Wednesday, March 3Digital Marketing Journals

Typography & Web Fonts

Cross-Cultural Design – A List Apart
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Cross-Cultural Design – A List Apart

When I first traveled to Japan as an exchange student in 2001, I lived in northern Kyoto, a block from the Kitayama subway station. Article Continues BelowMy first time using the train to get to my university was almost a disaster, even though it was only two subway stops away. I thought I had everything I needed to successfully make the trip. I double- and triple-checked that I had the correct change in one pocket and a computer printout of where I was supposed to go in the other. I was able to make it down into the station, but then I just stood at a ticket machine, dumbfounded, looking at all the flashing lights, buttons, and maps above my head (Fig 5.1). Everything was so impenetrable. I was overwhelmed by the architecture, the sounds, the signs, and the language....