Monday, November 29Digital Marketing Journals

Tag: Trust

Why Artificial Intelligence (AI) Projects Fail | by Trust Onyekwere | Nov, 2021
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, digital-transformation, machine-learning, robot chat, technology

Why Artificial Intelligence (AI) Projects Fail | by Trust Onyekwere | Nov, 2021

Another reason why AI projects fail is that the primary business problem wasn’t an AI one.Let’s look at an e-commerce example. Let’s say an AI-based recommendation engine has been deployed and it hasn’t made a significant difference to revenue from the site.What went wrong? It’s possible that the business doesn’t understand the shopper’s journey. If they had tracked and studied the majority of shoppers’ journeys, they might have discovered that the majority of the shoppers were purchasing additional items because they were using the store’s excellent search engine rather than the product’s page or even a recommendation engine.It might make sense here to have a project that focuses on further improving the search engine, which will provide a better return on investment.This isn’t a failu...
Preparing for Our Robot Masters: Exploring Weak and Strong AI | by Trust Onyekwere | Apr, 2021
ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, digital-transformation, futurism, google chat bots, robot chat, robots, technology

Preparing for Our Robot Masters: Exploring Weak and Strong AI | by Trust Onyekwere | Apr, 2021

The noise around Artificial intelligence (AI) causes a little bit of confusion, especially since so many companies, AI projects, and capabilities have exploded on the scene. Where do we start making sense of it all? Let’s start with a definition.AI is a sub-field of computer science aimed at the development of computers capable of doing things that are normally done by people — in particular, things associated with people acting intelligently.Computers and machines can tell the difference between a chair and a table, a cat and a dog and so can humans. This is made possible by AI.In this part of the series — Preparing for Our Robot Masters, we will explore the two types of AI and what you should know about them.For some AI researchers, developers and engineers, the goal is to build syste...
Building Brand Trust on Social Media [#SMTLive Recap]
instagram, Social Marketing Strategies, social media, social media marketing, twitter

Building Brand Trust on Social Media [#SMTLive Recap]

Recently, on #SMTLive, our weekly Twitter chat, we hosted a discussion on how brands can build trust with their audiences, and why trust is so important in the modern, evolving digital landscape. Trust, and building effective brand relationships, is becoming a bigger focus amid shifting attitudes to key social issues, and a rising reliance on eCommerce for shopping. On the former, according to Edelman's 2020 Trust Barometer report, less than half of people now trust that their institutions will do what's right, with growing skepticism around financial motivations and other influential factors that can change government and regularity decisions. On the latter, as reliance on eCommerce grows, consumers need to know that they're going to get what they pay for online, and that comes down t...
Customer Trust via Authentic Communication
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Customer Trust via Authentic Communication

Marketers always look for new ways to serve their customers and communities, and 2020 brought more occasions than usual. The quick transition to digital customer experiences as a result of the pandemic allowed companies to test plenty of fresh ideas to address their audiences. The tone of customer communications also changed. The events of 2020, combined with the move to digital interaction, led marketers to decrease the use of industry jargon and messaging that customers may perceive as less than authentic communication. The focus moved toward personalized, succinct, and transparent messaging to help create long-lasting customer relationships built on trust. COVID has taught marketers the value of straight talk and consumers' appreciation of value-based messaging, ac...