Tag: Profile

29Apr

By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

When Should You Keep That Google Business Profile Page Unverified?

All you know right now is that you’ve got an extra Google Business Profile page showing up on Google Maps and that it’s unverified (so you don’t have ownership or control of it). You may have found it by poking around on Google Maps, or someone may have told you about it. You may or may not know who created it: you, a helper, a former SEO person, a customer, a do-gooder, or Google. You may not know how long it’s been floating around. You don’t know how much it’s helping or hurting your local SEO effort overall. And you sure as thunder aren’t sure what, if anything, you should do with it. Sometimes you’re better off leaving a GBP page unverified or soft-suspended. An unverified page is one you’ve never had control of. A soft-suspended page is one you did claim at one time or another,...

23Oct

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Business Profile Tests Cross-Location Posts

Google Business Profile appears to be testing a feature that lets managers share the same update across multiple locations from a single dialog. Tim Capper reported seeing the option. After publishing an update, a “Copy post” dialog appears with the prompt: “Copy the update to other profiles you manage.” You can now post an update across multiple Google Business Profiles After posting this pop up appears if you want to add to other profiles, nice ! pic.twitter.com/tlXHlrxYie — Tim Capper (@GuideTwit) October 16, 2025 The interface displays a list of business locations with checkboxes so you can choose which profiles receive the same update. We’ve asked Google for comment on availability and eligibility requirements and will update this article if we receive a response. What’s New From wh...

29Apr

By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Crazy Phenomena in Google Business Profile Page Suspensions

Like my post? Please share!Google’s local map is a bewildering place for a business owner (or marketer), especially when you try to figure out why some Google Business Profile pages run into trouble and others don’t. Half the time there’s no clear rhyme or reason, but the rest of the time the rules or their enforcement kinda-sorta make sense on an intuitive level. The people most effective at local SEO don’t fixate on the Google Maps results, because it’s only one prong of the attack. But to the extent you do spend time on the map, one topic should get most of your attention: suspensions. That is, how to avoid having your GBP page suspended, how to get yours reinstated most quickly if ever is suspended, and how to get Google to fix competitors’ spammy pages. You don’t always need to kn...

24Mar

By Mike BlumenthalNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Business Profile Suspensions Rise, But Appeals Are Delayed

Google Business Profile (GBP) suspensions have steadily risen since January, and as they increase, appeal resolution times have grown significantly – from about five days to nearly five weeks. As a Platinum Product Expert in the Google Business Profile Support Forums, I help small businesses navigate Google’s GBP platform. For many of these SMBs, Google is a primary lead driver, and when their listing goes south due to a suspension, life can get very hard. Image from author, March 2025 What We Know We noticed in February that forum complaints about suspensions reached their highest level since last August. Users typically try support first but when frustrated, a subset of them find their way to the forums to see what their next steps are. The forums provide a canary-in-the-coal-mine functi...

16Mar

By Roger MonttiNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Confirms Business Profile Reviews Outage

Google confirmed an outage in business profile reviews that has resulted in missing reviews for many local business profiles and is working toward fixing the problem. Google Business Profile Google Business Profiles are a way for local businesses to add their business to Google and have it show up in local search and Google Maps. It also allows businesses to manage how their site shows up in search, enabling Google to show accurate information about hours, website, contact information, images and reviews. The reviews is a feature that allows users to share their experiences with businesses. It’s a useful way for businesses to increase earnings through positive word of mouth. GBP Reviews Outage Google Business Profile reviews have gone missing, which is bad news for businesses because of ho...

31Jan

By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Does Your Google Business Profile Page Get WAY More Clicks on Mobile? How and Why to Check

Like my post? Please share! This check-up will take about 2 minutes if you’re already using UTM tracking links on the landing page URLs of your Google Business Profile page or pages (which I hope you are, because they’re mighty useful). If you’re not using a tracking URL, you can set one up in a couple of minutes now, and then do the quick check-up (described below) in a week or two. If you’re not sure why or how to set up tracking links for your Google Business Profile page (or anything else), either check out Claire Carlile’s excellent and easy-to-follow guide, or adapt either of the following URLs and paste it into the “Website” field of your GBP page: If you’re using the homepage as your landing page URL: https://yourwebsiteurlgoeshere.com/?utm_source=google&utm_medium=organic&...

