on, and start promoting your business today! 1. Your Website: Creating a Blog If you don’t have a blog, you need one. Why?  In addition to helping people find your business online, your blog can also be used as an important marketing tool. Here are just some of the benefits of having a blog for small businesses. Yo...

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11Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Common Myths About Promoting Products On Social Media

There are many common myths about promoting products on social media. Some people believe that their customers are not on social media, while others think that social media is simply unmeasurable. In reality, neither of these things are true. Believing myths about promoting products on social media can hold you back from growing your business and being successful with digital marketing. Let’s look at some of the most common myths and bust them! Myth: My Customers Aren’t On Social Media This is one of the most common myths about social media marketing. The truth is, however, that almost everyone is on social media in one way or another. In fact, according to recent studies, 83% of Canadians are active on at least one social media network. Even if your specific customer base isn’t active on...

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10Mar By Maddy OsmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools

14 Essential Local SEO & Listing Management Tools

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about a company. For instance, at the height of the pandemic in March 2020, more than 50% of shoppers searched online for open or closed stores. Local SEO is now part of the “new normal.” The good news is, there are local SEO tools you can use to help make keeping your business relevant and improving its visibility in organic and Map Pack results a lot more efficient. Partner these with local listing management tools, and you’ll be ahead of the competition....

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9Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Ways to Promote a Business Online

There are many different ways to promote a business online, and the best strategies depend on the budget that you have as well as the type of business that you have.  As a small business owner, you know that promoting your business online is essential to success. But with so many options available, it can be hard to know where to start. Here are four ways to promote your business online, no matter what stage you’re at. Once you start implementing these strategies, you’ll watch your online presence grow and your profits improve significantly. Let’s get started! 1. Build a Strong Website If you already have a brick-and-mortar business, it is hard to promote your business without having an online presence. People are turning to the web for information about businesses, so if they can’t find ...

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8Mar By Miranda MillerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Is Local SEO & Why Local Search Matters

Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well. Organic listings are another great opportunity for your local business to appear in front of motivated searchers when Google determines that the query has local intent. So, although local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics. Let’s start at the beginning – what is local SEO and why ...

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5Mar By seo-ninjaNo Comments

Advanced SEO Techniques, Content Marketing Strategies, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Online marketing, organic search, rich snippet, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, SEO Strategy

Why You Should Use Rich Snippets To Optimize Your Organic Click Through Rate?

Earlier, Google search result pages looked quite dull and unorganized. They were like pages of a book that have no images and other related information. But today, when a person surfs on the internet, he or she usually gets information in a very standard and easy to read style. This happens because now Google and other search engines use Rich snippets to display search results. What are Rich Snippets? Rich snippets have been the latest trend since their introduction in the year 2009. They work as the vital elements of search engine result query. Today, you will find rich results on almost all search engine result pages. Also known as structured data markup or schema markup, it represents website data in more organized form. By implementing rich snippets you can easily imp...

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5Mar By seo-ninjaNo Comments

Advanced SEO Techniques, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Build Brilliant Marketing Strategies With STP Tool

Marketing geeks are not unaware of the STP approach. It stands for segmentation, targeting and positioning and has an imperative part to play in modern marketing scenario. When it comes to most popular marketing models many experts count on it. It is only second to the most popular SWOT/TOWs matrix. STP being a relatively new concept can make even big in the future years.  Going in flashback around mid-1950s you will find that marketing approaches emphasized more on products than focusing on the target audience. Product differentiation is one example of the leading marketing strategy of the former years.  Coming back to the STP model, businesses rely upon it in creating marketing communications. This being useful in prioritizing propositions and preparing and delivering customized an...

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3Mar By seo-ninjaNo Comments

Advanced SEO Techniques, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo process, seo services, SERP, website optimization, website traffic

Affected By Sinking SERP & Traffic? Fix The Trouble Now

How do you feel when your content tops the search results? Out of the world? And how do you feel when it falls down? Painful?  When it comes to create a content that’s unique and has potential to attract viewers like anything, a lot of efforts in terms of research, brainstorming and writing are made. However, there are times when even these efforts pay almost nothing. As a result, value of the page declines. But do you know why the tragedy happens? No? Do read this post till the end and discover the real reasons.  Why Rankings Suffer? In SEO, two terms that perform opposite to each other are stability and search results. If we talk about search engines, they are always working on algorithms in order to serve users with better results. Moving on to the robots, they keep on craw...

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2Mar By Kristal AudainNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Do They Help Or Hurt?

Local SEO can be a winner for so many types of businesses. Whether you have a brick-and-mortar or a service-based business, you know that many of your potential customers will begin their journey with search. And if you want their business, you have to show up. To get started, you’ll (hopefully) run a local SEO audit on your site which will help you create your local strategy. This will be your roadmap to ensure that you have checked all the boxes and are well on your way to attracting those customers near you. During this process, one of the things you may realize is that there are specific content types targeted to increase your visibility to those users looking for your product or service in their area. This also means to truly show up in the right place at the right time, you will need...

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2Mar By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Google Maps Spam-Reporting System: the Toilet That Flushes 60% of the Time (on a Good Day)

Like my post? Please share! In the past couple of years, I’ve heard many local SEOs and a few hands-on business owners make a comment to the effect of, “Google Maps doesn’t approve anti-spam edits anymore.”  There’s more than grain of truth to that. Google never has been good about policing the local map enough to show businesses that playing it straight is worth the restraint.  In recent years Google doesn’t seem to have gotten any better and may even have gotten worse, especially given its more-relaxed policies toward non-in-person businesses since 2020. You may already have an objection to the effect of, “I’m a ‘live and let live’ type” or “I don’t want to rat anyone out.”  My philosophy here is simple: if competitors are to outrank you, at least make them work for it.  If you want to l...

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1Mar By seo-ninjaNo Comments

googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo local, seo services

SEO Techniques For Multiple Location Businesses

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients.  For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at some crucial st...

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1Mar By Marshall NymanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO Guide For Ecommerce & Online Ordering

With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location. Now businesses are focused on providing a seamless omnichannel experience to allow the customer to order online, whether it is directly within the listing or on an individual location page. This also allows customers to choose how they want to receive their product with delivery or pickup options that best fit their needs. With this shift, the strategy on how to maximize a brand’s online ordering experience has changed. In this post, we will share our local SEO guide for ecommerce and online ordering to promote more conversi...

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28Feb By Tomas AcunaNo Comments

googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Core Web Vitals Impact on Google Business Profile Landing Pages

Core Web Vitals Impact on Google Business Profile Landing Pages - Whitespark In 2021 Google announced it would include page experience signals as a ranking factor. Included in page experience signals are Core Web Vitals which help measure the quality of a website experience. We want...

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28Feb By seo-ninjaNo Comments

Advanced SEO Techniques, Digital Marketing Services, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Grow Your Small Business Effectively With Digital Marketing Strategies

In today’s highly competitive business era, advertising is essential for all businesses. However, small businesses usually lack big budget for advertising purposes. Hence, such businesses find it challenging to compete against their competitors, especially if their competitors are big brands and well-known companies. Small businesses have to face many hurdles and challenges to grow and beat the market competition. They need to tackle all the difficulties and challenges to succeed and grow. Such businesses need to consider the constantly changing behavior of their targeted customers. It is significant to understand what target customers are expecting from the business. No business can deny that most customers today prefer online shopping. It is expected that the craze of online shoppin...

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27Feb By Allie MargesonNo Comments

googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local Pack Update Allows Searchers to Interact with the Featured Map

Local Pack Update Allows Searchers to Interact with the Featured Map - Whitespark Searchers can now interact with the map featured in the local pack. The map now displays zoom in and out buttons, as well as a button that opens the local finder for additional results. What’s most interes...

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26Feb By seo-ninjaNo Comments

Business advice, coronavirus, covid-19, Digital Marketing Services, Digital Marketing Strategies, googe optimize, Google, google optimization, google seo, nCov-19, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO For Small Business, seo services

Digital Marketing Practices To Follow During The COVID-19

We all know that the COVID-19 breakout has slowed down the markets. In this lockdown/quarantine situation, you can still grow your business and take advantage of the massive customer base, if doing nothing but browsing most of the time. Unique businessmen think of this crisis as an opportunity in disguise. Let’s discuss some ways in which you can maximize this time to grow your business and bounce back when the time is right.  Strengthen Bond with customers on social media Use your business’ social networking accounts to connect with customers and target them. Don’t push for sales or conversions.  More people are logging on social media, and they need to be in communication. People are information hungry right now and if you can provide it to them it will add to your credibility ...

