Wednesday, October 27Digital Marketing Journals

Process

Design for Safety, An Excerpt – A List Apart
building website, creating a website, google web designer, internet design, Process, Usability, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

Design for Safety, An Excerpt – A List Apart

Antiracist economist Kim Crayton says that “intention without strategy is chaos.” We’ve discussed how our biases, assumptions, and inattention toward marginalized and vulnerable groups lead to dangerous and unethical tech—but what, specifically, do we need to do to fix it? The intention to make our tech safer is not enough; we need a strategy. Article Continues BelowThis chapter will equip you with that plan of action. It covers how to integrate safety principles into your design work in order to create tech that’s safe, how to convince your stakeholders that this work is necessary, and how to respond to the critique that what we actually need is more diversity. (Spoiler: we do, but diversity alone is not the antidote to fixing unethical, unsafe tech.)The process for ...
Getting Feedback – A List Apart
building website, creating a website, design, google web designer, internet design, Process, User Experience, web design, web design company, web designer, web page design, website builder, website design

Getting Feedback – A List Apart

“Any comment?” is probably one of the worst ways to ask for feedback. It’s vague and open ended, and it doesn’t provide any indication of what we’re looking for. Getting good feedback starts earlier than we might expect: it starts with the request.  Article Continues BelowIt might seem counterintuitive to start the process of receiving feedback with a question, but that makes sense if we realize that getting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research without the right questions to get the insights that we need, the best way to ask for feedback is also to craft sharp questions.Design critique is not a one-shot process. Sure, any good feedback workflow continues until the project is finished, but this is par...
Giving Feedback – A List Apart
building website, creating a website, design, google web designer, internet design, Process, User Experience, web design, web design company, web designer, web page design, website builder, website design

Giving Feedback – A List Apart

Feedback, in whichever form it takes, and whatever it may be called, is one of the most effective soft skills that we have at our disposal to collaboratively get our designs to a better place while growing our own skills and perspectives. Article Continues BelowFeedback is also one of the most underestimated tools, and often by assuming that we’re already good at it, we settle, forgetting that it’s a skill that can be trained, grown, and improved. Poor feedback can create confusion in projects, bring down morale, and affect trust and team collaboration over the long term. Quality feedback can be a transformative force. Practicing our skills is surely a good way to improve, but the learning gets even faster when it’s paired with a good foundation that channels and focu...
Jobs To Be Done – A List Apart
building website, creating a website, Creativity, google web designer, internet design, Process, Project Management, web design, web design company, web designer, web page design, website builder, website design

Jobs To Be Done – A List Apart

In this chapter, you’ll learn about these plays: Article Continues BelowHow to create a jobs-driven roadmapUsing job stories to solve specific design problemsHow to architect the structure of a solutionTesting assumptions directed by JTBDA software company I once worked for held what were called “hackweeks” once a quarter. This was a time for developers to work on “whatever they wanted,” as it was framed. Give engineers time to play around with technology, and they’re bound to find the next innovation, or so the theory went.Hackweek was a big deal for us. Dozens of people organized it, and every developer in the company stopped work to contribute to the effort. It was costly, but we were committed to hackweek. After all, new software offerings come from new develo...
A Framework for Design Conversations – A List Apart
building website, Community, content, creating a website, google web designer, internet design, Process, Project Management, web design, web design company, web designer, web page design, Web Strategy, website builder, website design

A Framework for Design Conversations – A List Apart

We’ve all been there. A client or coworker shows us this amazing thing they (and maybe their entire team) have worked on for hours or weeks. They are so proud of it. It’s new or maybe it just looks new. They may or may not ask you what you think—but you’re there to experience it. And your brain quietly screams. Article Continues BelowAs an experienced designer, you often have an intuitive reaction and can quickly spot bad designs; they may be visually incongruent, poorly structured, confusing, lack social awareness, or look like they are trying too hard.If your initial response is so negative that it slips through into your expression or voice or body language, it can completely sabotage any possibility of buy-in. And, far more seriously, it can ruin the relationship ...