Monday, September 14Digital Marketing Journals

Tag: Rates

Email Engagement Metrics: Going Beyond Open Rates
1Apr By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Email Marketing, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

Email Engagement Metrics: Going Beyond Open Rates

If you’re still judging your email campaigns by open rates, it’s time to upgrade the ole playbook. Sure, they were the gold standard once upon a time, but let’s face it – open rates just don’t cut it anymore. Why?  For starters, privacy updates like Apple’s Mail Privacy Protection have thrown a wrench into the works, making open rates unreliable for tracking engagement. Plus, an open doesn’t tell you much. Did they skim your email? Did they take action? Or did they just open it by mistake? The reality is that click-through rates, post-click behavior, and time on page are where the real insights live. In fact, email campaigns that focus on advanced email engagement metrics see up to 3x higher conversion rates than those relying on opens alone. This post is all about going deeper...
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Email Preheaders: Tips to Increasing Your Open Rates
8Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase opens, Internet marketing, Learn, Online Marketing, subject line

Email Preheaders: Tips to Increasing Your Open Rates

By Sean Tinney March 6, 2024 Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window.So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.  When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line. The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 to 100 characters or about 6 to 11 words.  Below, you can see an email preheader example on a desktop inbox, and another on a mobile ...
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Average Engagement Rates for 13 Industries [November 2023]
4Dec By Karolina MikolajczykNo Comments
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social media stats, Strategy, tiktok, twitter

Average Engagement Rates for 13 Industries [November 2023]

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.) We’ve even included a simple (and free!) engagement rate calculator you can use t...
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How to Negotiate Competitive Freelance Rates
10Dec By Brenda Stokes BarronNo Comments
building website, creating a website, Financial, freelance, Freelance Design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

How to Negotiate Competitive Freelance Rates

If you’re a freelancer, then you know that one of the most important aspects of your business is getting paid what you’re worth. But negotiating competitive freelance rates can be daunting-especially when you don’t have much experience doing it. There can be a lot of trepidation when it comes to asking clients for a fair rate, but it’s important to remember that you provide a valuable service and that you deserve to be compensated accordingly. In this article, we’ll walk you through some tips and strategies for negotiating better freelance rates with your clients, so that you can feel more confident and secure in your work. Keep reading to learn more! The Freelance Designer Toolbox Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design Assets All starting at only $16....
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See how this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber
5Aug By Sean TinneyNo Comments
case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber

By Sean Tinney August 4, 2022 See what steps this content writer took to get paid for his content and to automate his newsletter Randy Cassingham is the founder and writer for This is True, a website, blog, and newsletter called “TRUE” that uses “weird news” as a vehicle to explore the human condition in an entertaining way. TRUE is the oldest entertainment feature on the internet, running weekly for nearly three decades. The newsletter started June 26, 1994 — and has never missed a weekly issue. It is older than Google, Amazon, and eBay. “While I haven’t gotten ‘rich’ from it, I have something that many rich people don’t have: The freedom to live exactly where I want and work and ‘play’ pretty much every day” “One of the big reasons I can do it all is because AWeber’s...
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Email Tagging Tips to Skyrocket Your Open Rates
13Dec By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, tagging

Email Tagging Tips to Skyrocket Your Open Rates

By Kelsey Johnson December 3, 2021 Learn how tagging can be used to Increase your email open and click rates . Each person on your email list is unique: In a real conversation, you wouldn’t talk to VIP clients in the same way you would talk to new leads. So why would you send them the same email? Short answer: You shouldn’t. You can use tags and segments to send emails that cater to the specific needs and interests of your subscribers. Tagging is easier — and more important — than you think. Here’s why: The days of one-size-fits-all email marketing are gone. Your audience expects to get interesting emails — with topics they care about. But your subscribers are snowflakes! They don’t all care about exactly the same things. The more your audience likes your emails, the ...
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See Your Email Open Rates Explode With These 6 Simple Tricks
15Nov By Nahla DaviesNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase opens, Internet marketing, Learn, Online Marketing

See Your Email Open Rates Explode With These 6 Simple Tricks

By Nahla Davies November 10, 2021 Get the 6 simple tricks you need to see your email open rates explode. The holidays are right around the corner, and most businesses are hoping to capitalize on the festivities. Marketing teams have been hard at work analyzing market research and understanding what their buyers are looking for from their brand. What have they discovered? Online spending by Black Friday shoppers is projected to surpass the $14 billion spent last year by 20%.  With this in mind, ecommerce and other online retail businesses have been honing in on their email marketing campaigns so that they can reach their goals for the end of the year.  Many sales and marketing professionals spend hours carefully crafting the perfect email, combining rich content with ...
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How to Determine Influencer Rates in 2021
9Aug By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Determine Influencer Rates in 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8 billion global industry. But what cut of that is your average, non-Kylie Jenner influencer getting per post? Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. And paying the right price pays off. But what is the right price? Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricing for you...
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Split Test Subject Lines to Maximize Open Rates
27Apr By Kelly ForstNo Comments
A/B split test, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing, subject line split test

Split Test Subject Lines to Maximize Open Rates

By Kelly Forst April 20, 2021 Morning Brew reached 1,000,000 opens with this split testing strategy. Plus, learn how you can do it in AWeber. Stuck between two subject line ideas? It’s impossible to know which will yield the best results without running a split test — commonly called an A/B test. A split test gives you real feedback on which subject line your audience was more drawn to opening. This is how the most successful marketers optimize their open rates.  Take Morning Brew, for example. Morning Brew is a popular newsletter with more than 2.5 million subscribers. Their daily newsletter includes business and tech news of the day written for a business-minded millennial audience.  In August 2020, Morning Brew hit a major milestone — 1,000,000 opens of its...
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How to Get Better Open Rates with Email Preheaders
24Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email preheader, Internet marketing, Online Marketing, open rates, preview text

How to Get Better Open Rates with Email Preheaders

By Sean Tinney December 14, 2020 Want more of your subscribers to read your emails? Then you must pay attention to your email preheader. Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.  When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line. The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 to 100 charac...
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