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26Feb By Adam HeitzmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Local SEO Tips For Franchises & Their Locations

Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local SEO in several ways. Read on to learn more about how to rank franchises in Google and other search engines. The Importance Of Franchise SEO Like all local businesses, franchises can use search engine optimization to get noticed by potential customers. From creating Google Business Profile listings to writing blog posts that target relevant keywords, using the right franchise SEO strategies will help you increase brand awareness and boost your sales. Org...

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25Feb By Tomas AcunaNo Comments

googe optimize, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Guide to Core Web Vitals

Guide to Core Web Vitals - Whitespark In 2021 Google rolled out the Page Experience update and announced that these signals would be included as ranking factors. This initiative was designed to help improve user experience across the web and encourage website owners to create and deliv...

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25Feb By Myles AndersonNo Comments

Blog, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Supporting Our Ukrainian Brothers and Sisters

Today, as we watch the events in Ukraine unfold at a terrifying pace, all of our thoughts and wishes at BrightLocal are with our Ukrainian team members. Many of our team have been part of the BrightLocal family for many years and have been integral to the growth and success that we’ve been so lucky to achieve. We stand together, united with our Ukrainian brothers and sisters, against this unprovoked and unjust attack by Russian forces. We will do everything we can to support and protect them, their families, and their loved ones through the uncertain times ahead. Kyiv: A Peace-loving, Prosperous, and European City We have been working with Ukrainian software engineers for almost as long as BrightLocal has existed. In that time we have had contributions from over 80 different Ukrainian team...

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23Feb By seo-ninjaNo Comments

artificial intelligence, googe optimize, google optimization, google seo, Google Updates, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo audit, seo services, Social Marketing Strategies

The Role of Artificial Intelligence In Improving SEO

Customers are out there searching for the right services and products that you as a business are claiming to provide. They are using every means available to them to look for products, services, and information that they need. They are looking for genuine and good products and service providers on search engines, local business searches, using different platforms like mobile and tools like voice search. The point of all this is that your customer is looking for you desperately and it is you who has to meet them halfway. Be where your customers are and seize the opportunity.  SEO (Search Engine Optimization) is a key method to do this. It establishes your presence in all the locations where there is a probability of consumers looking for you. SEO ranks your website where it matters the m...

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23Feb By seo-ninjaNo Comments

Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid Obstacles

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion.  Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate.  Scaling your business should be approached with caution, if you go too fast you can end up crashing and if you go too s...

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22Feb By Alexandra TachalovaNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

Social Media Marketing Is Essential For Local Businesses. Here’s Why.

Statista reports that the number of Facebook users in the U.S. (as of July 2021) has reached a whopping 302 million, and this number will keep growing exponentially in the foreseeable future. Combine this with the fact that the overall U.S. population is around 334 million, and you can derive that virtually two in three U.S. citizens are actively using Facebook. This social media platform and others like it can help you substantially grow your local business… if you do it right. So how exactly can your business and specifically its local search presence benefit from being present on social media channels? Before you decide whether you’re ready to dive into the world of social media marketing, let’s dive a bit deeper into why you should. Why Local Businesses Should Invest Time & Money ...

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19Feb By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Do A Complete Local SEO Audit: 10-Point Checklist

At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise. Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Even before you can convince a local consumer your search result is the best answer, you must it prove to the search engines and earn a high enough ranking to get in the running. Search engines like Google reference many different data points to determine who gets top billing in organic search engine results, featured snippets, maps, local packs, image, video, or other SERP features. How can you identify and prioritize optimizations with the greatest potential to deliver converting traffic to your website and your door? In this column, we’ll walk t...

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18Feb By Lee WilsonNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What To Expect Of Your Agency

Effective location-based SEO (local SEO) can have a substantial impact on your digital marketing success comparable to any other core marketing. For a business that has a physical location, or many company premises to optimize for, the value of dominating your local online space cannot be overstated. The same can be said for companies functioning and servicing within specific geographic areas that are core for company revenue and related success parameters. There are many misconceptions about local SEO; for example, local SEO is only for small businesses, or that local SEO restricts total visibility online. It’s important that, when looking to outsource your local SEO, you ensure your expectations of an agency and the deliverables you receive match your local SEO aspirations. I hope this c...

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16Feb By Corey MorrisNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

One Month With $3,000 In SEO Budget For A Local Business

There are few things more frustrating for a marketer who specializes in SEO than a client or employer who wants instant results on a tight budget. After all, SEO is a long-term game. It requires patience and strategy. Nonetheless, this scenario happens all the time. So, as marketers, we have to know how to adapt and produce good results quickly and on a small budget, especially if the client or our boss is only giving us one shot to prove our worth. Achieving good – no, great SEO – is certainly doable in a short period of time. I’ve done it. My team has done it. The key is in knowing which SEO tasks to prioritize. To illustrate my point, I want to introduce you to my favorite hypothetical client, Voltage: The Salon. This salon wants to market to the Millennial and Gen Z population by provi...

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12Feb By Brock CooperNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Cautions Businesses About Anti-Tech Legislation

With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People with Google Business Profiles, or who use other Google properties, may have noticed an email warning them of upcoming legislation that could impact their businesses. In addition to emails, Google has written blogs and set up websites with the goal of educating people about the potential consequences of these bills. Anti-tech bills, such as the American Innovation and Choice Online Act, work to keep companies like Google from using their online platforms for discriminatory behavior. Google and other major tech companies are rallying to torpedo the recent bill. Grassroots Efforts by Google According to BillHartzer.com,...

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11Feb By Mindy WeinsteinNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

11 Ways To Improve Rankings

How would you rate your small business SEO performance, and what should you focus on next for greater success? SEO is the process of optimizing your site to rank higher in search engines such as Google, Bing, Yahoo, etc. Your goal is to get in front of the searchers who could become your customers. It’s important that your business appears in different types of search results, too – Google Maps, organic, Featured Snippets, images and videos, and more – in order to maximize your visibility. Small business SEO is uniquely challenging in that you probably don’t have a dedicated SEO team or a lot of time to stay up to date on all the latest developments in search. You’re competing not only against other small businesses but also publishers, big brands, and all kinds of other informational sour...

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8Feb By Miranda MillerNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins

We’re just coming off the back of a year in which the continuing pandemic resulted in budget cuts, strategy issues, and a lack of resources to challenged SEO professionals at every level. Many are focused more on being prepared to pivot than having a plan set in stone for the year ahead. This is particularly important in local search, where consumer behaviors change quickly and Google updates can have swift, wide-ranging impacts. What trends and technologies should you have on your radar to inform a more agile, adaptive local SEO strategy going forward? Joy Hawkins is the owner and founder of local SEO agency Sterling Sky. She’s a Google Business Profile Product Expert, a well-known and respected industry writer and speaker, and a faculty member at Local U. In this Q&A-style interview,...

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5Feb By Mindy WeinsteinNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

11 Ways To Improve Rankings

How would you rate your small business SEO performance, and what should you focus on next for greater success? SEO is the process of optimizing your site to rank higher in search engines such as Google, Bing, Yahoo, etc. Your goal is to get in front of the searchers who could become your customers. It’s important that your business appears in different types of search results, too – Google Maps, organic, Featured Snippets, images and videos, and more – in order to maximize your visibility. Small business SEO is uniquely challenging in that you probably don’t have a dedicated SEO team or a lot of time to stay up to date on all the latest developments in search. You’re competing not only against other small businesses but also publishers, big brands, and all kinds of other informational sour...

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4Feb By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide To Google Business Profile Reviews

If you’re like most people, you prefer to work with businesses you trust. That’s why we often turn to our family and friends to ask for referrals when looking for a particular business, product, or service. And if we can’t find a referral from a person we trust, we frequently turn to online reviews as the next best thing. Online reviews have become an integral part of the buyer’s journey, so much so that 77% of consumers now say they ‘always’ or ‘regularly’ read online reviews when browsing for local businesses. And the pricier or riskier the product or service, the more people pay attention to the reviews. Google Business Profile Reviews Are Front And Center Yes, there are plenty of sites with reviews including Yelp, Facebook, Better Business Bureau, and many more. But because most peopl...

