Monday, April 19Digital Marketing Journals

Tag: List

Now THAT’S What I Call Service Worker! – A List Apart
Browsers, building website, Code, creating a website, google web designer, internet design, JavaScript, User Experience, web design, web design company, web designer, web page design, website builder, website design

Now THAT’S What I Call Service Worker! – A List Apart

The Service Worker API is the Dremel of the web platform. It offers incredibly broad utility while also yielding resiliency and better performance. If you’ve not used Service Worker yet—and you couldn’t be blamed if so, as it hasn’t seen wide adoption as of 2020—it goes something like this: Article Continues BelowOn the initial visit to a website, the browser registers what amounts to a client-side proxy powered by a comparably paltry amount of JavaScript that—like a Web Worker—runs on its own thread.After the Service Worker’s registration, you can intercept requests and decide how to respond to them in the Service Worker’s fetch() event.What you decide to do with requests you intercept is a) your call and b) depends on your website. You can rewrite requests, precache...
A Tale of Two Experts – A List Apart
building website, Code, creating a website, google web designer, internet design, JavaScript, web design, web design company, web designer, web page design, website builder, website design

A Tale of Two Experts – A List Apart

Everyone wants to be an expert. But what does that even mean? Over the years I’ve seen two types of people who are referred to as “experts.” Expert 1 is someone who knows every tool in the language and makes sure to use every bit of it, whether it helps or not. Expert 2 also knows every piece of syntax, but they’re pickier about what they employ to solve problems, considering a number of factors, both code-related and not.  Article Continues BelowCan you take a guess at which expert we want working on our team? If you said Expert 2, you’d be right. They’re a developer focused on delivering readable code—lines of JavaScript others can understand and maintain. Someone who can make the complex simple. But “readable” is rarely definitive—in fact, it’s largely based on the eye...
Keeping Your Design Mind New and Fresh – A List Apart
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Keeping Your Design Mind New and Fresh – A List Apart

“Only a fool knows everything.” Article Continues Below — African ProverbSince March 2020, most of us have been working from home, and the days blend into each other and look the same. This is not the first time I have experienced this type of feeling. My commute — New York to New Jersey — is what folks in my area call the reverse commute.While going to the office, my days began to look the same: riding the subway to a bus to a shuttle to get to my job. Have you ever arrived at a destination and not even realized how you got there? This is how I began to experience the world everyday. I stopped paying attention to my surroundings.Because I worked a lot, the only time I would take off was for the holidays. During this time, I was a consultant and was coming to the e...
Why You Should Clean Your Email List (and How to Do It)
clean email list, Deliverability, Digital Marketing, digital mkt, email best practices, Email Deliverability, email hygiene, email list, email list cleaning, Email Marketing, email outreach, Internet marketing, Online Marketing

Why You Should Clean Your Email List (and How to Do It)

By Kelly Forst March 9, 2021 Want to run a successful marketing campaign? Then it’s time to clean house. You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders. In fact, cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be.That’s because a smaller list of engaged subscribers — people who actively read and interact with your content and brand — are more valuable than a larger list of subscribers who never open your content.In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than...
How to Get a Dysfunctional Team Back on Track – A List Apart
building website, business, Career, creating a website, google web designer, internet design, Project Management, web design, web design company, web designer, web page design, website builder, website design

How to Get a Dysfunctional Team Back on Track – A List Apart

Maybe you’ve been part of a team that you’ve seen slowly slide into a rut. You didn’t notice it happen, but you’re now not shipping anything, no one’s talking to each other, and the management’s Eye of Sauron has cast its gaze upon you. Article Continues BelowMaybe you’ve just joined a team that’s in the doldrums.Maybe the people who used to oil the wheels that kept everyone together have moved on and you’re having to face facts—you all hate each other.However you’ve ended up in this situation, the fact is that you’re now here and it’s up to someone to do something about it. And that person might be you.The first thing to understand is that you’re not the only person to ever encounter problems. Things like this happen all the time at work, but there are si...
The Future of Web Software Is HTML-over-WebSockets – A List Apart
Application Development, building website, Code, creating a website, google web designer, HTML, internet design, responsive web design, web design, web design company, web designer, web page design, website builder, website design

