Many companies invest in chatbots to increase customer satisfaction and optimize the efficiency of their Customer Service. However, chatbots can also be a secret weapon to improve your website’s SEO.
Find out what SEO is and how chatbots can bring your website to the top of the search engines.
If you have come this far, it’s because you searched in your search engine for something like “chatbots for SEO” or, at least, that search had the words “chatbots” and “SEO.”
Suppose you know what each concept means, great! If you don’t and you want to find out, we’ll explain it to you!
Chatbots are virtual agents that help automate interactions of entities (mostly companies) that receive large contact volumes. In other words, they are conversational agents with Artificial Intelligence that optimize communications between customers and businesses.
They can understand the requests made to them and respond accordingly because they have Artificial Intelligence or AI.
This processing and learning are made possible by NLP (Natural Language Processing) and Machine Learning technologies.
To learn more about the technologies involved in chatbots, you may be interested in the following articles:
Chatbots in Different Digital Channels
Chatbots, as the scalable solutions they are, can be implemented in numerous digital communication channels.
At first, companies solely integrated chatbots on their websites.
However, they quickly realized that the closer they were to customers and prospects, the better.
In other words, if consumers are increasingly on their mobile devices and, consequently, in the communication apps. Then it would be best if you were on those apps as well.
To learn about the advantages of being on different digital channels, you can click here.
But we really want to talk about just one — the website.
One might think that because people are mostly on their smartphones, websites are becoming outdated. But this is not true.
Although the number of app users is steadily increasing, the website marks your company’s online presence.
Know that a person, before buying a product, looks at the website of the company involved. Therefore, having an appealing and well-positioned website in search engines is halfway to attracting customers.
Besides, customers who don’t know your brand yet may get to know it if (exactly right!) you have a well-positioned site.
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But what is this about having my site well-ranked? — you ask.
A website doesn’t get to the first positions of the search engine just because it does.
To get there, it’s crucial to comply with certain parameters.
Since Google is the most used search engine globally, the criteria it stipulates is the one you must pay more attention to.
It makes no sense to follow other engines’ parameters when what interests us is the one that has almost the greatest use worldwide. More precisely, 60 to 70%, with about 3.5 billion daily searches.
The acronym SEO translates to Search Engine Optimization.
When they say that your website has a good SEO, it means that it’s optimized to meet the parameters or most of them.
This concept is strictly connected with your site’s ranking because the better your SEO is, the more likely you will reach the top of searches.
Considering the exorbitant number of websites that exist and are created every day, it would be impossible to analyze them one by one.
For this reason, a classification system was created that, depending on the search performed, presents the best and most complete results.
This ranking system is composed of several algorithms and aims to present optimal results in seconds.
The truth is that no one knows what parameters are in Google’s algorithms. However, it’s possible to know some criteria for a better ranking of a web page.
Generally speaking, Google benefits all user-centric web pages. That is that they provide the best possible experience.
This user experience is determined according to factors such as:
- The loading time of the page
- Ease of use
- The ease of finding information
- The fonts used
- The location
- Among others.
Still, Google is responsible for changing its algorithms between 500 and 600 times a year!
Most are small changes. When they are major, Google lets us know (unfortunately, without much detail).
However, one certainty we will always have is that it will always favor the user.
Very simple. Other factors that Google considers are the “weight,” the domain that your site has, how many people visit, and if other entities identify it as a reliable source, etc.
1) Increasing Website Dwell Time
Taking the first point, it’s possible that many people go to your site but quickly abandon it. In these cases, Google does not see it as a successful case.
Rather, it shows that users did not find what they were looking for or that other factors caused them to abandon, such as page load time.
Having these points optimized, dwell time on a page is a crucial factor, as it shows that the user is interested in the topic presented.
A chatbot can boost these times, as it keeps the user engaged.
The longer the consumer talks to your chatbot, the longer the dwell time on your website will be.
2) Facilitating Searches and Increasing Engagement
Chatbots can be a great tool for finding information.
Imagine a user finds your website and clicks “just to look.” While he/she is navigating, the chatbot detects it and immediately asks him if it needs help or if the user is looking for x or y.
Thus, even if by a virtual entity, the user will feel supported and will benefit from this interaction.
3) Getting Better Ratings
On the other hand, a user who gets what they’re looking for is a satisfied person. The same goes for your customers who come to your website to solve problems through your chatbot.
Having satisfied customers means having good reviews.
These ratings are also an important factor for ranking your website and can be done on numerous platforms, and Google also has this feature.
4) Collecting Data for Improvements
Using a chatbot, you can give the user a satisfaction survey at the end of each interaction.
If the reviews are good, you’re on a good path!
If the reviews are not so good, let your bot collect the suggestions. No one is better than the user to tell you where you can improve.
Believe me, if consumers see that you have listened to their suggestions, they will be pleased!
A chatbot not only benefits your communications with your customers but also your website’s performance.
These virtual agents can be the solution you need to give your search engine ranking a boost. And be the difference between being on the top or less favorable positions.
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Whatever system you use, we’ll always have an option for you!
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