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1Feb By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Realistic Rankings Radii in Local SEO

Like my post? Please share! Often I’m asked a question like, “How can I rank within a 40-mile radius of my business for [such-and-such service/keyword]?”  Or maybe it’s a 10-mile radius, or a 70-mile one, or a ring of suburbs.  The point is there’s a specific geographical area where you want to be visible to customers in the local search results, and you want to know how to cover as much of it as possible. Here’s what I’ve found: you’re unlikely to dominate for all your BIG search terms throughout your whole service area.  At least not in the Google Maps / 3-pack results, and at least not if you’re in a competitive industry or competitive area.  Instead, you need to think in terms of rings, or layers, or zones – different areas where you can realistically rank for different types of local ...

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25Jan By Kristal AudainNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Key On-Page Optimizations For Local SEO

When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near me” results, these are definitely beneficial. However on-page optimization also plays a significant factor in the signals that are sent to the search engines to influence your local rankings. On-page SEO helps you rank higher in organic results and in MapPack results, as well. Here are five on-page optimization tips to help boost your local visibility in search. 1. Make Sure Your NAP Is Consistent NAP is an acronym for Name, Address, and Phone Number. These three simple pieces of information can make or break your local SEO strategy. Make sure you have these bits of information displayed prominently on your site. A footer is a great...

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24Jan By Kristian BannisterNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Introducing New and Improved Citation Builder Reports

We’re really pleased to announce that we’ve released new and improved Citation Builder reports! This update will help you: Easily understand the progress of your Citation Builder campaigns React quickly to any actions you need to take Share reports with clients and stakeholders in a more visually appealing way Before I dive into the details of what’s changed, let’s take a look at what Citation Builder reports looked like before: Pretty tired looking, right? Rather than simply give these reports a fresh lick of paint, we wanted to truly make them more useful to our customers. We considered the role that these reports play and explored how we could make the information easier to understand, all while reducing the chances of campaigns hitting blockers. Here’s what the report looks like now...

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21Jan By Marshall NymanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO Best Practices For Enterprise Restaurant Brands

With endless options to choose from and the potential to eat three meals a day, the restaurant industry can be an extremely competitive category for local search.Plus, more restaurant locations are continually opening and new concept types continue to pop up.Maintaining a strong local search presence becomes more difficult for enterprise restaurant brands who are looking to do it at a major scale, sometimes with several thousand locations.Many restaurant chains are franchisee-operated, which means the brand doesn’t own or operate their locations but instead provides support to the owner-operators.This adds another layer of complexity being able to scale a brand’s local search marketing efforts since corporate is not fully in control.Even though there are many intricacies when running an en...

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17Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Top 5 Digital Marketing Services Your Business Should Invest In

As a business owner, you’ve probably heard the term digital marketing floating around a lot over the last several years. While you’re probably aware of the fact that your business needs digital marketing, you’re probably also aware of the fact that the digital marketing world encompasses a variety of different services. Even though it’s true that all digital marketing services have their benefits, there are some that may make more sense for your business. Keep reading to learn about the five digital marketing services your business should invest in.  Search Engine Optimization (SEO) In recent years, the internet has become a very important part of the buyer’s journey. The majority of people now research businesses online before deciding to purchase anything. As a result, SEO has become one...

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17Jan By Miranda MillerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Are Local Citations (NAP) A Google Ranking Factor?

In local SEO, a citation is a mention of key business information – your name, address, and phone number (NAP) – anywhere else on the web.Local citations might appear in directories, on social networking or review sites, in apps, and on all kinds of other websites.Clearly, these are an important part of a searcher’s experience; NAP info is how a local consumer will find their way to your store or give you a call.But do citations help you rank higher in Google Search results?The Claim: Local Citations As A Ranking FactorSome citations allow only for the location’s name, address, and phone number.However, you may be able to add a website link, business description, photos, and more, depending on the directory or platform.The idea here is that each of these optimizations will help you rank hi...

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16Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Reasons Why Your Digital Marketing Strategy Might Not Be Working

How many times have you been told that investing in digital marketing is essential for the success of your company? If you’re like most business owners, the answer to that question is probably more times than you can count. However, have your best digital marketing efforts failed to yield the results you were hoping for? If so, the good news is that there are things you can do to turn your marketing campaigns around. The first step is understanding what you’re doing wrong so you can make the right adjustments moving forward.  Let’s get into some of the reasons your digital marketing strategy might not be working as well as you’d like.  You Aren’t Targeting The Right Audience On the surface, it may seem like the goal of a marketing strategy is to get your brand in front of as many people as...

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15Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Reasons To Hire A Digital Marketing Agency Based in Toronto

If you’re like most business owners in the Toronto area, you understand just how competitive things can be. As a result, it’s important for you to find ways to differentiate yourself from the competition. Implementing a marketing strategy is the best way for you to do this, and hiring a digital marketing agency to design that strategy is a great way to steer you in the right direction. Although there are digital marketing agencies all over the world, working with one that is also located in Toronto may be more beneficial than you know. Let’s get into some of the reasons you should hire a digital marketing agency based in Toronto.  The Agency Will Have An Understanding Of The Local Landscape Are you a Toronto-based business looking to improve your marketing efforts? Read here to learn why y...

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15Jan By Eduard KleinNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Attract More Customers with Better Search Visibility –

How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your restaurant if you’re not adequately visible online. There are many ways to enhance your restaurant’s discoverability, from having a responsive and appealing website to reviews and social proof. However, the best way to get started is with search engine optimization (SEO). Restaurant SEO Restaurant SEO helps to optimize your website and social media profiles for the search engine. This is achieved through the creation of targeted content based on your audience’s search intent. This type of SEO includes elements such as on-page, off-page, and technical SEO—all of which collectively help your restaurant rank higher in the s...

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14Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Promote Your Business Website: 4 Ways to Use Your Google Business Profile

Building an excellent business website is essential to succeeding in today’s business environment. It’s as important to have a great website as it is to have a high-quality store in your community. Once you have your website, however, it’s important to promote it. You can’t just expect people to find your business if you don’t promote it. Fortunately, you have an excellent tool available to you — Google My Business. Google My Business (GMB), also known as your Google Business Profile, allows you to create a profile for your business and increase your online presence and reputation. If you want to promote your website, you need to use GMB. Here’s how to do it. Have a Complete Profile If you’re trying to find a reputable company and you find an online profile that’s only partially complete,...

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13Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Digital Marketing Strategies That Help Increase Sales

As a business owner, you know that effective marketing is the key to success. Over the years, however, the marketing landscape has changed. As more and more people begin their buyers’ journeys online, marketing via the internet has become extremely important. If your business doesn’t have a strong online presence, you could be missing out on lots of opportunities to attract new customers. But, with so many methods of digital marketing, it may be difficult to decide which strategies make the most sense for you.  Keep reading to see five digital marketing strategies that help increase sales. Not only are these strategies helpful on their own, but when implemented together they can make a world of difference for your business.  Don’t Forget About Email Marketing When lots of people hear the p...

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12Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Things To Keep In Mind When Working With Digital Marketing Agencies

In recent years, digital marketing has become a very powerful tool for businesses. Now that nearly 70% of customers do an online search before spending money with a business, it’s more important than ever for your company to have a strong line presence. The good news is a digital marketing agency can help ensure that your business finds success online. That said, digital marketing encompasses so many things that it can be confusing to know what to expect when working with an agency. To give yourself and your business the best chance of having a positive experience with an agency, it’s best to enter into the relationship as prepared as possible. Fortunately, we’ve got you covered. Let’s talk about some of the things you should keep in mind when working with digital marketing agencies.  Choo...

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12Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Can I Promote My Website: 5 Strategies

Your business website is the most important online asset you have. It’s similar to your physical storefront — it’s the only place online where you can control the content, layout, and connection to your customers. However, if no one can find your website, it’s not going to help your business grow. How can you spread the word about your business, brand, and site? There are several ways, and they help build awareness about your company and bring in new customers. Here are five strategies you can use to promote your business website today! Share on Social Media The best way to reach your ideal audience is to figure out where they spend time, and then spread your message on that platform. For most small and medium-sized businesses, that means being active on social media. There are dozens of d...