The Future of Web Software Is HTML-over-WebSockets – A List Apart

The future of web-based software architectures is already taking form, and this time it’s server-rendered (again). Papa’s got a brand new bag: HTML-over-WebSockets and broadcast everything all the time. Article Continues BelowThe dual approach of marrying a Single Page App with an API service has left many dev teams mired in endless JSON wrangling and state discrepancy bugs across two layers. This costs dev time, slows release cycles, and saps the bandwidth for innovation.But a new WebSockets-driven approach is catching web developers’ attention. One that reaffirms the promises of classic server-rendered frameworks: fast prototyping, server-side state management, solid rendering performance, rapid feature development, and straightforward SEO. One that enables multi-us...
Designing Inclusive Content Models – A List Apart
Accessibility, building website, content, Content Strategy, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Designing Inclusive Content Models – A List Apart

In the 1920s, Robert Moses designed a system of parkways surrounding New York City. His designs, which included overpasses too low for public buses, have become an often-cited example of exclusionary design and are argued by biographer Robert A. Caro to represent a purposeful barrier between the city’s Black and Puerto Rican residents and nearby beaches.  Article Continues BelowRegardless of the details of Moses’s parkway project, it’s a particularly memorable reminder of the political power of design and the ways that choices can exclude various groups based on abilities and resources. The growing interest in inclusive design highlights questions of who can participate, and in relation to the web, this has often meant a focus on accessibility and user experience, as well...
The Never-Ending Job of Selling Design Systems – A List Apart
building website, business, creating a website, design, google web designer, internet design, web design, web design company, web designer, web page design, Web Strategy, website builder, website design

The Never-Ending Job of Selling Design Systems – A List Apart

I’m willing to bet that you probably didn’t start your web career because you wanted to be a politician or a salesperson. But here’s the cold, hard truth, friend: if you want to work on design systems, you don’t have a choice. Someone has to pay for your time, and that means someone has to sell what you do to an audience that speaks value in an entirely different language.  Article Continues BelowIt’s not exactly easy to connect the benefits of a design system directly to revenue. With an ecomm site, you can add a feature and measure the impact. With other conversion-based digital experiences, if your work is good, your customers will convert more. But because a design system is (usually) an internal tool, it’s just harder to connect those dots. This article boils dow...
How To Build an Email List With Live Web Chat and Automated Messaging
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How To Build an Email List With Live Web Chat and Automated Messaging

I learned the basics of how to build an email list from scratch some time ago. But it wasn’t until I needed to know how to build an email list before launching a new product that I learned how to build an email list with a website chatbot.Using a website form to collect emails usually results in a conversion rate between 1% to 10%, and the average website conversion rate is roughly 4%.However, with a chatbot, your email capture conversion rate can skyrocket. In fact, the website chatbot I’m about to show you increased our website conversion rate by over 100%.And this is why we love digital marketing, right? Because there’s always a better way to do what’s already been done thousands of times already. So, what’s the secret to building a live chat widget that’s g...
Lead Magnets to Grow Your Email List: 22 Brilliant Ideas
Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, how to grow email list, Internet marketing, lead magnet, lead magnet examples, lead magnets, Online Marketing

Lead Magnets to Grow Your Email List: 22 Brilliant Ideas

By Kelly Forst December 30, 2020 Need ideas for your lead magnet? Read this post to get 22 of them. If you want to maximize your email list growth, you need a lead magnet.A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want.The only problem?Sometimes, it can be really difficult to come up with an idea for your lead magnet.You may struggle to figure out what your audience would want. You may worry that it’ll be too time consuming to create a lead magnet. You might doubt that your ideas are any good. Or, you may just be out of ideas.So what can you do about it?Check out these 22 brilliant lead magnets. Not only will you get prov...
Daily Ethical Design – A List Apart
building website, creating a website, design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Daily Ethical Design – A List Apart