2Dec

By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Tinkering with Your Google Business Profile Page Is Dumb: 10 Reasons

Like my post? Please share! It’s tempting to tweak various settings on your Google Business Profile page, or to add “content” to it in any way you can, or to try out and maybe max out new features on it. Your hope is that that will help your visibility in the Google Maps 3-pack, and a lot of local SEO advice seems to encourage it, so why not? Lots of reasons not to. My basic advice is simple: touch your GBP page as little as possible. Sure, fill out your basic info, and fix glaring issues (or, better yet, avoid them). But you probably don’t need to or should not “manage” it, or pay someone else to. The busywork I’m referring to includes things like tweaking your categories repeatedly, changing your “service area,” publishing GBP “posts,” posting tons of photos, and responding to all o...

28Nov

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Business Profile Update Targets Delivery Of Age-Restricted Products

Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol, cannabis, weapons, and similar items must have a physical storefront to maintain their Google Business Profile. We were alerted to this update by Stefan Somborac on X: Google actually uses the phrase "Businesses associated with…" not "Businesses selling…", which significantly broadens how this new change can be applied. 2/3 pic.twitter.com/FD31fUmm94 — Stefan Somborac (@StefanSomborac) November 27, 2024 Changes To Service-Area Business Guidelines Google has updated its guidelines to prevent businesses that sell age-restricted products from operating only as service-area businesses. The updated guidelines state: “Businesses associated with products ...

5Sep

By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Business Profile Video Verification Best Practices

Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the Get Verified link. Screenshot from Google Business Profile, June 2024 When a business sets up a Google Business Profile, Google offers a method (or sometimes several ways) to verify the profile. This verification process helps Google ensure that the business is a real and legitimate business that is eligible for a GBP and meets Google’s guidelines for representing your business on Google. In an ideal world, Google would visit each location with a GBP to ensure that the business is real and meets all guidelines. But that is not possible. One of the ways Google can verify a business is through video verif...

13Jun

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google To Shut Down Business Profile Chat Feature

Google has announced that it will discontinue the chat feature in Google Business Profiles. The wind-down process will start on July 15, and the functionality will complete on July 31. The news was emailed to businesses, acknowledging the potential difficulty of the decision and emphasizing Google’s commitment to remaining a helpful partner in business management. Google’s email to businesses reads: “We are reaching out to share that we will be winding down Google’s chat feature in Google Business Profile on July 31, 2024. We acknowledge this may be difficult news – as we continually improve our tools, we occasionally have to make difficult decisions which may impact the businesses and partners we work with. It’s important to us that Google remains a helpful partner as you manage your busi...

12Apr

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

How to Get Instant Verification for Your Google Business Profile

Multi-location Pricing Request Our platform is designed to help multi-location businesses manage their reputation, whether you have 2 or 1,000 locations we can facilitate each business, and set-up your account with a plan that best suits each location’s needs. Fill out the form below to get a quote for your multi-location business. We will email you back directly and answer any additional questions you may have.

19Mar

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

How to Optimize the Q&A Section of Your Google Business Profile

Multi-location Pricing Request Our platform is designed to help multi-location businesses manage their reputation, whether you have 2 or 1,000 locations we can facilitate each business, and set-up your account with a plan that best suits each location’s needs. Fill out the form below to get a quote for your multi-location business. We will email you back directly and answer any additional questions you may have.

17Mar

By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Business Profile Suspended? Here’s How To Get Reinstated

For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to bring customers to their business. Marketers know it’s risky to put all your marketing eggs in one basket. But for a local business that has a limited budget – or no marketing budget at all – a free GBP listing is often all they have to promote their business online. When a business’s GBP listing gets suspended, it can literally make a company’s sales come to a screeching halt. And in some cases, I’ve seen companies go out of business due to a suspension. A suspended GBP listing will cause the business owner a lot of stress and worry – especially when most aren’t sure why the...