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11Jan By Jason HennesseyNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To Create A Winning Local SEO Content Strategy

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads.And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy.Content plays a bigger role in local SEO than you might think. Whether it’s optimizing your web pages for local terms or posting on local business blogs, content marketing can and should be part of your local SEO approach.Here’s how to leverage content for your local SEO strategy and drive more visitors to your local business.Localize Your Web ContentThe first step in your local SEO content strategy should be to optimize your web pages for the local terms potential customers are searching for most. This requires keyword resea...

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11Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Ways To Improve Your Digital Marketing Efforts

Most business owners are aware of the importance of digital marketing. However, some people mistakenly believe that digital marketing is supposed to automatically work – even with minimal effort. Realistically, though, that isn’t the case. In order to see results from your digital marketing strategy, there are certain things you should keep in mind. Otherwise, you could be spending lots of time and money that you won’t get back. The good news is that it’s not too late to turn things around, even if things haven’t been going as planned. Keep reading to see five things you can do to improve your digital marketing efforts.  Research Your Competition Competition is an unavoidable part about running a business. While everyone would like to think that their business is the best in the industry, ...

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10Jan By seo-ninjaNo Comments

Advanced SEO Techniques, Content Marketing Strategies, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Online marketing, organic search, rich snippet, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, SEO Strategy

Why You Should Use Rich Snippets To Optimize Your Organic Click Through Rate? – SEO Ninja

Earlier, Google search result pages looked quite dull and unorganized. They were like pages of a book that have no images and other related information. But today, when a person surfs on the internet, he or she usually gets information in a very standard and easy to read style. This happens because now Google and other search engines use Rich snippets to display search results. What are Rich Snippets? Rich snippets have been the latest trend since their introduction in the year 2009. They work as the vital elements of search engine result query. Today, you will find rich results on almost all search engine result pages. Also known as structured data markup or schema markup, it represents website data in more organized form. By implementing rich snippets you can easily imp...

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9Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Advertising Influences Us: The Psychology Behind Ads

People are surrounded by ads every day. We each see thousands of advertisements no matter where we live, work, and spend time. We often try to tune them out, but there’s no doubt they have an influence on us. Businesses count on the impact of advertising to build their brands and promote products and services. Have you ever wondered how advertising influences us? Understanding the psychology behind advertising can help your marketing efforts be more effective. Let’s take a look at the ways that ads impact consumers. Ads Connect With How People Are Already Feeling Great ads are relatable and create an immediate connection with the audience. How do they do this? Primarily through sharing a message that resonates with what the target consumer is already thinking and feeling. If you’re a lawn ...

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9Jan By seo-ninjaNo Comments

Advanced SEO Techniques, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Build Brilliant Marketing Strategies With STP Tool – SEO Ninja

Marketing geeks are not unaware of the STP approach. It stands for segmentation, targeting and positioning and has an imperative part to play in modern marketing scenario. When it comes to most popular marketing models many experts count on it. It is only second to the most popular SWOT/TOWs matrix. STP being a relatively new concept can make even big in the future years.  Going in flashback around mid-1950s you will find that marketing approaches emphasized more on products than focusing on the target audience. Product differentiation is one example of the leading marketing strategy of the former years.  Coming back to the STP model, businesses rely upon it in creating marketing communications. This being useful in prioritizing propositions and preparing and delivering customized an...

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8Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Promote a Website on Facebook: 5 Mistakes to Avoid

Facebook is the ideal place to promote your small or medium-sized business. The social media platform has 2.89 billion monthly active users around the world, and most of those are ages 18-54. This is the ideal demographic for most Canadian businesses. However, if you’re going to promote your business on Facebook, you want to make sure to avoid common mistakes that will drive people away from your company instead of drawing them in.  Here are the errors you don’t want to make as you promote your website on Facebook. Being Impersonal and Robotic As a business you may want to be professional, but on social media that can easily come off the wrong way. Being too formal online can result in consumers feeling alienated, or can make it seem like you’re only there to promote your products and serv...

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7Jan By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How Google Reviews Impact Map Pack & Organic Search Rankings

There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you ask them to or not.Even negative reviews can have a positive effect if they are resolved promptly and in a positive way. Perhaps the worst thing a business can do is not respond to a review to show the customer you are listening.And in addition to the impact they have on conversion, reviews are a local ranking factor that can either bolster or hinder your rankings, depending on a number of factors.Let’s learn more about how local reviews impact your Map Pack and local organic search rankings.The Benefits Of Customer ReviewsCustomer reviews are a powerful indicator of the standing a local business ...

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7Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Promote a Website on Social Media: 5 Tips You Need

Social media has grown from being a platform for young people to connect with school friends to being a way that everyone of every age keeps up with each other. Almost half of the planet uses social media, with the number being over 80% in developed countries like the U.S. and Canada. The juggernauts, like Facebook, Instagram, Pinterest, and Twitter, have also become essential for businesses trying to reach their ideal audience. Promoting a website on social media can feel overwhelming, though, especially because there are so many platforms out there.  The good news is that a few tips will help you successfully promote your business online. Here’s what you need to know! Narrow Your Focus You’ll definitely go crazy if you try to promote your business on every social media platform available...

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6Jan By seo-ninjaNo Comments

Advanced SEO Techniques, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo process, seo services, SERP, website optimization, website traffic

Affected By Sinking SERP & Traffic? Fix The Trouble Now – SEO Ninja

How do you feel when your content tops the search results? Out of the world? And how do you feel when it falls down? Painful?  When it comes to create a content that’s unique and has potential to attract viewers like anything, a lot of efforts in terms of research, brainstorming and writing are made. However, there are times when even these efforts pay almost nothing. As a result, value of the page declines. But do you know why the tragedy happens? No? Do read this post till the end and discover the real reasons.  Why Rankings Suffer? In SEO, two terms that perform opposite to each other are stability and search results. If we talk about search engines, they are always working on algorithms in order to serve users with better results. Moving on to the robots, they keep on craw...

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5Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Web Design Per Page Cost: Here’s What To Expect

Hiring someone to build a website can be overwhelming for lots of business owners. One of the first things most businesses want to know is how much they can expect to spend on the project. The truth is that the cost of a website will vary based on a few different factors, and one of them is the number of pages you’re going to need. Regardless of the number of pages you end up with, though, it’s essential that they all serve a purpose.  Let’s talk about what you should know about web design per page cost.  How Is Web Design Cost Calculated Before we talk about web design per page cost, we thought it would be a good idea to provide some insight on how the cost of a website is determined.  The Designer’s Experience One of the biggest things that will determine the price of a website is how mu...

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4Jan By seo-ninjaNo Comments

googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo local, seo services

SEO Techniques For Multiple Location Businesses – SEO Ninja

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients.  For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at some crucial st...

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4Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Things To Avoid When Hiring A Website Development Company

Investing in a website is one of the most important things you can do as a business owner. At the same time, however, hiring a website development company can be an overwhelming process/. The good news is that if you know what to look for ahead of time, you can put yourself in a position to find a company that can get the job done and build a long lasting relationship for help on future projects.  Let’s talk about some of the things you should avoid when hiring a website development company.  No Reviews Even with all of the advances in modern technology, word of mouth is still one of the best ways to learn about businesses. These days, however, word of mouth usually comes in the form of online reviews and testimonials. In fact, 93% of people read online reviews before deciding to purchase ...

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3Jan By seo-ninjaNo Comments

Advanced SEO Techniques, Digital Marketing Services, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Grow Your Small Business Effectively With Digital Marketing Strategies – SEO Ninja

In today’s highly competitive business era, advertising is essential for all businesses. However, small businesses usually lack big budget for advertising purposes. Hence, such businesses find it challenging to compete against their competitors, especially if their competitors are big brands and well-known companies. Small businesses have to face many hurdles and challenges to grow and beat the market competition. They need to tackle all the difficulties and challenges to succeed and grow. Such businesses need to consider the constantly changing behavior of their targeted customers. It is significant to understand what target customers are expecting from the business. No business can deny that most customers today prefer online shopping. It is expected that the craze of online shoppin...