Suddenly, I realized that the people next to me might be severely impacted by my work. Article Continues Below I was having a quick lunch in the airport. A group of flight attendants sat down at the table next to me and started to prepare for their flight. For a while now, our design team had been working on futuristic concepts for the operations control center of these flight attendants’ airline, pushing ourselves to come up with innovative solutions enabled by the newest technologies. As the control center deals with all activities around flying planes, our concepts touched upon everything and everyone within the airline. How was I to know what the impact of my work would be on the lives of these flight attendants? And what about the lives of all the other people working at ...
Resilient Management, An Excerpt – A List Apart
building website, business, Career, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Resilient Management, An Excerpt – A List Apart

In Tuckman’s Stages of Group Development, the Storming stage happens as a group begins to figure out how to work together. Previously, each person had been doing their own thing as individuals, so necessarily a few things need to be ironed out: how to collaborate, how to hit goals, how to determine priorities. Of course there may be some friction here! Article Continues BelowBut even if your team doesn’t noticeably demonstrate this kind of internal Storming as they begin to gel, there might be some outside factors at play in your work environment that create friction. During times of team scaling and organizational change—the water we in the web industry are often swimming in—managers are responsible for things like strategy-setting, aligning their team’s work to company...
Part II – A List Apart
Application Development, Browsers, building website, creating a website, google web designer, internet design, JavaScript, web design, web design company, web designer, web page design, website builder, website design

Part II – A List Apart

You and the rest of the dev team lobbied enthusiastically for a total re-architecture of the company’s aging website. Your pleas were heard by management—even up to the C-suite—who gave the green light. Elated, you and the team started working with the design, copy, and IA teams. Before long, you were banging out new code. Article Continues BelowIt started out innocently enough with an npm install here and an npm install there. Before you knew it, though, you were installing production dependencies like an undergrad doing keg stands without a care for the morning after.Then you launched.Unlike the aftermath of most copious boozings, the agony didn’t start the morning after. Oh, no. It came months later in the ghastly form of low-grade nausea and headache of produc...
Getting to the Heart of Digital Accessibility – A List Apart
Accessibility, building website, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Getting to the Heart of Digital Accessibility – A List Apart

Quick! Think of the word “developer” or “coder” — what’s the first thing that comes to mind? Maybe a whiteish male in his twenties living in a busy metropolis, wearing a nerdy t-shirt and hoodie? Someone a bit like Mark Zuckerberg? Or maybe a younger Bill Gates or Sergey Brin? Any of the dudes from the HBO series Silicon Valley, perhaps? Certainly no one like me. Article Continues BelowBy tech standards, I’m old. I’m also female and a mother. I live in a midwestern town you’ve never heard of and will never visit — a town where the cows vastly outnumber the people. My hair color is (almost) natural and is no longer part of the ROYGBIV collection, so I have no perceived conference street cred. I own about a thousand geeky T-shirts, but never actually wear them in public, op...
An Essential Tool for Capturing Your Career Accomplishments – A List Apart
building website, Career, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

An Essential Tool for Capturing Your Career Accomplishments – A List Apart

Imagine you’re ready to apply for your next job. Like most busy professionals, you probably haven’t updated your résumé or your portfolio since you looked for your current job.  Article Continues BelowNow you need to update both, and you can’t remember what work you’ve done over the past few years. (In fact, you can barely remember what you’ve done over the past few months!)So you scramble to update your résumé with new content. Then you spend all weekend scraping together a new portfolio using screenshots of whatever work evidence you can find on your laptop. You submit the résumé and portfolio with your application, hoping you didn’t forget to include any major career milestones you achieved over the last few years. This is the process most of us use to approach...
The Untapped Power of Vulnerability & Transparency in Content Strategy – A List Apart
building website, content, Content Strategy, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

The Untapped Power of Vulnerability & Transparency in Content Strategy – A List Apart

