Saturday, January 16Digital Marketing Journals

Tag: Reviews

NEW: Direct-to-Review Makes It Easier for Happy Customers to Leave Reviews
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO

NEW: Direct-to-Review Makes It Easier for Happy Customers to Leave Reviews

You asked, we listened! Our users wanted a faster, friction-free way to get reviews from their happiest customers, and that’s why today we’re launching the highly anticipated ‘Direct-to-Review’ setting for Get Reviews. It’s a simple change, but one that could make a world of difference to your review generation. With Direct-to-Review switched on, positive reviewers will automatically skip the ‘internal feedback’ step when completing review requests, so they can jump right to leaving you reviews on your preferred sites in just two clicks. That means far fewer dropouts in the Get Reviews process, a shorter journey for your customers, and crucially, more reviews for your business. How does Direct-to-Review work? Here’s the current flow that Get Reviews takes your customers through:Rate ...
Google Local Services Reviews Not Showing in Google Maps? Why That Happens and What to Do
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Google Local Services Reviews Not Showing in Google Maps? Why That Happens and What to Do

Like my post? Please share! Many businesses use Google’s Local Services Ads (AKA “Google Guaranteed”) program to show up at the very top of the local results – above all the other ads, and above the local map (AKA the 3-pack).Local Services Ads (LSAs) are still not an option for every business, and they’re not a good option for everyone, but they often earn their keep for the businesses that do use them – if my clients’ experiences are good indicators.  By which I mean people see the ads, click on them, and in some cases become customers.  (If you’d like to know more, Tom Waddington did a great overview of LSAs.) Google even makes it extra easy to ask customers for reviews: Google gives you a special “write a review” link (different from the Google My Business one) and encourages you ...
How to Create a Dynamic Travel Sector Reviews Strategy
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Create a Dynamic Travel Sector Reviews Strategy

Without going over the impacts that the Coronavirus has had on the travel sector, one thing for certain is that it has highlighted the importance of both dynamism and agility within SEO strategies for the travel sector.At the heart of any good SEO strategy is a base level content strategy.From this base level, you can design and develop an agile reviews strategy that not only helps achieve your SEO objectives but also your wider business objectives:Greater brand awareness.More leads.Greater return custom.When working with travel companies, a common rabbit hole they fall into is the notion that to rank for specific keywords you need exceptional lengths of prose.For a lot of informational queries, this is true, but in travel, there’s only so many times you can phrase “golden sandy beach.”...