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Diving Deep Into Marketing in Construction (My Takeaways)

22Mar

By Precious OboidheNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, PPC

Diving Deep Into Marketing in Construction (My Takeaways)

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. (more…)

21 High-Powered Takeaways from Ad Universe Summit

28Feb

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Digital Advertising, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

21 High-Powered Takeaways from Ad Universe Summit

On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour marathon of cutting-edge advertising wisdom. Bringing together 22 top-notch advertising experts, we dove deep into everything from crafting killer ad creatives to mastering Facebook and Google ads, not to mention YouTube and LinkedIn strategies. It wasn’t just about the big names, though. With over 2000 registrants, the summit truly was buzzing with enthusiastic marketers eager to level up their game. Now, we could go on for days and days about the sessions and the information provided, but we don’t have that kind of time and neither do you. Instead, let’s look at 21 key takeaways from the summit that you can add to your marketing strategies right now. Conver...

Diving Deep Into Marketing for Dentists (My Takeaways)

9Feb

By Precious OboidheNo Comments

Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, PPC

Diving Deep Into Marketing for Dentists (My Takeaways)

An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. Let’s get started. Table of Contents Dental Marketing Strategies: 5 Campaigns You Can Learn From Below are the top dental marketing campaigns I’ve discovered — from Google ads to unique website updates. Here’s how these dental offices and companies found success. 1. Increase lead capture with Google Ads. Google Ads is one of the mos...

#650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book

8Feb

By AmyNo Comments

$100 Million Leads, Alex Hormozi, automation, email list building, lead generation strategies, list building, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book

Listen on… Growing your email list through strong leads, automation, and mastering the art of building clientele Have you ever read a book and felt like you just […] The post #650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book appeared first on Amy Porterfield | Online Marketing Expert.

WhatsApp Commerce for Insurance: Key Takeaways From Our Webinar | by Haptik

6Jul

By HaptikNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots-for-business, conversation with ai, conversational-ai, creating chatbots, robot chat, virtual-assistant, whatsapp-chatbot, whatsapp-commerce

WhatsApp Commerce for Insurance: Key Takeaways From Our Webinar | by Haptik

With WhatsApp expanding its capabilities and scope, it is evolving as a platform for conversational commerce, giving rise to the concept of WhatsApp commerce — offering and selling products and services to customers using WhatsApp as the primary channel. This development poses a massive opportunity for Insurance brands to leverage. Now, they can simplify the complex process of buying, renewing, or claiming policies by having simple conversations with their customers on their preferred communication channel.We spoke to Sushant Khairnar (Head-Digital Transformation, Kotak Life) and Swati Mishra (Strategic Partnerships, WhatsApp) to understand how Insurance brands can reap the benefits of WhatsApp commerce.You can watch the complete on-demand webinar here or continue to read a summary of the ...

2021 Local Search Summit – Day 2 Takeaways & Advice

30Sep

By Jessie LowNo Comments

Citations, googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, Whitespark

2021 Local Search Summit – Day 2 Takeaways & Advice

How To Pivot Your Facebook Advertising In A Post iOS14.5 World Many of you have probably heard about Apple’s iOS 14.5 update that limited the ability to set retargeting cookies on mobile. Well, not all is lost. Duane explained how you can pivot your Facebook advertising in a post IOS 14.5 world. Oftentimes, we hear clients say, “we’re losing sales”. The truth is, they’re not actually losing sales. The reality is that sales are either super delayed, or they’re just not showing up in AD manager. You are not losing sales, you just can’t track what’s going on, and that is because Apple’s decided to ask people “do you want to be tracked” and rightfully so, most people say no. So what can you do to help improve your traffic and get the most out of your Facebook Ads? Here are a few of Duane’s Ti...

Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]

30Dec

By adecker@hubspot.com (Allie Decker)No Comments

Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing

Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]

The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. This experience made me curious about what other kinds of advertisements our team at HubSpot had tested out this year. So I sat down with a few folks on our advertising and editorial teams. Below, they share some interesting lessons and takeaways regarding the different platforms and audiences they tested in 2020. Advertising Experiments HubSpot Tried in 2020 “While HubSpot has traditionally been relatively direct response-focused (with software signups being the main acquisition goal), one of...