Web Strategy - Digital Marketing Journals Hong Kong

8Jan

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building website, Community, creating a website, google web designer, Industry, internet design, State of the Web, web design, web design company, web designer, web page design, Web Strategy, website builder, website design

Lessons from Vienna’s Café Culture

Today’s web is not always an amiable place. Sites greet you with a popover that demands assent to their cookie policy, and leave you with Taboola ads promising “One Weird Trick!” to cure your ailments. Social media sites are tuned for engagement, and few things are more engaging than a fight. Today it seems that people want to quarrel; I have seen flame wars among birders. Article Continues Below These tensions are often at odds with a site’s goals. If we are providing support and advice to customers, we don’t want those customers to wrangle with each other. If we offer news about the latest research, we want readers to feel at ease; if we promote upcoming marches, we want our core supporters to feel comfortable and we want curious newcomers to feel welcome. In a study for ...

Build Products that Stick. – A List Apart

6Jun

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building website, business, creating a website, google web designer, Industry, internet design, Usability, User Experience, User Research, web design, web design company, web designer, web page design, Web Strategy, website builder, website design

Build Products that Stick. – A List Apart

As a product builder over too many years to mention, I’ve lost count of the number of times I’ve seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months. Article Continues Below Financial products, which is the field I work in, are no exception. With people’s real hard-earned money on the line, user expectations running high, and a crowded market, it’s tempting to throw as many features at the wall as possible and hope something sticks. But this approach is a recipe for disaster. Here’s why: The pitfalls of feature-first development#section2 When you start building a financial product from the ground up, or are migrating existing customer journeys from paper or telephony channels onto online banking or mobile apps, it’s easy to get caught ...

The Wax and the Wane of the Web – A List Apart

5Mar

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building website, creating a website, google web designer, internet design, responsive web design, State of the Web, web design, web design company, web designer, web page design, Web Strategy, website builder, website design

The Wax and the Wane of the Web – A List Apart

I offer a single bit of advice to friends and family when they become new parents: When you start to think that you’ve got everything figured out, everything will change. Just as you start to get the hang of feedings, diapers, and regular naps, it’s time for solid food, potty training, and overnight sleeping. When you figure those out, it’s time for preschool and rare naps. The cycle goes on and on. Article Continues Below The same applies for those of us working in design and development these days. Having worked on the web for almost three decades at this point, I’ve seen the regular wax and wane of ideas, techniques, and technologies. Each time that we as developers and designers get into a regular rhythm, some new idea or technology comes along to shake things up and remake o...

Sustainable Web Design, An Excerpt – A List Apart

17Aug

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building website, creating a website, design, google web designer, internet design, web design, web design company, web designer, web page design, Web Strategy, website builder, website design

Sustainable Web Design, An Excerpt – A List Apart

In the 1950s, many in the elite running community had begun to believe it wasn’t possible to run a mile in less than four minutes. Runners had been attempting it since the late 19th century and were beginning to draw the conclusion that the human body simply wasn’t built for the task. Article Continues Below But on May 6, 1956, Roger Bannister took everyone by surprise. It was a cold, wet day in Oxford, England—conditions no one expected to lend themselves to record-setting—and yet Bannister did just that, running a mile in 3:59.4 and becoming the first person in the record books to run a mile in under four minutes. This shift in the benchmark had profound effects; the world now knew that the four-minute mile was possible. Bannister’s record lasted only forty-six days, when ...

The Never-Ending Job of Selling Design Systems – A List Apart

13Feb

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building website, business, creating a website, design, google web designer, internet design, web design, web design company, web designer, web page design, Web Strategy, website builder, website design

The Never-Ending Job of Selling Design Systems – A List Apart

I’m willing to bet that you probably didn’t start your web career because you wanted to be a politician or a salesperson. But here’s the cold, hard truth, friend: if you want to work on design systems, you don’t have a choice. Someone has to pay for your time, and that means someone has to sell what you do to an audience that speaks value in an entirely different language. Article Continues Below It’s not exactly easy to connect the benefits of a design system directly to revenue. With an ecomm site, you can add a feature and measure the impact. With other conversion-based digital experiences, if your work is good, your customers will convert more. But because a design system is (usually) an internal tool, it’s just harder to connect those dots. This article boils down the m...

A Framework for Design Conversations – A List Apart

26Dec

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building website, Community, content, creating a website, google web designer, internet design, Process, Project Management, web design, web design company, web designer, web page design, Web Strategy, website builder, website design

A Framework for Design Conversations – A List Apart

We’ve all been there. A client or coworker shows us this amazing thing they (and maybe their entire team) have worked on for hours or weeks. They are so proud of it. It’s new or maybe it just looks new. They may or may not ask you what you think—but you’re there to experience it. And your brain quietly screams. Article Continues Below As an experienced designer, you often have an intuitive reaction and can quickly spot bad designs; they may be visually incongruent, poorly structured, confusing, lack social awareness, or look like they are trying too hard. If your initial response is so negative that it slips through into your expression or voice or body language, it can completely sabotage any possibility of buy-in. And, far more seriously, it can ruin the relationship of trus...