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2Jan By demo-sixNo Comments

Business advice, coronavirus, covid-19, Digital Marketing Services, Digital Marketing Strategies, googe optimize, Google, google optimization, google seo, nCov-19, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO For Small Business, seo services

Digital Marketing Practices To Follow During The COVID-19 – SEO Ninja

We all know that the COVID-19 breakout has slowed down the markets. In this lockdown/quarantine situation, you can still grow your business and take advantage of the massive customer base, if doing nothing but browsing most of the time. Unique businessmen think of this crisis as an opportunity in disguise. Let’s discuss some ways in which you can maximize this time to grow your business and bounce back when the time is right.  Strengthen Bond with customers on social media Use your business’ social networking accounts to connect with customers and target them. Don’t push for sales or conversions.  More people are logging on social media, and they need to be in communication. People are information hungry right now and if you can provide it to them it will add to your credibility ...

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1Jan By demo-sixNo Comments

artificial intelligence, googe optimize, google optimization, google seo, Google Updates, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo audit, seo services, Social Marketing Strategies

The Role of Artificial Intelligence In Improving SEO – SEO Ninja

Customers are out there searching for the right services and products that you as a business are claiming to provide. They are using every means available to them to look for products, services, and information that they need. They are looking for genuine and good products and service providers on search engines, local business searches, using different platforms like mobile and tools like voice search. The point of all this is that your customer is looking for you desperately and it is you who has to meet them halfway. Be where your customers are and seize the opportunity.  SEO (Search Engine Optimization) is a key method to do this. It establishes your presence in all the locations where there is a probability of consumers looking for you. SEO ranks your website where it matters the m...

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1Jan By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Local Search Rankings Dropped? Follow These 10 Most-Useful Troubleshooting SOPs

Like my post? Please share! You’ve got to figure this out soon, or at least start moving in the right direction.  It was a big rankings drop, and one that will cut into business sooner or later.  You don’t want general advice, but you also don’t want to look at 172 different things only to be told you need to refill your blinker fluid. You may not be able to fix whatever the problem is right now, and you’re not counting on seeing your local rankings rise up right away.  But you do need to narrow down the list of likely problems soon. That’s the trouble: YOU probably need to narrow down the list.  Most people who know more than you do about local SEO don’t know anything about your business – and cannot or will not learn enough to help any time soon.  Only you know your customers, competitor...

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31Dec By demo-sixNo Comments

Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid Obstacles – SEO Ninja

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion.  Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate.  Scaling your business should be approached with caution, if you go too fast you can end up crashing and if you go too s...

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29Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Is Advertising a Fixed Cost?

As you build your business, you know that you need effective marketing and advertising. There are costs involved, but these are an investment in your business. However, understanding these costs correctly is essential if you want the best return on your investment. Is advertising a fixed cost or a variable one? It can be a confusing question. We’ll look more deeply at the cost of advertising and how to incorporate it into your marketing plan. Understanding Fixed Costs What is a fixed cost? You might think of a fixed cost as something that stays the same every month or every year, but that’s not quite true. A fixed cost is a cost that remains constant no matter how many products or services you produce. For example, if you made shoes from leather, the amount you spend on leather would go up...

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29Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways Hiring A Web Development Agency Can Help Grow Your Business

When most businesses hire a web development agency to build a website, they don’t truly understand the value of what they’re investing in. Hiring a web design company is about much more than just having a website built. When it’s all said and done, that decision will likely benefit your business for years to come. The reality is that web design agencies play a very important role in helping other businesses grow. If you’re looking to take your business to the next level, working with a web development agency could be the key to doing just that. Keep reading to find out how.  What Do Web Development Agencies Do? Most people are aware of the fact that web development agencies design and build websites, but oftentimes they do much more than that. While the exact services will vary based on th...

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28Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Marketing Helps Business in the 21st Century

If you’re like a lot of small business owners, the last 20 years have created a ridiculous amount of change in how your market your business. It seems like just a moment ago we were all placing ads in the Yellow Pages so that people would find our company and call for our products and services. Today’s marketing is full of social media apps and acronyms. We have to optimize our SMM and our SEO in order to get the maximum ROI while maintaining an excellent CX. WHAT? Exactly. So this guide is going to make things simpler and break down how marketing helps your small business in the 21st century. By the end, you’ll know exactly what you need to do to grow your business. People Are Actively Looking for Solutions to Problems If someone wanted to know something, they used to ask friends or famil...

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18Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

What Do Website Developers Do? Here’s What You Should Know

If you’re like most people, you’ve heard the term “website developer” but you may not know exactly what the job entails. After all, terms like web designer and web developer are often used interchangeably, but the reality is that both of these roles have very different functions. Although you may think it’s unnecessary for you to know what web developers do, it can actually benefit you in the long run. Since websites are now an important part for businesses in every industry, there will probably be a time when you need to hire a website developer. Having a good understanding of what a website developer does will allow you to be more educated when you’re looking to hire a developer to work on your website. Keep reading to learn more about the role of a web developer. What Do Web Developers ...

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18Dec By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

Dental Website Design: 5 Tips For Success

As a business owner, it may be easy to think that all websites are the same but that isn’t the cast. Sure, all websites function similarly, but when it comes to design there are different techniques that work best for different industries. Those in the dental field will want to ensure that their website is structured in a way that will provide the best experience for current patients, future patients, and other visitors.  In this article, we’ll help you understand some of the things you can do to make sure that your dental website is as successful as it can be. Let’s get into some helpful tips that dental websites should follow.  Include Calls to Action (CTAs) Throughout The Side One one hand, the purpose of your dental website is to provide a home for your business on the internet. On the...

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17Dec By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Here’s What You Can Expect When You Hire A Web Design Agency

Whether you’re ready to have a new website designed for your business, or hoping to update your existing one, you probably know that it’s in your best interest to hire a web design agency. After all, with more than 4.6 billion people using the internet, websites have become prime real estate. At the same time, however, many people aren’t sure what they can expect from an agency. The good news is what working with a web design agency will usually leave you with much more than just a website.  Let’s talk about some of the things you can expect when you hire a web design agency.  A User-Friendly and Responsive Website Of course you probably know that a website is one of the things you can expect from a web design agency, but you shouldn’t just be getting any ol website. When you hire a web de...

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17Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Marketing is Changing in the 21st Century

Marketing has changed dramatically in the last 20 years, and the pace of change isn’t likely to slow down. Keeping up doesn’t mean jumping on every short-term trend, but instead being aware of the long-term changes and adapting your marketing accordingly. As a small business owner, what are some of the changes you need to make to keep your marketing relevant in the 21st century? Let’s take a look. A Focus on Customer Experience People have never liked ads that interrupted their activities, but in the 21st century they rarely even respond to these kinds of ads anymore. Technology has given consumers a lot more control over the content they consume, and over-exposure has also created ad blindness. Today’s marketing, in order to be effective, needs to create an experience the customer enjoys....

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16Dec By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Web Design For Small Businesses: 5 Tips for Success

Are you one of the 28% of small businesses that don’t have a website? If so, you could be missing out on lots of opportunities to bring in more revenue. In this day and age, having a website is crucial to a businesses’ success, and that probably won’t ever change. Not having a website can cause people to question the legitimacy of your business, and it can result in them not wanting to spend money with you. That said, the thought of getting a website can be overwhelming to lots of small business owners. The good news is that it doesn’t have to be. Keep reading to learn more about web design for small businesses.  Hire A Professional Web Designer As a small business owner, you may be tempted to save money by trying to design your website yourself or by giving the task to an existing employ...

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15Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Business Owner’s Guide to What Web Design Is All About

Web design is a term that many people are familiar with, but lots of those people don’t actually have a strong understanding of what web design really entails. Having a good understanding of what to expect from web design can be invaluable to your business because it allows you to be more informed when hiring a web designer or working with your current web designer on projects. Continue reading for our quick guide on what web design is all about.  What Is Web Design? Web design and web development are phrases that are often used interchangeably. As a result, many people may not know the difference – or even be aware that there is one. Although web design and web development usually overlap, they are actually two distinctly different things. To put it simply, web development mainly refers ...

