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Pinterest Launches New Video Content Approach via Partnership with The Louvre

25Oct

By Andrew HutchinsonNo Comments

pinterest, Social Marketing Strategies, social media, social media marketing

Pinterest Launches New Video Content Approach via Partnership with The Louvre

Pinterest has announced a new activation, in partnership with The Louvre, which will enable users to experience the historic art gallery via video elements within the app. The video series will take users behind the scenes, and showcase unseen elements of the space, providing more engagement opportunities. As explained by Pinterest: “Through a series of original videos, ”A look at the Louvre,” shares the museum's masterpieces and architecture at the crossroads of centuries. The content features off-the-beaten-path tours to discover both its collections and the museum's courtyards and staircases, as well as unusual places. The videos invite viewers to admire details within the museum, such as beautifully crafted ceilings and views from the windows.” The new initiative is designed to expa...

Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

23May

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

This is an unusual switch up in Meta’s business messaging rules. This week, at its first-ever ‘Conversations’ messaging conference, Meta announced ‘Recurring Notifications’ on its Messenger Platform, which will enable businesses to send ‘proactive, automated messages, to people who have opted in to receiving them’. As you can see here, businesses will soon be able to send recurring notifications to users that opt in, with the upfront prompts outlining the frequency of messages that they’ll likely receive if they choose to get them. Businesses will be able to send sales notifications, updates, newsletters – pretty much whatever they like, with the frequency options ranging from daily to monthly, ‘so businesses can reach customers at any moment in their journey’. Which is pretty much the ...

Component approach for chatbot. It is rare that business doesn’t want… | by Sean Wu | Nov, 2021

14Nov

By Sean WuNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, component-based, conversation with ai, creating chatbots, icu, robot chat

Component approach for chatbot. It is rare that business doesn’t want… | by Sean Wu | Nov, 2021

It is rare that business doesn’t want to provide a 24x7 personalized services. But they rarely do. Why? It is easy to personalize content in graphical user interface (GUI), but it is generally impossible to personalize arbitrary services as user interaction design and implementation can get out of hand quickly. Hiring live agents is not option, as it is not scalable to operate. Chatbot has the potential to be the solution, but it is too expensive to build today.There are many reasons why it is expensive to build usable conversational user interface (CUI) to your services. Today let’s focus on a major one of these: the lack of component based framework. I will talk about what is the component driven development and why it is a good idea to adopt this methodology. And then we will cover the ...

A Cross-Discipline Approach to B2B Social Media Strategy

15Aug

By Digital MarketerNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

A Cross-Discipline Approach to B2B Social Media Strategy

Listen NEW! Listen to article Sign in or sign up to access this feature! Social media is now a mature practice integral to the success of virtually every B2B organization. But, although other key marketing communication disciplines have clear "owners"—advertising is responsible for "paid," public relations for "earned," and m...

Snapchat Outlines its Approach to Misinformation and How it’s Seeing Success in Combating its Spread

10Aug

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

Snapchat Outlines its Approach to Misinformation and How it’s Seeing Success in Combating its Spread

Snapchat has published a new overview of its ongoing efforts to combat the spread of misinformation in its app, which also provides some valuable insights into the variance between Snap and other platforms, and why it requires a unique, dedicated approach. While Facebook and Twitter work to contain false information, particularly around vaccine side effects amid the COVID-19 pandemic, Snapchat has largely remained out of the discussion around the same, with its alternative approach to social potentially outlining a framework to better manage news distribution in this respect. Essentially, Snapchat says that it's ultimately seeing success with its approach to misinformation and safety due to the app's design, which is focused on maintaining close connections, as opposed to broadcasting to...

CX Transformation with AI Chatbots is not a “One-Size-Fit All” Approach | by Haptik | Jul, 2021

1Aug

By HaptikNo Comments

ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, customer-experience, nlp, robot chat

CX Transformation with AI Chatbots is not a “One-Size-Fit All” Approach | by Haptik | Jul, 2021

Businesses now realize the need for a customer-centric approach to transforming their customer experience (CX). According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders agreed that the global pandemic accelerated the acquisition of new technologies to get customer-centricity right.But, there are challenges too.Some of the businesses don’t have the systems and technology to segment and profile customers.Some lack the processes and operational capabilities.Some of them don’t have all of the components in place to claim they are customer-centric.Few don’t know what their customers expect and how they want to interact with the business — not the products, features, or revenue model.However, in the digital-first world, social messaging is the dominating com...

Taking the Occam Razor Approach to Design

12Apr

By Addison DuvallNo Comments

building website, creating a website, design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Taking the Occam Razor Approach to Design

Did you know that designers can use a tool that mathematicians, philosophers, and other academics have known about for hundreds of years? It’s called Occam’s Razor, and it’s a law that states, essentially, that the simplest solution is usually the best or most correct. For example, if your client is late to a meeting, you would probably assume they got stuck in traffic. It’s a simpler and likelier explanation than, say, assuming they got temporarily abducted by aliens and had to fight through an endless maze of plant monsters to get to the meeting on time That’s a prime example of the kind of over-thinking that many designers are prone to. We’ll go over the importance of ditching the unnecessary when developing design concepts, and why it’s so hard to do in the first place. Not only will y...

A funnel-driven approach to Messenger bots for lead generation | by Livio Marcheschi

27Dec

By Livio MarcheschiNo Comments

best chatbot, bots, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, lead-generation, Messenger, messenger-marketing, robot chat

A funnel-driven approach to Messenger bots for lead generation | by Livio Marcheschi

Before we go into the technicalities of how to improve the KPIs above, there is a main concept to keep in mind when creating and optimising a Messenger bot built for customer acquisition purposes:You need to create consistent ad-to-bot experiences.The ad and the bot needs to be conceived together, since there is no way you can start to improve the bot if the ad is not consistent with it. You would simply receive poor traffic that you will not be able to optimise for.We have learned this the hard way, when the first tests were not producing the expected results. And the first signal of it was a really low welcome message conversion rate (i.e. only a few people interacting with the Facebook ad started to engage with the bot).To understand the reasons why it was happening we did multiple UX t...