Friday, August 21Digital Marketing Journals

Tag: update

Google Discover Core Update Data: Local Publishers Lost Reach
16Mar By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Discover Core Update Data: Local Publishers Lost Reach

An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The DiscoverSnoop report compared article counts and audience scores for publishers in the week before the update began (January 26 to February 1) against the week after it completed (March 2 to March 8). That post-completion window differs from NewzDash’s earlier scorecard, which measured a mid-rollout window. For transparency, DiscoverSnoop is a commercial Discover analytics platform. The report is based on its own tracking data. Who Lost Visibility Some publishers lost more than 20% of their article placements in the Discover feed while also seeing audience scores declin...
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Google Business Profile Update Targets Delivery Of Age-Restricted Products
28Nov By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Business Profile Update Targets Delivery Of Age-Restricted Products

Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol, cannabis, weapons, and similar items must have a physical storefront to maintain their Google Business Profile. We were alerted to this update by Stefan Somborac on X: Google actually uses the phrase "Businesses associated with…" not "Businesses selling…", which significantly broadens how this new change can be applied. 2/3 pic.twitter.com/FD31fUmm94 — Stefan Somborac (@StefanSomborac) November 27, 2024 Changes To Service-Area Business Guidelines Google has updated its guidelines to prevent businesses that sell age-restricted products from operating only as service-area businesses. The updated guidelines state: “Businesses associated with products ...
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10+ Best Resources & Tools for Web Designers (2024 update)
30Mar By Dazzler Productions SA de CVNo Comments
building website, creating a website, google web designer, internet design, responsive web design, Sponsored, web design, web design company, web designer, web page design, website builder, website design

10+ Best Resources & Tools for Web Designers (2024 update)

3 days ago Is searching for the best web design tools to suit your needs akin to having a recurring bad dream? Does each “promising ad” look like any other, and you find yourself reading them over and over again? We published this list to give you some temporary, and hopefully permanent, relief. The big names have plenty of exposure and are not on this list. We’ve chosen instead t...
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Gmail Inbox Insurance: Expert Advice for the Google Spam Update
31Jan By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, Outbound Email Marketing, robot chat

Gmail Inbox Insurance: Expert Advice for the Google Spam Update

Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st.  As we’ve previously discussed, this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts.  Meeting the 0.3% spam complaint threshold will be challenging for a lot of people and if teams don’t adjust, they are in big trouble. To help you prepare for the impending update, we brought in six email marketing experts to discuss not only what the impact of the bulk sender update will be but how companies can prepare and adapt.  From tips on email deliverability and infrastructure to engagement and frequency, get ready, because our experts are going to help ensure your inbox is insured against these new ru...
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4 Crucial Details to Update on Your Website Regularly
24Nov By John VuongNo Comments
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

4 Crucial Details to Update on Your Website Regularly

Did your business undergo transition, like changes in your staff or operating hours? When was the last time you updated your business information on your website? While redesigning your website is crucial at least every 2 years, updating your business details should be done whenever necessary. Regular updates are essential to operating a business with an online presence. Failure to update is among the most common website mistakes many small business owners make. Remember that your potential customers often refer to your business details to learn about your company, products/services, and brand identity. Keeping your business info up-to-date can make your website look more trustworthy and visitors are more likely to purchase. As your business evolves, staff changes are inevitable. Whether h...
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Unleashing Recovery Tales Of Google March 2019 Core Update
14Apr By SEO NinjaNo Comments
googe optimize, Google, google optimization, google seo, Google Updates, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Unleashing Recovery Tales Of Google March 2019 Core Update

What has changed after 12/03/19 for you? For most of the world, nothing very significant but when we hit in the landscape of search engine optimization, we see many businesses awestruck in response to the core quality update made by Google. Nevertheless, beans were spilled in last year itself with two consecutive algorithm updates in the months of August and September. This article will throw torch on the impact (all positive in every case) made by this update on sites like nutrition, small e-commerce, and large informational site. Each one of these is believed to have undergone changes as per Google’s Quality Raters’ Guidelines and post March update traffic for these sites has increased. It will be interesting to elaborate on the changes made by each one of them though it is not cent per...
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The Helpful Content Update – BrightLocal
23Sep By Mike HawkesNo Comments
Blog, googe optimize, google optimization, google seo, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Helpful Content Update – BrightLocal

Just over a month ago, on August 18, 2022, Google announced an update to their algorithm that got people both fearful and excited. The update itself started rolling out a week later on August 25, and Google confirmed it was going to take a couple of weeks before people saw an impact. This change to the algorithm was named the Helpful Content Update (HCU). And, for the first time in a while, SEOs around the world thought they were going to see some seismic activity in the search engine results pages (SERPs), rather than small blips. Then, right after the rollout for the HCU had finished, they dropped another update on us. This update was the September 2022 Core Algorithm Update. So what actually happened? Where are we a few weeks down the line? Did people see their sites plummeting into obs...
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How to connect, update, and troubleshoot your Google Home Wi-Fi network | by Tapaan Chauhan
22Mar By Tapaan ChauhanNo Comments
ai, artificial-intelligence, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, Google, google chat bots, robot chat, technology, wifi