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15Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Does Marketing Work? 4 Reasons You Might Be Struggling

It’s not uncommon for small business owners to be frustrated with their marketing. Because marketing is focused on creating leads and sales is focused on turning leads into customers, leaders often overvalue sales and ignore marketing. After all, it’s hard to know exactly what you’re getting from marketing investments. It can feel like you’re spending money without clear returns. And when your resources are limited, that’s frustrating! This article will look at four common marketing mistakes that small businesses can make, and how to fix them. When you take these steps, your marketing will work far better! 1. You Don’t Have Clear Goals As you know, it’s pretty difficult to accomplish something if you don’t know what you’re aiming for. To make your marketing effective, you need to have clar...

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14Dec By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Helpful Tips On Where To Find A Web Designer

Whether you’re in the market for a new website or looking to make some changes to your existing one, you’re probably also on the lookout for a great web designer. While it’s true that finding a web designer can feel overwhelming, the good news is that it doesn’t have to be. There are lots of options out there, the key is in knowing where to find them. Fortunately, we’ve put together some information to make your search a little easier. Keep reading to learn helpful tips on where to find a web designer.  What To Look For In a Web Designer Before you can even begin your search, you’ll need to have a good idea of what you’re looking for. Below are some of the things you should look for in a web designer.  Experience  No matter what kind of industry you’re in, a website is one of the most imp...

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13Dec By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

5 Things To Look For In Web Design Services

If you’re interested in web design, you probably already know that it’s a good idea to let an experienced professional handle the job. At the same time, however, you may not be sure what to expect. The term web design services can include a variety of things which can make it confusing when you’re looking to hire someone. By getting a good understanding of what web design services typically offer, you can ensure that you’re getting the most for your money. You’ll also be able to get a good idea of what questions to ask before you agree to work with a company. Let’s get into 5 things to look for in web design services.  Experience In Your Industry Most people will probably agree that it’s common knowledge that you should only hire a web design company that has adequate experience. However, ...

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12Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why Marketing Matters When You Need to Grow Your Business

If your business has plateaued, it can be frustrating to figure out how to get things growing again. Do you need to adjust prices? Figure out a new promotion? Add new services or products? The answer may be easier than you think. It may simply be a matter of marketing your business a bit more effectively. If you try some new strategies, you’ll discover why marketing matters so much when you need to expand your business.  Here are some tips you can use to jumpstart your growth with marketing. Shift From Outbound to Inbound Marketing Outbound marketing is focused on sending your message out and getting in front of consumers while they’re doing something else. For example, an ad in the midst of a television show is outbound marketing. So are radio ads, social media ads, and banners on website...

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12Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

When Marketing is Strategy: Making a Clear Plan

As a small business, you probably don’t have a lot of time for anything that’s not part of your core products and services. Unfortunately, that can mean that marketing gets pushed to the side. Many small companies treat marketing as a series of random activities, hoping that each one will have a positive impact and bring in new customers. The truth is that “random acts of marketing” don’t work — you need a clear plan that treats marketing as a cohesive strategy if you want effective results. Here’s how you move away from random acts of marketing toward a clear marketing plan. Know Your Goals “We want to grow” and “We want more customers” is where most business owners are when it comes to marketing goals. However, those aren’t specific enough. It’s vital to set SMART goals , which are Spe...

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11Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Is Marketing and Advertising the Same Thing?

When you think about marketing your business, do you immediately think about advertising? Many business owners and professionals confuse these two terms and think that marketing and advertising are the same things. Both marketing and advertising have the same goal — to grow your business by bringing in new customers. However, advertising is a specific approach to marketing. It’s a way that you market your company. Let’s take a deeper look at the difference between advertising and marketing. What is Marketing? Marketing refers to the entire process of amplifying your message, building your brand, and encouraging customers to buy your product or service. Creating a marketing plan starts by understanding what makes you unique in the marketplace. Your unique selling proposition (USP) is the r...

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10Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

The Benefits Of Hiring A Web Design Company to Design Your Website

If you’ve been in business for a while, then you probably remember the days when companies could get by without having a website. Those days, however, have become a thing of the past. Having a website is now critical for success in most industries and that probably isn’t going to change. That being said, having a professional looking website that is also user friendly should be at the top of your priority list. As a business owner, you may be tempted to save money by designing and maintaining the website yourself, but hiring an experienced professional could actually be more cost effective in the long run. Let’s talk about some of the benefits of  hiring a web design company for your online needs.  Your Website Will Be Designed With SEO In Mind   We’ve already established that having a we...

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10Dec By Ben FisherNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

7 New & Ongoing Google Business Profile (GMB) Issues, December 2021

This year has been a wild ride when it comes to Google My Business (GMB) – erm, I mean Google Business Profile (GBP).The most notable change in 2021 was its rebranding and the full rollout of the capability that enables marketers to manage business profiles via Search and Maps.For a time, Google Business Profile support was massively backed up with requests and the backlog took a few months to clear out.And still, there are several ongoing issues. It can be frustrating when things are not working the way they should and in some cases, it makes no sense as to why the issue exists or has not been resolved.But have faith – Google’s support and engineering teams are constantly working on many bugs, new features, and more. They do try to stay on top of issues that are brought up in the GBP comm...

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9Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Know Your Pros: What a Marketing Manager Does

Small business owners often need help getting their marketing work done. That generally means working with an agency or a variety of professionals who can understand your business goals and help you execute your marketing plan. This guide will look at what a marketing manager does for your business, so you can decide if you need to hire one. It’s possible that your business will benefit from having a marketing manager in-house, or that you might do better outsourcing the work. Here’s what you need to know about what a marketing manager does. Promoting Your Business The primary job of a marketing manager is to promote a business, product, or service. Because you run a small company, it’s likely that you would have one marketing manager that would oversee all of the marketing for your busine...

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8Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Peas in a Pod: How Marketing and Sales Work Together

For a small business, is there really a difference? Even for a smaller company, there’s an important difference between marketing and sales. However, the two still work together seamlessly in a well-run business. They have similar goals, and in an ideal environment, they help each other succeed. Here’s what you need to know about sales and marketing! Marketing: Attracting the Right People The job of marketing is to identify your ideal customers and create a message that appeals to them to draw them in to your company. Marketing focuses on creating awareness of your business among those who may not have heard of you but would benefit from your products and services. For example, if you run a plumbing business, your marketing team would identify that homeowners were a target market and rente...

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8Dec By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

What to Ask To Determine Which Web Design Company is Right for You

Did you know that the number of people who begin their buyers’ journey online has been increasing every year? Realistically, that number is only going to continue to grow in the years to come. As a result, it’s now more important than ever for your business to have a website that accurately represents your brand and gives your visitors a great experience.  If you’re like lots of other business owners, though, you may not know where to begin when it comes to having a website built. Sure, you know it’s probably a good idea to hire an experienced professional for the job, but finding the right web design company can be challenging.  Fortunately, hiring a web design company can be as simple as asking a few key things. Keep reading to see some questions you should ask to determine which web des...

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7Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What Marketing Does to Grow Your Small Business

Your small business has a product or service that you know is important to customers. People need what you do, and you do it very well. How do they find out about your business and choose to buy from you instead of someone else? The answer is marketing. Marketing involves discovering your unique selling point (USP), creating a message around that USP, and amplifying that message so the right audience hears it. You know that marketing is essential if you want to succeed, but do you know exactly what marketing does to help you grow? Here are just a few of the benefits. Helps You Connect to the Right Audience Not everyone needs what you offer. And of the people who do need it, only a specific group is truly an ideal customer base for your business.  Your ideal audience is the people who benef...

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6Dec By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

How Website Hosting Works – Local SEO Search Inc.

When you have a business website, it’s important to choose a high-quality hosting service. However, in order to do that you need to understand how website hosting works and what to look for in a provider. If you compare your website to your physical store, your hosting would be like the land that the store is built on. It’s foundational, and having the right location can make or break your company. Let’s look at how hosting works and how to get high-quality service. What Does a Web Hosting Company Do? A web hosting service runs servers where websites store the files they need to operate. The host ensures that those files are available for viewing when someone visits the website. For example, when you upload a video to your website, it gets stored on the hosting server. Everyone who visits...

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5Dec By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

How Web Design Affects SEO: Here’s What to Know

When most people think of web design, looks and functionality are two of the first things that come to mind. What many people don’t realize, however, is that web design actually goes far beyond that. The truth is that web design can actually play a role in how your website ranks in search engines. While the right design can really help you get closer to the top of the search engine, the wrong design can cost you lots of organic traffic. If your SEO has been suffering, a  poorly designed website could actually be one of the reasons.  If you’re ready to make sure your website is designed to perform to the best of its abilities, today is your lucky day. Let’s talk about how web design affects SEO.  Mobile-Friendly Websites Rank Higher In Google The majority of people use mobile devices to vi...