7Mar

By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Business Profile Suspended? Here’s How To Get Reinstated

For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to bring customers to their business. Marketers know it’s risky to put all your marketing eggs in one basket. But for a local business that has a limited budget – or no marketing budget at all – a free GBP listing is often all they have to promote their business online. When a business’s GBP listing gets suspended, it can literally make a company’s sales come to a screeching halt. And in some cases, I’ve seen companies go out of business due to a suspension. A suspended GBP listing will cause the business owner a lot of stress and worry – especially when most aren’t sure why the...

15Feb

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Perfect Google Business Profile Website Alternative

Earlier this year, Google made the decision to delete all Google Business Profile websites on March 1st. This will leave more than 20 MILLION small businesses around the world without a website. While these simple one-page websites were nowhere near brilliant, many small businesses depended on them. Now, they have been given 3 months to create a brand new website on another platform. But many of these businesses have a limited budget and/or insufficient tech knowledge, which will leave them with no website at all. This is why our team has created a tool that can keep those websites alive. How businesses can rescue their GBP websites Let me introduce you to the new GBP Website feature in our Local Platform! Your site, just the way it was (but a bit better) We’ve built our website feature t...

21Dec

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

[SOLVED!] Google Business Profile Video Verification

Google Business Profile video verification has been the bane of business owners’ existence. Unclear directions, failed upload attempts, bugs, and lack of assistance from Google are among the many pain points people have when trying to video-verify their business profiles. Well, Whitespark just went through it, too. The good news is, I got to go through this painful process myself, and, after much suffering, I successfully re-verified our Google Business Profile! And now I get to share all the tips and tricks I learned along the way with all of you. In this video, I will teach you all the requirements for GBP verification, I will outline the steps you need to take for a successful video verification, and I will take you behind the scenes of verifying Whitespark’s Profile (Spoiler alert: You...

16Aug

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Does Setting Your Google Business Profile as “Temporarily Closed” Impact Local SEO Rankings?

Back in 2020, Google claimed that setting your Google Business Profile as “Temporarily Closed” did NOT impact your rankings. Well, what if I told you that this is not the case anymore and that marking your business as “Temporarily Closed” CAN absolutely negatively impact your rankings? Here’s what I found out. Google’s Stance on the Subject In the midst of the COVID-19 pandemic in 2020, many businesses had to shut their doors and mark their Google Business Profiles as “Temporarily Closed”. Around that time, Google’s Danny Sullivan was asked on Twitter if this would have any impact on those businesses’ Local SEO rankings and visibility. Danny Sullivan reassured all local business owners that “Temporarily Closed” wouldn’t affect their rankings or visibility. That Tweet was la...

31Jul

By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Fudging Video Verification of a Google Business Profile

Like my post? Please share! I’m not saying you should do this, but if for whatever reason you need to fudge and fib your way through the video-verification of your Google Business Profile page, it’s not that hard to do. First tested in 2016, in recent months that verification option has gone from relatively rare to somewhat common to non-optional in most cases. Whether you’re trying to add a business or location to Maps for the first time, or you just need to re-verify your GBP page, you’re likely to run into video-verification (let’s call it VV) sooner or later, and it may not be optional. The inherent problem is that Google is forcing you into a process filled with human error, run by people (however well-intentioned) who know little or nothing about your business. Google has invited...

10May

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

How to Get Social Media Links on Your Google Business Profile

How to Get Social Media Links on Your Google Business Profile - Whitespark Want to know how to get your social media links on your Google Business Profile? Google doesn’t provide a way for you to add or edit these, so you have to help it connect the dots on its own. Here’s how to do it. Add Social Media Links to Your Website The number one place that Google looks to make these connections is your website, so make sure that you have the links prominently placed in either the header or the footer. If you’re linking with icons, make sure you add descriptive text to t...

21Apr

By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How a Hacked Site Affects Your Google Business Profile Page and the Rest of Your Local SEO

Like my post? Please share! After 14 years of nary an incident, and despite pretty solid security SOPs, this site was hacked earlier this month and shot up with malware. It was fine last time you read one of my blog posts, and it’s fine now. Most likely the problem was a bad plugin (a common weakness). For now, let’s just say that old Cochise had a bad hoof. If your business rides on your site, then there’s always a chance you can get hacked, and so can just about everyone else. (Not having a site isn’t a good alternative: you’re still in a forest of Google Maps spam and other spam, and may look even tastier to the local wildlife.) That’s probably not news to you, but a possible hack may seem like an abstract problem that you can’t do much about, or the kind of bridge you cross when y...

