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2021 Local Search Summit – Day 2 Takeaways & Advice
How To Pivot Your Facebook Advertising In A Post iOS14.5 World
Many of you have probably heard about Apple’s iOS 14.5 update that limited the ability to set retargeting cookies on mobile. Well, not all is lost. Duane explained how you can pivot your Facebook advertising in a post IOS 14.5 world.
Oftentimes, we hear clients say, “we’re losing sales”. The truth is, they’re not actually losing sales. The reality is that sales are either super delayed, or they’re just not showing up in AD manager.
You are not losing sales, you just can’t track what’s going on, and that is because Apple’s decided to ask people “do you want to be tracked” and rightfully so, most people say no.
So what can you do to help improve your traffic and get the most out of your Facebook Ads?
Here are a few of Duane’s Ti...