In marketing, transparency and vulnerability are unjustly stigmatized. The words conjure illusions of being frightened, imperfect, and powerless. And for companies that shove carefully curated personas in front of users, little is more terrifying than losing control of how people perceive the brand. Article Continues BelowLet’s shatter this illusioned stigma. Authentic vulnerability and transparency are strengths masquerading as weaknesses. And companies too scared to embrace both traits in their content forfeit bona fide user-brand connections for often shallow, misleading engagement tactics that create fleeting relationships.Transparency and vulnerability are closely entwined concepts, but each one engages users in a unique way. Transparency is how much information ...
Part III – A List Apart
Application Development, building website, Code, creating a website, google web designer, Industry & Business, internet design, JavaScript, State of the Web, web design, web design company, web designer, web page design, website builder, website design

Part III – A List Apart

You’ve done everything you thought was possible to address your website’s JavaScript problem. You relied on the web platform where you could. You sidestepped Babel and found smaller framework alternatives. You whittled your application code down to its most streamlined form possible. Yet, things are just not fast enough. When websites fail to perform the way we as designers and developers expect them to, we inevitably turn on ourselves: Article Continues Below“What are we failing to do?” “What can we do with the code we have written?” “Which parts of our architecture are failing us?”These are valid inquiries, as a fair share of performance woes do originate from our own code. Yet, assigning blame solely to ourselves blinds us to the unvarnished truth that a sizable on...
Caching Strategies in the Age of PWAs – A List Apart
Browsers, building website, Code, creating a website, google web designer, internet design, responsive web design, The Server Side, web design, web design company, web designer, web page design, website builder, website design

Caching Strategies in the Age of PWAs – A List Apart

Once upon a time, we relied on browsers to handle caching for us; as developers in those days, we had very little control. But then came Progressive Web Apps (PWAs), Service Workers, and the Cache API—and suddenly we have expansive power over what gets put in the cache and how it gets put there. We can now cache everything we want to… and therein lies a potential problem. Article Continues BelowMedia files—especially images—make up the bulk of average page weight these days, and it’s getting worse. In order to improve performance, it’s tempting to cache as much of this content as possible, but should we? In most cases, no. Even with all this newfangled technology at our fingertips, great performance still hinges on a simple rule: request only what you need and make each r...
Making Room for Variation – A List Apart
building website, creating a website, design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Making Room for Variation – A List Apart

A note from the editors: A List Apart is pleased to present this excerpt chapter from Yesenia Perez-Cruz's new book Expressive Design Systems, available now on A Book Apart. Making a brand feel unified, cohesive, and harmonious while also leaving room for experimentation is a tough balancing act. It’s one of the most challenging aspects of a design system. Article Continues BelowGraphic designer and Pentagram partner Paula Scher faced this challenge with the visual identity for the Public Theater in New York. As she explained in a talk at Beyond Tellerrand:I began to realize that if you made everything the same, it was boring after the first year. If you changed it individually for each play, the theater lost recognizability. The thing to do, which I totally got f...
Standards for Writing Accessibly – A List Apart
Accessibility, building website, content, creating a website, google web designer, internet design, User Experience, web design, web design company, web designer, web page design, website builder, website design, Writing

Standards for Writing Accessibly – A List Apart

Writing to meet WCAG2 standards can be a challenge, but it’s worthwhile. Albert Einstein, the archetypical genius and physicist, once said, “Any fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction.” Article Continues BelowHopefully, this entire book will help you better write for accessibility. So far, you’ve learned:Why clarity is importantHow to structure messages for error states and stress casesHow to test the effectiveness of the words you writeAll that should help your writing be better for screen readers, give additional context to users who may need it, and be easier to parse.But there are a few specific points that you may not otherwise think about, even after r...
Cross-Cultural Design – A List Apart
building website, creating a website, design, google web designer, internet design, responsive web design, Typography & Web Fonts, web design, web design company, web designer, web page design, website builder, website design