10Mar

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Why is Google Rejecting My Google Business Profile Photos?

Why is Google Rejecting My Google Business Profile Photos? - Whitespark 1. Google has a bug where photos show as rejected, but if you wait 24-48 hours, they actually publish. So, as Mike Blumenthal likes to say, “drink 4 beers and come back on Monday.” It’s likely that the issue will fix itself. 2. If your Profile is less than 2 weeks old or was recently reinstated, you can’t publish images. This is because new GBPs are “sandboxed” for 2 weeks until they have built up some trust.Wait at least 14 days after you have been verified/reinstated before you upload images. 3....

31Jan

By Doug GargaroNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Vertical SEO

Google Business Profile Optimization For The Financial Vertical

The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant. The inherent challenges stem from a host of considerations, such as internal branding guidelines, accessibility considerations, regulatory measures, and governance considerations among lines of business within the financial organization, among others. This means that local listings in this vertical are not “one size fits all” but rather vary based on function and fall into one of several listing types, including branches, loan officers, financial advisors, and ATMS (which may be inclusive...

25Jan

By Atul JindalNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Vertical SEO

6 Google Business Profile Tips For Hotel Brands

Google is the answer to most people’s problems. Feeling hungry, need to get lunch? Find it on Google. Need to book a hotel? Google its reviews. This is why Google gets over 3.5 billion searches each day. And interestingly, a large percentage of these searches have local intent. Since Google is the first place many people go when looking for hotels, the saturated hospitality industry has much to gain from the search engine giant’s remarkable features. Google Business Profile (GBP) is one feature that helps even smaller hotels have good exposure with their target audience, despite their chances of ranking through regular SEO being relatively slim. This article will give you practical tips for optimizing your GBP to get the most out of Google’s awesome offering. Benefits Of Google Business Pr...

23Jan

By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Verify Your Google Business Profile With Video Verification

Verification is an important step in properly setting up a Google Business Profile (GBP). Before your GBP will become visible to the public and you can do all the fun things with your profile – like creating posts, responding to reviews, updating your profile, and more – you must first verify it. Screenshot from Google Business Profile, August 2022 When a business (i.e., merchant) sets up a Google Business Profile, Google offers a method (or sometimes several ways) to verify the profile. This verification process helps Google ensure that the business is a real and legitimate business that is eligible for a GBP and meets Google’s guidelines for representing your business on Google. In an ideal world, Google would actually visit each and every location with a GBP to make sure the business is...

11Aug

By Dani OwensNo Comments

googe optimize, Google Business Profile, Google Business Profile Optimization, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Business Profile Conversion Factors

What makes users convert once they’ve viewed your Google Business Profile? There are many possible factors. We’re going to dive into all the GBP features that may affect conversion rates for Google Business Profiles. Each is something you’ll want to consider when you run a Google Business Profile Audit. Let’s go! Review Factors It’s a no-brainer that GBP reviews impact conversion rates. Number of Reviews If you looked at a listing that only had one review and its rating was five stars, would you trust it? Or would you want to see more reviews to know if the overall review rating was accurate? That’s why the number of reviews can affect conversion rates. Make sure to collect as many reviews as possible so that users know they can trust your overall rating. Overall Review Rating As we just m...

7Jul

By Jamie PitmanNo Comments

googe optimize, Google Business Profile, google optimization, google seo, Introduction to Google Business Profile, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What is Google Business Profile?

Have you ever wondered how Google knows to show you a store or service near your location, even if you don’t add ‘near me’ to your search? This isn’t search engine magic. Many local businesses shown in Google search results will have done one simple thing: they claimed their Google Business Profile (formerly known as Google My Business). You too can harness this powerful SEO weapon—and get your business in front of people looking to buy products or services close to your location. What is a Google Business Profile? A Google Business Profile is a free tool used by businesses for better marketing to local customers. It offers an easy way to create, manage, and optimize the information that appears for their business in Google search results, on Google Maps, and (sometimes) in Google Shoppi...

