Thursday, July 23Digital Marketing Journals

Tag: report

The Visitor ID War Report with Larry Kim & Sanjay Jenkins
24Jun By Larry KimNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, robot chat, Visitor Identification

The Visitor ID War Report with Larry Kim & Sanjay Jenkins

What happens when you plug dirty website visitor ID data into your ad stack and email flows?  What happens when marketers push magical-sounding tech without disclosing how wrong it really is? In this no-holds-barred conversation, I sat down with Sanjay Jenkins to discuss the shocking truth about most visitor ID solutions — and what we’re doing differently at Customers.ai. Key Moments in “Customer Acquisition Magic: Visitor ID“ 00:46 — What is Visitor ID?“It’s a magical promise: tell me who’s on my site, even if they’ve never filled out a form. But it only works if the IDs are accurate.” 02:22 — The Big Problem with Visitor ID“If this tech is so magical, why isn’t every major brand using it? Because most of it doesn’t work. Accuracy rates are horrifically low — 70-95% w...
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Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report]
20Jan By Larry KimNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, Outbound Email Marketing, robot chat

Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report]

This content is password protected. To view it please enter your password below: Password: The post Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report] appeared first on Customers.ai.
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Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider
30Sep By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider

Meta has published a new report which looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important notes for all businesses to factor in. The research, conducted by Meta, in partnership with Kantar and Nielsen, is focused on opportunities in the Asia-Pacific market, though many of the lessons and notes would be largely universal, as they relate to global economic and behavioral shifts. As explained by Meta: “Businesses today are facing a new reality: an uncertain macroeconomic landscape, increasing pressure on profitability, efficiency and business outcomes, and changing media consumption habits. As a result of these shifts, marketers are finding that their tried-and-tested marketing mixes are no longer performing as strongly...
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Meta Publishes New Report on Evolving Data Privacy Rules, And How They’ll Impact Marketers
28Jun By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

Meta Publishes New Report on Evolving Data Privacy Rules, And How They’ll Impact Marketers

Meta has published a new report, in partnership with Deloitte, which examines the evolving data privacy landscape, and how businesses can prepare for the next big shifts, while also maximizing their audience outreach capacity. Various policy and institutional changes have led to new policies around how people’s personal data can and cannot be used, and that’s set to have a big impact on ad targeting, audience outreach, and more, with marketers forced to find new ways to optimize the information that they can use within these new parameters. Elements like data clean rooms and de-identified audience insights are among the key considerations, which are examined in this new report, under the broader banner of ‘privacy-enhancing technologies’ (PETs), which will become more commonplace, and th...
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Another Underused Local SEO Tool in Google Search Console: the Internal Links Report
28Mar By PhilNo Comments
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Another Underused Local SEO Tool in Google Search Console: the Internal Links Report

Like my post? Please share! Why are those rock-solid pages not ranking as they should?  Why aren’t those pages helping you pop into the Google Maps 3-pack for certain search terms?  Why is one of your Google Business Profiles or one of your “city” pages clobbering the other?  If you just can’t figure out why Google spits some of your home cookin’ into the napkin, you may be low on internal links. Of course, many other ingredients go into the haggis.  Sometimes the problem is a lack of backlinks, or a thin page, or your developer goofed, or that not enough time has passed, or some combination of the above, or some other problem(s) altogether.  You may very well need to work on those areas. But if you’ve looked at the problem up and down, you’ve worked on it, and you can’t shake the feeling ...
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Customers.ai Recognized as a Fastest-Growing Go-To-Market Tool in ICONIQ Capital 2023 ‘Essential Tech Stack’ Report
10Mar By Larry KimNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Marketing Tools, robot chat

Customers.ai Recognized as a Fastest-Growing Go-To-Market Tool in ICONIQ Capital 2023 ‘Essential Tech Stack’ Report

Today, I’m excited to announce that Customers.ai has been recognized by ICONIQ Capital and G2 as one of the fastest growing go-to-market tools for 2022. This recognition is a testament to the hard work and dedication of our team and the value we bring to our customers. ICONIQ Capital is the family office of tech giants Mark Zuckerberg, Sheryl Sandberg, and Jack Dorsey, and has made many notable investments in top companies such as Airbnb, Dropbox, and Instacart. G2, on the other hand, is a leading platform for business software and services reviews, providing insights and recommendations for companies to improve their business operations. The recognition of Customers.ai was part of ICONIQ Capital’s 2023 Growth Report, which you can read in full here. Additionally, G2 has also release...
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MobileMonkey Recognized as a Fastest-Growing Go-To-Market Tool in ICONIQ Capital 2023 ‘Essential Tech Stack’ Report
7Feb By Larry KimNo Comments
best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, Marketing Tools, robot chat

MobileMonkey Recognized as a Fastest-Growing Go-To-Market Tool in ICONIQ Capital 2023 ‘Essential Tech Stack’ Report