Cross-Cultural Design – A List Apart

When I first traveled to Japan as an exchange student in 2001, I lived in northern Kyoto, a block from the Kitayama subway station. Article Continues BelowMy first time using the train to get to my university was almost a disaster, even though it was only two subway stops away. I thought I had everything I needed to successfully make the trip. I double- and triple-checked that I had the correct change in one pocket and a computer printout of where I was supposed to go in the other. I was able to make it down into the station, but then I just stood at a ticket machine, dumbfounded, looking at all the flashing lights, buttons, and maps above my head (Fig 5.1). Everything was so impenetrable. I was overwhelmed by the architecture, the sounds, the signs, and the language....
Usability Testing for Voice Content – A List Apart
building website, content, creating a website, google web designer, internet design, Usability, web design, web design company, web designer, web page design, website builder, website design

Usability Testing for Voice Content – A List Apart

It’s an important time to be in voice design. Many of us are turning to voice assistants in these times, whether for comfort, recreation, or staying informed. As the interest in interfaces driven by voice continues to reach new heights around the world, so too will users’ expectations and the best practices that guide their design. Article Continues BelowVoice interfaces (also known as voice user interfaces or VUIs) have been reinventing how we approach, evaluate, and interact with user interfaces. The impact of conscious efforts to reduce close contact between people will continue to increase users’ expectations for the availability of a voice component on all devices, whether that entails a microphone icon indicating voice-enabled search or a full-fledged voice assistan...
Jobs To Be Done – A List Apart
building website, creating a website, Creativity, google web designer, internet design, Process, Project Management, web design, web design company, web designer, web page design, website builder, website design

Jobs To Be Done – A List Apart

In this chapter, you’ll learn about these plays: Article Continues BelowHow to create a jobs-driven roadmapUsing job stories to solve specific design problemsHow to architect the structure of a solutionTesting assumptions directed by JTBDA software company I once worked for held what were called “hackweeks” once a quarter. This was a time for developers to work on “whatever they wanted,” as it was framed. Give engineers time to play around with technology, and they’re bound to find the next innovation, or so the theory went.Hackweek was a big deal for us. Dozens of people organized it, and every developer in the company stopped work to contribute to the effort. It was costly, but we were committed to hackweek. After all, new software offerings come from new develo...
Figure It Out – A List Apart
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Figure It Out – A List Apart

Color is, without a doubt, the visual element most often misunderstood and misused. Article Continues BelowAs mentioned earlier, when designing visual representations, color is often the first visual encoding that people use. It’s also quite limited to about a dozen, distinguishable colors. It’s a potent visual element, but one fraught with accessibility and perceptual problems. A general rule of thumb: Save color for things you want to draw people’s attention to. Start with grayscale representations. Add in color only later, where it might be really, really useful. That’s it. We can move along.Except…We need to dispel some popular beliefs about colors, beliefs that are often held up as truth, when, in fact, this is not the case. What’s presented in this short cha...
Web Accessibility, Inclusion & Social Justice – A List Apart
Accessibility, building website, creating a website, google web designer, Industry, Industry & Business, internet design, web design, web design company, web designer, web page design, website builder, website design

Web Accessibility, Inclusion & Social Justice – A List Apart

What would your life be like without the internet? Not if it didn’t exist at all, but if you were locked out of it? Would your days be different? Unrecognizable, even? Keeping your answers to that in mind, do you think access to the internet is a human right? Do we need to be able to access it to fully participate in modern society? To answer “yes” to these questions would have been unthinkable 20 years ago. Article Continues BelowLiving without internet#section2Globally, over 40% of people still do not have access to the internet. That lack of access and the issues it creates have helped motivate digital equity initiatives like Tech Goes Home and the Good Things Foundation.Having no access to the internet creates problems in many parts of modern life. In the UK, ...
A Designer’s Life with Color Vision Deficiency – A List Apart
Accessibility, building website, creating a website, design, google web designer, internet design, User Experience, web design, web design company, web designer, web page design, website builder, website design