6Jul

By Jimit BagadiyaNo Comments

Blog, facebook, facebook marketing, Google Business Profile, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

How to Optimize a Google Business Profile Listing

Marketing is a crucial component of every business. As trends change, more options become available for promoting your business. Most notably, a social media presence has grown into a must-have for businesses due to its ability to reach potential customers. There are currently 4.48 billion users on some form of social media! You have already created your marketing plan and included Twitter, Instagram, Pinterest, and Facebook. You are further optimizing your site for SEO, and your Facebook ads are pulling in new visitors each week. But there’s one place you may have neglected. Have you checked out Google Business Profile (GBP) yet? If you haven’t heard of GBP, I bet you have seen it. As you enter a search on Google for “plumbers near me” or “dentists in Maryville,” a box appears on the righ...

3Jul

By Andrew HutchinsonNo Comments

snapchat, Social Marketing Strategies, social media, social media marketing, twitter

Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image

This is interesting – Twitter is experimenting with a new integration that would enable users to display their Bitmoji character as their Twitter profile image, providing another way to use your digital avatar as a representation of yourself. As you can see in this image, posted by app researcher Alessandro Paluzzi, Twitter’s testing out a new Bitmoji integration within the profile image upload flow, with an ‘Add Bitmoji’ button to connect your Bitmoji account. Which, of course, would also link your Twitter profile to Snapchat, which owns Bitmoji. Essentially, this integration would provide a direct link between your Snapchat profile, where you create your Bitmoji character, and Twitter, which may be the first time that the two platforms have partnered on a direct integration of this type...

15May

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Set Holiday Hours On Your Google Business Profile

Setting holiday hours on your Google Business Page is an easy way to ensure customers never face the disappointment of finding your location closed when they expect it to be open. From a customer standpoint, it’s infuriating to look up a business in Google and see it listed as open, only to arrive there in person and learn otherwise. Customers should be able to depend on something as vital as the opening hours displayed on your Google Business Page. It’s difficult to regain that customer’s trust once it’s broken. Thankfully, Google makes it simple to keep your business hours accurate and up-to-date, even on holidays. You can literally set it and forget it. If you know your business will have modified hours for a holiday three months from now, set them today and Google will automatically ch...

4May

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Set Holiday Hours On Your Google Business Profile

Setting holiday hours on your Google Business Page is an easy way to ensure customers never face the disappointment of finding your location closed when they expect it to be open. From a customer standpoint, it’s infuriating to look up a business in Google and see it listed as open, only to arrive there in person and learn otherwise. Customers should be able to depend on something as vital as the opening hours displayed on your Google Business Page. It’s difficult to regain that customer’s trust once it’s broken. Thankfully, Google makes it simple to keep your business hours accurate and up-to-date, even on holidays. You can literally set it and forget it. If you know your business will have modified hours for a holiday three months from now, set them today and Google will automatically ch...

3May

By Jenny BernardeNo Comments

googe optimize, Google My Business, google optimization, google seo, Local Search Clinic, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Webinars

Google Business Profile Optimization with Joy Hawkins

In our first Local Search Clinic of 2022, host Claire Carlile was joined by Joy Hawkins (Sterling Sky) to answer your burning questions on Google Business Profile. Thank you to everyone who attended the clinic, asked your questions, and shared your own insights. It’s always great to have so many of you take part! During the event, we answered questions ranging from image optimization, tips for service-area businesses, and rankings after the Vicinity update. You won’t want to miss this – check out the recording below. Recording Resources What are the Key Optimization Strategies for Google Business Profiles?To maximize google business profile conversion optimization, start with complete and accurate information about your business. Use high-quality images that showcase your products o...

29Apr

By Chelsea AlvesNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Is Getting Your Google Business Profile “Google Guaranteed” Worth It?