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5Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why Marketing is Important for Small Businesses

In 1989, the movie Field of Dreams made this tagline famous: “If you build it, they will come.”  It worked great in the movie, but it’s a terrible business strategy. The truth is that you need to define and amplify your message if you want to succeed in business. That’s why marketing is so important. It’s also vital to do the right marketing. If you don’t have the right audience or don’t focus the message to be relevant, you won’t get any traction. Let’s take a look at several reasons why marketing is important and how to do it right. There’s a Lot of Noise Out There The primary reason “If you build it” doesn’t work is that there are too many people and companies that are clamouring for everyone’s attention. If you’re quiet, you’ll never be discovered and therefore you’ll never get any sal...

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4Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What Marketing Strategy Makes the Biggest Impact?

Small businesses know marketing is essential, but business owners don’t have an infinite budget to commit to it. That means you need to understand exactly what gives you the most return for your money. When you have a marketing strategy that has an excellent return on investment (ROI), you can focus your resources and efforts to get maximum results. You don’t waste money on ineffective outreach. What marketing strategy makes the biggest difference? Let’s take a look at a few options. Inbound Marketing There’s no doubt that attracting ideal customers who are actively looking to buy your products and services gives you the best ROI available. But how do you do that? The answer is inbound marketing. Inbound marketing is about educating and engaging people at exactly the right moment, when th...

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4Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Marketing Strategy is Important to Your Business

What does your marketing outreach look like? Is it haphazard?  A lot of small businesses don’t take the time to create a strong marketing strategy. The result is that they do outreach when they think about it, and whenever they have time. Not surprisingly, this approach takes a lot of time and doesn’t bring the kinds of results that most companies are looking for. The truth is that a marketing strategy can save you both time and money while making your outreach more effective. Let’s take a look at why! A Marketing Strategy Chooses the Best Avenues There are thousands of different ways your company can connect with consumers. Without a strategy, how can you decide between them? Usually, a business without a strategy will do a few messages on one social media platform this week, next week s...

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3Dec By Angie NikoleychukNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

7 Local SEO Updates From 2021 That Will Impact Your Planning

It’s been a fast-paced year with plenty of developments in digital marketing, and local SEO was no exception.As consumers’ informational needs have grown and local markets have become more competitive, search engines have adapted to meet these needs.Businesses, local SEO professionals, and their agencies have new tools, more data – and easier access to both.And consumers? They’re gaining access to more of the information they care about through an increasingly rich, engaging, and seamless local search experience.Google And Changing Consumer Buying Habits Disrupted Local SearchThis year, many of our top local search updates are from Google, but that shouldn’t be a surprise.Google quickly responded to changing consumer buying habits as a result of the pandemic and remains the dominant force ...

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2Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Does Website Traffic Make Money? Growing Your Business Online

As the owner of a small or medium-sized business, you’ve probably heard that having a website is essential and digital marketing can help your business grow quickly.  However, you might be skeptical. After all, it costs money to invest in this kind of marketing strategy. Is it really worth it? Does website traffic make money? The right website traffic absolutely does make money, and it can help your business grow in ways you never thought possible. If you’ve been relying on your local reputation and word-of-mouth to grow your business, you can multiply your results by using those same approaches online. Here’s what you need to know about online growth! What Traffic Do You Need? Consider the impact of word-of-mouth advertising on your small business. These recommendations are only effective...

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1Dec By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?

Like my post? Please share! “Does Google expect my site to focus on just one thing?” is a common concern people have about their SEO campaigns, both local and non-local.  You might also have that concern if you’re thinking about wheeling out a service or product that’s very different from your other services or products. The one offering seems at least a little out-of-place with the other offerings on your existing site, so you’re considering building a new, additional site.  You worry that by adding the unusual service to your current site you’ll mess up your existing rankings, so the separate site seems simpler and cleaner.  Maybe you also wonder whether the different/unusual service or product even can pull in some rankings on the main site, or if it must live on a separate site. In con...

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30Nov By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

5 Reasons To Hire A Professional For Website Migration

If you’ve had a website for a while, you may feel confident that you can handle any small changes that need to be made. While it’s true that you may be able to take care of some things, other updates should be done by a professional; website migration is one of them. Website migration is a broad term that applies to any major changes made to the structure or design of your website. This typically includes any changes to the structure of your URL or things like changing hosting providers or content management systems (CMS). Depending on the reason your website needs to be migrated, the process can be complex. Trying to handle it on your own may seem like a more affordable option at the moment, but it could end up costing you lots of money in the long run. Let’s talk about some of the reason...

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30Nov By Chuck PriceNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Learn To Master Video For Google Business Profiles

Watching and sharing videos just might be the world’s favorite pastime. In fact, it’s a daily event for countless people of all ages.A video that goes viral can acquire millions of views by sharing through a wide variety of social media platforms, ranging from TikTok and Reels to YouTube and Twitter.But did you know that you can add a video to your Google Business Profile?Businesses of all sizes face an incredible amount of competition. Small businesses, in particular, are constantly being challenged to find new and creative ways to grab the attention of fickle consumers.Finding a cost-effective way to reach an audience and build interest in products and services can be the difference between success and failure.One of the best ways to accomplish this is to seize on the public thirst for s...

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28Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why a Website is Important for Small Businesses

We all know that websites are an important way to connect with customers for all companies, but they are especially important for small businesses.  A small company needs every opportunity it can find to connect with its customers and get a leg up on larger competitors. Here’s how your small business website can help you excel, grow your company, and make an impact in your community. A Website is Essential For Local SEO Search engine optimization (SEO) is a strategy that all businesses use in order to rank highly in Google search results for their industry, products, and services.  However, small companies have an advantage over larger businesses because they can use local SEO to be even more relevant to their target audience. Local SEO involves using relevant keywords with local landmark...

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27Nov By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

5 Characteristics of a User Friendly Website

With more people using the internet than ever before, having a website has officially become a necessity for almost all businesses. However, having any ole’ website simply isn’t going to cut it. When people come to your website, you want to make sure that they have the best experience possible. Keeping your website user friendly is one of the key components to accomplishing this. When your website looks good and is easy to use, not only will it attract more visitors – but those videos will likely stay on the site for much longer.  Are you ready to learn about some of the things you can do to ensure that your website is more efficient? Let’s get into five characteristics of a user-friendly website.  Quick Load Times  If you’ve ever visited a website that took forever to load, you know that...

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27Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

5 Signs It’s Time For A New Website Design

If you have a website, the good news is that you’re already moving in the right direction. However, depending on when your site was designed, there’s a chance that it might be time for a refresh. Since internet technology is constantly changing, websites need to be updated regularly in order to provide the best experience for your users and the best performance for your business. Failing to update your website could cause people to lose trust in your business. On top of that, it could result in lost traffic which can ultimately mean lower sales for your business. By investing in improvements to your website, you’re truly making an investment in your business that could yield some great results. Keep reading for 5 signs that you may be ready for a new website design.  Your Website Isn’t Mob...

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26Nov By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

Is Web Development and Web Design The Same? Here’s The Answer

Web design and web development are two terms that are often used interchangeably. For some people, this is simply done out of convenience. In other cases, though, people may not fully understand each term well enough to know whether or not they’re the same thing. However, having a good grasp of the definitions of web design and web development can come in very handy if you ever need to hire someone to do any work on your website.  That brings us to the burning question: is web development and web design the same? The quick answer is no, but there’s more to it than that. Keep reading to find out what some of the key differences are.  What is Web Design? To put it simply, web designers are responsible for the overall look and feel of a website. They will design the layout and sometimes even...

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26Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Top Questions to Ask Web Design Companies Before Hiring

As more and more people turn to the internet during their buyer’s journey, having a website has become increasingly important. In fact, at this point nearly 65% of small businesses have a website. However, if you’re going to invest in a website you want to make sure that it looks good and works well for your users. For those reasons, it is recommended that you hire a professional to design your site. However, with so many web design companies out there, it can be difficult to know how to find the ideal fit for you. The good news is that there are some things you can do to determine whether a web design company has the right approach to meet your needs. Let’s talk about some of the questions you should ask web design companies before hiring.  Do You Have Experience Developing Websites In My...