How to connect, update, and troubleshoot your Google Home Wi-Fi network | by Tapaan Chauhan

Your Google Home or Google Assistant speaker listens intently to your every word to deliver music requests, smart home control, and answers to questions — but only if it’s connected to the internet.This connection should be formed during the first setup of your Google Nest Mini, Nest Audio, or Nest Hub, however, if you’re changing Wi-Fi networks or reconnecting after the initial setup, you’ll need to go through the menus of the Google Home app.However, as long as you’re trying to connect your speaker to the same network as your phone or tablet, this should be rather simple. When completing the instructions below, have your Wi-Fi password and name handy.You’ll be asked to link your speaker to a Wi-Fi network during setup, but you can always go into the settings menu of each item and connect...
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Local Pack Update Allows Searchers to Interact with the Featured Map
27Feb By Allie MargesonNo Comments
googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local Pack Update Allows Searchers to Interact with the Featured Map

Local Pack Update Allows Searchers to Interact with the Featured Map - Whitespark Searchers can now interact with the map featured in the local pack. The map now displays zoom in and out buttons, as well as a button that opens the local finder for additional results. What’s most interes...
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Google Confirms Biggest Local Search Algorithm Update in Five Years
21Dec By Alix CoeNo Comments
Blog, googe optimize, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Confirms Biggest Local Search Algorithm Update in Five Years

Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm.  Rolling out between November 30th and December 8th, this update has been named ‘Vicinity’ by Sterling Sky. This is the largest change to the local algorithm since Possum in 2016 and has caused widespread ranking disruption. Google confirmed the update in a tweet on December 16th: Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results. General guidance for businesses remains the same as covered here: https://t.co/uyXFfmUEIR — Google Search Central (@googlesearchc) December 16, 2021 Wh...
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Building the BrightLocal Brand: The Color Scheme Update
3Dec By Dominic MannNo Comments
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Building the BrightLocal Brand: The Color Scheme Update

As some of you may have noticed over the last few months, BrightLocal has undergone some visual upgrades (including the color scheme update that went live in our toolset today). These surface changes are more than just about looking good—they are the result of a year-long project looking into how we could improve our brand to enhance user experience. As part of the project, we looked at many aspects of our brand (more on those below), including color. Color plays such an important role across the BrightLocal brand, presenting actionable insights and information, and allowing customers to gain understanding quickly. Looking at the BrightLocal palette, it was immediately apparent that information was sometimes hard to read. When we also discovered that 1 in 12 men and 1 in 200 women suffer f...
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How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update
27May By Ally MetroNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update

Ever since Apple CEO Tim Cook officially announced the new privacy features included with the iOS 14 update in December of 2020, the marketing world has been plotting our adjustments and strategies for operating under these new guidelines. We had time to prepare, and we did. But now iOS 14 is active, so we get to observe real-life examples of how familiar brands are evolving under the iOS 14 update marketing impact.  Just a quick refresher on iOS 14 developments: Apple announced a new privacy initiative last year that gives users the option to opt-out of IDFAs. IDFAs (Identifiers For Advertisers) are third-party trackers that report data about user activity back to the advertisers. The operative effect of this change is a much smaller population of iOS users who will be susceptible to t...
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Core Web Vitals and the Page Experience Update: What They Mean for Local Businesses
3Mar By James EwanNo Comments
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Core Web Vitals and the Page Experience Update: What They Mean for Local Businesses

Google is currently putting together the final changes for a search algorithm update that they’ve announced will land in May 2021.  The update is being called the Page Experience update because of its focus on usability rather than things like keywords or search relevance. Google has already provided some information on the update, which aims to measure and potentially rank the experience that a user encounters when visiting a page. The fact that Google have given so much warning about the update says all you need to know about how seriously to take it. We know it’ll impact organic search results but as of yet, there’s no word on whether there will be any specific impact on Google My Business rankings. Although this update is due to hit the algorithm in May, there’s no reason not to get ah...
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5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update
17Feb By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update

“Pretty much everything goes through chaos, but in chaos there’s opportunity.” That’s how Scott Desgrosseilliers, founder of Wicked Reports, sees the upcoming iOS 14 update. Things will change as Apple starts to ask users if they want their data tracked by apps—and marketers have to learn to be okay with that. Yet, we’re a savvy bunch. We know just because changes are on the horizon, that doesn’t mean it’s the end. We’ve lived through platform shifts, algorithm changes and have already questioned whether we need to make a dancing TikTok video to be relevant. Bring on the changes. With Scott’s help, we’re going to show you the 5 things to do right now to help your business survive the iOS 14 update. First, let’s talk about what the update means for iOS users. Here’s What the ...
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Some early observations on the Google December core update
24Dec By Marie HaynesNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Some early observations on the Google December core update

Some early observations on the Google December core update Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
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Google December 2020 core update is now fully rolled out
20Dec By Barry SchwartzNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google December 2020 core update is now fully rolled out

Google December 2020 core update is now fully rolled out Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
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