When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice. This includes reading online reviews, asking for personal recommendations, or looking for more information about your business on your Google Business Profile. Google offers a way for businesses in some industries to earn consumers’ trust by becoming a Google Screened or Google Guaranteed provider. Eligible businesses advertising through Google Local Services Ads can receive the Google Screened or Google Guaranteed designation. This designation appears when local consumers search for services in their area. Professional service providers’ ads will appear on Google Search and the Local Services site, and only pay if a customer calls or messages the...

27Apr

By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Top Reasons Your Google Business Profile Information Keeps Updating

For any local business that qualifies, claiming your Google Business Profile is a must-do to help your business rank higher on Google. Regularly optimizing your business profile with content such as posts, new products or services, holiday hours, photos, and other updated information about your company keeps your listing fresh and current for potential customers. But did you know that the information on your Google Business Profile could get changed at any moment? In many cases, these changes go live without you even knowing it. Some updates to your business profile could even impact your business. If your profile is changed, you should receive an email letting you know of any changes or suggestions. But that’s not always the case. That’s why it’s crucial that you keep an eye on your busin...

31Mar

By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

How to Remove a Permanently Closed Google Business Profile Page from Google Maps for Good

Like my post? Please share! A longstanding gripe of business owners, local SEOs, and others is that Google Business Profile (AKA GMB) pages linger around on the map even after they’re marked as “permanently closed.” Most often it’ll be a page you once created or claimed, or it may be a competitor’s spam page or a page that’s causing some other problem. In any event, you want the page completely gone from Google Maps, rather than in “permanently closed” purgatory. Google’s stated policy on removing GBP/GMB pages has been that a business owner need to relinquish control of a page, mark it as permanently closed, and then Google may or may not choose to remove it. Google may keep it around long-term if it sees some benefit to keeping the listing accessible on Maps. Google’s MO is to hoard ...

25Mar

By Sam HollingsworthNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Completely Optimize Your Google Business Profile

Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps. Seasoned SEO professionals use Google Business Profiles to leverage a location-based strategy. Creating a Google Business Profile is the first step to local search success. And for good reason. GBP offers the greatest impact for brands seeking local exposure. A feature like Google’s Local Search emphasizes the need for a GBP for both new and established businesses. Navigate to:Google Business Profiles: The BasicsStarting Your Google Business ProfileVerifying Your Google Business ProfilePublishing Your Google Business ProfilePhotos & Videos For Your Google Business ProfilesMonitoring Your Goo...

24Mar

By Kristopher JonesNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Quick Tips To Boost Your Google Business Profile Visibility

Every business out there wants to attract more online visibility – especially on Google. How can you get in front of just the right people in local search listings and the Map Pack? Optimizing your Google Business Profile (GBP) listing puts your local business in the best position to get found and convert motivated searchers to paying customers. Here are a few tips to get you some quick wins without breaking the bank. 1. Encourage Reviews Reviews are one of the best ways to grow your GBP. They cost nothing but do much to raise your business’s profile to organic searchers. Think about how you might go about weeding through a large selection of local general contractors if you have never employed one before. You have no idea if the claims made on a contractor’s website are accurate since yo...

17Mar

By Kristopher JonesNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Quick Tips To Boost Your Google Business Profile Visibility

Every business out there wants to attract more online visibility – especially on Google. How can you get in front of just the right people in local search listings and the Map Pack? Optimizing your Google Business Profile (GBP) listing puts your local business in the best position to get found and convert motivated searchers to paying customers. Here are a few tips to get you some quick wins without breaking the bank. 1. Encourage Reviews Reviews are one of the best ways to grow your GBP. They cost nothing but do much to raise your business’s profile to organic searchers. Think about how you might go about weeding through a large selection of local general contractors if you have never employed one before. You have no idea if the claims made on a contractor’s website are accurate since yo...

28Feb

By Tomas AcunaNo Comments

googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Core Web Vitals Impact on Google Business Profile Landing Pages

Core Web Vitals Impact on Google Business Profile Landing Pages - Whitespark In 2021 Google announced it would include page experience signals as a ranking factor. Included in page experience signals are Core Web Vitals which help measure the quality of a website experience. We want...