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23Nov By Miranda MillerNo Comments

Ask an SEO, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?

In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes:“Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods.I want to create a separate article for each of the city, district, neighborhood, and service searches. Is this the right local strategy and what should the link structure look like?”Great question.Your question refers to articles and link structure, so we’ll focus on that today.But I want to make sure this isn’t your only local search strategy.A comprehensive local SEO strategy is also going to include:Wherever customers are searching for services like yours, you want to be there and either convert them immediately or direct them to your desired URL to learn more.So let’s talk about the idea of putting together ...

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23Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

My Website Will Not Load: What to Do

Your website is a vital asset for your business, and you need to be available 100% of the time. Unfortunately, sometimes that doesn’t happen. If your website will not load, it’s essential to figure out why and fix the problem right away. It happens even to enormous companies: On Monday, October 4, 2021, Facebook and its fully-owned Whatsapp and Instagram apps were down for six hours. The company lost millions of dollars in that timeframe. You don’t want that to happen to your company! A non-loading website can result from a variety of problems. Here’s a list that will help you troubleshoot the issue and make changes so that you don’t have to worry about downtime in the future! 1. Make Sure Your Internet Connection is Strong The first step to take is to ensure that the problem is with your ...

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22Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Websites Are Made: 3 Steps to Create Your Biggest Asset

Having a website is essential if you want your small or medium-sized business to be successful. It’s your biggest business asset — your online storefront, consumer educator, and the way your company is discovered online. Of course, before your website can go to work bringing in your ideal leads and ready-to-buy customers, it needs to be created. Whether you do this yourself or hire a professional marketing agency like Local SEO Search, it’s important to know the steps of how websites are made. Let’s dive in! Step 1: Your Domain Name and Hosting The first step is to lay the groundwork for your website. That means securing a web address, better known as a domain name, and high-quality hosting.  Generally, your web address is your business name, but it’s not always that easy. Perhaps your bus...

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21Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

DIY or Not? Why You Should Have a Website Built

A website is an essential asset for your business marketing, but how do you create one? Many small businesses are tempted to try to build a website by themselves to save money. Unfortunately, that doesn’t work out well. It’s a better idea to have a website built for you by a professional — and it doesn’t have to break the bank! The truth is that you can have a web designer customize a WordPress template if you need to cut costs or get a fully custom website if you can make the investment. Why should you have a website built? Here are several reasons! You’ll Save Dozens of Hours of Productive Time You might think you’ll save money if you create your own website, but time is money — and you’ll spend a tremendous amount of time on it. Because you’re not an expert, it will take you much longer...

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21Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Websites Work to Bring in New Business: 4 Strategies to Know

You know that your website is a major investment, and you want to make sure you reap the rewards. Getting an excellent return on investment (ROI) on your website isn’t difficult, but it does take some specific strategies.  The first thing you need is optimization. This involves creating a website that will get attention from the right people at the right times. The second thing you must do is amplify your message. This gets more eyes on your content and more traffic to your website. We’ll take a look at how websites work to bring new customers into your business through a variety of optimization and amplification strategies. Let’s dive in! 1. Search Engine Optimization is Essential Just because you create a website doesn’t mean the right people will see it. You need to show up in the plac...

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20Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How You Can Use SEO For Suppliers To Generate More Web Traffic

In recent years, having a strong online presence has become increasingly important. Most people, even in the B2B space, start their buyer’s journey with a Google search, so ensuring that your website ranks in search engine results is a must. Just ranking isn’t enough, though. The closer you can get to the number one spot, the better off you’ll be. This is where search engine optimization (SEO) comes into play. Although you’re probably already utilizing other forms of marketing for your business, SEO is one that should also be added to your strategy. As a wholesaler/supplier, investing in search engine optimization (SEO) for your website has the potential to change the trajectory of your business. Let’s talk about how you can use SEO for suppliers to generate more web traffic.  Conduct Keyw...

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19Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Digital Marketing For Distributors: Unique Tips To Grow Your Business

When most people think of digital marketing, there are certain industries that come to mind. However, digital marketing is something that all businesses can benefit from, and distribution companies are no exception. In fact, digital marketing is a must for any business that wants to stand out against its competition.  That said, however, industries face different challenges when it comes to creating successful strategies. Digital marketing for distributors requires a different approach than other kinds of businesses. As a result, it’s important that your business’ digital strategy incorporates techniques that align with the needs of your industry. If you’re interested in learning more about how to handle digital marketing as a distributor, today is your lucky day. Keep reading for some hel...

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18Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Websites Make Money for Your Business

You know that a website is essential for your business — it serves as your online storefront and much more. However, is your site working as hard for you as it should be? A well-designed and properly optimized website should be your best salesperson. The site works around the clock, seven days a week, and never needs a break or a vacation. If your website isn’t making you money, it should be! Here’s what you need to know to get your website to work as hard as you do. Money Maker #1: Reviews A full 84% of people trust reviews as much as they trust a personal recommendation from a friend or family member. That means that reviews are a key money maker for your business.  Most of your reviews are probably on your Google Business page, and that’s fine. However, since they’re public, you can us...

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17Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Set Up Your Google My Business Website

Creating a Google My Business page is one of the best steps you can take to improve your online marketing. It’s a great way to put your business on the map and make Google more aware you exist. However, creating a page isn’t the only benefit you get. You also have the ability to make a simple GMB website to strengthen your online presence. Why You Should Build a Website with Google A website is a crucial part of your digital marketing strategy. For small businesses that don’t have one or can’t afford professional solutions, building a free Google business website is a good starting point. Even if you already have a site, it’s often a good idea to invest some time in optimizing your GMB this way. The more of Google’s services you use, the bigger you make your presence, and the easier it is...

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16Nov By Chelsea AlvesNo Comments

Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

8 Google Business Profile Updates To Make For The Holidays

The peak holiday season is rapidly approaching – in fact, for many, it’s already in full swing.E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year.In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, coming close to the 36% estimated for 2019.As Daniel Bachman, U.S. economic forecaster at Deloitte, states:“We anticipate strong consumer spending for the upcoming holiday season. As vaccination rates rise and consumers are more comfortable being outside of the home, we are likely to see increased spending on services, including restaurants and travel, while spending on goods will continue to hold steady.A steady decline in the savings rate to pre-pandemic levels will support c...

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16Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Do Websites Cost Money… Or Make Money?

Many times when a business owner looks at creating a website, they see it as an expense. Because it costs money, you might feel like putting it off or not investing in your website beyond creating a static site with your contact information. Unfortunately, you’d be making a major mistake. The truth is that websites don’t cost money, they make money. In fact, a high-quality business website can be the hardest working salesperson on your team. Let’s take a look at the costs and benefits of a well-optimized business website. Website Investment Costs Do websites cost money? In the beginning, yes. Like everything in business, you do have to invest in your website to get it set up so that it can start making you money. The good news is that those costs are often far less than you think. Here ar...

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15Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Things You Should Know About SEO for B2B Companies

In the business to consumer world (B2C) the benefits of SEO have been widely known for several years. However, companies in the business to business (B2B) space are just starting to fully understand the benefits of SEO. Although you may be used to other forms of marketing, investing in SEO could be a great way to soar past your competitors and set your business up for endless success.  If you aren’t sure about the ways SEO could be useful for your business, we’re about to break some of them down. Let’s get into some of the things you should know about SEO for B2B companies.  SEO Can Lead To More Sales Increasing sales is a constant goal for any business. When done right, SEO can help you do this. For instance, did you know that an online search is the first step for 71% of B2B customers? ...

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13Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Salary or Dividend: How Business Owners Pay Themselves

If you’re a new business owner, you might wonder what you do to ensure you can pay your personal bills. You provide products or services, the customers give your company money, and you pay your business bills. But what about your mortgage, utilities, or buying your own groceries? That comes from your income, and it can be hard to know exactly how much — and how — to pay yourself. A sole proprietor simply keeps all the income from the business and it’s reported as personal income. However, if you have a corporation you have additional options. Let’s look at how business owners pay themselves! How Much to Pay Yourself No one goes into business planning to work for free, but many new businesses find that they struggle to make ends meet in the beginning. This might mean that you can’t hire as...

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