Sunday, August 30Digital Marketing Journals

Tag: Retargeting

How to Build an Intent-Based Facebook Retargeting Campaign
16Mar By Casie GilletteNo Comments
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How to Build an Intent-Based Facebook Retargeting Campaign

Facebook’s ad targeting just isn’t what it used to be. Rising CPMs, shrinking performance, and algorithm changes have left marketers scrambling to make campaigns work.  An Open Letter to MetaAs I write this in mid-December 2024, we are in the midst of yet another performance outage on your platform—this one occurring right as many DTC brands are scaling up in anticipation of their shipping cutoffs. This is a crucial time for everyone to…— David Herrmann (@herrmanndigital) December 16, 2024 In fact, according to recent reports, Facebook ad costs have increased by nearly 43% year-over-year, while conversion rates have dropped significantly, making it harder than ever to see ROI. The harsh reality is that relying solely on the Facebook Pixel to power your retargeting campaigns isn’...
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Ad Remarketing Software Reviewed: The 15 Best Retargeting Tools
28Feb By Casie GilletteNo Comments
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Ad Remarketing Software Reviewed: The 15 Best Retargeting Tools

How often do you visit a site for the first time and make a purchase right away? Probably not very often, if ever. You aren’t alone. Most visitors don’t convert on the first visit. In fact, about 98% of people leave your site without making a purchase.  That’s why marketers invented retargeting – to swoop in to save the day.  Retargeted ads boast click-through rates that are 10x higher than standard display ads and can drive up to a 70% increase in conversions. Awesome, right?  Sure but to make retargeting work, you need the right tools.  You need ad remarketing software that helps you track visitors, build smarter retargeting audiences, and deliver personalized ads that actually convert. To help you ensure you find the right tool, we’ve reviewed 15 of the best ad remarke...
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Google Ads Customer Match: How to Use First-Party Data for Smarter Retargeting
11Oct By Casie GilletteNo Comments
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Google Ads Customer Match: How to Use First-Party Data for Smarter Retargeting

As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Why? The onus of privacy. Advertisers, and specifically agencies, didn’t want to be the ones responsible for leaking any personal customer info. And let’s be real – Google made it quite clear they wouldn’t be taking responsibility.  So, for years, as privacy moved to the forefront of technology, cookies lessened, and targeting capabilities became worse and worse, we’ve just simply dealt with it.  Until now.  In September 2024, Google Ads Liason Ginny Marvin announced confidential customer match, a way to securely connect your first-party data to Google Ads for Customer Match. Here’s the breakdown: “Confidential matching is powered by a technology called confiden...
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Unlocking Hidden Revenue: The Inbox Retargeting Methodology
30Mar By Justin RondeauNo Comments
agency growth, Blog, Conversion Optimization, Digital Marketing, digital mkt, email, email list, Email Marketing, Email Marketing Resources, email outreach, email retargeting, inbox, Internet marketing, Lead Generation, marketing automation, Online Advertising, Online Marketing, PPC, retargeting, Retargeting Tactics, Revenue Generation

Unlocking Hidden Revenue: The Inbox Retargeting Methodology

Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages.  What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction system.  For the last 6 years, I’ve been using a tactic called Inbox Retargeting to identify who lands on my key pages and directly reach out to them in their inbox.  No more ads. No more auctions. Just a targeted contact that showed they were interested, but didn’t quite take the leap yet.  Before I dive into the “What’s” and “How’s”, this tactic can only be used in the good ol’ US of A. If you aren’t in the states or don’t have clients in t...
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Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start
26Jan By Larry KimNo Comments
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Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start

Here at Customers.ai, we like to say our platform helps you remarket like it’s 2019 again. The glory days of remarketing, when audiences were large, costs were small, and the Facebook ad pixel could identify ~50% of website visitors. When remarketing was the pinnacle of Facebook ads and even a dollar per day could garner you results.  Of course, we all know what happened – iOS 14 rolled out and remarketing became well, not so great. Then iOS 17 rolled out, Click IDs and cross-channel tracking were minimized, and our already shrinking audiences and making them even smaller.  Where does that bring us now? Sadly, there’s an 84% drop in efficiency and you’re lucky if the ad pixel catches 7% of site traffic today. Advertisers have moved their budgets elsewhere and there is ...
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Future-Proofing Your Meta Ads Retargeting Strategies
7Dec By Casie GilletteNo Comments
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Future-Proofing Your Meta Ads Retargeting Strategies

For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion and $40 billion in Q4 2023 alone.  However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. The recent implementation of iOS 17 changes and the impending removal of third-party cookies in Google Chrome in 2024 are casting shadows on the once-expansive reach of Meta Ads.  Unfortunately for marketers, this isn’t a future problem. Meta Ads retargeting audiences are already shrinking! There is an urgent need for strategic solutions to navigate the shrinking terrain of Meta Ads retargeting audiences. With more privacy changes likely on the way and cross-channel tracking a...
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How to Recover Ad Retargeting Audiences After iOS 17
27Nov By Casie GilletteNo Comments
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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Facebook Retargeting Strategy: Creative Applications : Social Media Examiner
30Apr By Michael StelznerNo Comments
Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Facebook Retargeting Strategy: Creative Applications : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
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Best Facebook Retargeting Strategy: The Conversational Remarketing Method
31Dec By Larry KimNo Comments
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Best Facebook Retargeting Strategy: The Conversational Remarketing Method

Every company that’s running ads on Facebook either is or should be running retargeting ads, period. And there’s a good chance that you are, considering remarketing ads convert at a much higher rate on average and come at lower CPMs. But, what is the best Facebook retargeting strategy? Personally, I think it’s crazy in 2021 if you’re not including Messenger ads to some degree if you’re advertising on Facebook. And this isn’t just my opinion. There’s more than enough data at this point to support the effectiveness of Facebook Messenger advertising.  But here’s something that some of you may find controversial, at first. For those of you actively advertising on Facebook, at a minimum, 15% to 30% of your Facebook advertising budget should be allocated to something I call “Conversational...
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How To Use Messenger Sponsored Messages Ads for Retargeting
27Dec By Vince MagalineNo Comments
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How To Use Messenger Sponsored Messages Ads for Retargeting

This year, we were able to get more than 80% of our previous year’s Chat Marketing Summit attendees to register again. Our secret weapon was this Facebook Messenger sponsored messages ad: You can experience the dialogue portion of the sponsored messages Facebook ad for yourself, here: Experience Messenger Sponsored Messages Ad This particular Facebook sponsored messages ad was sent directly to a segment of our Messenger contacts and it produced some amazing results: Average event registration cost from sponsored message ads = $0.73 per registration.Sponsored message ad conversion rate = 2.64%.Over 80% of our existing Messenger contacts that attended our event in 2019 also attended our event in 2020. In this article, I’m going to show you how to get excellent results us...
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