4Feb

By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide To Google Business Profile Reviews

If you’re like most people, you prefer to work with businesses you trust. That’s why we often turn to our family and friends to ask for referrals when looking for a particular business, product, or service. And if we can’t find a referral from a person we trust, we frequently turn to online reviews as the next best thing. Online reviews have become an integral part of the buyer’s journey, so much so that 77% of consumers now say they ‘always’ or ‘regularly’ read online reviews when browsing for local businesses. And the pricier or riskier the product or service, the more people pay attention to the reviews. Google Business Profile Reviews Are Front And Center Yes, there are plenty of sites with reviews including Yelp, Facebook, Better Business Bureau, and many more. But because most peopl...

14Jan

By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Promote Your Business Website: 4 Ways to Use Your Google Business Profile

Building an excellent business website is essential to succeeding in today’s business environment. It’s as important to have a great website as it is to have a high-quality store in your community. Once you have your website, however, it’s important to promote it. You can’t just expect people to find your business if you don’t promote it. Fortunately, you have an excellent tool available to you — Google My Business. Google My Business (GMB), also known as your Google Business Profile, allows you to create a profile for your business and increase your online presence and reputation. If you want to promote your website, you need to use GMB. Here’s how to do it. Have a Complete Profile If you’re trying to find a reputable company and you find an online profile that’s only partially complete,...

19Dec

By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, LinkedIn Marketing, Online Marketing

How to Craft the Perfect LinkedIn Profile in 2022: 21 Easy Steps

Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and potential employers. (more…)

10Dec

By Ben FisherNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

7 New & Ongoing Google Business Profile (GMB) Issues, December 2021

This year has been a wild ride when it comes to Google My Business (GMB) – erm, I mean Google Business Profile (GBP).The most notable change in 2021 was its rebranding and the full rollout of the capability that enables marketers to manage business profiles via Search and Maps.For a time, Google Business Profile support was massively backed up with requests and the backlog took a few months to clear out.And still, there are several ongoing issues. It can be frustrating when things are not working the way they should and in some cases, it makes no sense as to why the issue exists or has not been resolved.But have faith – Google’s support and engineering teams are constantly working on many bugs, new features, and more. They do try to stay on top of issues that are brought up in the GBP comm...

16Nov

By Chelsea AlvesNo Comments

Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

8 Google Business Profile Updates To Make For The Holidays

The peak holiday season is rapidly approaching – in fact, for many, it’s already in full swing.E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year.In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, coming close to the 36% estimated for 2019.As Daniel Bachman, U.S. economic forecaster at Deloitte, states:“We anticipate strong consumer spending for the upcoming holiday season. As vaccination rates rise and consumers are more comfortable being outside of the home, we are likely to see increased spending on services, including restaurants and travel, while spending on goods will continue to hold steady.A steady decline in the savings rate to pre-pandemic levels will support c...

5Nov

By Alix CoeNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?

Update Nov 5, 2022: Search Engine Land has reported that “if … you are a local SEO that manages a number of businesses, you will still continue to use an interface like Google My Business, renamed to Business Profile Manager going forward,” so that should put some local SEOs’ fears to rest. Google has announced that it’s renaming Google My Business to Google Business Profile, amid a number of additional developments within the local business management tool. Local SEO experts have been quick to react to the update, and we’ve taken our own look to see what has actually changed for local business owners. What’s new with Google Business Profiles? In addition to the name change, Google has announced that single listings will now be managed directly within Google Maps and Google Search. To ma...

20Dec

By Tom WaddingtonNo Comments

googe optimize, google optimization, google seo, Local Mailbag, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What is a Google Guaranteed GMB Listing? How Do I Upgrade my Profile to get the badge?

More importantly, from a consumer perspective the Google Guarantee acts as protection from poor quality of service, up to a lifetime maximum of $2,000. So if you hire a business and the work quality is extremely low and you can’t resolve it with the business, you can submit a claim to Google. How much does it cost to upgrade your GMB profile? Google advertises Google Guaranteed upgraded business profiles for $50USD/month and is subscription based, so if you cancel – bye bye badge. What are the add-ons that are included? Google mentions additional add-ons in their advertisement within the GMB dashboard, these include recorded phone calls and dedicated support. Enabling the upgrade creates a Local Services Ads account, so this will likely utilize the same interface as LSA offers to listen ...