Thursday, January 28Digital Marketing Journals

Tag: Target

“Target Hours” Change the Game with Service ROI: How to Find & Implement Them
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

“Target Hours” Change the Game with Service ROI: How to Find & Implement Them

When you run a service-based business, like a marketing agency, it’s not clear how many hours you spend working on specific tasks.Designing a website doesn’t always take 12 hours and 47 minutes. Sometimes it can take less, and other times it can take astronomically more (ask us how we know).That’s when things get weird. Figuring out how long you spend on the different services you offer can be tricky, which leads to a lot of unknowns.What service is your profit-driver?Which service do you think is your profit driver, but actually isn’t?What service do you need to remove from your offers because it’s eating up too much of your team’s time without enough revenue to compensate?This is the stage of service-based business (or agency life) where you wonder, “Why are things...
Why Digital Marketers Should Target Gen X and Boomers
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Why Digital Marketers Should Target Gen X and Boomers

The COVID-19 pandemic has accelerated online engagement by Gen X and Baby Boomers, making those cohorts more valuable than ever for digital marketers, according to recent research from GlobalWebIndex. The report was based on data from GlobalWebIndex's running online survey of thousands of Internet users around the world. Gen X and Baby Boomer consumers rapidly embraced a wide range of digital behaviors in 2020, the researchers found. For example, the proportion of people around the world in both generations using finance apps, contactless payments, and online grocery services increased significantly last year. Mobile Has Been Key to Digital Adoption A key driver in the adoption of digital platforms and services by Gen X and Boomers has been mobile: The...
How to Target Multiple Cities Without Hurting Your SEO
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Target Multiple Cities Without Hurting Your SEO

You’ve seen it a ton of times.Keywords targeting a specific city.“Plumber in Austin.”“Flower shop in Newark.”“Best pizza in Rockford.”Which gets you thinking: If you can rank for a keyword that targets multiple cities, will that help your SEO?Enter, local SEO.We’ll explore here how it can actually hurt you and learn how to do it right so it helps you instead.Let’s dive in!Why Is Local SEO Important?If local SEO can potentially “hurt” you, why do it at all?Here are two good reasons.Local SEO Attracts Foot TrafficImagine traveling out of town for a distant cousin’s wedding.On the night before the big day, you’re in your hotel room, craving a giant cheese pizza.You pick up your phone and Google…what?“Pizza?”I don’t think so.I bet you Google a location-specific keyword, like “best pizza in ...