A Designer’s Life with Color Vision Deficiency – A List Apart

So, what is it like to be color blind and also work in the web design and development industry? I’ll answer that question throughout this article, but it’s something that’s always factored into my thoughts, given my passion for design and now my career. I wonder if having “normal” vision would have made me a better artist growing up. Would it make me better at my job now? Would I have pursued a more design-oriented career, as opposed to one that’s more dev-focused? These are just some of the things that pop into my head. Article Continues BelowAs to my job and my color vision, no, colorblindness doesn’t affect my work as much as you’d think. During design meetings, I can quickly point out areas where we need to reconsider our color palette. While reviewing layouts, I’m ab...
Connecting with Technology – A List Apart
building website, creating a website, google web designer, Interaction Design, internet design, User Experience, web design, web design company, web designer, web page design, website builder, website design

Connecting with Technology – A List Apart

People don’t always need another human being to experience a sense of connection. The deep emotional bonds many people have with their pets proves this. (So might the popularity of the Pet Rock in the 1970s but that’s just speculation.) Even Link in The Legend of Zelda had an inanimate companion: his trusty sword (see Figure 9.1). Article Continues BelowFig 9.1 Even the company of a wooden sword is better than venturing into Hyrule alone.It’s also possible for people to feel that sense of connection in the context of behavior change without having direct relationships with others. By building your product in a way that mimics some of the characteristics of a person-to-person relationship, you can make it possible for your users to feel connected to it. It is possible ...
Connecting the Dots – A List Apart
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Connecting the Dots – A List Apart

Two plans: one for design, one for culture. Article Continues BelowWhat I’ve found is that the DNA between both dynamics must be inextricable from one another. Creating with compassion in an environment fueled by compassion means we never lose sight of what it’s all about: people. Beyond functioning in this manner because “it’s the right thing to do,” quality of work, loyalty internally (team) and externally (users), and product innovation are all benefits to reap.Earlier we talked through the concept of “simplicity” and its application to creation and environment. Now, let’s revisit a few other examples of healthy benchmarks from a creative culture as we’ve discussed in this book:Slowing down / pausing with intentEveryone has a seat at the tableThe New Day One...
Webwaste – A List Apart
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Webwaste – A List Apart

A note from the editors: We’re pleased to share an excerpt from Chapter 9 of Gerry McGovern's Book World Wide Waste, from Silver Beach.In 1994, there were 3,000 websites. In 2019, there were estimated to be 1.7 billion, almost one website for every three people on the planet. Not only has the number of websites exploded, the weight of each page has also skyrocketed. Between 2003 and 2019, the average webpage weight grew from about 100 KB to about 4 MB. The results? Article Continues Below“In our analysis of 5.2 million pages,” Brian Dean reported for Backlinko in October 2019, “the average time it takes to fully load a webpage is 10.3 seconds on desktop and 27.3 seconds on mobile.” In 2013, Radware calculated that the average load time for a webpage on mobile was 4.3...
A Framework for Design Conversations – A List Apart
building website, Community, content, creating a website, google web designer, internet design, Process, Project Management, web design, web design company, web designer, web page design, Web Strategy, website builder, website design

A Framework for Design Conversations – A List Apart

We’ve all been there. A client or coworker shows us this amazing thing they (and maybe their entire team) have worked on for hours or weeks. They are so proud of it. It’s new or maybe it just looks new. They may or may not ask you what you think—but you’re there to experience it. And your brain quietly screams. Article Continues BelowAs an experienced designer, you often have an intuitive reaction and can quickly spot bad designs; they may be visually incongruent, poorly structured, confusing, lack social awareness, or look like they are trying too hard.If your initial response is so negative that it slips through into your expression or voice or body language, it can completely sabotage any possibility of buy-in. And, far more seriously, it can ruin the relationship ...
How to Grow Your Email List With a High-Converting Free Offer : Social Media Examiner
email list, facebook, facebook marketing, How To, Social Marketing Strategies, Social Meda Strategy, social media, social media marketing

How to Grow Your Email List With a High-Converting Free Offer : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));