Today, I’m excited to announce that MobileMonkey has been recognized by ICONIQ Capital and G2 as one of the fastest growing go-to-market tools for 2022. This recognition is a testament to the hard work and dedication of our team and the value we bring to our customers. ICONIQ Capital is the family office of tech giants Mark Zuckerberg, Sheryl Sandberg, and Jack Dorsey, and has made many notable investments in top companies such as Airbnb, Dropbox, and Instacart. G2, on the other hand, is a leading platform for business software and services reviews, providing insights and recommendations for companies to improve their business operations. The recognition of MobileMonkey was part of ICONIQ Capital’s 2023 Growth Report, which you can read in full here. Additionally, G2 has also release...
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Instagram Releases its Trend Predictions Report for 2023
6Dec By Andrew HutchinsonNo Comments
instagram, Social Marketing Strategies, social media, social media marketing

Instagram Releases its Trend Predictions Report for 2023

Instagram has published its 2023 Trends Report, which aims to highlight the top, rising shifts for the coming year among Gen Z users, based on usage insights, survey data and more. Though I’m not entirely sure about the methodology - as per Instagram: “Our findings, included in this report, began with a simple question about summing up 2023 in one word. Our top responses: Healing, Energized, and Main Character Energy.” Yeah. Okay. The 22-page report, which you can download here, highlights five key trend areas in the main section: Recycle, Reuse, Reconstruct Taking Action Climate and Expressive Beauty Alt Takes On The Metaverse The Financial Renaissance Each trend comes with its own page, along with an emoji aligned with that trend: The summaries provide some interesting notes, whic...
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New Report Looks at the Growth of the Creator Economy, and Opportunities of New Platforms
18Oct By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

New Report Looks at the Growth of the Creator Economy, and Opportunities of New Platforms

Social platforms are going all-in on the ‘Creator Economy’, adding in a range of new monetization tools and promotion features that are designed to help platform stars showcase their value for brands, or sell their products direct in-app. The value of this is two-fold: for the creators, it enables them to keep doing what they love, and connect with like-minded people in social apps, while for the platforms themselves, it also keeps more original content flowing in, which, in turn, keeps their respective audiences coming back more often. And for brands, that can also present new opportunities to utilize the latest platform tools and features, by partnering with creative talent that’s already well-accustomed with best practices, and has a track record of creating engaging content among you...
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TikTok Publishes New Report on the Benefits of an Integrated Media Strategy to Boost Brand Messaging
12May By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, tiktok, youtube

TikTok Publishes New Report on the Benefits of an Integrated Media Strategy to Boost Brand Messaging

Yes, digital platforms are where everyone is consuming media these days, with more people spending more and more of their time using social apps to stay connected and entertained at all hours of the day. But that doesn’t mean that traditional TV is dead. As noted by TikTok: “Despite viewers having more options, Linear TV (or traditional TV) remains extremely influential within entertainment and will continue to be a marketing tentpole. But as consumer attention spreads across new platforms, so should marketing strategies.” Despite rising focus on various apps, and despite video becoming the most popular content type across all of them, traditional TV still plays a key role in our connective process. Our homes are virtually built around the TV set as the central engagement device, and as ...
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Meta Releases New ‘Widely Viewed Content’ Report for Facebook, Which Continues to be a Baffling Overview
2Mar By Andrew HutchinsonNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

Meta Releases New ‘Widely Viewed Content’ Report for Facebook, Which Continues to be a Baffling Overview

Safe to say that Meta’s efforts to refute the idea that Facebook amplifies divisive political content are not going exactly as it would have hoped. As a quick recap, last year, Facebook published its first ever ‘Widely Viewed Content’ report for Facebook, which it launched largely in response to this Twitter account, created by New York Times journalist Kevin Roose, which highlights the most popular Facebook posts every day, based on listings from Facebook's own CrowdTangle monitoring platform. The top-performing link posts by U.S. Facebook pages in the last 24 hours are from:1. Occupy Democrats2. Ben Shapiro3. Occupy Democrats4. Ben Shapiro5. Ben Shapiro6. Bloomberg7. Occupy Democrats8. People9. VOA Burmese News10. Fox News— Facebook's Top 10 (@FacebooksTop10) March 1, 2022 The listings ...
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Everything You Should Know to Create a Useful Competitor Report
19Feb By Ann SmartyNo Comments
awareness, Blog, content marketing, Digital Marketing, digital marketing methods, digital mkt, Execution Plans, Internet marketing, Marketing Agencies, Marketing Skills, Marketing Tools, Online Marketing, Paid Media, Tools

Everything You Should Know to Create a Useful Competitor Report

Analyzing and monitoring your competition is fundamental to any business success. So what should a good competitive report include and how to take it from research to an action? Why Does My Business Need a Competitive Report? There are many reasons why a business may need a competitive report, and all of these are valid: To better understand your target audience by researching how they find and engage with your more established competitorFor market research: Understand what is currently available on the market and where your business fits inTo get an estimate of your future marketing budgetTo identify effective marketing tactics, etc. Business owners that claim they don’t need a competitive report because they already know everything are clearly missing out. Competitive rese...
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